Cisco LAN Switching
Leadership
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Why Consider Cisco?
Background / Technology Innovation
 Consistent growth and profitability
throughout strong and weak
market conditions
 Over $4.4 billion of annual R&D
investment to develop new
products
 Over 16,000 engineers working in
more than 1110 labs worldwide
 Over 110 acquisitions to quickly
enter new markets and add talent
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
2
Why Consider Cisco?
Background / Technology Innovation
 More than 2000 patents issued to
Cisco inventors
Additional 3000 currently in the
patent process
 Over 500,000 people trained and
certified on Cisco equipment
Deep and consistent talent pool
 Customers are valued – annual
customer satisfaction ratings
 Full scope of partnerships across
a wide spectrum
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Why Consider Cisco?
Background / Technology Innovation
 Network product line breadth and
depth
 Experienced network design and
implementation staff worldwide
 5 TACs and 1,400 support
engineers
 Cisco IOS Software
Unifies switching, routing, and
other networking equipment
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
Why Consider Cisco?
Background / Technology Innovation
 Feature innovation based on
customer-driven needs
 Standards development and
participation
 Effective and efficient network
solutions
Network is the logical point to
deliver intelligent services across
the entire computing fabric
 Business partnerships
How does the network improve
your business?
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5
Cisco Catalyst
LAN Switches
Making Networks Work
Better Together
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Why Choose Cisco?
Catalyst LAN Switches
 Broad Switching product line
from the desktop through the
data center
 PoE experience and product
capability
 Comprehensive feature set
designed to lower operating
expenses which comprise ~
80% lifetime networking costs
Over 60M PoE ports installed
 Technology innovation and
leadership = leading edge
features
Cisco EtherChannel basis for 802.3ad
Pre-Standard Poe
2000 - precursor of
PoE today
Multiple Instance
Spanning Tree (MIST)
- basis for 802.1s
IGRP and EIGRP formed much of the
basis for OSPF and
RIP
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
High Availability
Integrated
Security
Convergence
Scalability
Enhanced
Manageability
Product
Longevity
7
Cisco’s Comprehensive Enterprise
LAN Switching Portfolio
Services, Scalability, Longevity
Distribution/Core
Catalyst 6500 Virtual
Switching System 1440
Catalyst 6500
Catalyst 4500/E
Datacenter
Nexus 7000
Catalyst 6500
Catalyst 4948
Blade Switches
Wiring Closet
Catalyst 6500
Catalyst 4500/E
Catalyst 2960
Catalyst 3560-E
and Catalyst 3560
Small
Catalyst 3750-E
and Catalyst 3750
Medium-sized
Large
Number of Employees/Density
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8
Cisco’s Product Approach
Cisco
Other
A Holistic Approach to Total Cost of Ownership
20%
Initial Cost / Price
80%
Lower Operating Expenses
Performance
Density
Security
Advanced Services Delivery
NAC / Dynamic ARP / IP Sourceguard
Security Modules/ Control Plane
Policing
Services Modules (ACE, VPN, WISM…)
Enhanced L3 Capability
VRF Lite / Equal Cost Routing
Enhanced Multicast Capabilities
High Availability
QoS
Auto QoS, Scavenger Queuing
Manageability
Smartports / Express Setup / Intelligent
Power Management / Embedded Event
Manager (EEM) / Smart Call Home
Flexlink / PVST+ / Redundant Switch
Fabrics, NSF/SSO, ISSU (see notes)
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9
Cisco’s Product Approach
A Holistic Approach to Total Cost of Ownership
The Iceberg - The WHOLE iceberg is important.
Desktop
Modular
Cisco Differentiators
Many competitors address a few, visible portions of lifetime costs.
Greater Product Longevity
Enhanced Security
Investment Protection
Reduced Downtime, Increased Productivity
Better Manageability
Better Services
Lower Operating Expense
More Effective, Increased Productivity
Upgradeable Switch Fabrics
Enhanced Security
Investment Protection
Reduced Downtime, Increased Productivity
Software Modularity
Higher Availability
Ease of Deployment, Reduced Cost
Reduced Downtime, Increased Productivity
In Service Software Updates
Better Services
Ease of Deployment, Reduced Cost
More Effective, Increased Productivity
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
10
1
Why High Availability Matters
Downtime is Costly!
