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Organized by: Delhi Cricket Association For
Physically
Challenged
Organized
by: Delhi
Cricket Association For Physically Challenged
Change the Disability
Improve Ability
Equal Right & Equal Opportunities
Organized by: Delhi Cricket Association For Physically Challenged
Hon’ble Chief Minister
NCT Delhi
Smt. Shila Dixit
On Occasion of Annual Day
Ceremony in 2003 . With Gen.
sec. – Shri Nisar Ahmad.
Prize Distribution ceremony by
Hon’ble Sports and Education
Minister Shri Arivender Singh
Lovely
On 3rd Dec. 2004 at National Stadium
Delhi. Along with Gen. Sec. – Shri
Nisar Ahmad.
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Organized by: Delhi Cricket Association For Physically Challenged
Introduction
This proposal has been prepared with the aim of developing
business/community partnerships. The aim of these partnerships is
to support Disabled Cricket Enthusiasts reach their full potential as
well as enabling more people with disabilities to reap the health,
social and emotional benefits of participating in all levels of this
exciting and challenging sport; from recreational cricket to
international competition. Participation in sports such as Cricket
which is one of India’s most loved sports can have a powerful and
life long impact on the life of a person with an acquired or born
disability.
Don’t See them as “DISABLED”
They are….
“DIFFERENTLY ABLED”
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Delhi Cricket Team
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Introduction
It can mean the difference between adjusting to the disability
and participating in recreation, family life, work or struggling
with the significant changes as a result of their accident or
illness. For some, participation in Cricket is a great recreational
activity with family and friends. For others Cricket is a
challenging sport and they strive to be the best in the World.
These Disabled Cricketers are truly elite athletes; they take
their sport very seriously, train long hours and carry the
determination to compete at the local and the international
level.
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Content
1. Executive Summary
2. Aims of National Cricket Tournament for
Differently-Abled
3. Benefits of People with Disabilities being
involved in Professional Cricket specifically
National Cricket Tournament for DifferentlyAbled.
4. Benefits to a Company supporting National
Cricket Tournament for Differently-Abled
5. Sponsorship Packages
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Equal Right & Equal Opportunities
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Delhi Cricket Association for Disabled (DCAD)
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The Delhi Cricket Association for Disabled (DCAD) is an
apolitical voluntary organization dedicated to the upliftment
of the physically challenged community, by the provision of
rehabilitation facilities through sports participation
(CRICKET) on the national arena since the last 17 years. The
DCAD has organized and sponsored various sports meet and
tournaments held during the last few years nationally in
cities like Mumbai, Bhilai, Jaipur, Kota, Udaipur, Gurgaon,
Ahmedabad, Bangalore, Patna, Lucknow and Bhopal. The
Biggest tournament held annually at Delhi, is the All India
Cricket tournament where sports talent from all over the
country come together to participate.
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Organized by: Delhi Cricket Association For Physically Challenged
Some of the Tournaments and Championship’s that have
been organized annually under DCAD’s banner are:-
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All India Inter – State Cricket Tournament (Sponsored by
Delhi Government )
Triangular Series (Delhi, U.P., and Haryana)
All India Inter-State Cricket Tournament.
Triangular Series (Delhi, Mumbai, and Rest of India) (2006)
and Irani Trophy (Delhi vs. Rest of India).
Triangular Series (Delhi, Chhattisgarh & Rest of India) (2007)
and Irani Trophy (Chhattisgarh Vs. Rest of India)
North Zone Tournament (Delhi, Haryana, VRC Delhi,
Purvanchal) Conducted by Delhi in the year 2008.
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North Zone Tournament (Delhi, Haryana, VRC Delhi,
Purvanchal, U.P. Chandigarh) Conducted by Delhi in the year
2009.
North zone Tournament (Delhi, Haryana, Chandigarh)
Conducted by Delhi in the year 2011.
Triangular Series Delhi (Delhi, Haryana NCR, Chhattisgarh)
Conducted by Delhi in the year 2012.
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AIMS of National Cricket
Tournament for Differently-Abled
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The motive behind the annual organization of the state level and National
Cricket Tournament for Differently-Ableds are the creation of THE INDIAN
PREMIER LEAGUE, which can ably and effectively compete at InterNational
Cricket Tournament for Differently-Ableds and hereby bloom in the
International arena.
