Matakuliah : G1174/Tourism Management and Planning
Tahun
: 2007
Tourism Destination Planning
Pertemuan 11-12
Topics
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Destination and attraction
Natural attraction
Man-made attraction
Special interest tourism
Objectives
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To explain types of tourism destination planning
To identify the need of facilities and services in a tourism
destination
To compare and contrast between nature, culture and special
interest tourism
The objectives of destination and attraction planning
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Obtain benefits (economically and socially)
The development of regional socio-economic
Accommodate the community needs of vacation
Optimalisation of resources
Increase and develop prosperity of public
Preservation and conservation
Sustain the longevity of enterpreneurial
Tourism and regeneration
Area
develops
Redevelopment
process
Growth
Decline
Expansion
Maturity
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Tourism Destination
• A destination is a mix of interdependent elements, because in
order to produce a satisfying holiday experiences, all element
must be present (Mill, 1992)
• It is consisted of
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Attraction and activities: everything that attract interests of tourists
Facilities and services: everything that can fulfil the need of tourists
Infrastructure and Superstructure: all supporting aspects of tourism
Hospitality: things that related to service delivery
Tourist Attraction
• Attraction has to offer in terms of ‘things to see and do’
• It is the focus of tourist and management attention which can be a
‘flagship’ (pull in visitors, meed needs of local residents and develop
stronger tourism activities within the destination)
• Objek dan daya tarik wisata (UU no.9 thn 1990)
Apa saja yang memiliki daya tarik bagi wisatawan termasuk
akomodasi, restoran, transportasi, industri kerajinan/cinderamata,
usaha jasa perjalanan, dan lainnya
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Classification of Attraction
Local Market
Public ownership
Resource,
meals,
events,
Retail, etc.
Natural
Private ownership
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Regional
National
Paid
PRODUCT
Free
International
Built
Natural Resources
• Weather – warm, hot, dry, rain, snow, etc
• Scenic beauty – mountain, ocean, lake, river, swamp, desert, forest,
valley, plateu, landscape, beach, meadow, etc.
• Flora and Fauna
• Special environmental feature – cave, geyser, stalatit & stalanit,
spring, waterfall, glacier, volcano, etc.
• Park and preservation area
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Cultural resources
• Historical, cultural and archeological sites – monumen, historical buildings &
landmarks, museum, etc.
• Distinctive cultural patterns – norms, customs, tradition, value, lifestyle, etc.
• Art and handicraft – dance, music, drama, artifact, architecture, etc.
• Interesting economic activities – tradional market, fishing village, farm, rice field,
etc.
• Interesting urban area – ambiance, skyscrapers, etc.
• Cultural festival – independence day, etc.
• Friendliness of residents – hospitable, honesty, tolerance and acceptance
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Special type attraction
Related either natural or cultural features
• Theme parks, amusement parks and circuses
• Shopping
• Meeting, Incentive travel, conference and exhibition (MICE0
• Special events
• Gambling and casino
• Entertainment
• Recreation and sport
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Factor influencing
the destination management
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Resources: Natural and built-environment
Entrepreneurship
Financial support
Human resources
Competition
Community
Government policy and regulation
Destination and attraction as a leisure products
AUGMENTED PRODUCT
Zone of Closure
CORE PRODUCT
Nucleus
Tranquility,
Environment,
Beauty
Quality
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Features
Standard
TANGIBLE PRODUCT
Inviolate Belt
Identification of the potentiality of
tourism destination and attraction
• Location
• Natural environment
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Climate
Topography
Wildlife and vegetation
Coastal and marine area
Geology
Ecological system
Natural resource areas
• Historical Influences
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• Socio-cultural and Economic Patterns
– Population characteristics
– Cultural patterns
– Economic patterns
• Land use, settlement and tenure
patterns
• Environmental quality
• Institutional element
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Development policies and plan
Organizational structures
Legislation and regulation
Education and training
Tourist arrivals and characteristics
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Place of origin
Purpose of visit
Length of stay
Age, sex and number of family member traveling together
Type of employment and income levels
Where traveled and stayed during visit
Number of times visited
Individual or group travel
Expenditure patterns
Visitor attitudes and satisfaction level
Tourist Facilities and Services
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Accommodation
Eating and drinking establishment
Tour and travel operation
Tourist information
Shopping and personal services
Money changers and other financial services
Medical facilities and services
Public safety: police, fire bridge, etc.
Exit and entry facilities
Other facilities and services: gasoline service station, self-service laundry, etc.
Transportation and Infrastructure
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Transportation facilities and services
Water supply
Electric power
Sewage disposal
Solid sewage disposal
Telecommunications
Drainage
Community services
Conclusion
• Destination and attraction are one of the central components of tourism,
providing a vital element in the visitor’s enjoyment and experience.
• Planning a destination, then, become a crucial part of managing a tourism
destination.
• What tourist visit at destination as well as being something they may visit en
route to destination should be carefully identified as the potential assets of a
destination.
• Attractions are the lifeblood of a destination because they are part of the appeal,
ambiance and overall experience that visitors seek to consume in destination.
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