CDG Advocacy Council
(CAC)
Meeting
November 20, 2006
Agenda
1.
Roll-Call
2.
Opening Remarks (Perry)
3.
Evolution Support and UMB Positioning (Joe)
4.
UMB Brand Plan (Joe)
5.
Handset Availability and Procurement (James)
6.
Emerging Markets Support (George)
7.
Discussion - Other Items for Discussion/Consideration
8.
Background Read For Next Meeting -- First Responder and Emergency
Services Intro
9.
Background Material/Update -- CAC Programs
10. Adjourn
2
www.cdg.org
UMB Positioning: Discussion Objectives
• Understand the current situation relative to system naming
• Determine the best approach for positioning UMB relative to other
terminology (e.g., 4G)
• Develop consistency in CDG member company messaging and positioning
of UMB
2
www.cdg.org
UMB Positioning Arguments
• Industry Positioning
• The industry is confusing itself by assigning "3.5G",”3.99G”, "4G" and "5G" to define new technologies.
• ITU:
• The ITU is the ultimate body to promulgate the definition of any next generation telecom technology.
• 1G, 2G & 3G are the only "G's" that have been formally and universally defined and adopted by the ITU.
• 4G has not been defined.
• 4G:
• The term 4G has been used in different ways by more than 12 companies and government organizations.
• Coming to an universal agreement on 4G may never happen.
• It may take years for the entire industry to come to a consensus on what 4G should be, and when, or if, it
finally does... the definition may change again.
• The days of defining "G" technologies may be over.
• NGMN:
• The definition of NGMN is being driven by a consortium of leading operators. They may or may not come to
a consensus. If they don't, the term may become irrelevant in the future. Remember OMTPA?
• Evolution to Multiplicity
• Wireless networks and devices are evolving to IP-based multi-mode and multi-band solutions to deliver a
multiplicity of services.
• The selection of radio access technology to deliver these services will be depend on many factors:
2
• Type of application, type of user, time, frequency assignment, space and cost.
www.cdg.org
UMB Positioning Arguments (Cont.)
• IMT-Advanced
• www.telecomabc.com
International Mobile Telecommunications - Advanced (IMT-Advanced) is a concept from the ITU for mobile
communication systems with capabilities which go further than that of IMT-2000.
IMT-Advanced was previously known as systems beyond IMT-2000.
It is foreseen that the development of IMT-2000 will reach a limit of around 30 Mbps. In the vision of the
ITU, there may be a need for a new wireless access technology to be developed around the year 2010
capable of supporting even higher data rates with high mobility, which could be widely deployed around the
year 2015 in some countries. The new capabilities of these IMT-Advanced systems are envisaged to
handle a wide range of supported data rates according to economic and service demands in multi-user
environments with target peak data rates of up to approximately 100 Mbit/s for high mobility such as
mobile access and up to approximately 1 Gbit/s for low mobility such as nomadic/local wireless access.
To support this wide variety of services, it may be necessary for IMT-Advanced to have different radio
interfaces and frequency bands for mobile access for highly mobile users and for new nomadic/local
area wireless access.
Together with the introduction of the name IMT-Advanced, the ITU introduced the generic root name
IMT. The generic root name IMT covers the capabilities of IMT-2000, including future development of IMT2000, and IMT-Advanced.
2
www.cdg.org
UMB Positioning Recommendation
• Recommendation:
A. Stay away from positioning UMB as a "G" technology. Take the high road.
B. Remain aligned with the ITU: the ultimate authority. Stay relevant and universally
accepted.
C. Align UMB with IMT-Advanced and help “define the category”. Be known (perceived) as
the first technology to meet the requirements of the ITU’s vision.
1. UMB is the first technology to combine the best aspects of multiple radio techniques and frequency
bands into a single air interface and standard (CDMA, TDM, OFDM, OFDMA, etc.)
2. UMB will be the first commercially viable technology to deliver more than 100 Mbps while mobile
3. UMB will inter-work with PAN/MAN/WLAN air interfaces (Wi-Fi, BlueTooth, etc.)
4. UMB is an extension of the family of IMT-2000 standards
5. UMB will be a globally accepted open standard
6. UMB is based on a scalable IP-based flat architecture
7. UMB will enable the convergence of information, communications, entertainment, gaming, and
consumer electronic services – enabling a multiplicity of services
D. When anyone tries to position UMB as a "4G" technology, remind them that 4G is still
undefined. Let them know that UMB is part of the IMT-Advanced concept.
