PACDEFF 2009
Generational Culture
and
Generations Y and Z
or
How are we going to get the message across ?
What is Culture ?
Culture can be defined as the
beliefs, symbols, rituals and
behaviours that we share with
others that help define us as a
group.
“the way we do things
around here”
The Hofstede Model
•
•
•
Collective
What
humans
programming
have
inofcommon
the mind
Uniquewe
personal
mental
programs
Personal
Inheritednot inherited
Learned
experiences
Basic physical and biological functions
• Inherited
traits
Personality
Culture
Human Nature
Attributes of Culture
• Learned not Inherited
• Social environment, not from genes
• There is no correct culture
• All cultures are viewed relative to
another.
Layers of Culture
• National and Regional
• Organisational – Just and Safety
• Professional
• Religious and Ethnic
• Gender
• Social Class
• Generational (BB, X, Y and Z)
Difference between men and women
Influence
Baby
Boomers
Generation
X
Generation
Y
Role Models
Men of character
Men/Women of
character
Character ??
Television
I Love Lucy
Happy Days
Jerry Springer
Music Icons
Elvis Presley
Madonna
Eminem
Music Mediums
Vinyl LPs
Cassettes, CDs
Ipod, MP3
On-line
Computer Games
Pong
Pacman
Counterstrike
Wii and NDSi
Money
Earn it
Not everything
Give it to me
Careful with it
Employer Loyalty
Work to the top
Shortcut to top
Give me Saturday
off or I’ll quit
You have to earn
it
Respecting Elders
Automatic
Polite
Whatever !
Sex
After Marriage
On the backseat
On line
Change
Resist it
Accept it
Want it
Technology
Ignorant of it
Comfortable
Feel it in their
gut
What
technology ?
Justice
Always Prevails
Up to the courts
If you can
afford it
Social justice
important
Home Ownership
Own your home
Investment
property
Never afford a
house
50 year
mortgages ?
Information
Accept it
Believe it
Prove it
Everywhere
Baby Boomers: 1946 - 1964
Generation X: 1965 - 1978
Generation Y: 1979 - 1994
Generation
Z
Generation Z: 1995 - Now
Influences
Baby Boomers
Generation X
• Vietnam war
• Latch key kids
• Stay at home mothers
• High divorce rate
• Women’s liberation
• Challenger disaster
• Television
• MTV
• Cold war
• Ease of travel
Generation Y
Generation Z
• Technology emerging (www)
• Technology everywhere
• WTC attacks
•
• Princess Diana
•
• Working mothers
•
• Economic prosperity
•
Learning Styles
Baby Boomers
• Body language is important
• Expect to be asked for detail
• Auditory learners
• Respect their experience
• Likes classrooms, lectures, workshops, books and manuals
• Make learning activities personally challenging
• Make information readily available
• Dislikes role playing
• Likes taking notes
• Likes to be in charge of their own learning
Learning Styles
Generation X
• Prefers hand on learning
• Likes role playing
• Expects proof, not just the facts
• Does not like hype in the classroom
• Learning is supposed to be fun
• Learn through exploration
• Experts must earn respect
• Humour is important
• Likes visual learning
• Prefer to work independently
Learning Styles
Generation Y and Generation Z
• Training needs to be relevant
• Prefers flexible learning
• Interaction with colleagues is desired
• Learning needs to be personalised and entertaining
• Likes media centric, technology based learning
• Prefer flexible learning, not all ‘chalk and talk’
• Credibility of teacher important
• Social issues important
• Mobility of learning is important
Where to from here ?
Blackboard
Virtual Reality
Podcasts
SMS
Is generational
culture
a
problem
?
DVDs
Laptops
Powerpoint
What can we do about it ?
Conference calls
iPods
Youtube
Blogs
Webinars
Should we do something
about
it
?
Whiteboard
CD-ROMs
Email
What does it mean for aviation
?
PDAs
Textbooks
Facebook
PACDEFF 2009
Generational Culture
and
Generations Y and Z