2013 Annual Report
A Message from the Board Chair, Eric Gorham
2013 was a great year for us, and a year of change. The 2013 SIM Board, under the leadership of Board Chair Jim Knight from Chubb,
Inc., engaged in strategic thinking and long-range planning with a primary goal of bringing greater value to Chapters and members.
The national Board has a renewed focus on Chapters, which are the foundation for our organization and the reason that we are so
successful today. SIM has many great programs that members can take advantage of, including the Advanced Practices Council (APC)
and the Regional Leadership Forum (RLF). These are cornerstone national programs for SIM, and we are very fortunate to be able to
offer these programs.
In early 2013, the national Board had a one and a half day session to develop a strategy for SIM. Our main focus areas were providing excellent support
to Chapter Leaders and members as well as strengthening our national programs and events. We received a lot of input from Chapters at our annual
Chapter Leader Summit in Denver in April, 2013, and we identified four key areas to concentrate on first:
SIMposium – There is a great deal of opportunity to reach members at our national conference. We are developing new program ideas and new ways to
differentiate SIM from other IT conferences.
Brand Architecture – The SIM logo has been around for many years, and we have an opportunity to improve our brand and our visibility in IT
departments, at universities, and among our service provider community. We are working with Chapters to develop an updated brand and a new web
site to better position ourselves for the future.
National Core Offerings – Chapters have many great programs in place, SIM has excellent core programs and services, and we are working to get the
word out about the great work that Chapters are doing, as well as pilot new national programs that Chapters and members will find valuable.
Communications – We are learning from Chapters about their successes in engaging members in interesting communications, and we are working on
sharing best practices across Chapters as well as redeveloping the way that SIM communicates.
We always need volunteers from our membership to help us move forward. Please consider stepping up to help with your Chapter, or speak to your
Chapter President about national volunteer and leadership opportunities. We are a volunteer-driven organization, and it is through the efforts of
volunteer leaders that the organization is growing and improving.
I look forward to continuing our focus on Chapters, members and our key programs. We are preparing to celebrate SIM’s 45 th anniversary this year, and
I would like to take this opportunity to thank you for being a part of SIM. We are all SIM, and we are growing and improving. Your efforts as a volunteer
in your Chapter are key to the success of the entire national organization. Thank you again for a great 2013, and have an excellent 2014!
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SIM Mission and Vision
SIM Vision:
To be the most respected society of IT leaders.
SIM Mission:
SIM brings together IT leaders to share, network and give back to
their communities through the collaboration of local chapters.
SIM members strongly believe in and champion:
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The alignment of IT and business as a valued partnership
The creation and sharing of best practices
The effective, efficient and innovative business use of information
technology to continuously bring to market valuable products and services
IT management and leadership skills development that enables our
members’ growth at each stage of their career
The replenishment and education of future IT leaders including a strong
role in influencing university curriculums and continuing education
Working with the IT industry to shape its direction
Policies and legislation that stimulate innovation, economic development, healthy
competition and IT job creation
Serving our communities and the industry through giving and outreach
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SIM Organization – 2014
SIM Board of Directors
Eric Gorham – Board Chair
Jim Knight – Chair Emeritus
Kevin More – Vice Chair
Caren Shiozaki – Secretary/Treasurer
Kevin Sauer – Chapter Rep
Rick Pride – Chapter Rep
Joel Schwalbe – Chapter Rep
Dave Berndt – Chapter Rep
SIM Chief Executive
Steve Hufford
SIM Management Council
Pat Randall – Membership Director
Jeff Skulsky – MIT Director
Kevin Ryan – RLF Director
Jana Markowitz – Community Outreach Director
Judy Arteche-Carr – Partner Program Director
Kevin Christ – Programs Director
Debbie Jowers – Events Director
Terry Coull – Marketing
Madeline Weiss – APC Director
Mary Sumner – Academic Director
Sandi Phillips – Technology Director
Andrew Jackson – Chapter Relations
Staff Support
Veronica Sullivan – Operations & Chapter Support
Vincenzo Nelli – Programs Support
Heather Blush – Membership Support
Mike Lenz – Marketing Support
Butler Cooper – Membership & Chapter Support
Amy Williams – Governance & Management Support
What does SIM mean to you?
