Ihab Aly Kashef
Address: 26 El Gezira Elwosta Street, Zamalek, Cairo,Egypt
Email:ihabkashef@yahoo.com
Evening Number:(02) 27380235
Mobile Number:+202-0114-1111584
Career Objective:
I am looking forward for a step toboostmy career in the route of marketingfield.
Personal Information:
Birth date: 11/08/1985
Nationality: Egyptian
Marital Status: Single
Military Status: Exempted
Education
*September 2011 –July 2013
MBA holder major Marketing at ESLSCA Egypt University "écolesuperieurelibre des
sciences commerciales appliqués"
*June 2006
Bachelor degree in Information System, Modern Academy,
Grade: Good
*1989-2002
Port Said language school, Cairo, Egypt
Languages:
English: Fluent
Arabic: Native
Professional Experience:
May2013–May 2015:
Arma Group
Company Industry: FMCG
Job Title: Brand Manager
Job Role/Department:Marketing
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Managing Oil & Ghee brands
Managing the creative & production process of ATL campaigns
Liaison with the research & advertising agencies
Analyzing the retail audit figures
Analyzing the tracker & other research findings
Managing the annual marketing plan
Analyzing the sales figures on monthly basis
Managing the creation process of the POSMs
Conducting regular meetings with the sales team to make a clear gap analysis
Involved in setting the pricing strategy
Analyzing the competitive intelligence data
Managing all the marketing activities related to the export sector
May 2012– April 2013:
AymanShahin Group
Company Industry: FMCG
Job Title: Brand Manager
Job Role/Department:Marketing
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Managing the annual marketing plans
Handling all the BTL activities
Managing the distribution plan
Positioning the brands in the market
Monitoring the sales figures on weekly/monthly/yearly basis
Managing the sales forecast on quarterly / yearly basis
Tracking the direct & indirect competitors
Formulating the TWOS analysis in order to benefit from strengths &
opportunities and overcoming weaknesses & threats
Formulating the annual budget plan
Communicating with the suppliers
September 2010–April 2012:
Etisalat
Company Industry: Telecom
Job Title: Retail Operations Specialist
Job Role/Department:Retail Operations
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Creating the new process for products & services which will be sold in the
retail
Handling any system problems face the retail
Preparing the presentations material for allthe new products & services
which be sold in the retail
Creating direct marketing campaigns ( SMS Campaigns) in favor of any new
store will be launched
April 2008 - August 2010:
ABC Bank
Company Industry: Banking
Job Title: Correspondent Officer
Job Role/Department:Correspondent Banking Department
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Handling all the Correspondences between ABCE bank and all other banks.
Establishing and renewing the CB, MM & FX limits for ABCE’s clients.
Responsible for making the amendments of ABCE’s Signatures book (hard copy) and
Internet site (soft copy).
Sending the (daily / weekly / monthly) accounts statement to other banks.
Analyzing the Egyptian banking sector & try to open a business with the target
banks depends on our analysis.
Interpersonal Skills:
 Fast learning person.
 Capable of working under pressure.
 Excellent communication skills.
References will be provided upon your request.