Singapore Airlines
in the Next Decade
新加坡航空的未来十年
1
OUTLINE
概述

Introduction to Singapore Airlines
新航简介

Mission Statement
新航的使命

Key Areas of Strategic Focus
新航的关键战略

Conclusion
总结
2
INTRODUCTION TO SINGAPORE AIRLINES:
新航简介
GROUP STRUCTURE
集团结构
Singapore Airlines
新加坡航空公司
SIA Cargo
SilkAir
SIAEC
新加坡货运航
空公司
新加坡胜安
航空公司
新航工程公司
Other Subsidiaries
&
Associated
Companies
其他子公司及
联营公司
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FACTS AND FIGURES
事实与数据
• Employs 21,000 staff across the Group
新航集团拥有21,000 名员工
• World’s 13th largest
airline by RPKs
新航旅客周转量（收入客公里）在全球的航空公司中名列第13位
• More than 18 million passengers carried in
FY2008/9
在2008-2009财年，新航运送了超过1,800万名旅客
• Group Revenue in FY2008/9: S$16b
新航集团在2008-2009财年的收入为: 160亿新元
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FACTS AND FIGURES
事实与数据
• Net profit FY2008/9: S$1.1b (First nine months of
2009/10: S$62m loss)
新航集团在2008-2009财年的净利润为: 11亿新元 (2009-2010
财年的前九个月: 亏损6200万新元)
• SIA flies to 62 destinations in 34 countries;
together with SilkAir and SIA Cargo 97
destinations in 39 countries
新航的飞行网络包括34个国家的62个目的地；与新加坡胜安航空及
新加坡货运航空公司一同计算，新航集团的飞行网络遍及39个国家
的97个目的地
• SIA’s passenger fleet comprises 108 aircraft,
with average age of 6 yrs 2 months
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MISSION STATEMENT
我们的使命
Singapore Airlines is a global company
dedicated to providing air transportation
services of the highest quality and to
maximising returns for the benefit of its
shareholders and employees.
新加坡航空公司是一家全球性公司，
致力于提供最高品质的空中运输服务，
并最大限度地回报我们的股东和员工。
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KEY AREA OF STRATEGIC FOCUS
新航的关键战略
• Operational Excellence
卓越运营
• Customer Service
客户服务
• Product Innovation
产品创新
• Global Network
全球网络
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OPERATIONAL EXCELLENCE
卓越运营
• Safety and security is our top priority in all
areas of business
安全和安保是我们所有工作中的重中之重
• We will continue to hold key stakes in
maintenance, repair and overhaul services to
control technical quality and safety standards
我们将继续保持在飞机保养、修理和大修方面的关键性投资，以确
保技术质量及安全标准
• High levels of punctuality will be a Key
Performance Indicator for operations departments
高水平的准点率是衡量运营部门表现的重要指标
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CUSTOMER SERVICE
客户服务
• Customer service delivery takes
place on the plane and on the
ground
优越的客户服务无论在机上还是地面都能得
以体现
• Our cabin crew deliver warmth
and hospitable service onboard
我们的空乘人员为乘客提供热情温暖的机上
服务
• Our ground employees also
participate in a service
excellence program that is
currently in its 12th year
我们的地面服务人员同样参与着一项已持续
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CUSTOMER SERVICE
客户服务
• The quality of customer service is dependent on the
capability of the staff who deliver it
客服水平的高低是由提供服务的工作人员的能力来决定的
• We invest heavily in staff training programmes: 110
hours per employee per year
我们对员工的培训计划投入很大：平均每年每个员工的培训时间为110
小时
• Cabin crew training is one of longest in the
industry (4 months)
是客舱乘务员培训时间最长的航空公司之一（4个月）
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PRODUCT INNOVATION
产品创新
• We have a Modern Fleet strategy
现代化机队战略
• Result in Lower fuel and maintenance costs
较低的燃油及维护成本
• With 108 aircraft in our fleet, we have another 55
aircraft on order
现役机队由108架飞机组成，我们还另外订购了55架客机
• Order includes an additional 9 A380s (to make a
total of 19 A380s), and 20 B787s and 20 A350s
订购的客机包含了另外的9架空客A380客机（ 将使新航拥有的A380客
机总数达到19架）及20架波音B787客机和20架A350客机
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PRODUCT INNOVATION
产品创新
• Excellent cabin comfort
优越的机舱舒适性
- Suite products for the
A380
空客A380客机上的豪华套房产品
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PRODUCT INNOVATION
产品创新
- Fully flat seats in First class and business class
for our long haul fleet
远程航班头等舱及商务舱座椅可转换成完全平躺式睡床
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PRODUCT INNOVATION
产品创新
-
Inclined flat seats in business class for our
medium haul fleet
中程航班的商务舱座椅也可以转换成倾斜平躺式睡床
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PRODUCT INNOVATION
产品创新
- Innovation in economy class seat designed to
provide more legroom
创新的经济舱座椅可提供更大的腿部空间
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PRODUCT INNOVATION
产品创新
• Newest personal
entertainment system
with over 1000 options
最新的个人娱乐系统提供超过
1,000种的娱乐选择
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PRODUCT INNOVATION
产品创新
• World class inflight cuisine, created by an
international culinary panel of chefs, complemented
by specially-selected wine
由国际烹饪顾问团（ICP）的厨师创制的世界级机上美食，辅以精心挑
选的佳酿
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GLOBAL NETWORK
全球网络
• Build our hub in Singapore with
better flight connectivity for
our passengers from around the
globe
通过为来自世界各地的乘客提供更好的航班
连接, 强化新加坡的交通枢纽地位
• Have a global and diversified
network to protect against
regional downturns
拥有全球化及多元化的航线网络以抵御区域
经济衰退带来的影响
• Maintain steady growth in a
cyclical industry
在周期性产业中保持稳步成长
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Summary
总结
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Thank You!
谢谢!
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