BUSINESS PROPOSAL
PRESENTATION
SHOPPING MALL
SKALA
|INVESTMENT
GROUP
MINSK, BELARUS
About the Company
Group of companies "Rapa" invests constructing shopping
malls, office and business centers in Belarus and Russia.
Our company has extensive experience working with
multinational companies.
From 1995 to 1999 Group of companies Rapa has been
working as the official distributor of such well-known
companies as Wrigley, Nestle, Unilever.
The successful experience of extensive international
collaboration our company implants as the developer.
About the Company
The group includes the following companies:
The retail chain of hypermarkets under the brand GREEN
The retail DIY hypermarkets chain (construction materials),
under the brand HAUSMASTER
in April 2013 enters into force the exclusive franchise of
INTERSPORT, it is the base the sporting goods retail
operator will operate
Engineering Company (services related to the design,
supervision and control over the construction)
The consulting company (services by the technology of
large shopping malls construction)
The Child Park "Dino" in Minsk (children's entertainment)
Our projects
The following major facilities are constructed and put into
operation in the Republic of Belarus :

The shopping mall "Gallery" in Soligorsk

The hypermarket «GREEN» in Soligorsk

The children's amusement park "Dino" in Minsk.
The following major facilities are being constructed:

The shopping mall “SKALA" in Minsk

The shopping and entertainment mall "GREEN" in Vitebsk
A number of shopping centers in the capital city, regional and
district towns is In the stage of construction, design or land lots
allocation :

