(1) City CEO – Pune (2) City CEO - Bangalore
The City-CEO position at Bira 91 is one of the most demanding positions that Bira 91 has to offer. It requires
such a degree of talent, guts and leadership that the right person is difficult to find. As the leader of Bira 91
across a city, the City CEO is responsible for development and growth of our business across multiple earlystage channels in the city.
Bira 91
Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with
an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer – and we are
recruiting revolutionaries. At the core of Bira 91’s continuing foray into new markets lie strong city teams led by
stronger City CEOs. They make the magic that is Bira 91, a reality. It’s a big deal and the qualities and
capabilities required of an Bira 91 City CEO mean you are an incredibly intelligent, talented and highly soughtafter professional. Sound like you?
What you need
This is first and foremost a role for a strong marketer, focusing on reaching new consumers and extending the
Bira 91 brand and experience to the masses. This includes being able to quickly build a dominating presence in
the on-premise channel through in both draft beer and bottled beer formats, dovetailed with a wide presence in
the off-premise market. We have a relentless focus on dominating high volume and high value outlets, and
ensuring a ubiquitous distribution across the city. It also means building unique and non-traditional sales
channels for beer (corporate sales, catering, festivals, any others?). Speed is of the essence and our City
CEOs are an impatient lot with high energy, drive and passion.
The City CEO is responsible for finding and building unorthodox opportunities to occupy mindshare of the
young consumer in the city through a variety of partnerships with independent creative professionals (artists,
musicians and entrepreneurs), creating and scaling unique POS promotions and executing digital and social
media outreach campaigns.
As the City CEO, you will be responsible for a fast rollout of the country’s largest draft beer dispense network –
one that is 10x the size of the incumbents! But as the City CEO, you’ll also be responsible for operational
excellence and maintaining ‘Bira 91’ promise through a relentless focus on consumer experience. This includes
leading a technical and service team for our draft beer operations and managing the supply chain including our
distribution partners to maintain uninterrupted and high quality beer supply across the city.
As the City CEO you will be responsible for building a cross functional and diverse team – a band of
revolutionaries for our rebellion. You will be leading a team of close to 50 people.
Continual improvement and a quality focus are the name of the game. We believe in solving local problems
with local solutions, so understanding your market and delivering custom messages is important. This is where
creativity meets analytics head on. We love unorthodox ideas and people can both think and do.
And it’s the cross of the analytical with the creative that makes the City CEO an incredibly difficult job to fill. If
you’re potentially one of the truly rare, gifted City CEOs, I want to hear from you!
What you’ll do
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Oversee and grow Bira 91’s business across the city
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Drive B2B sales by acquiring and activating partner outlets in various channels at a manic pace
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Build, develop and lead city teams to scale the business throughout your City (you will be building and leading
a team of close to 30+ people)

Initiate creative marketing strategies that boost growth in the city, (both local and overarching) and market
share growth campaigns
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Manage deployment and quality of supply chain (i.e. Bira 91 draft beer taps and ubiquitous beer availability)

Represent Bira 91 at local, regional events and with local, regional PR
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Manage regulatory concerns and local governments across the city you oversee
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Communicate product/process needs to HQ, work with product/engineering to deliver on them
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Help scale other cities and territories through developing and sharing best practices
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Continue to grow REVENUES and MIND SHARE!!!
What you need to know / have
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4+ years of consulting, investment banking, marketing or operations management experience (non-liquor)

Educated from a top school (IIM/ISB/IIT) or Ivy League schools

Data-driven decision mentality and sound business judgment through strong analytical thinking

Creative solutions driven mindset, with a *get shit done* attitude

Relevant experience in consumer marketing is helpful

Stellar networking skills and the ability to make smart partnerships happen

Entrepreneurial DNA and fear tolerance of a honey-badger
Perks
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Employees are showered with free Bira 91 each month.

Ground floor opportunity with the team; shape the strategic direction of the company.

The rare opportunity to change the world such that everyone around you is using the product you built. We’re
not just another FMCG company, we are a Fast Consumer Moving company - moving people to a craft beer
revolution and reinventing the game traditionally closed-off by fuddy-duddy monopolists with 21st century brand
and technology innovations in beer.

Sharp, motivated co-workers in a fun office environment.
Please email at ankur@cerana.in with the word “CITYCEO” in the subject line.
www.bira91.com