MARKETING Strategies
MARKETING Process
MARKETING Strategies
What are marketing strategies?
Marketing strategies are a process of using the marketing
mix to satisfy and attract consumers to make a profit for
the organization.
There are many types of strategies such as
• Market Scope Strategy
• Product Strategy
• Promotion Strategy
• Pricing Strategy
• Distribution Strategy
MARKETING Strategies
Types of Marketing Strategy
There are two levels of strategizings
• General Marketing Strategies
• Decision Area Strategies
MARKETING Strategies
General Marketing Strategies
•
This concept describes how
marketing will achieve an
objective
Decision Area Strategies
• Used to achieve general
marketing strategies by
considering the 4p’s and
the 2c’s
MARKETING Strategies
General Marketing Strategies
Can be apart of the following categories:

Market Expansion

Market Share Growth

Niche Market

Status Quo

Market Exit
MARKETING Process
Marketing Expansion
• Used to grow overall sales
• There are two approaches
• Grow Sales with existing product
• This is done by getting existing customers to
buy more, getting potential customers to buy
and selling current products in new markets
• Grow Sales with New Product
• Introduce updated versions of a existing
product, introduce products that are
extensions of a current product or just
introduce products that were not previously
marketed
MARKETING Process
Marketing Share Growth
• Used to increase market share of a company
• Best way: Take sales away from competitors
MARKETING Process
Niche Market
• This strategy focuses on getting a segment of the
overall market
• This focuses on getting the product introduced to
the larger markets as a different and unique
product.
MARKETING Process
Status Quo
• This is a strategy used to keep the current position
of a marketer in the market.
• Ex. Maintaining the same market share
MARKETING Process
Market Exit
• This strategy is getting rid of the product in the market
• This can be done by removing the product from the
company’s product mix or by selling it to another
organization.
MARKETING Strategies
Decision Area Strategies
There areas that support decision area
strategies are

Target Market Strategy

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy
MARKETING Process
Target Market Strategy
Have segmenting techniques
Product Strategy
Develop and introduce a new product
Pricing Strategy
Lowering your prices compared to competitors
Distribution Strategy
Gaining relationships with important distribution partners that serve
the target market
Promotion Strategy
Bring awareneess of the product to the target market
MARKETING Strategies
Thanks
Ratikanta Sahoo
info@freelancemarketing.in
http://www.freelancemarketing.in/