LAVA extends its Iris Pro series: Introduces Iris Pro 20 at Rs 13,999
~ Light at 112gms, slim design with 7.7mm thickness backed by a powerful 2000 mAh
battery with CABC technology ~
New Delhi, April 7th, 2014: LAVA International Limited, a fast growing company in the mobile
handset industry, today announced the launch of Iris Pro 20, another premium offering by the brand
from the Iris Pro family thereby widening its Iris Pro portfolio.
The series is designed on the theme ‘Art meets Smart’ and comes with beautiful design & features
exemplifying sleekness, elegance & quality. The first of the product in this series, Iris Pro 30 was
launched in January’14 and received appreciation from all corners on design and aesthetics. With
the launch of the Iris Pro 20, Lava is all set to expand its portfolio of premium smartphones that
provides users an excellent experience.
The Iris Pro 20 draws a lot in common with Iris Pro 30.
This dual-SIM smartphone weighs a mere 112 grams,
lighter than the Iris Pro 30, making it one of the lightest
phones in India in 4.7” or more screen size category. It
has a 7.7mm thickness courtesy its One Glass Solution
(OGS) technology. Its superb 4.7’’ qHD (540x960 pixels)
IPS display guarantees to deliver an amazing viewing
experience with 16.7 Million Colour output display. The
looks are further enhanced by a fully laminated touch
panel and a highly scratch resistant Corning Gorilla Glass
2 which is considered to be five times harder than the
normal glass. Full lamination eliminates air gaps between
LCD and glass and makes it look perfectly black in sleep
mode. This also renders more vibrancy to the images in
non-sleep mode giving the phone an exquisite look and
feel and an exceptional viewing experience to the user.
Key features of LAVA Iris Pro 20
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112 gm weight
4.7 inch, super slim design with
7.7 mm thickness and thin bezel
Full Lamination touch panel,
Corning Gorilla glass
Android Version Jelly Bean v4.2.
8MP Autofocus Camera with dual
led flash & BSI sensor
0.3MP Front Camera
Content Adaptive backlight
control, 2000 mAh Battery
Similar to Iris Pro 30, the Iris Pro 20 is powered with a fast 1.2 GHz Quad Core Processor and 1 GB
RAM. It comes with 4 GB of internal memory that is expandable upto 32 GB with memory card. It
features a sharp 8 Mega Pixel Auto Focus back camera with LED flash light and Zero Shutter Lag
(ZSL) providing various modes such as HDR and Panorama.
The smartphone comes with a long lasting 2000 mAh battery. CABC power saving technology has
been implemented in Iris Pro 20 as well for optimized power consumption. CABC (Content Adaptive
backlight control) technology enables it to last 30% more compared to conventional smartphone
batteries. The technology makes the backlight brighter or dimmer depending on the image being
displayed ensuring reduced battery consumption. This dual SIM smartphone provides 3G, Wi-fi and
Bluetooth support along with other connectivity features like OTG, USB tethering and EDGE.
Setting new benchmarks to create the best in class smartphones, Lava keeps up with the style
quotient of Lava Iris Pro 20 while maintaining the blend of smart software features such as direct
calling, flip to mute, Hands free, Conference Call and Call Recorder.
Mr. Hari Om Rai, Chairman & Managing Director, Lava International Ltd., said, “With the
tremendous response that we received after the launch of Iris Pro 30, we are now launching another
product in this series to address similar needs at a different price point. The premiumness of Iris Pro
20 extends itself beautifully from Iris Pro 30 and we believe that the product will deliver an unmatched
experience to consumers who want a combination of exquisite beauty and unmatched functionality.”
Lava Iris Pro 20 will be available in Navy blue colour priced at Rs. 13999 and is a beautifully
crafted, super slim, fast and easy-to-use smartphone that delivers effortless multitasking and a
superior battery performance making life easier and hassle-free. Priced at Rs. 13,999, it will be
available across national retail chain stores, multi-brand outlets across India and online
stores soon.
For more information, please visit www.lavamobiles.com
To know more about this exciting product, follow Lava Mobiles on Facebook and Twitter.
About Lava International Limited
LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset
industry. As a brand that strives to understand customers’ requirements deeply and has a complete
in-house R&D centre to convert those needs into products, Lava brings in products that offer
superior value through good quality and best-in-class features at an affordable price.
Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and
abroad.
For media queries please contact:
Dimple Mehta/Nikunj Kewalramani
Dimple.mehta@2020msl.com/ Nikunj.kewalramani@2020msl.com
9560916670/09999457704
For product queries please contact:
Siddharth Chawla
Siddharth.chawla@lavainternational.in
8826992709