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DRIVE-SPRING 2014
PROGRAMMBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0010- Sales, Distribution and Supply Chain Management
BK ID-B1721
CREDIT & MARKS-4 Credits, 60 marks
Q1 When one member of distribution channel tries to maximize its profits at the expense of rest of the
members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms
have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which
goods and services are usually distributed to customers.
(Definition of VMS, Three types of VMS)2, 8
Answer.
Vertical Marketing systems (VMS)
A Vertical Marketing System (VMS) is a system in which almost all the members of distribution channel such as
manufacturers, wholesalers and retailers work together to satisfy human needs and wants by facilitating the smooth
flow of goods and services from manufacturer to the ultimate consumer. In traditional marketing system,
Q2 Define Aggregate Planning and its strategies to meet demand and supply.
(Definition of Aggregate planning, Strategies used in Aggregate planning (Chase, Level & Mixed))3, 7
Answer.
Aggregate planning
One important strategy used in planning demand and supply is called Aggregate Planning. The aggregate plan is a
demand management tool that allocates resources optimally relating both direct and derived demand such that there
Q3 An organization needs to be extremely cautious in making investments in various types of inventories.
The extent of control required to be maintained on all items is not the same. Explain some important tools of
Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.
(Definition of Inventory and Inventory Management, ABC analysis, Just-In-Time & Economic Order
Quantity Model) 3, 7
Answer.
Inventory and Inventory Management
Inventory
The term ‘inventory’ means any stock of direct or indirect material (raw materials or finished items or both)
stocked in order to meet the expected and the unexpected demands in the future.
Q4 Explain the SCOR model with a diagrammatic representation.
(SCOR model, Focusing Aspects with diagram)5, 5
Answer.
SCOR model
The SCOR model is used to understand simple or complex supply chains through a common set of terms.
Consequently, different industries can be related to each other to interpret any supply chain. SCOR is based on five
unique management methods. These are: Plan, Source, Make, Deliver and Return.
Q5 Explain the challenges faced by International Sales Manager.
(Listing of challenges faced by International manager)10
Answer.
Challenges faced by International manager
The challenges faced by sales managers while doing business abroad are as follows:
(i) Language Barriers: One of the foremost challenges faced by international sales managers is the language
barrier. Every manager would like to go to abroad and serve organizations but due to language differences, they are
not able to produce results. It happens because you being a sales manager you may be capable of doing your job but
Q6 Describe the supply chain Benchmarking Procedure.
(Definition of Benchmarking, Procedure for supply chain benchmarking)2, 8
Answer.
Benchmarking
Benchmarking has been used variedly to refer to several activities. Several definitions have described as
‘benchmarking’. Some of these definitions are discussed to emphasize the diversity:
•
‘A continuous systematic process for evaluating the products, services and work of organizations that are
Get fully solved assignment
100% trusted website bcoz we use installment payment
smu mba/bba/bca/mca assignment Spring season (JUL/AUG exam) 2014 sem (I , II , III , IV) in only Rs 700/
sem ( 6 sub) or Rs 125/question paper.
You can pay in 6 installment of Rs 125-125 if u have any doubt.
For solutionmail us on computeroperator4@gmail.com with your question subject code or question paper
if urgent then
Call us on 08273413412 , 08791490301 or
web- www.smuassignment.in
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