The hypermarket HAUSMASTER in Soligorsk,

Shopping malls GREEN in Polotsk, Slutsk, Pinsk, Bobruisk, Lida.
Our achievements
Our company works for more than 17 years. During this time we have
managed to become one of the largest Belarusian investment
companies. We have extensive experience with many complex
projects in Belarus and Russia.
The first hypermarket GREEN was opened in Soligorsk - the capital
of Belarus miners. Open Joint Stock Company "Belaruskali" - one of
the largest in the world and the largest in the CIS producer and
supplier of potash fertilizers, it is located in Soligorsk.
Therefore Soligorsk district is the leader among the Belarus districts
concerning the average wage. According to the latest data from the
National Statistical Committee of the Republic of Belarus the average
monthly salary in the first half of 2012 amounted to $ 679.
Our development programme
Plans for developing the shopping malls chain in the
Republic of Belarus
The company plans to commission and put into operation in
the Republic of Belarus more than 15 hypermarkets and
shopping malls by the end of 2015.
Four of shopping malls will be built in Minsk. The gross area
of each one will vary from 10,000 m2 to 120,000 m2 .
Our key decision
Our group of companies will handle the grossery retail
hypermarket chain and DIY hypermarket chain personally.
The shopping malls will be managed by the company’s
private management as well.
Target offer
We express our keen interest to cooperate with
your company and offer placement of your
shops in all our shopping malls.
As the pilot project we can offer placement of
your shop in the shopping mall “SKALA" in
Minsk which started operating in end of 2013.
The very shopping mall area is 43,000 m2.
Competitive environment
The commercial real estate market in Minsk
has extremely low vacancy rate, not only in
shopping malls and street retail of the city center,
but also on less busy streets.
The factor of under-use of the shopping malls is
less than 2%.
The is no free space in the most successful
shopping malls, and waiting lists of potential
tenants are made.
Major Minsk shopping malls
(according to the National Statistical Committee of 1 - Q3 2012)
shopping malls with a total area of 5000 m2 with a single management are
analyzed .
Main indicators of the shopping malls in Minsk
№
characteristics
Total area,
thousand m2
Leasable area,
thousand m2
1
The total supply of existing facilities
270,4
103,1
2
Commissioned in III quarter 2012
45,9
23,3
3
The total area of shopping malls under
construction, claimed to be commissioned
in 2012-2014.
850
Major Minsk shopping malls
Other indicators of the shopping malls in Minsk
№
characteristics
value
1
The vacancy rate
1,9 %
2
Mall’s attendance on weekdays,
1,2 – 33,3, ths. / day
3
Mall’s attendance on weekends
1,5 – 37,6, ths. / day
4
Provision of Minsk residents with retail space
54,6, square. m/1000 people
The total retail space commissioned in III quarter was approximately 59.5
thousand square meters, including 45.9 thousand square meters in shopping
malls with a total area of more than 5 thousand square meters/with a single
management.
These malls are relatively small and are categorized as the district and
neighborhood shopping malls. For the current moment, provision of Minsk
residents with the quality retail space rates to 54.6 square meters per 1000
people.
Major Minsk shopping malls
Minsk shopping malls, commissioned in III quarter 2012 г.
Title
Address
mall "Nemigoff"
str. Nemiga 3
All “ ALL “
Dolginovsky tract,
178
Total area,
thousand m2
33523,0
Leasable area,
thousand m2
12765
Commercial
opening
08.09.2012
12339,5
10500
05.09.2012
It is important to note that the vacancy rate in shopping malls
in Minsk in August 2012 fell to 0.8%, and only with the opening
of the shopping malls “ALL” and "Nemigoff" increased to 1.9%.
Current trend is this - in the most liquid shopping malls of Minsk
there is no vacant space available and waiting lists are
compiled.
Major Minsk shopping malls
For 2012-2014. the following shopping malls under
construction are claimed to be commissioned (by Minsk districts)
№
District
Shopping mall
RAPAckala
Frunzenskiy
ProStore
Green City
Amadeus
Pervomaiskiy
Magnit Minska
Korona Uruch’e
Zamok
Tsentral’ny
Arena City
Preston Plaza
Oktyabr’skiy
Galileo
Major Minsk shopping malls
Picture 1. Minsk shopping malls
Minsk shopping malls
Attendance
Diagramm 1.
Minsk shopping malls attendance, ths. / day
Competitive advantage
of the shopping mall
SKALA
Unique Placements
of the shopping mall SKALA
Location of the shopping mall SKALA has great
potential: the shopping mall SKALA is located at the
entrance into the Frunze district of Minsk from the
city center.
The Frunze district is the largest one in the north-west
part of Minsk. Over one million people live there at
present. 44% housing in Minsk is commissioned in the
Frunze district.
It is planned to build two million square meters of
housing in the nearest future in the Frunze district.
Unique Placements
of the shopping mall SKALA
Pritytskogo Street is one of the main streets of Minsk (the
shopping mall SKALA’s address: crossroads n of streets
Pritytskogo andGlebko).
Pritytskogo Street is one of the longest highways,
directed from east to west of Minsk. The second metro
line is laid along the Pritytskog street. The very street
ends out of town towards Lithuania and Poland.
The very important factor is that In the Frunze district of
Minsk mostly young families reside, the vast majority of
apartments are purchased for their own means.
Unique Potential
of the district,
where the shopping mall SKALA locates
Most residents of the district is the youth - the active
part of the society - the middle class (middle
managers or private entrepreneurs, the average
income of households - one thousand USD per
person).
Purchasing power of the Frunze district inhabitants is
almost the maximal one in Minsk.
Buying activity also reaches a maximum (the
consumer demand for young families predominates).
SKALA location on the on the Minsk map
Our shopping mall is located the direction of travel from the
Minsk center into the largest bedroom community.
ТЦ «Скала»
(РАПА I инвестиционная группа))
SKALA’s Smart concept
Brilliant Unique Features of the shopping mall SCALA is the
complex concept of the mall, including internal filling,
appearance, engineering and technical solutions and the
subsequent management of the shopping mall.
Besides the shopping mall SCALA only the shopping mall
Corona provides the complex mall’s concept, in other malls
there is no concept, and, as a rule, no grocery hypermarket as
an anchor tenant.
Most Minsk malls are being build with the equity method,
which makes it almost impossible to manage smartly the
