Entrepreneurship
1.
2.
3.
4.
Define
entrepreneurship.
Discuss characteristics and types of entrepreneurs.
Discuss the applicability of entrepreneurship principles in the profession of pharmacy.
Given an “opportunity concept,” apply the process of entrepreneurship to evaluate, pursue, execute, and harvest the venture
One commonly used definition is..
“the process by which individuals pursue opportunities without regard to resources they currently control.”
A process means that is can be repeated, analyzed and improved
1.
2.
3.
4.
5.
Some of the common characteristics of entrepreneurs include:
A high level of achievement motivation
An internal locus of control
A tolerance for ambiguity.
They are not necessarily experts in all areas of business
They are very good at establishing networks of people who can help them in areas that are not their strengths
1.
Personal Achievers
Need for feedback
2.
3.
4.
Need for achievement
Strong commitment
Internal locus of control
1.
Expert Idea Generators
Build venture around new products
2.
3.
4.
Involved with high-tech companies
Desire to innovate
Intelligence as source of competitive advantage
1.
Super Sales People
Capacity to understand others, empathize
2.
3.
4.
Belief that social processes are important
Good at external relationship building
Belief in sales force
1.
Real Managers
Desire to take charge, compete, be decisive, stand out
2.
Desire to be corporate leader, desire for power
3.
Positive attitude towards authority
Learning entrepreneurship is important because it provides a structured approach that can be repeated, analyzed, and improved on.
Ideas can come in many different forms and from many different places
Entrepreneurs often generate and maintain an
opportunity register
The entrepreneur must be disciplined in the selection of opportunities to pursue because resources likely will be limited and pursuit of an opportunity requires focus, perseverance, and dedication.
Identify an opportunity
3.
4.
5.
1.
2.
Changing demographics
Emergence of new market segments
Process needs New technologies
Regulatory change incongruities
Social change
Determining which idea to pursue and how to execute the opportunity are key decisions for the entrepreneur to make. To guide these decisions, the entrepreneur often will perform a
feasibility analysis
Extensive research is performed on the product/service, industry, market, organizational feasibility, and financial feasibility of the opportunity.
1.
2.
3.
4.
5.
6.
7.
Develop the Concept
New products
New services
New processes
New markets
New organizational structure/forms
New technologies
New sales / distribution channels
Entrepreneurs typically will not have all the resources needed to pursue the identified opportunity
This step in the process, which can be a part of the feasibility analysis, will help to identify what resources are needed and help to determine if the entrepreneur can obtain those needed resources
Identify the extent to which financial resources need to be acquired and at what stage in the business-development timeline they are needed
In entrepreneurship compares equity to manure
The more manure is piled up, the more it smells, but the more it is spread around (on a field), the more it helps things to grow.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Determine the required resources
Skilled employees
General management expertise
Marketing and sales expertise
Technical expertise
Financing
Distribution channels
Sources of supply
Production facilities
Licenses, patents, and legal protection
Once the entrepreneurial idea and venture have been well defined and researched through the feasibility analysis, resources are acquired to pursue the idea
To help get others to invest, the entrepreneur will have to put some of his or her own money into the development
Grants and small-business loans are used often, but grants can take longer to acquire than other methods.
“sweat equity” (time put into developing the business without receiving payment for the time put in) required
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Acquire the necessary resources
Debt
Equity
Leveraging
Outsourcing
Leasing
Contract labor
Temporary staff
Supplier financing
Joint ventures
Partnerships
Barter
Gifts
Decision-making abilities and experience are two of the most important attributes for success in this process.
Degrees , training and during work experience are ways of gaining of these skills
Training for entrepreneurship the BEL(
Bernelli Entrepreneurial Learning) Method identifies five stages of development and provides initially for exposure and hands-on experience.
The key to implementing and managing the opportunity will center on cash flow.
First, acquiring capital to get the business started and then, once the business is started, balancing the expenditure of money with the need to obtain more to keep the business going.
Businesses often fail because they do not have enough cash when they start.
It is recommended that a business have enough cash to support it for 3 years when it is started. However, this is often difficult to obtain. Additionally it is typical for the business to pursue rounds of funding.
1.
2.
3.
4.
5.
6.
Implement and manage
Implementation of concept
Monitoring of performance
Payback of resource providers
Reinvestment
Expansion
Achievement of performance goals
1.
2.
3.
4.
5.
How the entrepreneur will reap the rewards of the endeavor selling the business to someone else
(e.g.Whatsapp), passing the business on to someone in the family, licensing the rights of the intellectual property developed in the business copyrights , trademarks and patents going public with the business shutting the business down.
To maximize the reward of the opportunity, it is important to develop the
exit strategy or list of potential exit strategies early on in the
concept-development process
Copyright protection is the easiest and least costly to acquire. However, it also generally provides the least amount of protection. This protection does not protect the ideas, processes, or methods of the intellectual property. It only protects the form, or original work, which is the end result of the ideas, processes or methods.
Trademarks are used to protect names, brands, logos, and other marketing devices that are distinctive.
Trademarks are somewhat more expensive. It is also possible to do a trademark search on your own on the Internet It is also possible to pay attorneys
Patents offer the highest level of protection. They take the most time and money to acquire, usually taking at least 2 years and $4,000 to file. It is generally necessary to hire intellectual property attorneys to assist with the filing and defense of the patent.
Patents protect the idea, method, and design of products and businesses
Incubators are organizations geared toward speeding up the growth and success of startup and early stage companies
Incubators bring all or many of the necessary areas together (e.g., accounting, business plan development, legal, capital acquisition, etc.) to help entrepreneurs bring their ideas to market
Incubators usually take significant equity of the business to get started entrepreneur must assess how much is really needed and how much the incubator is going to contribute before signing on
Timing is everything
First-movers, the first person to bring
a concept to market, can have what is called
first-mover advantage, allowing them to gain the rewards of early
entry into a market. At other times, the second person into the market can gain the advantage because the first mover has had to go to all the effort to train and educate the market about the concept.
The entrepreneur must be able to quickly communicate the value proposition associated with the product, service, or business.
In entrepreneurship circles, this is referred to as the
elevator pitch.
the ability to pitch the concept to a potential investor in the amount of time it takes to get on an elevator and then get off
1. Describe the importance of networking for entrepreneurs, and identify methods of networking in the profession, community, and business world.
2. What, in your opinion, is the most difficult step in the process of entrepreneurship? Describe and explain why?
3. Describe an approach to financing an entrepreneurial venture. Include a discussion of the pros and cons of debt acquisition, using personal and “friends and family” funds, and venture capital.
4. After identifying an opportunity, develop a 30second elevator pitch that clearly communicates the value of the concept
1. What are three common characteristics of entrepreneurs?
2. What are the four types of entrepreneur personalities, which one do you most identify with, and what leads you to identify yourself with this characterization?
2 nd Mid-term exam topics:
Lectures 5, 6 and 7
