Job Title: Department Head / Director of The Insert House (New launch territory)
Briefed by: Parry Jones, Director (TIH) & Jim Lewcock, CEO (TSW)
Reporting to: Parry Jones, Director (TIH)
Company/team: The Insert House – client planning/buying/sales agency within full service
business
Start date: ASAP
The Vision – UNLEASHING our Specialist services in Europe
The Insert House is the largest volume booker of inserts in the UK – circa 2.2 Billion items
including print and media, a market dominance that accounts for 1 in every 4 inserts booked.
Since 2012 we have been expanding our successful model to new countries and territories –
Creating a ‘local facing’ service – with the back up/resource and strategy from the engine room
that is the UK team.
Germany, Ireland and Gibraltar have launched – we already have active clients spending euros,
we have major distribution deals in place and a listening ear from clients...
The sales driven strategic thinker
We are looking for a special person with huge ambition and potential...The potential to build and
front a stand-alone agency brand and offering within Germany (with our direction/training).
Key traits – proactive, high energy levels, sales grit, determined, independent, huge learning
capacity (LOTS of market leading services will be thrown at you) commercial acumen - quick with
numbers, analytical, strategic thinking – all underpinned by a confident (not arrogant) and
likeable approach.
You will receive regular local support from the UK Directors, will travel (initially) to London HQ
for training plus attend regular Territory Director meetings across Europe – this will fast track you
to learn our unique brand of media planning/buying excellence. It is our intention to grow this
business rapidly and become, very quickly, the most significant company within the French
inserts market.
Core job description
 Develop Omnicom (our agency partner) relationship 
 Account manage clients and implement key insert planning/buying campaigns 
 Maintain and build new relationships with suppliers 
 Identify, pitch and win new clients 
 Identify, pitch and win new contracted distributions (sales arm of The Insert House – to be
briefedfurther) 
 Develop knowledge and commercial opportunities within our CORE Paper and Ink services
(Inserts, Door Drop, Print, Direct Mail, Press, Data performance) 
 Understand the broader strategy and introduce where relevant additional UK services (Digital,
Mobile, TV etc)
 Build on management skills and “bigger picture” (forecasting/strategic) thinking 
 Build Specialised team (mid-term) of Execs in new business, account management and
planning/buying 
Where you might come from:
Account Director/Head of Media level at agency/media owner looking for challenge of new
launch and better long term rewards based on personal performance (winning/growing clients).
Ad Manager/Sales Director at Media-owner – with a strong understanding of marketing/direct
marketing and proven new business skills.
Marketing Director/Territory Manager/SME Business Owner, client – You know the strategy –
you want to be part of an agency who can deliver it and to earn personal rewards for your hard
work and efforts.
What sets this role apart? – It’s a life changer for the right person There is a genuine passion
and drive within the business (staff voted us in to Sunday Times Best 100 companies to work for).
We also ranked London number one Independent in April 2012 - With a whiff of ‘mad men types
meet geeky Googlers’ – you will feel the difference being here – and this success awaits
Germany.
“It’s not IF but WHEN…
We will become the UK’s biggest and most successful
independent media agency”
The Specialist Works is a fast-growing Media Agency – THRIVING in a
challenging marketplace.
Our secret is to immerse ourselves within the channels we buy – which
delivers a level of implementation that clients cannot get enough of!
Turnover in 2013 will be over £50 Million. Our client base is now over 200 from blue chip to barrow boy.
With our company revenue growth combined with a responsible build up of
net worth – we are fully committed to investing in MORE specialist resource
(people) on our way to our ambitious growth objectives
The Specialist Works consists of 6 separate media companies run by people
with a passion for Inserts, TV, Digital Media, Mobile, Data and Press. Also
within the group is a successful print management company.
What’s it like working here?
Most people comment on the atmosphere as soon as they walk through the
door (kind of what they imagine an agency should be like).
…Press cuttings on the floor, short term deals flying around, ideas being
bandied around, TV ads being edited – a hive of activity in an open plan
office where everyone is pulling together to hit GP target (GP – 2 words we
don’t under use).
For more information please view our website: www.thespecialistworks.com
The Specialist Works - Key facts
Staff : c100
Offices: London (Angel ), Kent (Kings
Hill), Dublin, Germany & Gibralter
Launched: 2003
Agency Type: Full service
2013 Billings: £50M+
Companies within the Specialist
Works Group: The Insert House,
Catalist, The Digital House, The
Mobile House, The Broadcast House,
The Press House
Sunday Times Best 100 Small
Company To Work For 2012 & 2013
Fast Track 100 Company, 2013
Best Companies Two Star
accreditation, 2014