Test screen
“Good design is Good business”
Jan Hromadka
IBM Slovakia
© 2014 IBM Corporation
“Good design is Good business”
Jan Hromadka
IBM Slovakia
© 2014 IBM Corporation
“Good design is Good business”
Thomas Watson Jr., IBM President (1977)
Jan Hromadka
IBM Slovakia
© 2014 IBM Corporation
© 2014__________
IBM Corporation
Jonathan Ive
Senior Vice President of Design at Apple Inc.
© 2013 IBM Corporation
© 2013 IBM Corporation
Jonathan Ive
Senior Vice President of Design at Apple Inc.
© 2013 IBM Corporation
Accelerated Visioning
© 2014 IBM Corporation
Accelerated Visioning
Focused engagement to help visualise
and customer-test new ideas or
concepts and develop a technical roadmap
and business case for their implementation
© 2014 IBM Corporation
Accelerated Visioning
Accelerated Visioning is a focused engagement to help visualise and customer-test new ideas or
concepts and develop a technical roadmap and business case for their implementation
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
Part of Analyses and Design
Requirements are designed as
interactive Prototype
Using the customer profiles and
fictive personas
Testing the innovative propositions
Based on incremental platform
understanding

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User needs requirements
Vision blueprint
Interactive prototype that
demonstrate the future state
Roadmap which defines the required
and prioritized changes
Target architecture constrains
© 2014 IBM__________
Corporation
Timing and Dependences
Standard waterfall
Business & Technical
Analyses
Detailed designs
Implementation
Frustration
Commitment
Commitment
Timing and Dependences
Accelerated Visioning
Business & Technical
Analyses – (Anchor)
First Operational Roll-out
Detailed designs
Build
Test
Deploy
Detailed
Design
Outline
Design
Build
Cycle
Deploy
Test
Cycle
Host and Manage
Sessions with
Stakeholders and
SMEs from Business
and IT
Review market
trends and
technologies
Hothouse
Concept Investigation
Technical Understanding
Visioning sessions on
goals, scope and customer
needs
Develop and customer test
concepts
Define technical approach
and considerations
Visualise
Go live of
solution to initial
targeted
customer base
Iteratively develop and customer
test an interactive prototype
Develop roadmap and
implementation plan
Identify initiatives and timelines
for the Business and IT
Roadmaps
Develop High Level Business Case
© 2014 IBM Corporation
Timeline with key activities
Total elapsed duration of 9 weeks
Hothouse
Anchor
Visualise
Project Kickoff and Prep
Concept Investigation
Conceptual Design
• Kickoff Meeting
• Interviews with business
and IT stakeholders on
scope and success
criteria
• Confirm detailed plan
and prepare for
Concept Investigation
workshops
• Agree Guiding Principles
• Develop and review initial
personas and key customer
journeys
• Identify real-time decisioning
and analytics capabilities to
be incorporated
• Agree high level scope of
functionality
• Test with Customer Forum
via focus groups
• Consider relationship to other
Needs Analysis tools
• Identify different behaviours and UI characteristics
for prototype across web and tablet devices
• Design initial vision wireframes and navigation
flows
• Test lo-fidelity designs with Customer Forum and
incorporate feedback
• Develop visual mockups of selected screens on
journeys illustrating look and feel
• Test refined designs with Customer Forum and
incorporate feedback
Initial Research
• Review existing material
• Collect and collate insight
and experience drawn from
customer experience,
research and industry
insight
Technical Understanding
• Outline fit within strategic
architecture and identify key
technical constraints and
enablers
• Identify available data
sources/web services to be
used
• Identify shortlist of UI
technologies and platform
approach
Project Kick-Off Meeting
Prototype Development and Test
• Complete development of remaining wireframes and
mockups as required
• Complete development of engineered prototype
based on customer and stakeholder feedback so far
• Test prototype with Customer Forum and
capture/interpret feedback
• Create Customer Experience Blueprint capturing all
concept work and customer feedback
Technical Architecture
Technical Definition/Enablement
• Select UI technology to use
• Set up required infrastructure for Prototype
• Establish test data sets and back-end systems to
use in prototype
• Finalise which key stages of the customer journey
the prototype will represent and where full
integration with back end data/services will occur
• Begin initial development of Prototype framework
• Begin development of Solution Outline work
product
Status reports
• Complete Solution Outline work product
• Review with key IT Stakeholders
Roadmap and Business Case
• Identify initiatives and timelines for the Business
and IT Roadmaps
• Develop High Level Business Case
• Create Executive Stakeholder presentation
Key Customer Forum engagement
Final Material Review / Acceptance__________
Right approach for right results

Accelerated visioning consists of three steps:
– “Anchor” - validate and anchor the strategic objectives
– “Hothouse” - Accelerate the vision
– “Visualise” – Create a workable design that is aligned with IT strategy and timetable
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With four key outputs:
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–
–
–
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Customer Experience Blueprint
Engineered Prototype
Solution Outline
Business and IT roadmap with High Level Business Case
Understanding of the effort required to extend and scale
prototype for operational delivery
© 2014 IBM__________
Corporation
“Good design is Good business”
… and good business makes good friends
Jan Hromadka
IBM Slovakia
jan_hromadka@sk.ibm.com
© 2014 IBM Corporation