Student success is the first priority
Using Business Intelligence
to Improve Student Success
Florida Association of Institutional Research
2012 Annual Conference
Student success is the first priority
Using Business Intelligence
Presenters
 Leigh Hopf, Director, Institutional Effectiveness
 James Thomas Coraggio, Executive Director,
Institutional Research and Effectiveness
Institutional Research and Effectiveness
St. Petersburg College
P.O. Box 13489,
St. Petersburg, FL 33733
(727) 712-5237
FAX (727) 341-5411
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Student success is the first priority
St. Petersburg College Quick Facts
 SPC, established in 1927, is the oldest
2-year college in Florida
 First Community College in Florida to offer 4
year degrees (2002)
 9 Campuses throughout Pinellas County
 2010-11 FTE: 20,011 (LD), 2,396 (UD)
 Opening Fall 2011 credited enrollment: 33,480
 Annual 2010-11 headcount: 64,094
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Today’s Goals
1.
2.
3.
4.
Discuss SPC’s definition of Business Intelligence (BI).
Provide the history of SPC’s BI project and system.
Share the current status of SPC’s BI project and system.
Demonstrate the live web-based system, housed in SPC’s
SharePoint environment.
5. Highlight the system’s powerful ability to quickly ‘dissect
into and drill through’ large datasets.
6. Discuss the next steps of the project.
7. Review the lessons learned.
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How does SPC Define
Business Intelligence (BI)?
The intent of BI is to provide:
• timely, relevant, and valid information
• in an easy-to-interpret format
• in order to support sound decision-making
• and drive performance improvement.
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History: Why was BI a priority at SPC?
1. The realization that, at times, SPC exemplified the
‘data-rich, information-poor’ institution.
2. The need for all employees to quickly find the right
data needed to make decisions that maximize
student success.
3. The desire for conversations about student success
to occur with commonly defined metrics.
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History: Why was BI a priority at SPC?
4. The need for easier access to “live” data to satisfy
external (state, federal, and accreditation) data
requests and reporting requirements.
5. The (eventual) goal to leverage data from across the
College by linking multiple data systems and elements
in one reporting interface.
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History: Goal of the BI Interface
 Step 1: Acknowledging that data in its purest sense is not very
useful.
 Step 2: Designing a tool that defines, aggregates, and
organizes the data into useful and relevant information for the
stakeholders.
 Step 3: Providing end-user training to assist them in correctly
interpreting and using information properly.
 Step 4: Consistently reminding all end-users that data and
information can be powerful, but it is only the start of the
conversation.
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Current Status:
Steps to Building Reports
1.
2.
3.
4.
5.
Student success is the first priority
Requirements and Design
Cube Development
Reports and Dashboard Design
Review and Validation
Implementation (includes development of
training materials)
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Current Status:
BI Student Cube Structure
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Current Status:
BI Features
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Drill-down/Drill-up
 The ability to look at data measures through different
views including:
 the aggregate, institutional level
or
 the campus/program level
 This allows problem areas to be identified at a very
high-level with the ability to ‘drill-down’ to the
specific program or programs in which the issue
occurs.
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Current Status:
BI Features
Student success is the first priority
Real-time Information
 Traditionally, many reports have been produced on
timelines that are not advantageous to end-users. By the
time the necessary information has been provided, it is
too late to make a substantial change.
 BI provides resources to gather and distribute “real-time”
data that can be used to address an issue in a timely
manner.
 The BI philosophy is to address issues proactively and not
waste precious resources “fighting fires.”
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Current Status:
BI Features
Student success is the first priority
Empowerment
 The most important element of the BI
philosophy is end-user empowerment.
 Implementation of BI tools or software
solutions will not add value to the institution
unless the end-users properly use the provided
information to make informed decision and
drive performance improvement.
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Demonstration: SPC’s BI Tool
• Assessed via the College’s SharePoint site
• Login required
• https://onecollegesupport.spcollege.edu/
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Navigate to Strategic Initiatives and
select Business Intelligence
Business Intelligence
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Select Provost and Dean Dashboard
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Select desired page display (19 options)
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19 primary page displays
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•
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•
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•
•
Enrollment Attributes
Enrollment Status
Degree Objective
Enrollment Type
Course Instructional Method
Financial Aid
Financial Aid Award
Financial Aid Award vs. Non
Awarded
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Student Demographics
Student Race Ethnicity
Student Age
Student Gender
Top Courses
Enrollment by Zip code
Student Success Rates
Student Success Counts
Campus Cross Enrollment
Campus Enrollment (First Time)
Campus Cross Enrollment (First Time)
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Note date of Student System Cube refresh
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Additional information
Using “Hovers”
Period
Counts
Percentages
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Additional
information is
displayed when the
mouse “hovers” over
a graphic bar.
“Hover” percentages reflect
side-by-side comparisons.
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Select desired filter(s)
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Right click on graphic bar
for additional details
Show details
Additional actions
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Drill-down to
additional details by
right clicking on
graphic bar.
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Export graphics
To export a graphic to
PowerPoint or Excel,
select the small down
arrow.
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Select Student Retention Dashboard
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Next Steps
 A list of twenty-two BI development areas was
created based on current and historical requests.
 The list will be reviewed for priorities by executive
leadership and the President.
 Once the final list is approved, the development
team will establish timelines for the projects and
this information will be posted in on the BI Landing
Page in SharePoint.
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Lessons Learned
• Resources, Resources, Resources!
• Leadership support
• Financial support for technology/
infrastructure requirements
• End-user buy in and involvement in the
development
• Cross functional development team
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Questions?
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Research
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