MASS
MEDIA
What is Mass Media ?
All media technologies used for
mass communications
Organisations which control these
technologies
Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones
Power of Mass Media
Key role in political power
Shaping public perceptions on important issues
Shaping modern culture (belief, values, traditions)
Print Media
Paper and ink
Late 15th century
Newspapers, magazines,
classifieds, circulars, journals,
yellow pages, billboards,
posters, brochures, and
catalogues
Recordings
Use of storage media
Late 19th century
Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs
Cinema
Film: Story conveyed with moving images
Since around 1900
Cameras, animation, visual effects
Types of films
Comedy, Drama, Horror, Action,
Children's, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery
Radio
One-way transmission over radio
waves intended to reach a wide
audience
Since around 1910
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
Television
Telecommunication medium for
transmitting and receiving moving
images (usually with sound)
Since about 1950
News, Movies, Situation comedy,
Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious
Internet
World Wide Web (since about 1990)
Websites (news, blogs, social networking, wiki)
Forums/message board
Internet telephony (e.g. VoIP)
Email, Instant messaging and chat
Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)
Mobile Phones
Make mobile telephone calls across a wide
geographic area
Since about 2000 (3G - mass media)
The first personal mass media
Permanently carried
Always on
Built-in payment mechanism
The most accurate audience measurement
WWW
Websites
(news, ___(11)___,
___(12)___, wiki)
• The first personal mass media
• Permanently carried
• Always ___(14)___
• Built-in payment mechanism
• The most accurate __(15)__
Forums/message
board
Email,
___(13)___
and chat
Streaming audio
Streaming video
(A)
(G)
Internet telephony
(e.g. VoIP)
Newspapers, magazines,
___(1)___, circulars,
journals, catalogues,
___(2)___, ___(3)___,
posters, brochures, and
catalogues.
(B)
Mass
Media
(F)
(C)
(E)
(D)
___(9)___, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
___(10)___,
Devotional/religious
Gramophone
records, magnetic
tapes, cassettes,
cartridges,
___(4)___,
___(5)___
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, ___(6)___,
Romance, Science
Fiction, ___(7)___,
Family, Mystery
College, ___(8)___, Community,
International broadcasting, Music,
Pirate, Public
WWW
Websites
(news, blogs,
social networking,
wiki)
Forums/message
board
Internet telephony
(e.g. VoIP)
Email, Instant
messaging and
chat
•The first personal mass media
•Permanently carried
•Always on
•Built-in payment mechanism
•The most accurate audience
measurement
Mobile
Phone
Internet
Newspapers, magazines,
classifieds, circulars,
journals, yellow pages,
billboards, posters,
brochures, and
catalogues
Print
Mass
Media
Recording
Cinema
Television
Radio
Streaming audio
Streaming video
News, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
Reality-based show,
Devotional/religious
Gramophone
records, magnetic
tapes, cassettes,
cartridges, CDs,
DVDs
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, Crime,
Romance, Science
Fiction, Documentary,
Family, Mystery
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
Sources
http://en.wikipedia.org/wiki/Seven_mass_media
http://www.fitnessgurusam.com/2010/09/23/your-grocery-list-may-be-sabotaging-you/
http://prpr.net/pr-services/print-media/#contact
http://www.vervehouse.co.uk/costs.html
http://caxton-books.co.uk/wp-content/uploads/2011/03/cinema_logo1.png
http://www.dgreetings.com/gifts-to-india/gifts/TV-2158.html
http://www.mysticalphotos.co.uk/