But DCAFPC National Cricket Tournament for Differently-Abled for
disabled goes beyond mere numbers, it invites youth, a class that gives
the sponsors an opportunity to showcase their brands effectively with a
high recall value. It provides the corporate with a solid platform to
leverage their branding initiatives through event sponsoring, Online &
Offline brand promotions, Product visibility campaigns etc which
effectively gives every organization high end value returns for the money
sponsored.
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Welcome to Smt. Shila Dixit Hon’le
Chief Minister Delhi NCR by
Gen.Sec. Shri Nisar Ahmad Along
with Shri I.A.Siddiqui (Member
NDMC) .
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Benefits of People with Disabilities being Involved in
Sports especially National Cricket Tournament for
Differently-Abled
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In the International Arena people with a range of disabilities
are now involved in all levels of sports .This is a significant
advancement for people with disabilities specifically in a
country like India where Cricket remains one of the most
loved & Glamorized sport and has ongoing benefits both for
the people with disabilities and for the mainstream
community.
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Organized by: Delhi Cricket Association For Physically Challenged
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Health Benefits
Research clearly shows that people with disabilities who are
involved in sports are healthier and have less returns to
hospital and health care facilities, than their peers who are
not involved in sports. These individuals look after their
health, develop their fitness and manage specific disability
related medical issues better. The skiers with disabilities also
experience the normal health related benefits that we all do
from participation in sports.
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Emotional Benefits
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It is well known that participation in sports, has positive
emotional benefits for everyone, this is also the case for
people with disabilities. Participation in sports, particularly
“exciting and fast” sports like Cricket, can facilitate adjustment
to a disability and changed lifestyle as a result of an accident
or illness.
This can have a generalizing affect on other aspects of
people’s life including potential to work, relationships etc.
Sport can improve self concept and self esteem and re-store
shattered life roles. This occurs both at the recreational level
“I am a Professional Cricketer rather than I am a disabled
person” and at the International competition level “I am an
Indian Cricket Champion” – changes the whole social attitude
towards disabled individuals.
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Social Benefits
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Professional Cricket provides a natural environment, which creates
powerful support networks for people with disabilities. Communal
Sports like Professional Cricket also provides a very effective and
practical learning environment in relation to many day to day aspects
of acquired disabilities i.e. learning from people who have similar
disabilities a number of years earlier.
The families of people with a disability also develop strong and
valuable support networks with the family members of others involved
in Professional sports like Cricket. This is particularly powerful for
people with newly acquired disabilities, when everyone in the family is
involved in what can be a very difficult adjustment process.
Cricket is a family sport that people with disabilities can participate in
with their able bodied friends and families, this can’t be said about all
sports e.g. Football. This means that valuable friendships and family
relationships can be maintained.
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Benefits to a Company Sponsoring
National Cricket Tournament for
Differently-Abled Runners-up Delhi Team at Vidya Bal Bhawan
sr. sec. School. M. Vihar Delhi in 2011
There are many
benefits to
organizations
sponsoring National
Cricket Tournament for
Differently-Abled. An
Preview of the
multiple benefits
involve the following
on next Slides:
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Organized by: Delhi Cricket Association For Physically Challenged
Recognition Options
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The National Cricket Tournament for Differently-Abled Marketing &
Promotions Division will promote your organization in all possible
avenues including appropriate recognition for your organization.
On all stationary, in all communications, emails and in press
releases related to National Cricket Tournament for DifferentlyAbled
In sporting magazines which feature National Cricket Tournament
for Differently-Abled
In any TV, radio and print media
On athletes uniforms
If appropriate, naming rights of the National Cricket Tournament for
Differently-Abled Regional teams may be available.
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Equal Right & Equal Opportunities
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Philanthropic & Social Benefits For Your Business
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Your support of the National Cricket Tournament for DifferentlyAbled Disabled Cricketers League will help a group of athletes
with disabilities, who have trained hard to reach their goals of
representing their regions & in the future the Indian
Subcontinent in International Competitions. It will also help to
open up Cricket and other sports, to people with new
injuries/disabilities.
People who often, initially feel that, with a disability, they won’t
be able participate in exciting and dynamic sports anymore. Your
organizations involvement will also send a clear message to the
organizations stake holders, clients and the wider community, as
well as to other business partners, that the organization has a
responsible Commitment to supporting the Community.
