Rubric for Analytical Report in Letter Format
Spring 2014
Value:
 This is worth 10% of your final grade.
 This is a group project. All members of the group will receive the same grade
Format (10%)
 Letter format
o Correct addresses
o Correct date
o Opening line
o Closing line
o Headings
o Signature section
 Addressed to Robyn Albers, Instructor at Zayed University
 Analytical Report
o Background
o Presentation of data which includes the following
 Overview of the project and
 How business communication skills were used successfully
 Individual reflective statements of learning (both educational and personal)
o Conclusions of the project (final results/recommendations)
Content (60%)
 The report is audience oriented (10 out of 60)
 The report clearly demonstrates and provides proof that business communication was used successfully. The following are
examples. The groups could employ a variety of skills but are not limited to the following: (40 out of 60)
o E-mails are written professionally
o Telephone calls were made and summarized in follow-up e-mails
o Reports (Proposals, progress, feasibility, recommendation, minutes of meetings, information reports)
Robyn Albers
Analytical Report in Letter Format
BUS 207
Rubric for Analytical Report in Letter Format
Spring 2014

o Presentations
o Conflicts were dealt with professionally and provide a paper-trail
o Awareness of inter-cultural communication
o Face-to-Face meetings are documented and summarized
The report demonstrates analysis and critical thinking (10 out of 60)
o Self-reflection is clear
o Students clearly demonstrate application of business communication
o Recommendations/Conclusions are well-thought out and expressed
Language: (30%)
 Sentence structure
 Grammatical correctness
 Spelling
 Appropriate formality
 Vocabulary
There will be no resubmissions for final projects.
Robyn Albers
Analytical Report in Letter Format
BUS 207
Rubric for Analytical Report in Letter Format
Spring 2014
Names of Students in Group: __________________________________________________________________________________________________________________________
Name of the Project: _____________________________________________________________________________________________________________
Format
Content
Robyn Albers
5 or below
Does not follow
the format
instructed
6
The report
appears sloppy
and hastily done.
It does not look
professional
7
The report can
be read, but it
does not have a
professional
finish.
8
The report is
easy to read.
Only 2
omissions
9
The report is
very easy to
read. Only 1
omission.
Data is
incomprehensible and
does not
include
recommendations or
conclusions
Not audience
oriented.
The data is not
well organized.
The reader must
review what has
been written to
make sense of the
material.
The data is
presented.
Does not have a
suitable
conclusion
Data is
presented
logically.
Missing two
componenst:
Data is
presented
logically.
Missing one
component:
There is an
attempt to focus
on the audience,
but the attempt is
not successful.
There is a clear
attempt to focus
on the audience.
Sometimes the
focus is not clear.
The report is
mostly
audience
oriented. Just
two small
issues.
The report is
very audience
oriented. There
is a clear
attempt to
write for the
reader
Analytical Report in Letter Format
10
The report is perfectly
formatted. It includes
correct addresses, headings,
dates, opening/closing lines,
and signature, font and size,
spacing.
Data is presented in an
extremely logical way. It is
well organized. Includes
conclusions that show final
results and/or
recommendations.
The report is audience
oriented. Explains clearly
what the audience requests.
The report has a clear
purpose and clearly
presents information for the
reader’s benefit
BUS 207
Rubric for Analytical Report in Letter Format
Spring 2014
Content
Content
Language
Robyn Albers
Business
communication
is not used
appropriately.
Follow-ups are
not evident.
Evidence of
frequent
conflict and
miscommunica
tion. Less if
project is
unsuccessful
-20
/40
Critical
thinking is not
used as
requested in
the assignment.
Answers are
wrong or vague
and do not
provide
evidence.
Sentence
structure is not
clear.
Suspicion of
Very little
business
communication
used.
24/40
Group uses the
same form of
business
communication.
Mostly face-toface without email follow-ups.
Project is
successful but
does not employ
enough business
communication.
Very little critical
thinking.
28/40
Examples of
critical thinking.
Students did not
engage over the
majority of the
semester.
Answers are
vague and do not
provide evidence.
Answers do not
show creativity
or strong
reflection.
Frequent issue
sentence
structure. Run on
sentences/fragme
Frequent issue
sentence
structure. Run
on
Several
attempts of
the same form
of business
communicatio
n that are
successful.
Follow-ups
are not
evident.
Several clear
examples of
business
communication
. Sometimes
not successful.
Students were
clearly engaged
over the
semester.
32/40
36/40
Several
examples of
critical
thinking.
Answers are
mediocre but
effort is
clearly made.
Several clear
examples of
critical
thinking.
Answers are
very good but
not excellent.
The report clearly
demonstrates analysis and
critical thinking. Selfreflection is clear, value of
the application of chosen
business communication is
clear.
Recommendations/conclusi
ons are well thought out
and presented
Occasional
issues with
sentence
structure.
Rare issues
with sentence
structure
Reads as an
Sentence structure is varied
and reads easily.
Reads as an educated and
well-written report
Analytical Report in Letter Format
There are several examples
of how different business
communication skills were
used successfully. Students
were clearly engaged in the
project throughout the
semester.
40/40
BUS 207
Rubric for Analytical Report in Letter Format
Spring 2014
using
translation
tool.
nts are common
sentences/fragm
ents are seen
Frequent
grammar and
spelling errors
Frequent
grammar and
spelling errors
Occasional
grammar and
spelling. Reads
as an educated
and well-written
report. Errors
could be easily
fixed with
proofreading
Vocabulary, tone
and formality
are occasionally
appropriate.
Errors could be
fixed easily with
proofreading.
Careless errors
are evident
5 or less.
Frequent issues Frequent issues
with
with vocabulary,
vocabulary,
tone or formality.
tone or
formality.
Careless errors
are evident
5 or less.
Robyn Albers
Reader only
has to stop
once to
understand
content
Occasional
grammar and
spelling .
Reads as an
educated and
well-written
report.
educated and
well-written
report
Grammar and
spelling are
nearly perfect.
Reads as an
educated and
well-written
report
Grammar and spelling are
perfect. Reads as an
educated and well-written
report
Vocabulary,
tone and
formality are
occasionally
inappropriate.
Reads as an
educated and
well-written
report
Vocabulary,
tone and
formality are
mostly
appropriate.
Reads as an
educated and
well-written
report
Vocabulary, tone and
formality are appropriate.
Reads as an educated and
well-written report
Analytical Report in Letter Format
BUS 207
Rubric for Analytical Report in Letter Format
Spring 2014
Robyn Albers
Analytical Report in Letter Format
BUS 207