CONTENT
May 2009

Credit crunch

Failing banks

Rising unemployment

Reduced ad spends

Digital

WOM/Influentials

Fragmentation

Need for better consumer
engagement

Budgets must work harder

International media offer certainty in a changing world
 Loyal readership
 Trusted
 Well researched

Our readers seek reliable content produced by
professionals – the channel is irrelevant.

Our readers want facts, opinions, insights and advice
from a trusted source

They see it as powerful, authoritative, trusted,
familiar, established, influential and effective
I appreciate the accuracy of the
information in internationals.
I trust them.
Source: WPG Study
We offer an unbeatable combination of insightful and
reliable news and analysis, produced by professional
journalists
This content is compelling, insightful and top quality –
which makes it essential reading


•
•
•
•
•
•
Trustworthy
Reliable
Interesting
Informative
Well written
Objective
Content
Effect
• Influential
• Trusted
• Essential
reading
• High Earners
• Well educated
• Influential
• Desirable
Readers
Delivering
• Top quality,
essential
medium for
advertisers
Trusted
Effective
Good advice
Established
Illuminating
Reliable
Influential
CONTENT

Our strength derives from our heritage of outstanding
journalism, and that is true however our content is
accessed
 Print
 Web
 Mobile
 TV
 RSS

Wherever people access our content, it is always highly
valued
Loyal and value our titles above any others
90
85
83
80
70
60
82
81
72
61
57
49
62
80
77
76
75
68
67
57
53
59
54
%
50
82
60
53
48
38
40
30
20
10
0
Base: Elite
Source: Driving Brand Enhancement, 2007
WMG
National Titles
Index on EMS Population (Index = 100)
Readers of
World Media Group
Non-Readers
Top 3%
€150,000+ Personal Income
€950,000+ Personal Investments (Excluding Mortgage/Home)
186
284
174
91
80
92
C-Suite
Influential Opinion Leader
Above €1,000,000 - Involvement In Capital Expenditure
187
176
234
91
92
86
First Or Business/Club - Class Of Travel
Total Air Trips: 6+
Total Air Trips: 11+
166
273
332
93
82
75
Source: EMS Winter 2008
5.2 million of
the Top 13% of
Europeans
visited a WMG
website in the
last week
700,000
people in the C
Suite visited a
WMG website
in the last week
Source: EMS Winter 2008


WOM is hugely important these days – and our readers
deliver this
Compared to other affluent Europeans our readers are
hugely influential in the key areas of digital and business
– people listen to what they have to say
32%
Digital Influentials
20%
42%
Business Influentials
19%
34%
Social Influentials
18%
WMG readers
Source: The Influentials, 2008, GfK
WMG non-readers
Advertisements are enhanced by the content contained in this title
70
60
%
50
59
World Media Group
Quality National Titles
45
40
30
20
10
0
Enhancement
Base: Elite
Source: Driving Brand Enhancement, 2007
Yes, it reinforces the message. A
luxury brand adds to it’s prestige
if you see it in…
Base: Elite
Source: Driving Brand Enhancement, 2007
*BBC World, Bloomberg, CNN, CNBC, Euronews, France 24, Sky News, TV5 Monde
A typical corporate campaign aimed at the “C” suite might plan a schedule
using pan-regional TV.
By adding our titles to the schedule you would achieve the following benefits.
Increased reach
Reduced CPT
•Not all of the members of
this hard to reach group are
TV viewers.
•In fact 45% do not watch
any of the pan-regional TV
news/business* stations in
an average week
•Therefore including our
category on the schedule
will increase the reach of
the campaign significantly
•As print is generally
more cost efficient than
TV, the increased reach
can be achieved at the
same time as reducing
the overall CPT
Added impact
• The well known media
multiplier effect applies as much
to pan-regional media as it does
to local media. Several research
studies have shown that TV +
Print schedules are typically 1020% more impactful with
consumers, when compared to
solus TV schedules.
*BBC World, Bloomberg, CNN, CNBC, Euronews, France 24, Sky News, TV5 Monde
•
Similarly, for a luxury goods campaign which would typically tend
to use a selection of local country quality titles.
Increased reach
• Pan-regional titles will add reach to a local market schedule. It could be
in the region of 10% increased reach
Reduced CPT
• The efficiencies of our titles will generate a reduced CPT
Minimal wastage
• Our titles are tightly targeted and reduce wastage to a minimum
•
Whether you are considering a pan-regional TV campaign, or a
local market print campaign, we can demonstrate how the
inclusion of our titles will add quality and value to your activity
Qualitative benefits
 Top quality, loyal readers who trust the titles
 They engage with the medium
 The quality of the content and environment adds value to
advertised brands
Quantitative benefits




Cost effective
Tightly targeted (no wastage)
Can add reach to local titles
Multiplier effect means that it is a necessary addition to
pan-regional TV schedules
Trusted
Effective
Good advice
Established
Illuminating
Reliable
Highly desirable
consumers and
readers
Influential
Trust and engage
with the medium
Outstanding range of
values which are more
powerful and necessary
than
ever
in
this
cluttered,
fragmented
and difficult environment
Buy your products
Have a better
image of your
company
Tell other people
“The international
press provide
a reference
for all
journalists. They
“I associate
internationals
with
high
possess a quality
editorial which
is unsurpassed.
quality,of globally
branded
products”
Source: WPG Study
The English language allows them to reach the economic and
business elite. This is a concentration of influence which is at the
heart of decision making”
Nicolas Beytout – Editor Les Echos
Benefits
Ad runs in all 8 WMG publications
2 x ads EMEA, Page 4/col Mags, ¼
page 4/col newspapers
Value
€675,259
Reach
2,205,000 C-Suite and Influential
Opinion Leaders across Europe
(Source EMS Summer 2008)
Eligibility
Cost
All new advertisers appearing in 5+
WMG publications are eligible!
£10,000 for creative and production
by creative agency
 The Influentials
http://www.world-media-group.com/why_us.html
 Driving Brand Enhancement
http://www.world-media-group.com/research.html
 EMS
http://ems.synovate.nl
 Web statistics : contact the individual publishers directly