VFACTS INDUSTRY SUMMARY - FEBRUARY 2014
The Federal Chamber of Automotive Industries issues the following summary for the retail
sales performance of the automotive industry for February 2014.
Key Points:
 The February 2014 market of 86,818 new vehicle sales is a decrease of 3,400 vehicle sales
or -3.8% on February 2013 (90,218 vehicle sales). February 2014 had the same amount of
selling days (24) as February 2013, resulting in a decrease of 141.6 vehicle sales per day.
 The February 2014 industry volume is up 3,933 or 5.3% on January 2014 (82,285 vehicles).
In seasonally adjusted terms the February monthly volume equates to a 0.6% increase
versus January.
 The Passenger Vehicle Market is up by 313 vehicle sales (0.7%) over the same month last
year. The Sports Utility Market is down by 967 vehicle sales (-3.6%). The Light Commercial
Market is down by 2,567 vehicle sales (-14.5%), and the Heavy Commercial Vehicle
Market is down by 179 vehicle sales (-7.5%) versus February 2013.
 Toyota was market leader in February, followed by Mazda and Holden. Toyota leads
Mazda with a margin of 7,029 vehicle sales, or 8.1 market share points.
Total Vehicle Sales - Year to Date
1,200,000
2012
2013
2014
Vehicle Sales
1,000,000
800,000
600,000
400,000
200,000
Jan
Feb
Mar
Apr
May
Jun
Jul Aug
Sales Month
Sep
Oct
Nov
Dec
YEAR TO DATE RESULTS
The year-to-date 2014 market of 169,103 vehicles is running 6,545 vehicle sales or 3.7% behind
the same period in 2013. This equates to a YTD SAAR of 1.112 million vehicles. There was the
same number of selling days available as in February 2013, however the daily selling rate has
decreased by 142 vehicles per day. The Passenger Market at 85,277 vehicles is down by 18
vehicle sales (0.0%). This equates to a YTD SAAR of 0.546 million vehicles. Mixed results by
segment were evident with the Light car segment, down 3,324 (-17.2%); the Sports car
segment, down 252 (-5.7%); the Micro car segment, down 764 (-18.9%); the Upper Large
segment, down 84 (-12.4%); and the Medium car segment down 170 (1.6%). Showing gains
were the Small car segment, up 3,345 (8.7%); the Large car segment, up 758 (11.0%) and the
People Movers segment, 473 (-37.2%), failing to achieve the 2013 volume levels. The Sports
Utility Vehicle Market at 51,735 vehicles is running behind the same period in 2013 by 1,722
vehicles (-3.2%), in year-to-date terms. This equates to a YTD SAAR of 0.339 million vehicles. The
one segment contributing positive results was the SUV Small segment, up 886 vehicle sales
(7.8%). Showing negative results were the SUV Large down 1,243 (-6.0%); the SUV Medium
segment, down 927 vehicle sales (-4.8; and the SUV Upper Large segment, down 438 vehicle
sales (-18.8%). The Light Commercial Market at 28,081 vehicles is running 4,499 vehicles
(-13.8%) below the same period in 2013, in year-to-date terms. This equates to a YTD SAAR of
0.196 million vehicles. This loss was driven by the Pick-up/Cab Chassis 4x4 segment which is
down 3,811 vehicle sales (-17.2), and the Pick-up/Cab Chassis 4X2 segment, down 429 vehicle
sales (-6.0%); the Vans/CC <=2.5t down 25 vehicle sales (-5.4%); the Light Bus <20 seats
segment, down 141 vehicle sales (-36.5%); the Van/CC 2.5-3.5t segment, down 86 vehicle
sales (-3.7%) and the Light Bus => 20 seats segment, down 7 vehicle sales (-6.1%). The Heavy
Truck Market at 4,010 vehicles is down on the same period in 2013 by 306 vehicle sales or
7.1%. This equates to a YTD SAAR of 0.032 Million vehicle sales.
MONTHLY RESULTS
The Passenger Vehicle Market is up 313 vehicle sales or 0.7%. This was driven by gains in the
Small car segment, up 1,010 (5.2%); the Large car segment, up 609 (17.4%); the People Movers
segment up 272 vehicle sales (41%); and the Medium car segment up 174 vehicle sales (3.1%).
All other segments contributed negatively with the Light car segment, down 1,148 (-12.5%); the
Sports car segment, down 15 (-0.7%); the Micro car segment, down 456 (-20.2%); and the
Upper Large car segment, down 133 (-32.2%) on 2013 volume levels. The Sports Utility Vehicle
Market is down 967 vehicle sales or -3.6% versus February 2013. With the exception of the SUV
Upper Large segment, up 29 (2.9%), all segments returned negative results with the SUV Small
down 35 (-0.6%); SUV Large segment, down 423 vehicle sales (-4.2%) and the SUV Medium
segment, down 538 vehicle sales (-5.5%), versus 2013 volume levels. The Light Commercial
Market is down 2,567 vehicle sales or -14.5% versus February 2013. All segments returned
negative results beginning with the Pick-up/CC 4x4 down 2,259 (-18.7%); the Pick-up/CC 4x2
down 136 (-3.6%); the Light Buses <20 seats segment, down 126 vehicle sales (-55.3%); the
Van/CC 2.5t-3.5t segment, down 36 vehicle sales (-2.8%); the Vans/CC <=2.5t segment, down
1 vehicle sale (-0.4%) and the Light Buses =>20 seats segment, down 9 vehicle sales (-15.5%),
versus 2013 volume levels. The Heavy Truck Market is down 179 vehicle sales or -7.5%, when
compared with the same month in 2013.
TOP TEN MAKES
Toyota retains the top sales position in the February monthly market with 16,200 vehicle
sales, ahead of Mazda with 9,171 and Holden third with 8,697. Toyota, with a market share
of 17.6%, holds market leadership in year to date terms. Mazda’s February result sees it in
second position with a market share of 11.0%, with Holden's market share of 10.4% placing it
third. Hyundai, with a market share of 8.8%, is in fourth position. Ford is in fifth position with
share of 7.7%, ahead of Mitsubishi with 5.2% market share in year to date terms.
Report for the Month of
Feb-14
Marque
Standings
1
▲ Toyota
2
▲ Mazda
3
▲ Holden
4
▲ Hyundai
5
▼ Ford
6
▼ Mitsubishi
7
▼ Nissan
8
▲ Volkswagen
9
▼ Subaru
10
▼ Honda
Year to Date
Feb-14
Volume
Share
29,846
17.6%
18,582
11.0%
17,568
10.4%
14,954
8.8%
13,091
7.7%
8,823
5.2%
8,711
5.2%
8,424
5.0%
6,172
3.6%
5,133
3.0%
Year to Date
Feb-13
Volume
Share
29,392
16.7%
17,640
10.0%
16,494
9.4%
14,321
8.2%
14,312
8.1%
10,458
6.0%
15,460
8.8%
8,024
4.6%
6,210
3.5%
7,678
4.4%
Month
Feb-14
Volume
16,200
9,171
8,697
7,802
6,287
4,683
4,458
4,376
3,121
2,662
Share
18.7%
10.6%
10.0%
9.0%
7.2%
5.4%
5.1%
5.0%
3.6%
3.1%