2
www.cdg.org
CDMA2000 Evolution Path
UMB will be the first IMT-Advanced technology to be commercialized
CDMA
CDMA/TDM
OFDM
IMT-2000
1xEV-DO Rel 0
EV-DO Rev A
3G
OFDM/OFDMA/MIMO/SDMA
IMT-Advanced
Enhanced Mobile Broadband
Broadband
MIMO
EV-DO Rev B
Ultra Mobile Broadband
UMB
VoIP
CDMA2000 1X
Circuit-switched core network
2001
2002
2003
2004
IP-based core network
2005 2006 2007 2008 2009 2010 2011
2
www.cdg.org
UMB Positioning
Background
2
www.cdg.org
Positioning of Next Generation Technologies
• 3G
 CDMA2000 1X, CDMA2000 1xEV-DO, WCDMA (UMTS)
• 3.5G
 HSDPA, HSPA, HSPA+ (3GSM), UMTS TDD, Flash-OFDM
• 3.99G (Evolved UMTS, Super 3G):
 A term coined by the Super 3G Group consisting of NTT DoCoMo, Vodafone, Cingular, China Mobile, T-Mobile, Alcatel,
Ericsson, Motorola, Nokia, Siemens and Qualcomm to study the relevant technologies, spectrum requirements and other
issues to define a future 3GPP standard that can support mobile downlink speeds of at least 100 Mbps. The Super 3G
Group expect the specification to be completed by mid-2007 and working systems by 2009.
• IMT-2000:
• The ITU third generation mobile cellular standard. The detailed specifications of the radio interfaces of IMT-2000 are
defined in Recommendation ITU-R M.1457
• IMT-Advanced
• The framework and overall objectives of the future development of IMT-2000 and systems beyond IMT-2000 are described
in Recommendation ITU-R M.1645.
• The ITU envisions a need to develop a new wireless technology in 2010 to be widely deployed in 2015 that will support a
wide range of data rates according to economic and service demands in multi-user environments with target peak data
rates up to 100 Mbps in a highly mobile environment and 1 GHz in a low mobility environment.
• To support this wide variety of services, IMT-Advanced may need to have different radio interfaces and frequency bands.
• The Chinese FuTURE (Future Mobile Communication) Forum, Japanese mITF (Mobile IT) Forum, and Korean NGMC
(Next Generation Mobile Communications) Forum are developing a 3.5Gbps system and WRC 2007 band plan proposal
for IMT.ADVANCED. They meet at International Conferences on Beyond 3G Mobile Communications (ICB3G). They also
work with the European WWRF (Wireless World Research Forum).
• Beyond IMT-2000
• Resolution 228 (Rev.WRC-03) notes that appropriate naming is to be developed for the future development of IMT-2000
and systems beyond IMT-2000. “Systems beyond IMT-2000” has been used as a temporary name.
• NGMN
• U.K.-based consortium of leading mobile operators including China Mobile, KPN, NTT DoCoMo, Orange, Sprint Nextel, TMobile and Vodafone to develop a common vision and technology to take industry beyond HSPA and EV-DO
• 4G
 See next chart
• 5G
2
 July 26, 2001: NTT DoCoMo started research on a 5G Internet-capable mobile phone to feature 3D moving images
 5G Wireless, CA company offering wireless broadband solutions to campuses
 High frequency mobile extensions of current fixed-line broadband Internet networks, VTT (Finland)
www.cdg.org
Positioning of Next Generation Technologies
• 4G

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







2

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








Jun. 9, 2000: Dr. Tachikawa, NTT DoCoMo, begins using 4G term
Jun. 20, 2000: Ken Woo, AWS, announces plans to launch 5-10Mbps 4G services in 2005
Sep. 18, 2000: AT&T Labs and Nortel begin sketching out plans to define 4G Access system
Oct. 15, 2001: Ericsson aims to introduce 100 Mbps 4G devices for 2012 Olympics
Jan. 25, 2002: Korea’s MIC invests US$104 million to develop 4G mobile communications
Jan. 28, 2002: Kyocera and Hanaro Telecom sign agreement to develop 4G
Mar. 11, 2002: China and Korea ministries sign MoU to develop 4G mobile service
Nov. 12, 2002: NTT DoCoMo demos 4G experimental system to deliver 100 Mbps (DL) in 100 MHz BW
Mar. 6, 2003: Visant Strategies expects 4G to roll-out in Spring of 2004
Sep. 30, 2003: Samsung hosts 4G Forum (Evolved WiBRO)
Nov. 7, 2003: Svanberg, CEO Ericsson, dubs 4G as “WCDMA evolved”. "We will launch a 4G, but it won't be known as
4G. It will be about added services.“
Dec. 8,, 2003: Japan and China plan to test 4G phones using IPv6 to deliver up to 100 Mbps
Feb. 2, 2004: NTT Communications, KDDI, Hitachi, NEC, Fujitsu, China Telecom, CATR, and Bejing University of Post
and Communications to develop 4G to deliver 1Gbps in 100 MHz BW
Apr. 6, 2004: Korea joins China and Japan 4G effort (Samsung and KT)
May 28, 2004: Mr. Maran, Minister of Communications in India, announces plans to leapfrog to 4G, skipping 3G
Jun. 14, 2004: NTT DoCoMo achieves a 300 Mbps connection at 30 km/hr with experimental 4G system in field
Aug. 25, 2004: Li Ki-Tae, CEO Samsung, announces plans to invest US$8.65 billion in 4G. 100Mbps to be ready by 2010.
