Контрольная работа № 4
Прочитайте и устно переведите текст оPhilipsCompany.
I.
THE PHILIPS STORY
The foundations of the world’s biggest electronics company were laid in 1891 when Gerard
Philips established a company in Eindhoven, the Netherlands, to manufacture light bulbs and
other electric products. In the beginning, it concentrated on making carbon-filament lamps and
by the turn of the century was one of the largest producers in Europe. Developments in new
lighting technologies fuelled a steady programme of expansion and, in 1914, it established a
research laboratory to stimulate product innovation.
In the 1920s Philips decided to protect its innovation in X-ray radiation and radio reception with
patents. This marked the beginning of the diversification of its product range. Since then, Philips
had continued to develop new and exciting product ideas like the compact disc, which it lunched
in 1983. Other interesting landmarks include the production of Philips’ 100-milionth TV set in
1984 and 250-milionth Philishave electric shaver in 1989.
THE PHILIPS COMPANY
Philips’ headquarters are still in Eindhoven. It employs 256,400 people all over the world, and
has sales and service outlets in 150 countries. Research laboratories are located in six countries,
staffed by some 3,000 scientists. It also has an impressive global network of some 400 designers
spread over twenty-five locations. Its shares are listed on sixteen stock exchanges in nine
countries and it is active in about 100 businesses, including lighting, monitors, shavers and
colour picture tubes; each day its factories turn out a total 50 million integrated circuits.
THE PHILIPS PEOPLE
Royal Philips Electronics is managed by the Board of Management, which looks after the
general direction and long-term strategy of the Philips group as a whole. The Supervisory Board
monitors the general course of business of the Philips group as well as advising the Board of
Management and supervising its policies. These policies are implemented by the Group
Management Committee, which consists of the members of the Board of Management, chairmen
of most of the product divisions and some other key officers. The Group Management
Committee also serves to ensure that business issues and practices are shared across the various
activities in the group.
The company creed is “Let’s make things better”. It is committed to making better products and
systems and contributing to improving the quality of people’s work and life. One recent example
of this is ’Genie’ mobile phone. To dial a number you just have to say it aloud. Its Web TV
Internet terminal brings the excitement of cyberspace into the living room. And on travels around
the world, whether passing the Eiffel Tower in Paris, walking across London’s Tower Bridge, or
witnessing the beauty of the ancient pyramids of Giza, you don’t have to wonder any more who
lit these world famous landmarks, it was Philips.
1. Переведитеследующиеутверждения, определитеправильные(T)
инеправильные (F).
2.
3.
4.
5.
6.
7.
It is the world’s second biggest electronics company.
It has produced over 100 million TV sets.
Its headquarters are in Amsterdam.
It was the first company to produce compact discs.
It is active in a small number of specialized businesses.
It provides the lights for famous landmarks such as London’s Tower Bridge.
2. Напишите почему эти даты являются важными для компании Филипс.
а)1891 b) 1914 c) the 1920sd) 1983 e) 1984
3.Соотнесите данную информацию с соответствующими цифрами из текста.
Example: The approximate number of designers working for Philips: 400
1. The number of people working for Philips worldwide
2. The number of countries with sales and service outlets
3. The number of countries where Philips has research facilities
4. The approximate number of scientists working in Philips’ research
laboratories
5. The number of integrated circuits produced every day
II.
Grammar
1. Закончитеследующиепредложениявpastsimple,используя глаголы в
скобках
Last week I 1_________(be) very busy. On Monday our biggest customer 2______(visit) our
factory. I 3_______ (meet) her at the airport at 7.00 in the morning and 4_______ (take) her to
the plant. In the afternoon we 5__________ (have) a meeting which 6__________ (not finish)
late, and she 7________ (want) to see a show afterwards. On Tuesday I 8_______ (fly) to Berlin
for a conference. In the afternoon I 9________ make a presentation which 10 ________ (not go
very well. The next day I 11__________ (go) to Stuttgart to meet a supplier. On Thursday we 12
__________ (interview) candidates for the new sales jobs, but we 13 _______ (not find)
anybody suitable. In the evening I 14________ (play) squash in the company tournament, but,
unfortunately, I 15__________ (not win). On Friday 1 16__________ (reply) to all my emails
and 17 ____________ (write) a proposal for an Austrian company. In the afternoon I 18
__________ (attend) a planning meeting which 19 ______________ (end) very late in the
evening. I 20 __________ (not get) home until midnight.
2. Напишите 5 предложений, что выделали вчера и на прошлой неделе.
PAST SIMPLE/PRESENT PERFECT
Translated, wrote
Did you translate?
I didn’t translate
Did he write?
He didn’t write
Ago, last year, yesterday
in 1992
When did you…?
1.
2.
3.
4.
5.
have translated, has written
Have you translated?
I haven’t translated
Has he written?
He hasn’t written
МАРКЕРЫ
since, for, already, just, recently, lately
ever, never, yet
How long have you been to …?
