Introduction
Eric Garcia
Jake Schiffner
Reda Alabdrabalanbi
A detailed background of your company - How did your
company get started? What is the name of your
company?
• Mud Dawgz.
• It started out as a Dirt bike club that would make trips to Vedawoo, then
one of the original club members received a large inheritance from his
Uncle’s estate and choose to start up a Dirt bike company.
• Mud Dawgz is based out of Laramie, Wyoming.
• Chief Executive Officer (CEO)- Eric Garcia
• Chief Financial Officer (CFO)- Reda
Alabdrabalanbi
• Chief Technology Officer (CTO)- Jake Schiffner
• Mud Dawgz sells Dirt Bikes including the Kamikaze 500, Banshee
Limited 750Z, and the Greek model VDBL 1901. Along with selling
Dirt bikes we offer maintenance and parts services.
• Mud Dawgz is also known for its elite Dirt Biking club, in which it
endorses several professional riders.
• The storefront is more for the maintenance, parts, and Bike
purchasing. Marketing for this is done through local media, such as
newspaper, magazines, and TV commercials. Promotions are done
at local events such as football games, parades, and holiday events.
• The online is used for advertising promotion, as well as scheduling
appointments for maintenance and ordering parts. This is
accomplished by ads on popular motocross sites, email updates and
discounts, and a video series on YouTube.
Customer demographics
• Our customers include young adults who are
experienced riders from the states of Wyoming,
Colorado, and Nebraska. These people are thrill
seekers and “adrenaline junkies”.
• Our online customer include all of North America,
with the same interests.
• Our storefront customer base includes up to
20,000 customers, while our online store
provides to thousands of customers.
Your marketing mix? What strategies do you plan to use to market your
company? Explain your marketing strategies for both the online and
storefront operation. You should give three strategies for each.
• Mud Dawgs uses symbolism by endorsing
professional riders to represent the company.
• Mud Dawgz would constantly uses online Ads
on high-traffic sites including facebook, bing,
YouTube, and yahoo. Along with this sites, ads
would be placed on motocross sites including
motocross.com,
References
• motocross.com
Chapter 9 Assignment
MUD DAWGZ
Eric Garcia
Jake Schiffner
Reda Alabdrabalanbi
• Mud Dawgz.
• It started out as a Dirt bike club that would
make trips to Vedawoo, then one of the
original club members received a large
inheritance from his Uncle’s estate and choose
to start up a Dirt bike company.
• Mud Dawgz is based out of Laramie,
Wyoming.
• Mud Dawgz sells Dirt Bikes including the Kamikaze 500, Banshee
Limited 750Z, and the Greek model VDBL 1901 all of which are only
supplied by Mud Dawgz. Along with selling Dirt bikes we offer
maintenance and parts services.
• Mud Dawgz is also known for its elite Dirt Biking club, in which it
endorses several professional riders.
• The storefront is more for the maintenance, parts, and Bike
purchasing. Marketing for this is done through local media, such as
newspaper, magazines, and TV commercials. Promotions are done
at local events such as football games, parades, and holiday events.
• The online is used for advertising promotion, as well as scheduling
appointments for maintenance and ordering parts. This is
accomplished by ads on popular motocross sites, email updates and
discounts, and a video series on YouTube.
Microsoft Dynamics ERP System
• Mud Dawgz will use an ERP system over a
CRM system because of our customization and
multiple sales online and in store. Inventory of
not only hard products, but service products
need to be accounted for. An ERP system can
handle these jobs along with payroll and
accounting. Ultimately ERP is a better decision
because a CRM can be easily integrated into
the system.
What Microsoft Dynamics Does
• The system has the ability to connect the supply chain.
• Allows access to financial data and reports for business
planning and regulatory agreement.
• Program routine functions so employees can focus on
more important tasks.
• Minimize the cost of managing salaries, recruiting,
benefits, and performance administration.
• Provides better perceptibility into performance factors,
such as profitability and possible issues.
• Meets industry needs with functionality for business
processes.
Microsoft Dynamics ERP Features
The ERP system incudes 5 core features with sub features which include.
1.Financials
• Financial Management
• Planning & Budgeting
2.Operations
• Project Management
• Supply chain Management
3.Reporting & Analysis
• Business Intelligence
• Executive Management
4.People
• Human Resource Management
• Collaboration
5.IT Development
• IT Management
• Software Services
Using Microsoft Dynamics
• Mud Dawgz will use Microsoft Dynamics to it’s
potential by utilizing all of its key features. The
system will be used for accounting and
budgeting of labor, parts, products, and
payroll. It will also be used to analysis data
from sales, orders, etc. This system will
include the CRM aspect and this feature will
be used for human resources and customer
relations. Operations will be used to keep
track of suppliers and project management.
Benefits of Microsoft dynamics ERP
•
Cost-Cutting- Able to scale back current operational prices and capital
expenditures on hardware, software package licenses, and implementation
services.
1.
2.
3.
•
Pay for what is used.
Accelerate time-to-market.
Reduce information center facility prices.
Scalable and Elastic- Able to accommodates dynamic resource demands additional
quickly and with less effort.
1.
2.
3.
•
Provision and de-provision resources dynamically.
Maximize resources for higher effectiveness.
Reduce unused capability.
Efficient- Benefit by shared hardware, automatic processes, and acquainted
technologies.
1. Increase peak-load capability.
2.Provide access from nearly anyplace; computer, mobile device, or browser.
3.Centralize management of your infrastructure.
4.Reduce energy use and physical footprint.
•
Flexible- Adapt to business’s dynamical desires.
1.Scale up or right down to meet the dynamic demands of your business.
2.Choose among practical personal, public, and hybrid cloud solutions pro.
3.Easily adapt to associate degree dynamical, distributed hands
Disadvantages of Using Microsoft
Dynamics ERP
• ERPs square measure usually seen as too rigid and too
troublesome to adapt to the precise advancement and
business method of some companies.
• Several of the integrated links need high accuracy in
alternative applications to work effectively.
• The blurring of company boundaries will cause issues in
responsibility , lines of responsibility, and worker morale.
• Resistance in sharing sensitive internal info between
departments will cut back the effectiveness of the software
system.
• The system is also too complicated measured against the
particular wants of the client.
Microsoft Dynamics ERP
Cost
$174 per month or $26,500 total on-premises—
or in the cloud
References
Das Kolkata, R. (2008, November 18). Disadvantages of microsoft dynamics erp. Retrieved from
http://community.dynamics.com/product/ax/axtechnical/b/axrajdipdas/archive/2008/11/16/disa
dvantages-of-an-erp.aspx
Microsoft dynamics erp. (2012). Retrieved from http://www.microsoft.com/en-us/dynamics/erp-smallmidsize-business.aspx
Sikich. (2011, Febuary 23). Four benefits of microsoft dynamics erp cloud computing. Retrieved from
http://www.erpsoftwareblog.com/2011/02/four-benefits-of-microsoft-dynamics-erp-cloudcomputing/