running malls after commissioning.
Investgroupe RAPA invests, maintains construction and
manages all its malls (including the shopping mall SCALA) itself.
SKALA’s Internal filling
The shopping mall SKALA will have at least two
anchor tenants: retail chain of hypermarkets under the
brand GREEN and the sports hypermarket
INTERSPORT. Both tenants express advanced world
trend and start operating in Belarus for the first time.
In addition, we are negotiating with the following
brandholders:
BENETTON, GUESS, CALVIN KLEIN,
TommyHILFIGER, DEICHMANN, VERO MODA,
CALZEDONIA and other.
These brands attract visit shopping malls’ visitors.
SKALA’s anchor tenants
The first anchor tenant is the grocery hypermarket (own
brand) GREEN presents the very actual idea of increasing
the proportion of healthy foods in Belarusians’ shopping
cart .
The GREEN retail grocery hypermarket chain’s strategy
and its fundamental difference includes maximal rejection
of products containing synthetic additives and the
emphasis on selling products that contain only organic
additives, without which it is impossible to imagine the
modern technology of production and storage of certain
products.
SKALA’s anchor tenants
The second anchor tenant is the sport hypermarket INTERSPORT
INTERSPORT will be the first full scale sporting goods
hypermarket in Belarus with a large service center.
The retail chain includes more than 5,300 Intersport stores in
39 countries. Belarus will be the fortieth country, the first
store will be opened in the shopping mall SKALA.
Belarusians are sports nation in a nation-wide scale. At the
same time, till now there was neither full scale sports
hypermarkets in Belarus. For the first time in Belarus the
world's largest network of sporting goods stores will be
involved.
SKALA’s perfect architecture
The building of the shopping mall SCALA is performed with the highest class
of architectural, engineering and planning solutions, the project was
developed by the "Vilnius architecture studio", the author of "Acropolis" in
Kaunas.
SKALA’s layout
SCALA fits into a complex landscape where the drop altitude
rents to 7.5 meters. From the Glebki street the shopping
center is a 3-stored one, and from the Pritytskogo street it is
2-stored.
The building of the shopping mall SKALA is highly original. In
order to realize the architect's design and simulate the rocky
slope the front designs were made by special technology in
factories in Lithuania and Finland according to the special
order.
Space indicators:
Gross area
Parking area
Hypermarket area
Trade area and other
43000 м2
15000 м2
9500 м2
18500 м2
SKALA’s PARKING
Parking
Parking lot will accommodate 700 cars and is built
so that each of its three levels matches the mall’s
level. This arrangement has increased the cost of
the parking construction due to increased floor
heights up to 4.5 meters of parking compared to
the standard - 1.8 m.
The total cost of the parking construction exceeded
7.5 mnl. Euro. However, this solution has provided
extra comfort to the mall’s visitors.
SKALA’s PARKING
Parking is equipped with a
permanent supply and
exhaust ventilation to dilute
and remove harmful gas
emission.
For to reduce the noise from the work of the ventilation
systems, the attenuation device are used.
SKALA’s transport accessibility
Shopping center is facing. Parking will be secured.
The floors height allows to put comfortably on a
covered park cars of any size. In addition is the
possibility of a direct passage to the right level with
each level of the shopping center parking lot.
Visitors who come to the shopping center by public
transport or on foot will be comfortable as well. The
main sidewalk from the bus stop and from the subway
exit to the mall’s main entrance from Pritytskogo street
has recreation areas with the original landscape.
SKALA’s advanced engineering
Super modern ventilation system
Parameters of mall’s indoor air are performed in
accordance with European standards. Therefore the
scheme is applied ventilation with recirculation.
The use of roof air conditioning units can adjust the amount of the fresh air supply, depending
on the concentration of CO2 in the catchment area and, accordingly, the amount of recirculated
air. At night, in the mode of air-heating roof installations operate in recirculation mode.
Said system will provide a constant supply of fresh air, as a
result many hours of stay in the shopping center will not bring
its guests fatigue . It excluds "the effect of the plane" when,
after a stay in the room for 3-4 hours a person begins to feel the
lackofcleanairanddepression.
SKALA’s advanced engineering
Energy efficiency in buildings
Air handling units operate on the principle of air
recovery (when the exhaust air gives off heat
supply), allowing efficient use of secondary
energy resources. The building will be highly
energy efficient.
SKALA’s technological solutions
Moving between floors provided by walkways.
SKALA’s services sector
SKALA’s services sector will be decorated with the food court
"Green Continent«
The mall’s visitors
will have a choice
between
European, Italian and
Asian cuisine.
Demand for SKALA’s retail space
For the current moment, the operators of Retail in
Belarus and Russia are showing great interest
towards the shopping mall SKALA.
A number of premises have up to 13 requests for
lease, while the average rental rate is
EUR 60 per m2.
And yet, our invest group uses a selective
approach to the tenants selection aiming to
create a harmonious, dynamic shopping mall.
SKALA’s Philosophy and Mission
SKALA’s opening in Minsk would be a good
alternative to shopping in the nearby EU
countries - Lithuania and Poland.
Many Belarusians practice driving to the nearest
EU countries for shopping. In particular
Belarusian buyers are interested in fashion and
accessories. The presence of your stores in our
mall ROCK will cause great consumer demand.
SKALA’s Philosophy and Mission
Travel for long distances for shopping has a large number of
disadvantages:



queue at borders
train does not allow to bring great purchases
Any trip costs at lest $ 100 per person.
Into the shopping mall SKALA the global brands will be involved
and the European policy of sales and discounts will be borrowed.
The purpose of the SKALA’s construction is to
establish in Minsk the first European shopping mall,
where the global trends will be subjected as well as
complied comfortable shopping and purchases of the
highest quality.
Cooperation
Placement in the shopping mall
SKALA
Detailed negotiations can take place at a convenient time for
you.
Additional information can be provided on request.
Kontakts:
Republic of Belarus, 220113, Str. Literaturnaya, 12
+375 (17) 262-51-00
+375 (17) 217-85-47
http://rapa.by
mail@rapa.by