VFACTS INDUSTRY SUMMARY - April 2014
The Federal Chamber of Automotive Industries issues the following summary for the retail
sales performance of the automotive industry for April 2014.
Key Points:
 The April 2014 market of 80,710 new vehicle sales is a decrease of 4,407 vehicle sales or 5.2% on April 2013 (85,117 vehicle sales). April 2014 had 2 less selling days (22) as April
2013, resulting in an increase of 122.10 vehicle sales per day.
 The April 2014 industry volume is down 16,557 or 17.0% on March 2014 (97,267 vehicles). In
seasonally adjusted terms the April monthly volume equates to a 0.3% increase versus
March.
 The Passenger Vehicle Market is down by 3,817 vehicle sales (-8.9%) over the same month
last year. The Sports Utility Market is up by 966 vehicle sales (4.0%). The Light Commercial
Market is down by 1,362 vehicle sales (-8.8%), and the Heavy Commercial Vehicle Market
is down by 194 vehicle sales (-7.8%) versus April 2013.
 Toyota was market leader in April, followed by Holden and Mazda. Toyota leads Holden
with a margin of 6,920 vehicle sales, or 8.6 market share points.
Total Vehicle Sales - Year to Date
1,200,000
2012
2013
2014
Vehicle Sales
1,000,000
800,000
600,000
400,000
200,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sales Month
Sep
Oct
Nov
Dec
YEAR TO DATE RESULTS
The year-to-date 2014 market of 347,080 vehicles is running 11,085 vehicle sales or 3.1% behind
the same period in 2013. This equates to a YTD SAAR of 1.114 million vehicles. There were 2 less
selling days available as in April 2013, however the daily selling rate has increased by 122.10
vehicles per day. The Passenger Market at 171,383 vehicles is down by 5,420 vehicle sales
(-3.1%). This equates to a YTD SAAR of 0.544 million vehicles. Mixed results by segment were
evident with the Light car segment, down 5,745 (-14.9%); the Sports car segment, down 661
(-7.4%); the Micro car segment, down 2,103 (-25.2%); the Upper Large segment, down 18
(-1.4%); and the Medium car segment down 802 (-3.6%). Showing gains were the Small car
segment, up 778 (1.0%); the Large car segment, up 2,217 (16.3%) and the People Movers
segment up 914 (35.0%). The Sports Utility Vehicle Market at 107,863 vehicles is running ahead
of the same period in 2013 by 874 vehicles (0.8%), in year-to-date terms. This equates to a YTD
SAAR of 0.346 million vehicles. The one segment contributing positive results was the SUV Small
segment, up 3,060 vehicle sales (13.2%). Showing negative results were the SUV Large down
1,018 (-2.5%); the SUV Medium segment, down 133 vehicle sales (-0.3%); and the SUV Upper
Large segment, down 1,035 vehicle sales (-21.2%). The Light Commercial Market at 58,866
vehicles is running 6,025 vehicles (-9.3%) below the same period in 2013, in year-to-date terms.
This equates to a YTD SAAR of 0.193 million vehicles. This loss was driven by the Pick-up/Cab
Chassis 4x4 segment which is down 5,798 vehicle sales (-13.3); the Vans/CC <=2.5t down 51
vehicle sales (-5.0%); the Pick-up/Cab Chassis 4X2 segment, down 7 vehicle sales (-0.0%); the
Van/CC 2.5-3.5t segment, down 274 vehicle sales (-5.3%) and the Light Bus => 20 seats
segment, down 37 vehicle sales (-15.2%). Showing a positive result was the Light Bus <20 seats
segment, up 142 vehicle sales (18.8%). The Heavy Truck Market at 8,968 vehicles is down on
the same period in 2013 by 514 vehicle sales or -5.4%. This equates to a YTD SAAR of 0.031
Million vehicle sales.
MONTHLY RESULTS
The Passenger Vehicle Market is down 3,817 vehicle sales or -8.9%. This was driven by losses in
the Small car segment, down 1,665 (-8.2%); the Micro car segment, down 1,003 (-46.1%); the
Light car segment down 1,273 vehicle sales (-14.5%); the Medium car segment down 565
vehicle sales (-10.2%); and the Sports car segment down 275 vehicle sales (-14.0%). All other
segments contributed positively with the Upper Large car segment up 91 vehicle sales (35.8%);
the Large car segment, up 603 (18.8%); and the People Movers segment, up 270 (44.3%) on
2013 volume levels. The Sports Utility Vehicle Market is up 966 vehicle sales or 4.0% versus April
2013. With the exception of the SUV Upper Large segment, down 305 (-25.8%); and SUV Large
segment, down 766 vehicle sales (-7.6%), all other segments returned positive results with the
SUV Small up 2,014 (47.5%); and the SUV Medium segment, up 23 vehicle sales (0.3%), versus
April 2013 volume levels. The Light Commercial Market is down 1,362 vehicle sales or -8.8%
versus April 2013. Segments returning negative results were the Pick-up/CC 4x4 down 1,115
(-11.1%); the Pick-up/CC 4x2 up 142 vehicle sales (-4.1%); the Light Buses =>20 seats segment,
down 1 vehicle sales (-2.0%); the Van/CC 2.5t-3.5t segment, down 215 vehicle sales (-14.9%);
and the Vans/CC <=2.5t segment, down 51 vehicle sales (-18.3%). Returning a positive result
was the Light Buses <20 seats segment, up 162 vehicle sales (91.0%) The Heavy Truck Market is
down 194 vehicle sales or -7.8%, when compared with the same month in 2013.
TOP TEN MAKES
Toyota retains the top sales position in the April monthly market with 14,930 vehicle sales,
ahead of Holden with 8,010 and Mazda third with 7,000. Toyota, with a market share of
18.2%, holds market leadership in year to date terms. Holden’s April result sees it in second
position with a market share of 10.2%, with Mazda's market share of 10.0% placing it third.
Hyundai, with a market share of 9.0%, is in fourth position. Ford is in fifth position with share of
7.7%, ahead of Nissan with 5.4% market share in year to date terms.
Report for the Month of
Apr-14
Marque
Standings
1
▼ Toyota
2
▲ Holden
3
▲ Mazda
4
▲ Hyundai
5
▼ Ford
6
▼ Nissan
7
▼ Mitsubishi
8
▲ Volkswagen
9
▼ Subaru
10
▼ Honda
Year to Date
Apr-14
Volume
Share
63,051
18.2%
35,429
10.2%
34,785
10.0%
31,186
9.0%
26,577
7.7%
18,882
5.4%
18,615
5.4%
17,056
4.9%
12,887
3.7%
9,789
2.8%
Year to Date
Apr-13
Volume
Share
64,947
18.1%
32,771
9.1%
34,585
9.7%
30,038
8.4%
27,574
7.7%
28,972
8.1%
21,061
5.9%
16,907
4.7%
12,982
3.6%
14,743
4.1%
Month
Apr-14
Volume
Share
14,930
18.5%
8,010
9.9%
7,000
8.7%
7,626
9.4%
6,449
8.0%
4,157
5.2%
4,360
5.4%
4,019
5.0%
2,903
3.6%
2,352
2.9%