September 2013
Dine Out For
No Kid Hungry
Team Training Guide &
Planning Calendar
www.dineoutfornokidhungry.org
Dine Out for No Kid Hungry
Team Training Guide
 Share Our Strength, No Kid Hungry and Dine Out For
No Kid Hungry
 Childhood hunger in America
 Dine Out For No Kid Hungry
 Your restaurant promotion
 Planning calendar
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Dine Out for No Kid Hungry
Share Our Strength
Share Our Strength® is a national nonprofit that is
connecting children at risk of hunger to the
nutritious food they need to lead healthy.
No Kid Hungry ® is Share Our Strength’s national
campaign to end childhood hunger in America.
Dine Out For No Kid Hungry™ is a program that
brings restaurants and consumers together to
raise funds and awareness for the No Kid
Hungry campaign each September.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Childhood Hunger in America
16 million kids in the U.S. struggle with hunger.
That’s 1 in 5 kids. cannot rely on getting the food they need
every day to learn and grow.
No child should grow up hungry, especially when effective
nutrition programs exist that can provide those missing meals.
No Kid Hungry connects kids in need to programs that can help
but are underutilized.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Your No Kid Hungry promotion this September
Throughout September, each restaurant creates its own tactics for
raising funds to support the No Kid Hungry campaign.
What: You decide what works best for you.
 [Insert your promotion details here]
When: Any time in September that includes at least 1 day between
September 15 & 21, when Share Our Strength brings national media
attention to the cause.
 [Insert your promotion dates here]
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Funds raised provide support for:
• Helping more kids start the day off right by making school breakfast
available.
• Helping to feed more kids during the summer when school meals are
not available.
• Helping afterschool programs provide nutritious snacks and meals.
• Helping more families meet their nutritional needs at home by
expanding access to SNAP (food stamps) and WIC.
• Teaching families how to prepare affordable, healthy and tasty food
at home.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Planning Calendar
1 month before promotion launch:
 Check out the tools, templates, videos, fact sheets, case studies, and point-ofpurchase materials in our online resource center at DineOutForNoKidHungry.org.
 Plan your promotional and marketing materials—use our templates or create your
own for our review.
2-3 weeks before promotion lauch:
 Order point-of-purchase materials from your printer, our print-partner Calagaz
Printing (www.calagazordering.com), or create your own for review by your Share
Our Strength account manager.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Planning Calendar
2 weeks before promotion launch:
 Inform employees about the promotion during a staff meeting.
 Show them the training video narrated by Academy-award winning actor
Jeff Bridges, How You Can Help This September.
 Host a discussion with employees about No Kid Hungry, why you’re
participating, and what your goals are for the promotion.
 Send press release to local papers, tv and radio stations.
 Follow up with media over the next 2 weeks to secure coverage, get listed in their
community calendars
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Dine Out for No Kid Hungry
Planning Calendar
One week before promotion launch:
 Show employees the Jeff Bridges video again; add a new No Kid Hungry
video each day—they’re in the online resource center .
 Share facts about child hunger with them during line up.
 Display in-store marketing materials.
 Post details about your promotion on restaurant website.
 Remind employees of promotion and key talking points during lineups and
team meetings.
 Encourage employees to invite their family and friends to dine at your
restaurant during your promotional period.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Planning Calendar
When your promotions starts:
 Promote through social media; use #nokidhungry in your messaging.
 Participate in our twEAT OUT, September 16, at #nokidhungry.
 Encourage employees to tweet, post and text using #nokidhungry.
 Use our back-of-house poster and training video, How You Can Help This
September to reinforce main talking points with front-of-house crew.
 Provide special recognition for managers and top performers throughout
your promotion and at the end.
 Track funds raised by restaurant, region & nationally; report daily to staff.
www.dineoutfornokidhungry.org
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Dine Out for No Kid Hungry
Planning Calendar
When your promotions ends:
 Celebrate your successes!
 Thank your employees and customers for their support—use our email
and press release templates, post it in social media and on your websites.
 Recognize and reward your highest performing managers, stores,
districts, store-level employees.
 Tell employees and customers how much your restaurant raised…and
send Share Our Strength your contribution.
www.dineoutfornokidhungry.org
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Have a
Successful
September!
Thank you for joining
Dine Out For No Kid Hungry 2013
www.DineOutForNoKidHungry.org