Nov. 28, 2005: Korea’s ETRI unveiled their 100 Mbps 4G technology called High-speed Mobile multimedia (HMm RTT)
Dec. 14, 2006: NTT DoCoMo achieves 2.5 Gbps at 20 km/hr in 4G experiment
May 9, 2006: Truphone (U.K.) claims to be world’s first 4G network operator
July 18, 2006: U.K. government announces plans to license 4G spectrum in 2007
Aug. 8, 2006: Sprint Nextel says WiMAX is 4G
Aug. 31, 2006: Samsung demos 100 Mbps at 60 km/hr 4G technology
Nortel classifies WiMAX, LTE and Rev. C as part of family of 4G technologies
www.cdg.org
Systems Beyond IMT-2000
Dark Gray:
Existing capabilities
Low Mobility: Pedestrian speed
Medium Gray: Enhancement to IMT-2000
High Mobility: High-speed on highways or fast trains (60 km/h to ~250 km/h, or more)
Light Gray:
New capabilities of Systems Beyond IMT-2000
2
www.cdg.org
Wireless Broadband Technologies
More than 25 WWAN and WMAN wireless broadband services have been defined
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
3GPP2 CDMA2000 1xEV-DO Release 0
3GPP2 CDMA2000 1xEV-DO Revision A
3GPP2 CDMA2000 1xEV-DO Revision B
Ultra Mobile Broadband (UMB)
3GPP HSDPA Release 5
3GPP HSUPA Release 6
3GPP TD-CDMA (UMTS TDD)
3GPP Long Term Evolution (LTE) Release 7
Flash-OFDM Revision 0 and Revision 1
ArrayComm’s iBurst
Navini’s TDD Multicarrier Synchronous Beamforming (MCSB)
China’s TD-SCDMA
Personal Handyphone (PHS)
Motorola’s Canopy
Korea’s Wireless Broadband (WiBRO)
Germany’s Wireless Gigabit with Advanced Multimedia (WIGWAM) project
Fixed WiMAX 802.16-2004
Mobile WiMAX 802.16-2005 (802.16e)
Nokia’s Internet High Speed Packet Access (I-HSPA)
Nortel’s High Speed OFDM Packet Access (HSOPA)
NTT DoCoMo’s Wireless IP Access System (WIPAS)
NTT DoCoMo’s Variable Spreading Factor-Orthogonal Frequency & Code Division Multiplexing (VSF-OFCDM)
NTT DoCoMo’s Variable Spreading Factor Code Division Multiple Access (VSF-CDMA)
Primewave’s Synchronous Code Division Multiple Access (S-CDMA)
Samsung’s 4G Forum (Evolved WiBRO)
Wi-LAN’s Wide-band Orthogonal Frequency Division Multiplexing (W-OFDM)
HP & NTT DoCoMo’s MOTO-Media
Motorola’s Wi4 & Other’s Mobile Mesh Networks
etc…
2
Note: This list is not inclusive and subject to verification
www.cdg.org
Immutable Laws of Marketing
LAW # 1
THE LAW OF LEADERSHIP
It’s better to be first,
than it is to be better.
LAW # 2
THE LAW OF CATEGORY
If you can’t be first in a category,
set up a new category you can be first in.
LAW # 3
THE LAW OF THE MIND
It’s better to be first in the mind
than to be first in the marketplace.
