TV COMMERCIAL
OVERVIEW
TV commercials a huge for marketing businesses, products and pumping out information. Businesses spend millions
on TV advertising each year so their ads need to be clear, effective and grab the viewer’s attention and give them a
desire to want the product being advertised. Students will choose what it is they want to create a commercial for
(food, clothing, restaurant, business, etc). The key is that they really have to “sell it!”
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LESSON OBJECTIVES
Use pre-production skills to develop an idea, script and storyboard for TV commercial (Cr.1.1.Ia, 2.1.Ia)
Shoot necessary scenes for commercial (Pr.5.1.Ia, b)
Use Premiere Pro to edit film, add and edit sound, and produce film (Pr. 6.1.Ib; Re.8.1.Ia, 9.1.Ia)
Create a TV Commercial that effectively uses lighting, camera shots, angles and movements to promote a
product. (Cr.3.1.Ia,b)
ASSESSMENTS
Teacher Observation, Student Teacher Review
Teacher Observation
Teacher Observation
Rubric
MATERIALS
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Project Planning Sheet
Script Template
Storyboard Template
Film Equipment
o Handycam
o Microphone
o Zoom Recorder
o Boom Pole
Reflectors
Adobe Creative Cloud – Premiere Pro
THE HOOK!
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SHOUT IT OUT!
o Have students shout answers to the following questions
 Name a favorite TV Commercial you’ve seen
 Why is it your favorite?
 What makes it memorable?
 How does it make you want to buy their product?
o Write answers on the board and as a class we will categorize them
Debrief: These are all key features to TV commercials, which you will need to keep in mind as you create
your own TV commerical
SCOTTSDALE CHRISTIAN ACADEMY
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PROCESS
Groups will start by working through the pre-production process
o Idea development and completion of project planning sheet
o Script
o Storyboard
After teacher approval of pre-production students will begin filming their commercial
When they have completed filming all of their scenes, they will edit and produce their film using Premiere Pro
o Review and revise film before finalizing the film
Export and upload finalized film
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CLOSURE
Watch videos as a class.
Analyze and evaluate:
o Did they use appropriate compositions, angles and movements?
o How was the sound quality?
o How was the lighting?
o Does this commercial do a good job of selling the product? How so
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SCOTTSDALE CHRISTIAN ACADEMY
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