“Disciplinary and professional knowledge and skills, understanding the epistemology and ‘landscape’ of the discipline, and what it means to think and behave as a member of that disciplinary and/or professional community of practice.”
Demonstrate a critical appreciation of the nature of and the interrelationships between business functions in the achievement of corporate objectives in a range of organisations that are diverse in terms of their nature, purpose, size, structure and culture.
Demonstrate a critical appreciation of a customer-centric approach to marketing, including the ongoing evolution of marketing concepts, and their role and significance in the wider strategic organisational context.
Appraise, prioritise and manage the impact of factors arising within the marketing environment, the complex linkages between different parts of the marketing and business environment, and the effects of a rapidly changing regional, national and/or global environment on a diverse range of organisations.
Understand the importance of, and processes and practices involved in the effective management, organisation, and resource utilisation, with due appreciation of the long- and short-term strategic competitive capabilities, of organisations operating in diverse domestic,
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international and global markets.
Understand the importance of, and processes and practices involved in, the management and organisation of the marketing function, and in the planning, control and integration of effective marketing strategies, programmes and operations.
Organise and manage the strategic marketing function in terms of the structure, planning, resource management, implementation and evaluation of marketing operations and strategy.
Develop and strengthen the short- and long-term strategic competitive capabilities of organisations operating in diverse domestic, international and global markets by building upon a sound understanding of environmental contexts and business and marketing management principles.
Manage the creation, development and maintenance of upstream and downstream relationships with suppliers, service providers, agencies, customers, clients and other stakeholders, both domestic and international.
Transferrable skill - Problem
Solving: This refers to a student's general ability to identify the main features of a given problem and to develop strategies for its resolution.

“Ability to be a critical consumer of research, and also, where possible, to design and undertake at least a small-scale research project in the discipline, using appropriate
methodology.”
“Understanding how one learns, the ability to assess the work of oneself and others, and to identify one’s strengths and weaknesses.
The ability to organise oneself and perform as an autonomous, effective and independent learner.
The ability to relate to other people and function collaboratively in diverse groups, including the development of appropriate interpersonal skills, emotional intelligence and adaptive expertise.”
Select and critically apply appropriate research methods and tools of qualitative and quantitative data analysis, decision-making and evaluation to design and implement creative solutions to a wide range of complex business and marketing problems and scenarios in diverse contexts across the globe.
Devise, substantiate, sustain and where necessary refute arguments contributing to decision making, informed by both critical enquiry and practical insights, and using appropriate means of dissemination.
Transferrable skill - Problem
Solving: This refers to a student's general ability to identify the main features of a given problem and to develop strategies for its resolution.
Operate as a reflective practitioner by synthesising reflection on their personal experience and feedback from others in the professional environment in order to evaluate their own performance and recognise the need and opportunities for further personal and professional development.
Transferrable skill - Self
Management: This refers to a student's general ability to manage his/her own learning development.
Transferrable skill - Learning
Skills: This refers to a student's general ability to learn effectively and be aware of his/her own learning strategies.
Transferrable skill - Teamwork:
This refers to a student's general ability to work productively in different kinds of team (formal,

“The functional access, skills and practices necessary to become a confident, agile adopter of a range of technologies for personal, academic and professional use. To be able to use appropriate technology to search for highquality information; critically to evaluate and engage with the information obtained; reflect on and record learning, and professional and personal development; and engage productively in relevant online
communities.”
“Knowledge and skills, showing cross-cultural awareness, and valuing human diversity. The ability to work effectively, and responsibly, in a global context. informal, project-based, committee based, etc.)
Transferrable skill -
Communication: This refers to a student's general ability to express ideas and opinions, with confidence and clarity, to a variety of audiences for a variety of purposes.
Devise, substantiate, sustain and where necessary refute arguments contributing to decision making, informed by both critical enquiry and practical insights, and using appropriate means of dissemination.
Transferrable skill - Information
Technology
Transferrable skill -
Communication: This refers to a student's general ability to express ideas and opinions, with confidence and clarity, to a variety of audiences for a variety of purposes.
Select and critically apply appropriate research methods and tools of qualitative and quantitative data analysis, decision-making and evaluation to design and implement creative solutions to a wide range of complex business and marketing problems and scenarios in diverse contexts across the globe.
Transferrable skill - Learning
Skills: This refers to a student's general ability to learn effectively and be aware of his/her own learning strategies.
Articulate the value of a strong commitment to personal and corporate ethics, professionalism and social responsibility as an essential foundation for the internal management and operations of the organisation and

Knowledge of global perspectives on how disciplinary knowledge is represented and understood within other cultures; cross-cultural capability beginning with an awareness of our own culture and perspectives and the development of the confidence to question one’s own values and those of others responsibly and ethically; and responsible citizenship, actively engaging with issues of equity and social justice, sustainability and the reduction of prejudice, stereotyping and discrimination.” the management of external relationships.
Appraise, prioritise and manage the impact of factors arising within the marketing environment, the complex linkages between different parts of the marketing and business environment, and the effects of a rapidly changing regional, national and/or global environment on a diverse range of organisations.
Develop and implement a set of professional values based upon a critical appreciation of their own and others’ cultural perspectives, incorporating approaches to corporate citizenship and consideration of personal standards of integrity, honesty and fairness. These values should pay due respect to legal, professional and ethical codes of practice within all internal and external relationships, and with due regard for the well-being of society and the cultures within which the organisation operates.
Develop and strengthen the short- and long-term strategic competitive capabilities of organisations operating in diverse domestic, international and global markets by building upon a sound understanding of environmental
contexts and business and marketing management principles.
Transferrable skill -
Communication: This refers to a student's general ability to express ideas and opinions, with confidence and clarity, to a variety of audiences for a variety of purposes.