Downtime Cost Examples
Downtime
Cost
Downtime
Hours
Downtime
Cost/ Hour
Annual
Downtime
Cost/ Employee
Financial
$220M
1,180
hrs
$186 K
$8.5K
Healthcare
$42M
393 hrs
$107K
$4.4K
Transportation
$32M
298 hrs
$107K
$1.9K
Manufacturing $154M
Retail
$41M
766 hrs
$201K
$9.0K
518hrs
$79K
$1.8K
 Greater reliance on the
network increases the
business impact of
network downtime
 Mission Critical
Applications
IP Telephony
Mobility
Order Entry / Processing
Manufacturing Applications
 Mission Critical Impact
Lost Revenue
Lost Productivity
Poor Financial Performance
Damaged Reputation
Employee Frustration
Poor Product Quality
Source: Infonetics Research—2005 North American Vertical Markets Study
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
11
1
Why High Availability Matters
Cisco Catalyst Switching
Cisco IOS Software Modularity
 Simplified software changes with Subsystem
In-Service Software Upgrades (ISSU)
 Stateful process restarts and memory protection
 Process-level, automated policy control
Non-Stop Forwarding/
Stateful Switch Over (NSF/SSO)
 Sub-3 sec failover to backup
supervisor without L3 / L2
reconvergence
Real-Time Diagnostics
(e.g. “GOLD”)
 Consistent, reliable
IP Phone calls
Hardware Redundancy
StackWise
• Proactive detection of potential
hardware and software faults in
the switch ensuring reliable
network traffic
 Redundant power supplies,
supervisors, switch fabrics, and
clocks
 Innovative Catalyst 3750
stacking technology
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
12
2Why Security in Your Switches Matters
Switches Are the First Line of Defense
Against Internal Security Threats
 What if a mobile employee unknowingly picked up a virus but did
not have the latest anti-virus software or service pack? When he
connects to your LAN, what would be the impact to your network?
 What if a guest/contractor/intruder connected to your LAN? What
information could be compromised?
 What if a malicious user wanted to intercept confidential voice calls
and sensitive data from the LAN?
 What if a malicious user wanted to disrupt the corporate network
with a Denial of Service (DoS) attack?
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
13
2
Why Security in Your Switches Matters
Security Breaches are Expensive
Dollar Amount of Losses by Type of Incident
“Inside jobs occur
about as often as
outside jobs…
organizations
have to anticipate
attacks from all
quarters.”
639 respondents
Cost / respondent was > $200K
Top 3 items cost / respondent > $164K
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
14
2
Cisco Catalyst Switches
Industry-Leading Integrated Security
Unauthorized
Access
 Network Admission Control (NAC)
 Quarantine VLAN
Viruses
Theft of Proprietary
Info
 Man–in–Middle Attack
Mitigation Features
 Control Plane Policing
 Port Security
 Scavenger Class QoS
 NetFlow Anomaly Detection
 Security Service Modules
Denial of
Service
© 2006 Cisco Systems, Inc. All rights reserved.
 802.1x with extensions
 Web and MAC Authentication
Cisco Confidential
15
3
Growth of Converged Applications
Switches Must Deliver New Levels of Converged Services
Telephony
Web Apps
Wireless
Increased
Productivity
IP
Reduced
Opex
Video
Imaging
© 2006 Cisco Systems, Inc. All rights reserved.
Conferencing
Storage
Cisco Confidential
16
3
Power over Ethernet (PoE)
Reducing Deployment / Operational Costs of IP Endpoints
Wireless Access
Points
Fire Protection
Speakers
IP Integrated Video
Surveillance
Benefits
 Simplifies deployment of
PoE devices
 Gives greater control over
power to PoE devices
Cisco Differentiators
 Cisco Intelligent Power
Management (IPM)
 PoE density in Catalyst
modular switches
Cisco Catalyst
Switch with PoE
IP Phone
Building Access
Control
PoE calculator: http://www.cisco.com/go/powercalculator
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
17
3Catalyst Switching
Voice Integration Benefits
Deployment
 More cost-efficient
phone adds, moves,
and changes
 Highly secure voice
 Available voice
Operational
 Faster resolution of
Voice issues
 Greater accuracy of
Voice configuration
changes
Consolidation
 Simplified Cisco Unified
Contact Center voice
recording
 Smooth transition of
legacy devices
 Scalable wireless voice
services
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
18
4Why Scalability Matters
Web Applications
PC Backup Apps
Mobility Applications
IP Telephony
IP Conferencing
IP Video Applications
IPv6 Applications
…
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Adding voice, video, data,
and wireless applications
and devices to networks
increases bandwidth
requirements.
Scalability enables
network to readily and
cost-effectively adapt to
new requirements.
19
5
Why Enhanced Manageability Matters
Network Demands Growing Faster Than IT Staffing
Future Converged Apps
IP Video
Wireless
Demands on the Network
IP Telephony
Sophisticated Security Issues
Telecommuting/
VPN
Web
Legacy
Applications
Mainframe
Convergence
Operational
Gap
IT Staffing
Investments in higher
switching intelligence
provide operational
boost
Time
1990s
© 2006 Cisco Systems, Inc. All rights reserved.
