MAR 3023-6147
Marketing Fundamentals
(MW 12:00pm-3:20pm) Bldg.76A / Rm. 103
INSTRUCTOR
OFFICE
PHONE
E-MAIL
OFFICE HOURS
Peter M. Ralston
Bldg. 53 / Rm. 119
474-2847
pralston@uwf.edu
Monday and Wednesday 10:30am-11:30am and by appointment
TEXT: MKTG: Principles of Marketing Student Edition #8, by Lamb, Hair, and McDaniel,
ISBN: 978-1-285-43268-7
EMAIL: In business, email is a professional means of communication primarily used for short thoughts
or questions. I will not respond to emails unless the following professional criteria are met.
 Include a subject. Write what your message is about (i.e., grades, homework, exam, lecture, etc.).
 Address the recipient. (Professor, Instructor, Dr. Ralston, etc.).
 Be concise. If you need to communicate more than a few paragraphs of information, talk to me.
 Use proper spelling, grammar, and punctuation. Proofread the message before sending it and use
spell check! Use appropriate upper and lower case letters.
 Use words. “How R U?” and “C U” are not words or sentences.
 Appropriate questions. Consult the syllabus before emailing me. All exam dates, exam format,
grade opportunities, and grade scale are described in detail on this syllabus.
COURSE DESCRIPTION:
This course is designed to introduce students to the basic marketing concepts and the terminology used in
the field of marketing. Students will also see how the principles of marketing are applied in a wide variety
of business settings including public institutions, service organizations, and end consumers. Further, the
course will help the student see how marketing is related to other functional activities of the firm such as
finance, accounting, and supply chain management.
LEARNING OUTCOMES:
MAR 3023 is an introductory course in marketing that introduces students to a broad range of topics in
the discipline. By the end of the course, students should be able to:
 Define marketing and discuss what it entails;
 Discuss how environmental factors affect marketing activities;
 Describe the factors involved in consumer decision making;
 Segment markets and develop the profile of a target market;
 Develop product strategies and discuss how services and nonprofit “products” differ from
traditional ones;
 Develop distribution, promotion, and pricing strategies
 Discuss how marketing intertwines with other firm departments and organizations
ACADEMIC DISHONESTY
The University of West Florida is dedicated to the highest principles and standards of academic
integrity. An academic violation by a student can negatively impact a class, program and/or college in
ways that are unique to each discipline. Therefore, the University believes that the severity of an academic
infraction is best evaluated by the faculty of the institution. The University seeks to offer students an
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opportunity to respond to allegations of academic misconduct before a decision is rendered. This
regulation seeks to provide faculty and students with a fair process for addressing allegations of academic
misconduct.
Anyone suspected of academic dishonesty (cheating, plagiarism, fabrication, bribery, misrepresentation,
facilitating others’ academic dishonesty, etc…) will be reported to the Office of Student Rights and
Responsibilities. Do not cheat. Cheaters only disappoint themselves.
DISABILITY ACCOMMODATION
The University of West Florida supports an inclusive learning environment for all students. If there are
aspects of the instruction or design of this course that hinder your full participation, such as time-limited
exams, inaccessible web content, or the use of non-captioned videos and podcasts, reasonable
accommodations can be arranged. Prior to receiving accommodations, you must register with the SDRC
by filling out an Enrollment Application. Appropriate academic accommodations will be determined
based on the documented needs of the individual. For information regarding the registration process, email sdrc@uwf.edu or call (850) 474-2387. Documentation from the SDRC for disabilities must be
provided to the professor within the first week of class. Retroactive requests for accommodations
will not be honored.
GRADING:
Exam 1
Exam 2
Quizzes /In-Class Assignments
Marketing Article
Get to Know You
Total
150 points
150 points
100 points
10 points
10 points
420 points
Exams:
UWF Student ID: Each student is required to show his or her UWF student identification card to receive and
complete each exam. NO EXCEPTIONS.
All exams will be closed book and notes. Exams will be multiple choice and short answer. The exams will cover
basic knowledge as well as material from the textbook, in-class materials (video clips, newspaper/magazine
articles), and regular lectures.
Exam dates are posted on this syllabus.
