Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Stéphane B. BAZAN
Head of the Interdisciplinary Research Unit in Web Science
Saint-Joseph University of Beirut, Lebanon
Lecturer in Web Culture and Web Marketing at USJ Management Faculty
Webscience.blog.usj.edu.lb
blog.stefanbazan.com
@stefanbazan
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Colliding Web Science
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Ignorance is the most violent thing
In Society
Emma Goldmann
1869-1940
Lithuanian Anarchist
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Global change in communication behaviors
What is the Web?
What is the Web 2.0?
Enterprise 2.0?
Social Media?
Language, numbers, concepts, people
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Collaboration
Social interaction
Personalization
Active communication
Communication through technical devices
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Collaboration
People are starting to take a more active role in the development
of information and knowledge.
Traditional reference works, such as encyclopedias, are no longer
seen as the only sources of reliable information.
Through collaboration – the collective development of
information and knowledge – more people have more access
to a greater fund of global knowledge than any formalized
information source has previously been able to provide.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social interaction
The internet allowed people to develop and
capitalize on their social circles (such as
networking groups and sports clubs).
It then allowed people to expand them.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Personalization
People now want more personalized information. The
changing radio industry is an example of this. In recent
years there has been a growth in the number of small
radio stations focusing on niche markets, like news, jazz,
sport or Latin music, all enabled by the ability to
disseminate: the internet gives access and communication,
worldwide, to even the smallest of niches.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Active participation
People are no longer passive receivers of
information.
They want to contribute and share their own
perspectives.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Active participation
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Communication through technical devices
Internet communication is slowly taking over from
traditional phone-based voice communication and
face-to-face communication.
Restrictions to local or regional communities no
longer apply: the internet has enabled easy global
communication.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
So,
What is the web?
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
The Web was invented in 1989
By a British scientist
Sir Tim Berners-Lee
@CERN, in Geneva, Switzerland
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
The Web
An Internet application
An Hypertext System
A HTM language
Freely distributed
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
The Web
Nexus,
WWW browser
Editable
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
The Web
January 1993: 50 http servers
June 1993: Acceptable Use Policy
December 1993: Time’s first article on the www
1995: Windows Internet Explorer
January 2010: 250 millions websites
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Internet and web government
ISOC: Internet Society
IANA: Addressing and protocols
IETF: technical development
ICANN: Domain names
W3C: Web
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
You should know the numbers…
Why? Innovation is about:
Users
Contexts
Trends
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Social Goods
2.000.000.000 users
By the end of 2010
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
A piece of good advice:
Read, follow, join and get E-ducated
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
http://www.internetworldstats.com/
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
http://www.internetworldstats.com/
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
Asia
http://www.internetworldstats.com/
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
Middle East
http://www.internetworldstats.com/
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
April 3rd, 2010
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Internet usage – Stats CISCO 2010
Video streaming 51%
Websites 23%
Peer2peer 23%
voIP, Xbox, IM 3%
FTP 1%
Email 1%
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
Usage
Trends
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web geography
The usage
Lebanon
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web 3 – The Semantic Web
The AI Web
I have a dream for the Web [in which computers] become
capable of analyzing all the data on the Web – the content,
links, and transactions between people and computers. A
‘Semantic Web’, which should make this possible, has yet to
emerge, but when it does, the day-to-day mechanisms of
trade, bureaucracy and our daily lives will be handled by
machines talking to machines. The ‘intelligent agents’ people
have touted for ages will finally materialize.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
Web 4 or Web2 – The Internet of things
Web Meets World: The “Information Shadow”
and the “Internet of Things”
O’Reilly, Battelle,
Web Squared: Web 2.0 Five Years On
Web 2.0 Summit, 2009
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
But before we get there
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web?
The Web has become social
Larger and faster
New technology
New people
New business model
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
The "dot-com bubble" (or sometimes "IT bubble" or "TMT bubble") was
a speculative bubble covering roughly 1995–2000 (with a climax on March
10, 2000 with the NASDAQ peaking at 5132.52 in intraday trading before
closing at 5048.62).
The period was marked by the founding (and, in many cases, spectacular
failure) of a group of new Internet-based companies commonly referred to
as dot-coms. Companies were seeing their stock prices shoot up if they
simply added an "e-" prefix to their name and/or a ".com" to the end,
which one author called "prefix investing.“ A combination of rapidly
increasing stock prices, market confidence that the companies would turn
future profits, individual speculation in stocks, and widely vailable venture
capital created an environment in which many investors were willing to
overlook traditional metrics such as P/E ratio in favor of confidence in
technological advancements.
Wikipedia
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0
Tim O’reilly
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Users add value
Links are the currency of the web
Systems gets better the more people use them
Web 2.0 is a set of Web-based software
services that encourage users to become more
involved in the creation and manipulation of
data.
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Differences between web 1 and web 2?
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
1. The Web as a platform
1. Netscape vs Google
2. Publication vs participation
3. Windows vs Google OS?
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
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Suriowecki: The Wisdom of crowds
Bricklin: The cornucopia of the commons
Anderson: The long tail
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
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Google PageRank
Amazon
Wikipedia
Peer production methods of open source
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
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personal websites --> blogging
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Data is the next Intel Inside
Hal Varian: SQL is the new HTML
Infoware > Software
Databases rule the Web
Base Data licencing
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
End of the software release cycle
Lightweight programming models
Rich user experiences
• Permanent operation and update
• Users are co-developers
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Software above the level of a single device
Ex: Itunes
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Core competencies
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Core competencies
• Services, not packaged software, with cost-effective scalability
• Control over unique, hard-to-recreate data sources that get
richer as more people use them
• Trusting users as co-developers
• Harnessing collective intelligence
• Leveraging the long tail through customer self-service
• Software above the level of a single device
• Lightweight user interfaces, development models, AND
business models
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 Tools
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 Tools
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Blogs
RSSyndication
Wikis
Podcasts
Social Networking
Peer-to-peer
Mash-ups
Aggregators
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
What is the Web 2.0?
Web 2.0 Tools
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Enterprise 2.0 – Harold Jarche
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Enterprise 2.0 – Wirearchy by Jon Husband
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Enterprise 2.0 is about adoption
Practice
Distinction
Adoption
Strategy
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Enterprise 2.0 is about adoption
• Ambitious use of Web 2.0 tools
• Complete integration in existing worflows
• Change in management practices and organizational structures
• Top management act as role model for adoption
• Launching Web 2.0 in conjunction with other strategic initiatives
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Social Media, social Commerce
The ultimate resource:
www.mashable.com
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Social media Rockstar
10 Persistent Social Media Marketing Myths
Social Media Marketing is Easy
Social Media Marketing Works Overnight
Social Media Marketing is Free
Social Marketing Works Well for Any Type of Business
Social Marketing is Typically High ROI
Social Marketing is Best Handled by the Intern
Great Content Sells Itself
Social Marketing is the Hottest New Trend
Social Media Buzz = Sales and Income
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media
Social media Rockstar
Persistent Social Media Marketing Myths
Setting Up a Blog / Facebook Page / Twitter widget
=
Effective Social Media Strategy
Social Media for business :
http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817
Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan
Social media