2
LAW # 4
THE LAW OF PERCEPTION
Marketing is not a battle of products,
it’s a battle of perceptions.
www.cdg.org
UMB Brand Plan
2
www.cdg.org
UMB Brand Plan
2
• Logo Design
 Logo designs are being finalized by a design agency
 Developing logo usage and brand guidelines
• 3GPP2 Letter
 Solicited 3GPP2 adoption of the UMB brand
• Press Announcements
 Joint CDG press release to announce UMB brand
 Joint CDG/3GPP2 press release to further define UMB characteristics
• Press Briefing
 3G World Congress – Tuesday, December 5, H.K. Convention Center
• Screen Saver
 To reach ‘top of mind’ via PC desktop and portable PC notebooks
 To distribute globally to members and non-members
• 3G World Congress
 TV interviews, press interviews, press conference, awards night, etc.
• Collateral
 White paper on “UMB and Migration to Convergence”
• Advertising
 Online ads to download description of UMB
www.cdg.org
UMB Logo (Draft)
2
www.cdg.org
3G World Congress Press Briefing
Key Objectives:
• Address the rapid growth and strength of the CDMA industry
• Confirm CDG operator member commitments to CDMA2000® and its evolution path
• Highlight EV-DO Rev. A deployments, including availability of devices and services
• Introduce Ultra Mobile Broadband (UMB) brand = Rev. C technology and services
Participants:
CDG – Perry LaForge, Executive Director, CDMA Development Group (confirmed)
Delta Telecom ZAO – Gennady Golant, Chief Exeuctive Officer
Kasapa Telecom – Robert Palitz, Managing Director
KDDI – Dr. Hideo Okinaka, Vice President/General Manager, Technical Standards & Spectrum Division
Nordisk Mobiltelefon – Johan Lodenius, Chief of End-User Devices and Applications
SK Telecom – Changmoon Han, General Manager, Mobile Device & Access Network R&D Office
Sprint Nextel – Steve Falk, Vice President, Global Standards
Tata Teleservices – Darryl Green, Chief Executive Officer
Verizon Wireless – Gerry Flynn, Director, Advanced Technology Strategy
Logistics:
Date:
Tuesday, Dec. 5, 2006
Time:
8:00 – Participant pre-briefing and check-in
8:30 – 9:30 am – Press briefing
** Light breakfast will be served
Location:
Room 206-208
Hong Kong Convention & Exhibition Center/3G World Congress
2
www.cdg.org
Handset Availability and
Procurement
2
www.cdg.org
Handset Availability and Procurement
• Refine GHRC (forming a senior level handset strategy team) to fortify the
availability, procurement and testing of CDMA2000 devices
• Executive leadership from key stakeholders
• Provide strategic direction (priorities) to the GHRC and CCF
• Prioritize device aggregation efforts
• Increase CDG resources to broker device specifications and aggregation efforts
• Encourage operators to:
• Use common requirements documents for their baseline models (e.g., GHRC)
• Participate in device aggregation efforts
• Use common test/certification processes (e.g., CCF)
• Encourage leading operators to assign additional resources to the GHRC & CCF
• Identify a portfolio of essential handsets that emerging market operators may
need, “The Big 5”, that are also purchased by leading operators*
• Entry-level 1X handset with Internet access
• Mid-tier WorldModeTM handset for roaming
• Entry-level 1X fixed wireless phone (FWP)
• EV-DO modem fixed wireless terminal (FWT)
• Rev A PC/USB Thumb Card
2
* For different frequency bands
www.cdg.org
Emerging Market Support
2
www.cdg.org
Emerging Market Support
• Handsets
• Intensify efforts to identify, define, and assist in procuring GHRC-defined devices in
large volumes:
• Entry-level phones
• WorldMode phones
• EV-DO devices
• Facilitate aggregation of terminal procurements by brokering relationships
• Focus initial efforts on brand name vendors
• Continue to expand International Roaming Team efforts
• Broker international roaming agreement opportunities
• Standardize roaming implementations and interfaces using IRT documents
• Promote IRT workshops and provide additional training
• Create a CDG Forum to specifically assist emerging market operators
• Headquarter in a country that offers incentives (e.g., tax advantages, etc.)
• Share operator experiences and best practices
• Hold monthly webinars to address procurement issues with subject matter experts
• Monitor the execution of large volume procurement action items
2
www.cdg.org
Emerging Market Support (Cont.)