3. Посмотритенамаркерывпредложениях 1-7, определите к какому
времени они относятся и напишите предложения о себе.
This month I ____________________ .
Yesterday I _____________________ .
Last year I ______________________ .
I _______ never __________________ .
When I was at school I _____________ .
6. Today, I _____________ already _______ .
7. I ___________________________ yet.
4. Отметьте правильные и исправьте неправильные предложения.
1. Two years ago, we have seen big increases in the price of oil.
2. The price fell in the last two days and it is now 5 per cent lower than before.
3. Our competitors reduced their prices in January.
4. We didn’t raise our prices in recent weeks: they are still at the same level as they
were two months ago.
5. Have you received your prices recently?
6. We have reviewed our prices in March.
5. Выберитеправильнуюформуглаголаввопросах1-8 изатемсоотнеситеихсответамиa-h
1.
2.
3.
4.
5.
6.
7.
8.
a.
b.
c.
d.
e.
f.
g.
h.
Did you read/Have you read that article about e-recruitment last week?
Did you see/Have you seen the new Dali exhibition yet?
Have you ever/Did you ever applied for a job online?
Have you had/Did you have any work experience when you joined this company?
Has/Have she made many calls today?
Have/Did all the candidates come for interview yesterday?
Have you received/Did you receive a bonus in the last six months?
Have you learnt/Did you learn a lot in you last job?
No, never.
No, I haven’t.
Just one or two this morning.
Yes, I did. I did several jobs when I was a student.
No I didn’t. I didn’t have much responsibility, so it was very boring.
Yes, it was very well-written
Just one person wasn’t there.
No, I haven’t had time.
III.
1. Прочитайте диалог и текст и дайте свой вариант, что нужно сделать,
чтобы стать хорошим менеджером (не меньше 10 предложений, будьте
готовы это сказать на экзамене)
Dialogue
What makes a good manager?
R:
One hears over and over again that what a modern enterprise needs is a good manager.
What do you think of the problem?
Am.: The importance of a good manager can’t be overestimated.
R.: What do you think makes a good manager?
Am.: First of all high standards of professional knowledge and personal conduct.
R.: What personal traits must a good manager have?
Am.: A good manager must be flexible, must have confidence in himself and others, and
keep a sense of proportion. Besides, he must have a leading ability.
R.: I see, and what professional skills should managers have?
Am.: Managers must know how to set goals and how to achieve them, how to divide work
and how to coordinate the activities of individuals. They must know how to take corrective
actions if the organization is not progressing towards its goals
R.: Management is often called the art of getting things done through people. What’s your
point of view on the essence of management?
Am.: The essence of management is to create an environment where individuals, working
together, can perform effectively and efficiently. Nowadays managers must be more skilled
in handling people.
R.: Yes, managers must understand that human resources are a very important part of any
business. The manager’s job is very interesting, isn’t it?
Am.: Yes, and given the opportunity. I would choose the same career again.
HINTS FOR THE OFFICE MANAGER, OR THE BOSS
You need not go around proving you’re the boss if you are. So here are some
suggestions:
- Don’t order, ask and be polite! It amounts to the same thing but it sounds – and works –
better.
- Remember that people work with you, not for you. They know better, but they like to be
spoken of as associates, not as slaves.
- Keep you promises. It’s important to make a note of every promise – whether it is
something important or something you think less important.
- Criticize, if you must, only in private – and do it objectively. Never criticize anyone in
public or in anger. And that goes for the mail clerk as well for your assistant.
2. Прочитайте текст, устно переведите и письменно на английском
ответьте на вопросы по тексту (будьте готовы это сказать на экзамене)
KNOWING YOURSELF
There have been many studies during the past few years that have attempted to identify the
characteristics of successful entrepreneurs. On such study compared many of the lists already
developed. Those characteristics common to all or most of the lists indicated that an
entrepreneur tends to have the following characteristics:
- high level of physical energy
- ability to set clear goals and plans to reach goals
- strong positive attitudes
- high levels of moral strength
- willingness to take changes
- industrious – need to be always working at something
- takes the initiative in starting work
- high level of reasoning ability
- able to make decisions
- willing to lead other
- organized
- positive attitude
- uses time effectively
- willing and eager to learn
-
desire to satisfy the needs of others
able to change and adapt to changing environment
able to seek and find information needed to achieve their goals
avoid procrastination
have a determined persistence
informed about latest trends and needs
willing to take responsibility
knows how to manage money
able to motivate other
always looking for opportunities
willing to recognize and reward contributions of others
restless eager to do something new
learns from failure and moves on
Obviously not all entrepreneurs are alike, but based on a variety of studies most of the
successful ones have all the above characteristics.
Questions:
1. What characteristics do you find absolutely necessary for every manager?
2. Which of them are inborn and which ones can be acquired?
3. What are of primary importance?
4. Do you possess them?