Excused Absence from an Exam- Make certain to read all of this section.
Each student is responsible for attending and taking each examination on the appointed date (regularly
scheduled course time) as stated in the syllabus (or unless otherwise changed by Dr. Ralston and
announced in class, on the course electronic page, or through e-mail).
Students having to miss an exam must receive an excused absence from Dr. Ralston prior to the student’s
absence from the exam. Prior to the exam, the student must attend Dr. Ralston’s office hours and provide
to Dr. Ralston a written request to miss an exam. The request must contain the student’s name, ID
number, reason for the proposed absence, date of the proposed absence, and signature of the student. If a
student is involved in an unforeseen accident and cannot physically make the exam, the student is to
attend Dr. Ralston’s office hours the very next opportunity and provide Dr. Ralston with written
documentation of the student’s situation, doctor’s signed medical excuse, and request to be excused from
the exam missed. It is at the discretion of Dr. Ralston to deem the absence an excused absence. If an
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absence is not excused the student will receive a zero for the exam and will have no opportunity to replace
the exam.
A student receiving an excused absence from an exam will be required to take a comprehensive make-up
exam that will be administered at times outside of the regular class schedule. It may require taking exam
on any day Monday through Saturday. Dr. Ralston has adopted this policy to assist students that face an
unforeseen emergency on an exam day and cannot make it to take the exam at the appointed time.
No exam will be given early. Please do not ask.
It is the student’s responsibility to adhere to these instructions.
Quizzes/In-Class Assignments:
10 quizzes or in-class assignments will be administered during class time throughout the semester. These will be
straightforward and everyone present should receive a majority of the credit for each task. Please note that these inclass assignments and quizzes can only be taken at the specific time of the class when given by the instructor.
There will be no make-ups and students that arrive late or leave early from class run the risk of missing these
assignments.
Marketing Article:
Students will be assigned a wave group at the beginning of the semester. When instructed (in-class by the
instructor), the students in that particular wave will be responsible for finding an article from a reputable news
source or trade journal that deals with the marketing of a product or service. This article will then be handed into
the instructor at the beginning of the next class period.
Get to Know You:
Receiving these points is strictly based on a random selection during the term and will require individual student
participation.
Contesting Grades:
Students have one week from the date when a grade (test, quiz, or assignment) is posted to contest a grade.
After one week, the grade is fixed and will not be changed. Contested grades are subject to a thorough
review, which may also result in a reduction in points.
Assigning Grades
The following point breaks will be used to assign grades. Do not expect a curve.
Letter Grade
Points
Letter Grade
A
387+
C
A378-386
CB+
370-377
D+
B
345-369
D
B336-344
DC+
328-335
F
Points
303-327
295-302
286-294
262-285
252-261
<252
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Tentative Calendar
Week
2
Class
June
25th
June
30th
2
3
3
4
4
5
July 2nd
July 7th
July 9th
July 14th
July 16th
July 21st
5
6
6
July 23rd
July 28th
July 30th
August
4th
August
6th
1
7
7
Topics
Assigned Readings (Due
before following class)
Syllabus / Introduction / What is Marketing
Textbook Chapter 1 and 2
Marketing and Strategic Planning
Textbook Chapter 4 and 5
Marketing and Navigating the External
Environment
Consumer Behavior and B2B Marketing
Services and Non Profit Marketing
Segmenting Markets and Market Research
Exam 1
Product Development and Management
Textbook Chapter 6 and 7
Textbook Chapter 12
Textbook Chapter 8 and 9
Review for Exam
Textbook Chapter 10 and 11
Textbook Chapter 13 and 14
Marketing Channels and Supply Chain
Management
Communicating with Consumers
Sales and Social Media
Textbook Chapter 15 and 16
Textbook Chapter 17 and 18
Textbook Chapter 19 and 20
Pricing
Review for Exam
Exam 2
The contents and schedule above may change as the progress of the class changes throughout the
semester. Therefore, all content and schedule changes will be announced in class, posted on the class
eLearning site, or e-mailed directly to students. Every student must attend class and daily check
eLearning and e-mail to assure that he or she is aware of any changes.
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