First Draft 1:
One of the last steps of marketing is being specific to which market you are approaching,
you have to know your consumer and adjust the marketing to fit the consumer needs. The
Ford F-150 for example has several different editions that are marketed for a specific
group of people or purpose. These groups include but are not limited to the Ford Raptor,
the King Ranch, the Platinum Edition, the Emergency Response Edition, and the
consumer versus the commercial lines. The difference in marketing is obvious when
looking at them all side to side. The Raptor was first designed to be an highspeed off road
vehicle specifically for border patrol, but when there was such a large interest from the
consumer they started to market towards the highspeed rally truck consumers. While the
King Ranch is market towards people that are most likely to be pulling a load. They are
known for coming with the leading towing package and a crew cab. Specific for those
that want to pull a load and carry people at the same time. Like someone who owns a
business or has a family and a boat. Then there is the Platinum edition that is marketed to
not be a pickup truck but a luxury vehicle. It comes with all the bells and whistles with
the best trim. There is the Emergency response line that come with larger batteries to run
more electronice, they are designed specifically to idle for longer periods of time, they
also are market more of a frame and engine so that they can be modified to serve a
specific purpose, whether it be adding a bow on the back for an ambulance, or pumps and
tool boxes with storage for the fire department. The F line serves everyone. There is a
huge difference in the consumer and commercial line the consumer line is like the
Raptor, the Platinum, the King Ranch, and your standard models. All of these offer
different options, like powered seats, A/C, different interior, different trim, powered
windows, etc. While the commercial vehicle are the baseline, roll down windows, maybe
A/C if you are lucky, mostly plastic trim, cloth seats, all manual adjustments, basically
whatever will lower the cost of the vehicle.
Revised Version 1:
One of the steps of marketing is being specific to which market you are approaching, you
have to know your consumer and adjust the marketing to fit the consumer needs. The
Ford F-150 has several different editions that are marketed for a specific group of people
or purpose. These groups include the Ford Raptor, the King Ranch, the Platinum Edition,
the Emergency Response Edition, and the consumer versus the commercial lines. The
difference in marketing is obvious when looking at them all side to side. The Raptor was
first designed to be a highspeed off road vehicle. Specifically designed for border patrol,
but when there was such a large interest from the consumer they started to market
towards the highspeed rally truck consumers. The King Ranch is marketed towards
people that are most likely to be pulling a large load. The King Ranch is known for
coming with the leading towing package and a crew cab. Then there is the Platinum
edition that is marketed to not just be a pickup truck but a luxury vehicle. It comes with
all the bells and whistles with the best trim. The Emergency Response line comes with
larger batteries to run more electronics; they are designed to idle for longer periods of
time. The Emergency Response Line is marketed more of a frame and engine so that the
customer can modify it to serve a specific purpose. There is a huge difference in the
consumer and commercial line. The consumer line, like the Raptor, the Platinum, the
King Ranch, and your standard models offer different options, like powered seats, A/C,
different interior, different trim, powered windows, etc. While the commercial vehicle are
the baseline, roll down windows, maybe A/C if you are lucky, mostly plastic trim, cloth
seats, all manual adjustments, basically whatever will lower the cost of the vehicle.
First Draft 2:
Ford has put a lot of hard work to make it so that when you think of a pick up the first one that
comes to mind is the Ford F-150. Ford has done been through a lot in the last few years, after
coming back from the dip in the market Ford hired a new CEO just last year, Mark Fields, who
has a mission statement of “maintaining Ford’s positive culture even more strong products,
innovation, and profitable growths.” This mission statement can be seen in everything Ford does
to market their vehicles including the F line. They use social media to strengthen the culture, as
well as broadcast their “Ford Tough” products. They do a much better job of showing these
tough products in their commercials broadcasting the innovative technologies in their products
that make them a leading automobile manufacturer. They once again show how they are trying to
create an even more positive culture by partnering with other companies and striving for more
green energy solutions. Finally Ford shows their innovation in all of their products, building
them to last, and building a more positive culture by selling to specific markets. Designing the
vehicles for specific purposes so that they last longer and perform better for their customer. Since
Ford always has the customer in mind you just can't help to have Ford in mind when you think of
a pickup truck.
Revised Version 2:
When you think of a pickup you think of Ford first. This doesn’t come easy for a company, Ford is no
different. Ford has done been through a lot in the last few years, after coming back from the dip in the
market Ford hired a new CEO just last year, Mark Fields, who has a mission statement of “maintaining
Ford’s positive culture even more strong products, innovation, and profitable growths.” This mission
statement can be seen in everything Ford does to market the F line. They use social media to strengthen
the culture, as well as broadcast their “Ford Tough” products. Ford also shows how tough their products
are in their commercials broadcasting the innovative technologies in their products that make them a
leading automobile manufacturer. Ford shows how they are trying to create an even more positive
culture by partnering with other companies and striving for more green energy solutions. Finally Ford
shows their innovation in all of their products, building them to last, and building a more positive culture
by selling to specific markets. Designing the vehicles for specific purposes so that they last longer and
perform better for their customer. Since Ford always has the customer in mind you just can't help to
have Ford in mind when you think of a pickup truck.