• Continue promoting the use of GHRC, CCF and device aggregation
 Apply additional CDG membership attention and resources
• Have leading operators and vendors promote value of GHRC and CCF
• Assign a person to support the programs as an active participant or liaison
 Consider offering incentives, as appropriate
 Bind large volume orders with the use of GHRC and CCF
 Coordinate efforts with brand name manufacturers
• Increase business development efforts to broker relationships
 Between
 Between
 Between
 Between
carriers (for best practices, handset purchases, roaming, etc.)
carriers and financiers
carriers and device vendors
carriers and application developers
• Provide additional training and education
 Provide technical marketing and standards engineering education
 Offer CDMA University resources
 Educate regulatory bodies and ministries of communications
2
www.cdg.org
Discussion
2
www.cdg.org
Other Discussion Topics
• VIVO Support
• Roberto Lima requested CDG support to maximize value of their CDMA network
• CMO Summit
• Identify how our CMOs contribute to our advocacy efforts
• Led by John Giere, CMO, Lucent
• Evolution Support
• Can more be done to promote Rev. A, Rev. B and UMB?
• Showcase accounts, press tours, etc.
• TDD vs FDD
• What strategy should be taken to address TDD business opportunities?
2
www.cdg.org
First Responder and
Emergency Services
(Pre-read for next meeting)
2
www.cdg.org
First Responder and Emergency Services
• FCC public safety spectrum allocations:
• 700 MHz
• 24 MHz of spectrum was allocated by Congress (18 + 6 MHz) for public safety
• Builder/operator will have 1st responsibility to public safety and additional capacity to Land Mobile
Radio (6 of 24 MHz). Remaining capacity can be offered to commercial users when not needed.
• Initially, only supported voice channels. Now being considered for broadband data
• Industry is currently reviewing how to channelize the spectrum for broadband technologies
• Another 30 MHz to be auctioned no later than Jan. 28, 2008
• Spectrum to be licensed to a public-safety trust and leased to commercial operators
• Commercial operators are expected to build interoperable, public-safety-grade broadband networks
• Leveraging commercial infrastructure will assist in creating economies of scale for equipment to be
used in the initial 24 MHz band allocation
• 700 MHz TV spectrum to be vacated by XXXXXXX
• Congress earmarked $1.2 billion for public safety communications
• 4.9 MHz
• 50 MHz of bandwidth has already been allocated for public safety Incident Area Networks
• Several 4.9 MHz Wi-Fi mesh network solutions are being developed and proposed
2
www.cdg.org
First Responder and Emergency Services (Cont.)
• Organizations involved:
• Project Mesa – Broadband Mobility for Emergency and Safety Applications
• Partnership between TIA and ETSI, www.projectmesa.org/. Liaison with CDG.
• Working with TIA TR8.8 Broadband Task Group. Issued Statement of Requirements (SoR)
• Producing common specifications for a next-generation public safety network
• Representing first responder users in developing a global standard they desire
• EADS, Harris, Motorola, Qualcomm/ZTE/BelAir, and Thales all submitted proposals to
meet Project MESA's statement of requirements in April 2006
• The proposals all leverage commercial technology and include CDMA2000 1X, 1xEV-DO, W-CDMA,
WiMAX, variations of 802.11, and satellite technologies.
• Association of Public-safety Communications Officials (APCO)
• Large organization with communications reps. from FEMA, fire, police, medical, etc.
• Regional Planning Commissions
• Consisting of state and federal representatives
• National Public Safety Telecom Council (NPSTC)
• Considering proposals on how to channelize (layout) the 700 MHz band for public safety
• Sending proposals to the FCC. Channelization decision to be made in early 2008
• Submitted a proposal to allow 3 x 1.25 MHz operations with a large guard band
2
www.cdg.org
First Responder and Emergency Services (Cont.)
• Solution characteristics
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Auto-establishing, self-healing, robust, adhoc, IP-based broadband network
Bit rates above 2 Mbps (e.g., Beyond 3G)
Distributed channel access (vice centralized)
Software defined radios, smart antennas and transmit power control
Ruggedized Public Safety Communication Devices (PSCD) with interoperability
and position location capabilities
Peer-to-peer communications within IAN (Direct Mode)
Push-to-talk, group calling, private calling, dynamic re-grouping services, etc.
Service priority, channel pre-emption
Fast connection times, low latency, immediate delivery of payloads, etc.
No retransmission of messages, due to latency requirements
Quality of Service (QoS) to provide preferential treatment to certain apps
Base stations to be shared by commercial users, when no emergency exists
Command & Control separate from commercial network control center
End-to-end security
Network and service redundancy
2
http://www.projectmesa.org/ftp/Specifications/
www.cdg.org
First Responder and Emergency Services (Cont.)
