Funding the future
 Birmingham & Solihull needs to competitively promote its offer
 Requires a new partnership
 Needs to leverage new financial resources
 Private sector needs a new vehicle to create financial resources
 Proposing creation of an industry led, independent body...
Tourism Business Improvement District for Birmingham &
Solihull
What is a TBID?
 Group of businesses who, through a ballot process, agree to pay a levy
 Levy determined by an agreed formula and paid to an agreed delivery
body in order to sell, promote and develop local tourism sector
 Governed by an elected and independent board of representatives
made up of levy payers
 Board appoints a delivery body to implement an agreed programme of
activities, funded by the levy
 All funds are 100% invested in the programme
 The board is responsible for evaluating the impact and success of the
programme
How is it funded?
The principal source of TBID funding will be an annual levy which will be applied to all
hotels and serviced accommodation providers with 30 or more bedrooms in Birmingham
and Solihull. A REVPAR based formula is proposed; based on the formula below:
Total number of bedrooms for a particular hotel x 365 x average annual RevPAR
per day per bedroom = Y
(n.b., ‘RevPAR’ is calculated by multiplying ‘Bedroom Occupancy’ by ‘Average
Achieved Room Rate’).
The levy is then calculated by multiplying Y by the relevant geographic %
levy
Summary

To continue current growth trajectory and maximise impact of huge
investment in infrastructure will require a new approach to
promoting the visitor economy

Public sector funding will likely diminish in next 5 years

It’s an increasingly competitive market nationally & internationally

We can’t keep doing what we’ve always done...
We need to FOCUS and work together. We need to INVEST in our
future, so we can GROW our markets.
The creation of a TBID for Birmingham & Solihull is an opportunity for
you to shape the development and promotion of Birmingham and
Solihull as a visitor destination. It is your chance to work with partners
to bring more custom to the region, build your business and boost the
area’s reputation.