Palgrave Macmillan
Publishers
Kate Bowker
European Sales Manager
Company and Publishing
Brands:
Strategy or Travesty?
What is “branding”?
• Branding has existed since ancient times
• Norsemen “branded” their cattle to
demonstrate “ownership”
• Now branding is an everyday part of
business & a massive industry
throughout the world
• Is it a valuable business asset or a con?
World’s top 10 brands:
1.
2.
3.
4.
5.
McDonald’s
Coca Cola
Disney
Kodak
Sony
6. Gillette
7. Mercedes-Benz
8. Levi’s
9. Microsoft
10.Marlboro
Levels of Branding Values:
• Functional Values:
– Whether Coke or Pepsi, it refreshes…
– Whether Volvo or BMW, it provides a
safe drive
– Whether IBM or Apple, it provides a
professional computing package
– Whether Macmillan or Blackwell, it
provides required information
Levels of Branding 2:
• Expressive Values:
– Marlboro Cigarettes suggest a macho
image
– Armani designer clothes suggest style
and good taste
– Macmillan suggests academic credibility,
excellent publishing and good taste!
Levels of Branding 3:
• Central Values:
– Locks consumers into belief in product
– Coca Cola link themselves to both good
fun, youth culture but also to family
values and comfort – safety and
enjoyment
– Publishers aspire to be trusted as source
of information, whether as
entertainment or academic reference
How does Branding
effect
Publishers & how do
we use it?
Why does our identity
effect you as customers?
• Librarians and any purchasers/end users
need to trust:
– Promotional material that informs you of
product
– The product itself (whether book, CD, online
information, e-book or journal)
– Quality of service in obtaining the product
– In total, the name & identity of the company
that is selling you the product = the brand!
Is there more to publishing brand recognition
than just the name and image?
• Author reputation
– Academic reputation
– International reputation
– Hands on experience!
• Trust me, I’m a Doctor!
– In medical publishing, the book will be known by the original
author’s name long after they have died
– In Economic publishing, Keynes
– In Biochemistry, Stryer………………
Publishing Brands:
• Pearson PLC
– Changed core business from origins in
Construction in 1840’s
– Pearson as media giant, encompassing Penguin,
Dorling Kindersley, Financial Times, Prentice
Hall
– Each one carefully branded to portray
appropriate message and image, separately and
together
Another International
Publisher who has many
elements to the company,
and has invested in careful
branding?
Why the need to develop and clarify our
brand within the Macmillan name?
Recognised brand of Macmillan:
Names send signals, just as
visual images do:
By consolidating our position in the market
under one new name, we are sending a
strong signal that we are a new company
and a global force in publishing, which
retains strong links with our past.
Palgrave is a name long associated with
Macmillan, with publishing and with the
highest intellectual achievement.
 Palgrave Macmillan was launched in September 2000 by combining
the strengths of Macmillan Press from the UK and St. Martin’s Press
Scholarly & Reference from the USA
 Our aim is to be the academic publisher of choice for authors and
customers around the world.
 We are a global academic publisher serving learning and scholarship
in the field of higher education
 Considerable strength in the humanities, social sciences, business
and a growing strength in computing and engineering.
 HIGHER EDUCATION:
in:
We publish over 150 new titles a year
-Humanities & Social Sciences
-Languages
-Business & Economics
-Law
-Computer Science, Engineering
-Cross - Disciplinary publishing
and Mathematics
ACADEMIC & SCHOLARLY: We publish about 500 new books an
in-print backlist of around 1500 titles, giving us sales of approximately
500,000 units a year.

 W H Freeman, Worth, Sinauer, University Science Books:
Offering the very best in Physical and Life Sciences titles for both students and
professionals.
 PALGRAVE MACMILLAN JOURNALS: We publish a growing list of high
profile scholarly journals for a worldwide audience.
KEY DATES IN MACMILLAN HISTORY - 19th CENTURY
1899 Completion of Palgrave's Dictionary of Political Economy
1890 The Golden Bough by Sir J. G. Frazer
1887 The Woodlanders by Thomas Hardy
1884 Tennyson's works transferred to Macmillan
1877 First volume of Grove's Dictionary of Music and Musicians
1869 First issue of Nature
1865 Alice's Adventures in Wonderland by Lewis Carroll
1864 First edition of The Statesman's Year-book
1861 The Golden Treasury by E. T. Palgrave
1857 Tom Brown's School Days by Thomas Hughes
1853 Westward Ho! By Charles Kingsley
1843 First Macmillan book: The Philosophy of Training by A. R. Craig
KEY DATES IN MACMILLAN HISTORY
20th CENTURY
1999 MDL Awarded the Nibby for Supply Chain Performer
of the Year
1996 The Dictionary of Art
1987 The New Palgrave: A Dictionary of Economics
1980 The New Grove Dictionary of Music and Musicians
1978 A History of Soviet Russia in 14 volumes,
completed by E. H. Carr
1966 Winds of Change by Harold Macmillan
1936 Theory of Employment, Interest and Money by
Maynard Keynes
MACMILLAN
HENRY HOLT
EDUCATION
Macmillan
Distribution Ltd
(MDL)
offer a wide range of practical, no-nonsense yet innovative books to
support students in their studies - whatever the discipline, level or
need.
aim to help students acquire generic study skills such as easy writing,
critical thinking and research skills.
give guidance on how to gain skills in specific subject areas such as
history, romantic poetry, linguistics and economics.
explore key terms and concepts in a range of subject areas.
PALGRAVE MASTERING SERIES
…now in its 21st year !
The Palgrave Master Series is a well respected and successful series of introductory books
across a wide range of topics from English to European History and Philosophy to Pascal
Programming. Ideal for individual study or classroom use, each book is a self-contained
course, taking the student from first principles to examination level with little or no need for
previous knowledge. These highly readable, clearly presented books are packed with examples,
questions and exercises to reinforce understanding and to meet the needs of both students and
lecturers
MAJOR REFERENCE WORKS
The New Grove Dictionary of
Music and Musicians,
The Dictionary of Art
Print Edition
2nd edition
The New Grove
Dictionary of Jazz,
2nd edition
Encyclopedia of
Popular Music
Encyclopedia of
Astronomy and
Astrophysics
Jan2001
Encyclopedia of
Cognitive Science
Nov 2002
Encyclopedia of Life Sciences
Encyclopedia of
the Human
Genome 2003
The New RHS
Dictionary of
Gardening
The Cancer
Handbook
2002
ONLINE PRODUCTS
The New Grove Dictionary of
Music and Musicians, 2nd edition
www.grovemusic.com/index.html
Encyclopedia of Life Sciences
www.naturereference.com//els/index.htm
SOME MACMILLAN
GROUP WEBSITES
http://www.palgrave.com/home
http://www.whfreeman.com/
http://www.nature.com/nature/
http://www.panmacmillan.com/
http://www.macmillanonline.net/
http://www.stmartins.com/
http://www.macmillaneducation.com/corporate.htm