SINGAPORE AIRLINES
GROUP 6
EVA
CORPORATE STRATEGY
Mike
Bernice
Corporate Culture
Corporate Headquarters
Sean
Corporate Venturing
Eva
CORPORATE STRATEGY
The outstanding service and products are creative
Have the courage creative spirit and effort, let the SIA possess the
good reputation of the 〝 trend founder 〞 in the aviation field.
He customer service of the high level is a successful lord in SIA to fuck,
the outstanding passenger cabin service is more the mat to settled the new
politeness of SIA to entertain guest the foundation of the great reputation.
Global flight path network
The district airline that SIA belong to with it- win Anne's aviation, the
flights network spreads over 87 cities of 36 nations.
Be used as globalization a wreath of the strategy, the SIA joins the
empty alliance in star on in April of 2000 1, continuing for the customer and
providing the commitment and the effort of the better service and more
frequent flight path network.
Modern machine team
The new flight team is one of the most modern machine teams in the
main airline in world, equally the machine age SIA is 5 months in5 years.
History
Emily
Lee
Origin
1947 May 1st ---Malayan Airways first operated a twin-engined
Airspeed Consul between Singapore, Kuala Lumpur,
Ipoh and Penang.
1955 ----They own a fleet of Douglas DC-3s,
the flight sector including Indonesia,
Vietnam,Myanmar…etc.
Cabin Service supplied
for pax with sandwiches,
cookies, meats, and drink
including liquors by only a
stewardess, she was the
pioneer of Singapore Girl .
1950 ~ 1960 ---they increased the several kind of new style aircrafts.
Malayan Airways
1963 Sep 16th
Malaysian Airways
1967
Malaysia-Singapore Airlines (MSA)
1968
Pierre Balmain designed the uniform for flight
attendents.
1969
Purchased 5 aircrafts of B737-100.
1971 Jun 2nd
The first flight across Europe to London.
1972 Oct
Malaysia-Singapore Airlines
Malaysia Airline
The end of ‘70
Singapore Airlines
(1)B747, B727及DC10
(2) Established S. A. T. S.
1977年
Built a hangar and a cargo station in
Paya Lebar.
1989 Feb
The SIA’s subsidiary called
Tradewinds, then changed name
to SilkAir, was the second airlines
in Singapore.
After 2000
Bernice
Corporate Culture
To offer the good service and for the passenger of Taiwan, Singapore
Airline have a modern and young fleet of aircraft. And we never forget that
we owe our size and commercial success to our customers.
Singapore Airline is always consistent in our principles faith to intent on
affairs of airline and mutuality .To keep the high-technology and product
constantly that make our customer feel batter and batter.
Singapore Airline convinces the important relation between public. Except
the customer and business partner we also serve them for each area.
The high-grade service for customer is the successful way to Singapore
Airline.
Singapore Airline also donate and patronize to many group of society,
including benevolent society, academic organization, and article act.
Bell
Corporate logo
Hover
Comfortable
Sean
Corporate
Venture
Partnership of stock right
In December 1999, Singapore Airlines signed a memorandum of
understanding to acquire 49 per cent of Virgin Atlantic, the holding company for
Virgin Atlantic Airways, Virgin Holidays, Virgin Sun, Virgin's cargo operation
and Virgin Aviation Services.
Since then, both companies have been collaborating to implement a wide
range of customer benefits. The two carriers will retain their distinctive identities
and continue to develop their own products, but at the same time they will be able
to offer their customers the benefits of an expanded network and a wide range of
joint initiatives.
Star Alliance
The Star Alliance network was established in 1997 by founding members Air
Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United.
Members now include Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, Lot
Polish Airlines, Singapore Airlines, Spanair, US Airways and VARIG.
The Star Alliance members transport around 300 million passengers annually
over a network of 772 airports in 133 countries.
Wesley
Corporate Profits
 Profitability Ratios (%)
Return on shareholder's funds7.7
Return on total assets4.6
Return on turnover9.2
 Per Share Data
Earnings before tax (cents)67.4
Earnings after tax (cents)69.7 69.7
Net tangible assets9.4
 Dividends
Gross dividends (cents per share)25.0 c
Dividend cover (times)2.8
 Market Value Ratios
dPrice/Earnings15.78Price/
Book Value1.17Price/
Cash Earnings e6.59
Mike
Corporate Headquarters
 SIA Today
To a World Class Carrier Today, SIA is internationally
recognised as one of the world's leading carriers. Singapore
Airlines was the pioneer of inflight services such as free drinks
and complimentary headsets.
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In January 2004, SIA's new ultra long-range A340-500
joined the fleet, and on 3 February, the Airline made aviation
history when it launched the world's longest non-stop
commercial flight from Singapore to Los Angeles.
In conclude Singapore Airlines has grown from a regional
airline into one of the world's leading passenger and cargo
carriers. Today, they have a modern and young fleet of aircraft.
Their home base, Changi Airport, is regularly voted the world's
best, and serves as their gateway to Asia and beyond.
Jerry
Corporate
Image
Community
Each year Singapore Airlines actively support many charities, philanthropic
and promotional events globally that make a difference to the lives that they
serve and help. This includes support to the Arts,Education,National
events,sports,and Welfare.
Environment
SIA takes a long-term view in the development of its air transportation and
related businesses. This includes broader responsibilities to the worldwide com
munities it serves, and recognition that its operations take into account the
preservation of the environment.
Information on our key environmental activities and performance is published
in the SIA Environmental Report 2003-04.The report includes,inter alia,data on
aircraft emissions,electricity and water consumption and also listed various
green activities such as recycling of wine bottles,newspapers,carton boxes and
inflight magazines.
Swot for SIA
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