Sausage, Beer and Music
Good
Many
sight
people
But empty of cultural space
So we make!
Sausage
Beer
Music
SBM
SBM structure
2nd floor
stairs
bar
1nd floor
basement
veneu
storage
kitchen
Price of Interior: \224,000,000
• Furniture: \1,330,000
Other Ingredients: \21,000,000
• Personnel Expenses: \8,500,000
Basic of Making Sausages
Price of land: \500,000,000
Sausages filler: \4,000,000
Sausage warmer: \1,050,000
Sausage mixer: \6,000,000
Sound Machine: \7,500,000
Sub Wooper x 4
• RawHigh x 4
Power Amper 2000W, 1250W, 260 W
• Controller EQ Audio Mixer
Player
Profit
Sales by Month
Sales of Cost price
Utility Bill
Personal Expenses
Net Profit
Assistant of kitchen
Manager x 3
Home Part time x 3
Taxes on Alcohol
\ 70,000,000
-\ 21,000,000
-\ 2,000,000
-\ 1,000,000
-\ 4,500,000
-\ 3,000,000
-\ 8,000,000
\ 23,950,000
Arial
CEO
Manager
Personnel
management
Performance
Chief
Making food
Develop
menu
Account
ant
Materials
management
Property
management
CEO
Manager
Server
Chief
Handbill
Kitchen
porter
Account
ant
Performance
• 3 times in a week
(Fri, Sat, Sun)
• Regular Performance
Start - 10:00pm
End – 11:40am
• Invite special guest
monthly
Management
Manager
Server
- Management all of employees
- Planning performance
Poster
Management
Chief
Kitchen
porter
- Management kitchen porter
- Make food on menu
- Create new menu
Account
ant
- Management materials and
property in restaurant
MARKETING: SWOT Analysis
STRENGTH
Indie band
performance
Specialized sausage
Lower price
WEAKNESS
New established
Already available
menu
Preference for indie
OPPORTUNITY
THREAT
band
Many local &
Nearby competitors
foreign tourists
Recession
Beautiful night scape
Weather
MARKETING: STP Analysis
Positioning
Targeting
Segmentation
• Homemade sausage
• Quality service at comp
etitive price
• Always on a festive not
e
• Twenties& Thirties
• Who are interested in indie
band
•
•
•
•
Someone loves music
Adult who drinks
Local & foreign tourists
Inhabitants
MARKETING
MARKETING: 4PS Strategy
PRODUCT
PRICE
Specialized sausag
5C~10% lower
e
than competitors
• Facebook(1 like=1 free soda or ap
Alchohol & cocktai
petizer)
l
• MARKET
Blog(Using power bloggers)
• TARGET
Leaflet
• Events(proposal, holidays like X-ma
PLACE
s, Halloween,
Valentine’s day)
Popular tourist
spot
Beautiful nightscap
e
MARKETING: Another strategy
Donation
Membership
Marketing
Contract
card
strategy
with farm
Maintain
pleasant
environment
Sales projection
2013 sales projection
$ 105,000
$ 85,000
$ 65,000
Sales projection
$ 45,000
Estimated future profit
$ 25,000
Probable cost
January
Fabruary
March
April
May
June
July
August
September
October
November
December
$ 5,000
Current kinds of Sausages
Chicken
breast
Curry
Kimchi
All sausages
is \3,500
Garlic
Tofu
Alcohol
Buy wholesales size Alcohol
• Soju and Beer keep a storage
• Cock tail keep a Bar
Buy some tank and box of 24cans
• Draft beer sell 500cc 1700cc 3000cc
• Can beer sell each one can
Keep basic ingredients
• Liquor and syrup, juice, fruits, spices, soft drinks
• Make cocktail at Bar
Set Menu
3 Sausages
\10,000
4 Sausages
\13,000
5 Sausages
• Trinity
• One bottle of soju
• Happy Couple
• Two little glass of cocktail
• Power Rangers
\170,000
• 500cc Beers
6 Sausage
• Sausages Sense
\200,000
• Glass of cocktail
7 Sausages
• Lucky Sausages
\240,000
• 1700cc Beers
MENU
•
•
•
•
•
•
One bottle of Soju: \ 4,000
Can and Bottle beer: \4000~ \6000
500cc beer: \ 3,000
1700cc beer: \ 10,000
3000cc beer: \ 19,000
Basic Cocktail: \ 5,000