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Sponsorship Benefits
The tournament offers you several benefits, of which a few are
listed below.
1) Your brand will have considerable exposure both in the
domestic as well as international market space
2) National Cricket Tournament for Differently-Abled can be
part of your organization's CSR (Corporate Social
Responsibility) activity
3) Your association with the event would help link up with
other companies and organizations leading to new
partnerships
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Sponsor Advantage
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Get exclusive brand promotion with target consumer base.
Effective focused marketing.
Sale of products and distribution of samples at the counters
for your brand.
Advertising and logo promotion with leading print &
television media.
Display of banner and other advertising material at the
Venue.
Individual stalls for selling your product. and much more.
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Sponsorship Packages
PRIME SPONSOR
• This is the highest-level sponsorship and ensures the greatest
level of exposure and marketing impact. Your company name
and logo will be featured most prominently on all pre-event
print materials and all media platforms. The business who
commits to this package will be known as the TOURNAMENT
SPONSOR on all clothing, product and club correspondence.
• The DCAFPC is pleased to offer the following components of
this sponsorship package:• Your company name and logo proudly displayed as the club
major sponsor on all team shirts, stationery and all
advertisements.
• Most prominently on all e-blasts and media releases
concerning the Event.
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Use of a International cricket celebrity for any promotional
purposes for the Prime sponsor.
All publications leading to the National Tournament would carry the
name of the Prime sponsor (This includes all pamphlets, posters,
invitations, passes, tickets, hoardings & newspaper
advertisements).
The presenting sponsor would get the first choice for branding
space in the event arena.
Regular mention of the name at the informal stall and compulsory
mention of the prime sponsor’s name during the main events
through cricket commentary.
Signage displayed during all matches played on the ground
Premium space available at the Grounds for promotional material
and displays if required.
Four representatives of the Prime sponsor company being guests of
the DCAFPC Tournament.
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Inaugural function of Triangular
Cricket Tournament held in Delhi
2012 at DDA Sports Ground, Bank
enclave by hon’ble health minister and
Dr. A.K.Walia and Shri Raju Chaudary
with Gen. Sec. Nisar Ahmad.
Welcome to Dr. A.K. Walia,
Hon’ble Health Minister Delhi
NCT by Gen. Sec. Shri Nisar
Ahmad
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Official Sponsor
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This is the second highest level of sponsorship and ensures
much needed sponsorship and branding. Termed as the
official sponsor the company gets a chance to have their logo
and collaterals displayed on the ground, in all pre-event
advertisement materials and much more…
The official sponsor’s company name and logo displayed on
all State team shirts, stationery and all advertisements.
Every publications leading to the National Tournament would
carry the name of the Official sponsor (This includes all
pamphlets, posters, invitations, passes, tickets, hoardings &
newspaper advertisements)
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The official sponsor would get the second choice for branding
space in the event arena.
Regular mention of the name at the informal stall and
compulsory mention of the official sponsor’s name during the
main events during cricket commentary.
Signage displayed during all matches played on the ground
Premium space available at the Grounds for promotional
material and displays if required.
Free passes of the Official sponsor company being guests of
the DCAFPC Tournament.
Delhi Team Participated in 6th National
Cricket Tournament Held at Lucknow in
2011.
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Title Sponsor
1. The National Cricket Tournament for Differently-Abled 2013
Cup will be named after the Title Sponsor.
2. Prominent display of the company name and logo on the
tournament backdrop along with those of the organizer and
other sponsors.
3. 2 prominent sideboards on the ground one straight of the
wicket and one square of behind the boundary line.
4. Display of your name and logo along with other sponsors in
the print media, online banner advertisements & digital ad
space.
5. Announcement on radio & TV advertisement spots.
6. Announcement of your partnership during the Press Meet,
events which will be organized on several occasions.
7. Boundary Line Hoarding standees (10 x 3 feet)
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Logo display in the entire tournament related invitations,
tickets or donor pass and certificates.
Announcement of your 'participation during “Man of the
Match” presentation ceremonies.
Choice of your representative's presence during the press
conference, promotional events Inaugural ceremony and
closing ceremony.
Full page advertisement will be covered in the souvenir
magazine.
Extensive outdoor publicity is planned such as Hoarding, Bus
Shelters, Digital Ad Space, Flyers, Posters and etc.
Winners, Runners up Trophy will carry your name along with
mementos of “Man of the Match” and Series.
