Comparison
of
Elements’ of
A Marketing
Mix
By
Shellone Reynolds
Marketing Principles & Problems
Mktg 311 with Dr. Glassman
INTRODUCTION
The purpose of this paper is to identify my understanding of
eight popular Companies utilizing the Marketing Mix.
Top Management needs to make the right decisions for the right
benefit results depending on their accurate goals set.
My research in this paper shall highlight the portfolio
compositions and customer acceptance of eight well-known
companies.
TABLE OF CONTENTS
Introduction ....................................................................................................................... 1
Walmart ............................................................................................................................. 1
Target.................................................................................................................................. 2
Salvation Army ................................................................................................................... 3
Family Dollar ...................................................................................................................... 4
Macy’s ................................................................................................................................ 5
Christian Lacrosse .............................................................................................................. 5
TJ Max ................................................................................................................................ 5
JC Penny ............................................................................................................................. 6
MARKETING MIX OF 8 COMPANIES
Appendix 1
Appendix 2
Table 1
1
Appendix 2
2
Product
Walmart Target
Salvation Family Macy’s
Army
Dollar
Christian
Lacroix
TJ
Max
JC
Penny
-Retail sales
-Variety
-Brand Name
-Services
-Variety
-Retail sales
-Variety
-Retail
sales
-Retail
sales
-Brand
Name
Retaining,
mass
merchandis
ing,
everyday
essentials
and
fashionable
,
differentiat
ed
merchandis
e at
discounted
prices and
credit card.
unique
stiles and
furniture
pieces
Continuum of
care
resources,
integrated
services.
Used
merchandise
and second
hand goods at
reduced price.
Used
clothing, used
furniture and
bedding,
books,
kitchenware
and home
furnishings,
jewelry and
accessories,
electronics
General
merchandi
se chain
retail
discount
-Retail sales
-Brand Name
-Services
-Features
-Quality
-Retail
Sales
-Brand
Name
-Variety
-Quality
Below market
At Market
Below market
Below
market
Above
Market
Value for $,
negotiates for
lower
marketing
cost
Strategic
alliances
with other
businesses.
Sustain low
prices to
remain
competitive
. Publically
traded.
Price
matching
Difficult
economic
climate,
affordable
Everyday
low price
strategy
Mid-range
pricing for
middle class
and upper
class
Wide range,
grocery
retailer,
clothing,
food,
stationary,
strong brand
name
themselves
Price
3
-Retail sales
-Variety
-Design
-Brand
Name
-Quality
-Design
-Services
-Retail sales
Diversity of
merchandise
, popular
brand,
lifestyle and
retail
Apparel &
accessories,
glamorous
expensive
looking
dramatic
clothes,
lifestyle &
retail for
women
Above Market
Extremely
expensive
Quality
-Design
Retail
.designe
r
brands,
Above
Market
Midrange to
expensi
ve
Appealing
organized
store, brand
name, retail
technology,
clothing,
salon,
optical,
portrait
photograph
y, custom
decorating
service,
family
apparel,
jewelry,
shoes,
accessories
and home
furnishings
At Market
Fluctuating
prices
Place
Convenience
Local and
mall based
sizes, retailer
channel
Retail
segment
with
optical,
pizza hut,
portrait
studio and
Starbucks
Scattered few
locations
Promotion
Strategic
alliances on
specific
markets, offer
credit, free
ship-to-store
pickup from
internet
shopping or
online
retailing
Online
shopping
kiosks instore,
Appearanc
e of stores.
Exclusive
partnership
with
designers.
Target
RED card,
Target Visa
and Target
Card
National and
local
government
support,
support of
faith based
org. and
nonprofits,
free bus
tickets, free
books to
children,
partnerships
with local
schools and
churches
4
Small
stores,
few
locations
scattered,
regional
chain of
variety
stores,
negative
residential
property
values
Merchand
ise
expansion,
great
brand
recall ad
presence
Chain of
mid-range
department
stores
Urban upper
class location
Middle
and
upper
middle
class
location
s multi
chain
stores
local
and
global
Department
store
multiple
locations
Good recall
and quality
service,
shipment
globally,
promote
environment
al causes,
Couture line
with French
detailing,
global to
celebrities, ecommerce,
fashion houses
and retail
chains
ecommer
ce and
global,
bulk
designer
clothes,
credit
card
fraud
affected
reputati
on
Catalog,
internet
WORKS CITED
There are no sources in the current document.
5