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Networking
Learning Opportunities
Research
Community
Giving Back
"In over a decade as a member, SIM has been invaluable, both from a professional
and personal growth standpoint. I have enjoyed being part of this friendly, caring,
and intellectually stimulating environment."
-Dave Chatterjee, Associate Professor, MIS Department, The University of Georgia
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2013 Financial Performance
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2013 Key Accomplishments - Membership
SIM is very pleased to announce that we closed the year with 4,353 members,
a
6% increase over the 4,100 members of 2012.
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2013 Membership at a Glance
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2013 Membership at a Glance
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2013 Key Accomplishments – Outreach/STEM
SIM Chapters donated over $250,000 for scholarships and
STEM Outreach activities including:
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Teen Tech Camps
IT Career Days
YearUp
GenesysWorks
Technology Goddesses
Black Girls Code
Many more
SIM members donated thousands of volunteer hours mentoring,
speaking and teaching.
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2013 Key Accomplishments - SIMposium
SIMposium 2013 in Boston attracted the highest
number of attendees in the history of the conference!
In 2014, SIM is working with a new conference
producer, Premier Event Management, to deliver
the best SIMposium experience to date.
2013 Program Updates – Advanced Practices Council
The APC is the only program of its kind that combines the benefits of leading-edge
practical research, global and strategic perspectives of peers across multiple
industries and an intimate network of trusted advisors.
• 33 member companies
• Three in-person meetings held – topics included:
Big Data
Business Analytics
Digital Data Streams
Enterprise Crowdsourcing
Capability Mapping
Social Technologies
How CIOs Create & Communicate Value
Intrapreneurship
• Research released to APC members:
Achieving Repeatable Team Performance
Anchored Agility
Creating Capital Out of Chaos: Social Media Strategy
Harvesting External Data
Separating Signal from Noise
Maximizing Value Through Business Analytics
Leading Innovation Through Business Lifecycle
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2013 Program Updates – Advanced Practices Council
• Engaged SalesStaff to help recruit new APC members
• Mentor program
– Five APC members mentored each other's direct reports with outstanding results
• Caselets
– Published two caselets of successful change initiatives in APC member companies, as part of
a series continuing into 2014
• Webinars
– Conducted webinars after each APC meeting highlighting key messages from presentations
for APC members who missed the meeting
• SIMposium
– Conducted a session at SIMposium highlighting findings from APC research and their
implementation in APC member companies
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2013 Program Updates - Regional Leadership Forum
SIM's Regional Leadership Forum (RLF) is an intensive, ten-month leadership
development program focused on creating authentic leaders. Since 1992 over 3,000
graduates and more than 300 sponsors have found RLF the key to developing
leadership effectiveness. Leadership Development: Now More Than Ever
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Began the planning stages for an advanced RLF Graduate Program which is expected to
launch in the fourth quarter of 2014
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Began planning for an international RLF offering in the Netherlands which is expected to
launch in the fall of 2014
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Three RLF Apprentice Facilitators graduated and are currently facilitating in 2014
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12 forums held in eight regions
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233 attendees in eight regions
• 222 registrations in 2012
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Over 175 RLF attendees at SIMposium 2013
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Formalized partnership with AITP (Association of IT Professionals) to promote 2014 RLF to
AITP members
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2013 Key Accomplishments - Members-in-Transition
The Members In Transition (MIT) group was developed to assist SIM
members in need by providing a forum to share leads, opportunities and
advice. It gained much attention and traction in 2013 due to the formation
of a chapter governance group and marketing support for the chapters.
– Online Collaboration
• Yahoo group participants (members looking, and members looking to help) grew
by 21%, increasing the network and overall collaborative efforts of the group.
