Social Media for Sales
FOCUS
Why to spread your content virally?
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Create as many touchpoints as
possible for people to
experience your content
Repurpose your content in
different formats across
different social networks
Improve your SEO rankings
DRIVE TRAFFIC BACK TO
YOUR WEB SITE
REACH OUT
SPREADING YOUR BLOG
Spreading your content virally
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Add your site to Google
Claim it on technorati.com/delicious/digg
Integrate your blog with Linkedin, Facebook, Twitter
Integrate your blog with any other online communities
Send it to bookmarking sites like delicious and diggit
Post your blog title on linkedin, facebook, twitter
Post your blog on other relevant community sites
Post it on micro‐blogging site like Tumblr to widen reach
Repurpose blog post in other formats like video or presentation
Use email as a notification tool for your blog updates
Add your site to Google – google webmasters
Add your site to Yahoo/Bing – Bing webmasters
Claim your blog on Technorati
Claim your blog on Blogcatalog.com
Bookmark your blog on Delicious
If you want to spread any further
http://www.wordsinarow.com/blog-registration.html
http://www.nb2bc.co.uk/marketing_online/articles/?id=119
Spreading your blog updates - Hootsuite
What is it Hootsuite?
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Social media dashboard
Provides efficiency and ease that results in less
hassle and more results.
Like Seesmic and Tweetdeck
But more functionality
Hootsuite Dashboard
Benefits
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Extremely powerful and convenient
Provides more features than twitter.com
Saves time
Easily repurpose material
Adds additional channel for information
dissemination; pull vs. push
Schedule/filter messages
Lead Generation
Power/Convenience
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Aggregator - manage all social media networks
from one location (except YouTube), even LinkedIn
profiles
Enterprise level software solution
Caveat: only performs basic or most useful features
(cannot manage settings, photos, videos etc; must
log into respective network for these features |
credentials provided)
Extra features
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Analytics via reports generated from ow.ly click
summary (free; found in analytics – advanced topic)
Built in URL shortener
Save as draft
See your contacts in your different networks
Pro version provides additional features
Time Savings, Repurpose, Pull vs. Push
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Option to post to all networks at once or stagger
(consider indiv “likes” and follows)
People “opt-in” to receive messages/material from
you. Make it worthwhile…
Exceptional tool to make sharing an effortless task!
Schedule function
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Optimal time for message dissemination
Allows for oversight and advanced planning
(comprehensive campaigns/promotions/seasonal,
etc)
Allot time to complete weekly commitment or bank
material; “one and done”
Lead Generation
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Extremely powerful search feed
Combine with geolocation filter
Use exact terms, negative attitude, positive attitude,
ambiguous terms, questions, and hash mark (#)
streams
How it looks like once you’ve spread it
Repurposing your blog post
Sending notification email
Some tips on email marketing
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Get permission
Build a targeted mailing list
Work with a clean database
Adopt a strategy of persistence
Tell a story
Have readers drive design
Have an exit strategy
Know what you want from your prospects
REACH OUT
SPREADING YOUR VIDEOS
Promoting Your YouTube Videos
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Embed videos in your website
Add links to your YouTube channel
Get other people to link to you
Email your customers
Promote on Facebook and Twitter
Promote with YouTube pay per click advertising
Promote on other video platforms
Embedding a YouTube Video
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Use the word ‘video’ in the
page title and headline
Use ‘keyword rich’ descriptive
text next to the video
(Google can’t read moving
pictures)
Repeat the ‘call to action’
beneath the video
Promote on YouTube alternatives
Blip.tv
 the site has a focus on episodic content and the unique
feature of blip.tv is that it can distribute your episodes to
other video distribution sites (like YouTube, Vimeo, etc.)
 Assuming your content qualifies, your episodes can be viewed
via cable service providers (on TV) who’ve partnered with
blip.tv
Promote on YouTube alternatives
Vimeo
 Established in 2004 (one year before YouTube) and it’s a
solid alternative to YouTube geared toward skilled content
producers
 Vimeo doesn’t allow commercial, gaming or pornography
videos; or anything NOT created by the user to be hosted on
the site
Promote on YouTube alternatives
Viddler
 Has the unique feature of allowing you to make a comment at
any point in the video
 Videos uploaded under the free service have advertising
automatically overlaid, which is kind of lame.
 The service does come with powerful paid options (detailed
analytics, priority encoding, HD encoding, iTunes support,
branding and control over advertising, including a revenuesharing option)
Promote on YouTube alternatives
TubeMogul
 Can distribute your videos far and wide (to other video
distribution hubs like YouTube, Viddler, Vimeo, etc.) and
provides powerful statistical analysis and even geographic
tracking
 Most advanced features are pay-to-play, of course
Publish your videos on Facebook
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Once you have your YouTube account connected to your
Facebook account, you can come in and hit the “Like” button
on your video
It will be published on your Facebook Profile wall with the
little video player
To get videos onto your Facebook business page you need
to copy the URL of your video and paste it onto your wall, or
you can try out some of the Facebook apps
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http://www.facebook.com/apps/application.php?id=158587972131
http://www.facebook.com/Involver
Integrate YouTube with your blog
WordPress has two plugins that are
seldom used yet provide a
powerful integration between your
blog and YouTube
Genki YouTube Comments plugin
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Allows you to feed comments appearing
on your YouTube video back to your blog
Smart YouTube
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Allows you to easily insert YouTube
videos/playlists in your post, comments
and in RSS feed
REACH OUT
OTHER PEOPLE’S CONTENT - Syndication
Sharing buttons
Bufferapp
Paper.li
The 12 tasks of a social media manager
Social Media Checklist
Social Media Checklist
Social Media Checklist