2001
Cisco Confidential
20
5
Why Enhanced Manageability Matters
Cisco Catalyst Switching
Example Features:
Virtualization
(Many:1 or 1:Many)
 MPLS, VRF, Firewall Virtualization
 StackWise
Automated Control
 Embedded Event Mgr (EEM)
 Smart Call Home
Simplify Changes




Subsystem In-Service SW Upgrades
Smartports
AutoQoS
CNA
Greater Visibility





Encapsulated RSPAN (ERSPAN)
Network Analysis Module
NetFlow
Cisco Discovery Protocol
Time Domain Reflectometry
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
21
Getting the Best Value from
Your Network Investments
Today’s Network Deployments Are Expected
to Last Longer Than Ever Before
 How long do you expect your investment to last?
 What applications and services will you be deploying over that
timeframe?
 Today’s investments will determine the success level of
tomorrow’s services and applications.
Effective Investments Today Provide Greater
Long-term Value
 Minimize disruptive network upgrades.
 Minimize operational costs.
 Position your business to quickly take advantage of new
business opportunities.
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
22
Why Cisco?
Optimize Network Total Cost of Ownership
Network Costs = 20% Purchase / 80% Operations
Source: The Meta Group, 2005
20%
80% Operational
Costs*
Capital
Expenditures*




Lost Opportunity Costs
Troubleshooting
Maintenance
Skilled Technical Staff
Facilities
 Missed or Delayed Business
 Opportunities Due to
 Unavailable Technologies
* Capital Expenditure is ONE element of the total cost of a system.
* Operational and Opportunity Costs outweigh Capital Expenditures.
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
23
Yankee Group
Is Cisco Worth the Premium?
 Yes, particularly if you base
TCO on a 5-year life cycle and
consider that initial acquisition
costs that are ~20% of overall
network operating costs
 End-to-end networks support
feature integration
 Corporate stability and quality
of support are key
 Acquiring and retaining Ciscocertified personnel costs less
than hiring experts in most other
vendors’ product
 ASICs versus merchant silicon
can deliver advanced features
Learn more
Zeus Karravala, Yankee Group, DecisionNote Question and Answer Analysis, May 18, 2006
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
24
Are Cisco Switches Really So Expensive?
 Assumption―Cisco gear is
high-priced, but worth the
investment for quality
support and advanced
features.
Company
Force10
Foundry
 Fact―a comparison of
overall LAN switch port
prices shows that Cisco is
less expensive than some
high-end competitors’
prices.
Cisco
Extreme
Enterasys
Alcatel
124
113
89
88
Nortel
80
$ USD/port1
513
162
1Synergy Research Group
Read article
Computerworld, Phil Hockmuth, November 8, 2006
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
25
Switching Industry Awards
SearchNetworking 2007 Product Leadership Gold Award
- Cisco Catalyst 3000 Series Switches
“The Catalyst 3000 series of stackable switches ranked highest for its throughput
capabilities…also given top marks for reliability…and praised for Cisco’s vendor
service and support.” (Cisco Catalyst 3750 Series Switches)
SearchNetworking 2007
SearchNetworking 2007 Product Leadership Silver Award
- Cisco Catalyst 6000 Series Switches
“The Catalyst 6000 took top honors in breadth of service modules…ranked
highest for ease of adding or changing modules and services, and ease of
installing, configuring and administering…highest ranked in vendor service and
support.” (Cisco Catalyst 6500 Series Switches)
SearchNetworking 2007
Frost & Sullivan 2007 CIO Choice Network Security Hardware
-Switches: Overall Best Brand
“… Cisco retains the top position for Overall Best Switches…with 59% of CIOs
rating Cisco a “5” on a 1-to-5 scale….”