• Three types of Networks:
4.9 GHz
(50 MHz BW)
• Incident Area Network (IAN) – a small area, rapidly deployable, ad-hoc,
and self forming wireless mesh network (vehicle mounted access points)
• A city-centric network that can deal with everything from a simple traffic accident to
a nuclear attack
• Network to support local communications with multi-mode, multi-band PSCDs
• Peer-to-peer communications is essential (In-network traffic: 60-70%)
• Motorola and EADS submitted proposal to use 802.16e or 802.11ma (MotoMesh)
using 50 MHz of bandwidth.
• Jurisdiction Area Network (JAN) – a large area network using fixed base
stations and high-speed backbone
700 MHz
(50 MHz BW)
• An entire jurisdiction
• Devices are tracked by base stations to correctly route information
• IANs can be used to extend the coverage area of the JAN
• Solutions include traditional Land Mobile systems or newer Project Mesa solutions
• Extended Area Network (EAN) – unlimited area, as technically feasible
• National or territorial communication services
2
EADS (European Aeronautic Defense and Space) company. Stakeholder in TETRA and AirBus.
www.cdg.org
First Responder and Emergency Services (Cont.)
•Example of solutions being evaluated:
• Cyren Call
• Led by Nextel co-founder Morgan O’Brien
• Plans to allocate 2x15 MHz of the auctioned 700 MHz spectrum (either side of 24 MHz)
• Solution being considered by APCO
• IP Wireless
• UMTS TD-CDMA solution using 700 MHz was selected by NYC for public safety
• National Capital Region (NCR), e.g., Washington D.C., issued a RFP
• QUALCOMM, ZTE & Bel-Air
• ZTE Open Trunking Architecture (GoTa) & Bel-Air 802.11 public safety solution
• Solution with Bel-Air mesh network is being considered by Project Mesa
• An IP-based digital trunking system public mobile radio/public access mobile radio apps.
• 4 of 22 systems deployed are dedicated for public safety (Brazil, China, Malaysia & Norway)
• Supports push-to-talk, service priority, group calling, private calling, dynamic regrouping, etc.
• Nordisk Mobiltelefon
• Submitted a rugged PAMR/1X/EV-DO/gpsOne solution to Project Mesa (Blue Light services)
• Verizon Wireless
• Plans to use 12 of the existing 24 MHz set aside in the 700 MHz band for public safety
• Plans to build-out coverage, and extract rent from public safety agencies to use
• Submitted proposal to APCO
2
• Cingular
• Will submit an UMTS/HSPA solution to Project Mesa in Spring 2007
www.cdg.org
First Responder and Emergency Services (Cont.)
•CDG Recommendations:
• Generate additional interest with commercial CDMA2000 operators
• Attend next TR8 meeting in January 2007 (TR8.8 break-out session)
• Attend next Project Mesa meeting in Spring 2007 (hosted by Cingular)
• Support CDMA2000 proposals
• QUALCOMM/ZTE/Bel-Air Project Mesa proposal
• Verizon Wireless APCO proposal
• Nordisk Mobiltelefon CDMA450 Blue Light Service proposal
• Others
• Support interoperability of Direct Mode services
2
www.cdg.org
CAC Update
2
www.cdg.org
CAC Update
• Live Webcasts:
• “The Future of CDMA2000: Operators’ Insight” – October 20th
• “Insight into the Future of Wireless Communications: CDMA2000 Roadmap and
Applications” – December 13th
• White Papers:
• “CDMA2000: Meeting the Needs of Emerging Markets” – Fierce Wireless
• “3G Service Evolution: Creating Differentiation and New Revenue Opportunities”
• “UMB and Migration to Convergence” – Signals Research
• Fact Sheets:
• Market Trends (Fact Sheet) - Subscriber and Operator Growth
• Devices - “Industry leadership in bring innovative devices to the masses”
• WorldMode devices – Up to 20 devices
• Human Interest Story:
 “How CDMA2000 is impacting the lives of people in emerging markets”
2
www.cdg.org
CAC Update (Cont.)