Live telecast for Opening & Closing ceremony along with few
matches.
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Travel Sponsor
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The Company sponsoring the travel services for the whole
tournament would avail every type of advertising and
branding opportunities through DCAFPC. The travel sponsor
would take the responsibility of providing round the clock
services for the visiting state teams as well as taking care of
their travelling during the five days of the tournament. The
advertising opportunity for the travel sponsor would include:The Travel sponsors name and logo on all teams shirt and
sport merchandise.
Incorporation of the travel sponsor’s name and logo on all
print advertisement and television & radio ads.
Opportunity to display any advertisement or signage during
the tournament at the grounds and round the clock branding.
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Ground Sponsor
The Company who would be the ground sponsor will bear the
booking of the ground for the event. The Ground sponsor would avail
many options for branding and advertising opportunities which would
include the following :• All publications leading to the National Tournament would carry the
name of the Prime sponsor (This includes all pamphlets, posters,
invitations, passes, tickets, hoardings & newspaper advertisements)
• Branding space in the event arena
• Mention of the name at the informal stall and compulsory mention
of the sponsor’s name during the main events through cricket
commentary.
• Signage displayed during all matches played on the ground
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Honour to Hon’ble Sports and
Ed. Minister Shri A.S.lovely by
Shri Karnel Singh (I.P.S.) Joint
Police Commissioner Delhi in
2004.
Welcome to Shri Ajit Wadekar Former Indian
Captain by Gen. Sec. Shri Nisar Ahmad along
With Shri Chetan Chauwan Former Indian
Player and Dr. Sanjay Sinha – ChairmanFrantline (Sponsors) in North Zone Cr.
Tournament Held In Delhi 2009.
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Team Sponsor
The Team sponsor would avail the branding opportunity for the teams
they would be backing. There are around 12 state level teams who
would be competing in this all India Cricket tournament for the
disabled. For any team or for every specific team any companies or
entities interested in being the team sponsor would be responsible
for the overall management of the team. Branding opportunities
would include:• Name of the team sponsor on all the T-shirts, Pants and the
sporting merchandise of the whole team
• A chance for the team sponsor to display signage’s or product
display or free stall branding on the ground premises
• Chance to display the company logo and name in all offline & online
advertisement mediums.
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Associate Sponsors
• Prominent display of the company name and logo on the
tournament backdrop along with those of organizer & other
sponsors.
• Prominent sideboards on the ground one straight of the
wicket and one square of behind the boundary line.
• Display of your name and logo along with other sponsors
in the print advertisements.
• Announcement on radio & TV advertisement spots.
• Boundary Line Hoarding standees (10 x3 feet)
• Logo display in all tournament related invitations and
certificates.
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Sponsor A Match
1. Display of your name & logo for the sponsored match
2. Presence of your representative to announce prizes
3. Full page Souvenir Advertisement
4. Banners in the ground
Sponsor A Day’s Expenses
1. Display of your name & logo for the sponsored day
2. Full page Souvenir Advertisement
3. Banners in the Ground
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Production Sponsor
• The Production sponsor is expected to take the initiative
of organizing and managing the whole tournament with
respect to the cricket tournament formalities. Light
arrangements/Set –up costs would be borne by the
Production sponsor. The advertising opportunities for
the production sponsor would include:1. Incorporation of the travel sponsor’s name and logo on
all print advertisement and television & radio ads.
2. Opportunity to display any advertisement or signage
during the tournament at the grounds and round the
clock branding.
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Contact
 Shri I.A. Siddiqui :- +919811614922 (President)
 Shri Nisar Ahmed :- +919990560950 (Secretary)
 Shri Mohd. Aadil :- +919891280389 (Event coordinator)
 Shri Amit Srivastav :- +919560127016 (Media coordinator)
Contact Address:- Delhi Cricket association For Disabled
(reg. No. S-30531) 38/1-C, Sector – 2, DIZ Area Gole
Market, New Delhi- 110001
Email id :- National Cricket Tournament for DifferentlyAbledindia786@gmail.com
Equal Right & Equal Opportunities
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Equal Right & Equal Opportunities
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“Pain is temporary. Quitting lasts forever.”
- Lance Armstrong
“What is stronger, fear or hope?”
- Lance Armstrong
Equal Right & Equal Opportunities
Organized by: Delhi Cricket Association For Physically Challenged