• LinkedIn group participants grew by 30%.
– Free Career Portal
• Participation grew by 40%.
– Helping Hands Program
• SIM members-in-transition who are available for part time or contract work while
they plan their next career move.
• Participation grew by 50%.
– Resume Forwarding Service
• Initiated in 2013, this service was created for companies looking to post open
positions anonymously to our job board. Interested SIM members can forward
their resume to staff who then forward it to the company.
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2013 Strategic Plan
The SIM International Board met in February 2013 to map out a multi-year
strategic plan.
Interviews with key stakeholders including Board members, Management
Council members, and Chapter Leaders were conducted prior to the retreat
to gauge the perception of the society and rate the overall status, operations
and programs. A SWOT analysis was performed and other information
critical to formulating the plan was gathered.
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SIM Strategy on a Page
Our Vision: To be the most respected society of IT leaders
Our Mission: SIM brings together IT leaders to share, network and give back
to their communities through the collaboration of local chapters.
Strategy
Strategy
is driven by
Committed, actively engaged Chapters focused on leveraging the legacy of SIM to promote exceptional leadership at all levels
of the IT industry
Strategic Imperatives
Strategic
Imperatives
which reveal CSFs…
Exceptional
Branding &
Marketing
Continuous
Member
Development &
Growth
Chapter
Engagement
Operational
Excellence
Community
Outreach
Strategic Objectives
Areas of
Focus for
Society
Benefit
which is input to…
Measuring
the progress
of SIM
Top 4
Develop and clarify
the path for SIM
membership
Create and promote a
portfolio of core SIM
offerings (i.e. RLF, APC,
etc.)
Reengineer and
simplify the
membership process
Leverage the
Chapters to
promote RLF, APC,
STEM
Refine and enhance
the SIM National
Marketing and Social
Media Strategies
Strengthen SIM
Board partnership
with Chapters
Reengineer SIMposium
to maximize member
value
Develop and
implement Chapter
Playbooks to enhance
overall governance,
opns and fundraising
Partner with local
universities to
strengthen STEM
(increase
enrollment)
Create a
comprehensive and
actionable SIM
Communication Plan
Increase
collaboration,
learning and
sharing across
Chapters
Strengthen the
alliances with similar
organizations to benefit
Chapters
Evaluate the hiring of
fulltime National
Membership Director
Provide framework
for partnering with
national student
organization
Redesign and enhance
the SIM Website
including
personalization
Develop a SIM
Partners/Sponsors
program to benefit
National/ Chapters
Evaluate online delivery
of SIM programs and
offerings
Define standard
criteria for vendor
involvement
Investigate new
sources of funding
through national
grants and others
Develop and launch a
SIM Brand
Architecture
Strategic Measures
Chapter Growth
Membership Retention
Membership Satisfaction
Financial Viability
2013 SIM Back Office Improvements
• YourMembership, the SIM website CMS, is constantly improving its
interface and bringing new features. Some new features/upgrades in
2013 included:
– Simplified event registration functionality
– Chapters have control over their own web pages (updates are live)
• Improved membership reporting:
– Dashboard at-a-glance
– Summary of membership types
– Number of applications, declined and qualified
• An additional staff member joined the team to further
improve member and chapter satisfaction with SIM
support.
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2013 New Resources for Chapter Leaders
• SIMnet.org
– Live training and support for chapter admins available M-F, 8-5 EST
– Custom golf event registration and sponsorship pages available
• Chapter Leader Resources on SIMnet.org
– A wealth of resources for all chapter leaders. New in 2013:
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Board & Committee Management Playbook
Board Responsibilities Playbook
Volunteer Recruitment and Management Playbook
Financial Responsibilities Playbook
Membership Recruitment and Retention Playbook
Chapter Presidents Playbook
Marketing Toolkit
• Chapter Board Training Available
– SIM staff will travel to your chapter and present on a variety of topics (Board and
Committee management, Volunteer Management, Governance, Policies, etc.)
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