• Press Briefing:
• 3G World Congress – December 5, H.K. Convention Center
• Rapid growth and strength of the CDMA industry
• Operator commitments to CDMA2000 and its evolution path
• EV-DO Rev. A deployments, plus availability of devices and services
• Unveil Ultra Mobile Broadband (UMB) brand
• FCC Training:
• The CDMA University is scheduled to train the FCC during the week of Dec. 11th
• Analyst Report
 “What it takes to create and sustain a healthy wireless industry” - IDC
• Editorials:
• Online advertising of “3G World Update” downloads
• TeleSemana
• Balancing Act
• Telecom Asia
2
www.cdg.org
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www.cdg.org
Translated into 3 languages
2
www.cdg.org
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www.cdg.org
Press Releases
Number of
Press Releases
2006
40
35
30
25
20
15
10
5
0
Jan Feb Mar Apr May Jun July Aug Sep Oct
2
Press Releases
Releases in Pipeline
www.cdg.org
Speakerships
Number of
Speakerships
2006
6
5
4
3
2
1
0
Jan Feb Mar Apr May Jun July Aug Sep Oct
2
www.cdg.org
Press & Analyst Interviews and Briefings
Number of
Press & Analyst
Interviews
2006
60
55
50
45
40
35
30
25
20
15
10
5
0
Jan Feb Mar Apr May Jun July Aug Sep Oct
2
One-on-One Interviews
Attendance at Briefings
www.cdg.org
Impressions in the Press
Total Circulation: More than 1 billion potential readers
Total Ad Dollars (per column inch): More than $497,000
Number of
Press Impressions in Millions
350
325
300
275
250
225
200
175
150
125
100
75
50
25
0
Jan
2
Feb
Mar
Apr
May
Jun
2006
Jul
Aug
Sep
Oct
www.cdg.org
CDMA2000 1xEV-DO Market Coverage
July to August 2006
Korea
8%
Asia (other)
3% Europe
Latin America
2%
India
5%
6%
China
9%
North America
58%
Japan
9%
North America
Japan
China
Korea
India
Latin America
Asia (other)
Europe
“In addition to Rev. A rollouts, journalists reported that CDMA Development Group
had made significant progress in setting parameters for Rev. B and Rev. C.”
CARMA International, Inc., July - August 2006
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2007 CAC Plan
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www.cdg.org
CDG Advocacy Council (2007)
Proposed CAC Efforts:
 Webcast key messages
1) Rev. A Applications: VoIP, PTT, VT, etc. ($7K, Feb. 7)
2) Low-cost C2K Handsets, WorldMode, GHRC & CCF ($7K, Mar. 21)
3) Rural C2K Communications, CDMA450, etc. with TeleSemana ($7K, May 16)
4) All-IP, IMS, and Fixed to Mobile Convergence ($7K, Jun. 13)
5) Evolution to Rev C Ultra Mobile Broadband Services ($7K, Sep. 5)
 Analyst and press tours to key operators
1) Asia Tour to KDDI & LGT – Next generation services ($20K, Jun. 18)*
 Briefings with press, regulators, ministries, and operators
1)
2)
3)
4)
Russia Federation ($20K, Jun. 4-5) – C2K workshop
South Africa ($30K, Mar. 15-16) – including financial institutions
China ($25K, Jun/Jul in conjunction with 3G China Conference)
United States, Washington D.C. ($10K, Nov. 8-9) – FCC, etc.
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* Excludes sponsorship of travel expenses that are geographic dependent.
www.cdg.org
CDG Advocacy Council (2007)
Proposed CAC Efforts (Cont.):
 Editorials and Feature Articles
1) Wireless Asia – CDMA for both urban and rural communications ($30K)
2) Mobile Communications International – Report on future handset pricing and the
impact of economies of scale ($25K) – Nov. 2006
3) Business and Airline Magazines – WorldMode global roaming ($40K)
4) ITU News Magazine – Overview of CDMA2000 spectrum allocations ($15K)
 OpEds
1) CDMA2000 Migration to All-IP (VoIP enabled) networks and services ($20K)
2) CDMA’s Innovative Leadership in the Wireless Industry ($10K)
The world’s 1st… 3G phone, color screen phone, photo messaging phone, TV
phone, etc.
3) CDMA2000 International Roaming services – WorldMode ($15K)
4) CDMA2000 Device Landscape – Pricing and Availability ($40K)
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CDG Advocacy Council (2007)
Proposed CAC Efforts (Cont.):
 UMB Branding
1) In accordance with desires of the CAC ($TBD)
 White papers
1) EV-DO Revision A handsets and services ($10K)
2) CDMA2000 rural communications ($30K)
3) Global Handset Requirements for CDMA ($10K)
4) WorldMode and inter-standard roaming ($5K)
5) CDMA Certification Forum ($5K)
6) VoIP and other delay sensitive services ($10K)
 Fact Sheets
1) Benefits of Revision A and B technologies ($10K/ea)
2) Selection of CDMA2000 devices ($5K)
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www.cdg.org
CDG Advocacy Council (2007)
Proposed CAC Efforts (Cont.):
 Video Clips
1) Availability of Revision A handsets and services ($50K)
2007
$480K budget
$420K conferences
$ 75K contingency
$975K total*
 Other methods of distributing key messages (to be discussed)
1) Email with short multimedia clips to highlight newsworthy events (<$1K/ea)
2) Cooperation with an “ultra-broadband” blog - www.ev-doinfo.com (NC)
3) Online interviews with key executives (NC)
CDG Sponsored Events (Workshops)
1) Africa & Middle East Workshop ($30K, Week of Jan. 15th)
2) Latin America Conference – Mexico ($100K, Week of May 14th)
3) North America Conference, no exhibits ($200K, Week of Sep. 17th)
4) Pan European Workshop ($35K, Oct. 16-17)
5) Pan Asian Workshop ($35K, Dec. 3) – 4Q
2
6) Technology Forum ($20K, Apr/May and Oct/Nov) – 2Q & 3Q
www.cdg.org
CDG Events Calendar (2007)
Date
Event
Location
Objectives
Jan. 17-18
Africa & Middle East Workshop
Morocco
Promote C2K roadmap, devices, services, roaming, etc.
Feb. 7
Rev. A Global Webcast
Costa Mesa
Intro. to Rev. A applications and services
Mar. 15-16
South Africa Executive Brief
Johannesburg
Meet with press, analysts, gov’t and financial investors
Mar. 21
Low-cost C2K Devices Webcast
Costa Mesa
Overview of ULC C2K devices, GHRC and CCF
Apr/May
Technology Forum
TBD (W.Coast)
Discuss adoption of new C2K technologies
May 16
Rural C2K Services Webcast
Cancun
TeleSemana moderator, Rural C2K, CDMA450, etc.
May 16-17
Latin American Conference
Cancun
Promote C2K and CDMA450 in L.A., with IA450
Jun. 4-5
Russian Federation Workshop
Moscow
Overview of C2K roadmap, devices, roaming, etc.
Jun. 13
All-IP, IMS and FMC Webcast
Costa Mesa
Overview of All-IP, IMS and FMC C2K networks
Jun. 18
Press/Analyst Tour to Asia
Japan/Korea
Visit KDDI and LGT to showcase Rev. A services
Jun/July
China Executive Brief
Beijing
Meet with press, analysts & gov’t during 3G China conf.
Sep. 5
Evolution to UMB Services
Costa Mesa
Overview of UMB Technology and Services
Sep. 18-19
North America Conference
TBD (Rev. A)
Promote C2K roadmap, devices, services, roaming, etc.
Oct. 16-17
Pan European Workshop
TBD (Nordisk)
Promote C2K roadmap, devices, services, roaming, etc.
Oct/Nov
Technology Forum
TBD (E.Coast)
Discuss adoption of new C2K technologies
Nov. 8-9
North America Executive Brief
Wash. D.C.
Meet with FCC, press, analysts, and gov’t
Dec. 3
Pan Asian Workshop
Hong Kong
Promote C2K roadmap, devices, services, roaming, etc.
* Dates may change to coincide with other events scheduled by the CAC, GST and industry conference organizers.
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Membership Status
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CAC Membership
• The following executives are members of the CAC:
Infrastructure Vendors
Operators
• Luis Pajares, Airvana
• Steve Falk, Sprint Nextel
• Charlie Chen, Huawei
• Paul Edwards, Starcomms
• Mike Iandolo, Lucent
• Greg Young, Tata Teleservices
• Anil Barot, Motorola
• John Chester, Telecom New Zealand
• Doug Wolff, Nortel *
• Kentaro (Ken) Izumi, KDDI
• Jeff Belk, Qualcomm *
• Sanjeet Pandit, ZTE
Device Vendors
• Roy Luo, Huawei
• TBD, LG
• TBD, Motorola
• TBD, Samsung
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*
Paid their portion of the H2 2006 CAC Plan
• TBD, ZTE
www.cdg.org
Schedule
Jan. 8 – Conference Call
Feb. 13 – Conference Call
Mar. 27 – Face-to-Face (CTIA Wireless, Orlando)
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