Frost & Sullivan January 2007
Catalyst 4500 Series: InfoWorld 2006 Technology of the Year
“Best Enterprise Switch” for 2006
InfoWorld 2006
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
26
Cisco Services
Making Networks Work
Better Together
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
27
Why Choose Cisco:
Integrated Solutions for End-to-End Support
Cisco Technical Services Delivery Components
Software Support
Cisco.com
Innovative system and application
software and IT-related support that
helps maximize your technology
investment
Increases your self-sufficiency and
productivity with registered access
to online tools and resources
Advance Hardware
Replacement
Cisco® TAC
Flexible and responsive hardware
replacement support that helps
maximize your operational reliability
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Supplements your in-house staff with
access to highly-trained network and
application software engineers and
R&D engineers
28
Cisco® TAC
Why Choose Cisco
Global TAC Availability
Worldwide locations
Satellite locations
Major supply points
Technical Assistance Centers
• 7 x 24 x 365 localized support structure
• 4 main centers: Sydney, San Jose, Raleigh, and Brussels
• Access to field engineers in 120 countries
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
29
Cisco® TAC
Why Choose Cisco
Cisco TAC
Highest Quality Support Team Available
Team Attributes
Value
 Highly-trained TAC Network and Application Software
Engineers Worldwide
 Computer science/electrical engineering degrees
 Engineers average 5 years of industry experience
 450+ CCIE professionals
Timely Issue Resolution
 Continuous internal technical training & rotations
averaging 27 hours/quarter
Broad Expertise in Cisco
Technologies
 Expertise in a broad array of technologies
Ownership of Complex Issues
 Trained in Kepner-Tregoe adaptive troubleshooting
methodology
Rapid Fault Isolation in a
Complex Environment Leading to
Accurate Resolution
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
30
Cisco® TAC
Why Choose Cisco
Opening a Service Request
Service Requests Distributed Based on Severity and Technology
Cisco TAC
Service
Request Tool
Direct
E-mail
tac@cisco.com
Phone
www.cisco.com
/warp/public/68
7/Directory/Dir
TAC.shtml
Customer
Interaction
Network
 Svc Request
Handling
 Service Level
Severity
 Tech Description
 Contact Details
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Security,
Network
Management
CDN
Live
Handoff
E-mail Reply
or Call-back
IP Telephony,
Multiservice
Voice, VoiceSignalling
Development Teams
www.cisco.com/
techsupport/
servicerequest
Routing,
Switching &
Architecture
Wireless
BB / Access
Optical / ATM
IBM / SAN
Technologies
31
Cisco® TAC
Why Choose Cisco
Cisco TAC
Service Request Prioritization – Severity Levels
High
Severity 1
Severity 2
Impact to
Network
Severity 3
Severity 4
Low
High
Impact to Business
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
32
Cisco® TAC
Why Choose Cisco
Cisco TAC
Service Request Resolution Status
TAC Service Request Tool
 Check current status of open
service requests
 Update open service requests
with your own notes
 Attach files to open service
requests
 View service requests closed
within the last 18 months
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
33
Cisco® TAC
Why Choose Cisco
Cisco Virtual Labs
The Best Alternative to a Duplicate Network
 An engineering resource and knowledge base for
training, product information, and testing of network
issues
 Designed to recreate, explore and resolve
customer network issues
 $650M+ investment in worldwide TAC lab products
and equipment
 Immediate access to Cisco products
 Immediate access to different versions of
Cisco software
 Utilizes traffic generators to simulate traffic flows and
synchronize virtual routers for any size network
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
34
Why Choose Cisco
Cisco Services Industry Leadership
J.D. Power and Associates –
Technology Service and Support
Excellence1 “An Outstanding
Customer Service Experience”
Cisco Technical Support Website –
ASP’s Year's Ten Best Web
Support Sites of 2005; Web
Support “Hall of Fame”
Top worldwide leadership score
for service and support
CCIE® – “Most Respected HighLevel Certification” 2005 Readers’
Choice Awards
Cisco Lifecycle Services
Framework – 2006 STAR Award
for Best Practices in Customer
Success
Cisco Systems and High Touch
Technical Support (HTTS) - 2006
Worldwide Field Services Award
"Most Innovative Approach to
Service Delivery"
Cisco Technical Support Website
– 2005 STAR Award for Best
Practices in Self-Service
Cisco won the 2006 SCMLogistics
Award for Supply Chain Innovation
for transforming its supply chain in
Asia
1J.D.
Power and Associates Certified Technology and Service Support Program SM, developed in conjunction with the Service & Support
Professionals Association (SSPA). For more information, visit www.jdpower.com or www.thesspa.com.
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
35
Customer
Success
Highlights
Making Networks Work
Better Together
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
36
Willamette Dental
Gains Efficiencies with Converged Networks
Willamette Dental
Hillsboro, Oregon
“We were not just solving an old problem
with our network. We were building an
infrastructure that would take us into the
future and support our continued growth.”
Solution
Cisco Catalyst 3560 and 6509 Series
Switch, Cisco 2811 and 3845 Integrated
Services Routers; Cisco Unified
Communications Voice and Data systems
Don Mason, Director, Information Technology
Willamette Dental
Customer Challenges
Results
 Productivity hampered by in adequate
phone service
 Cisco phone system is saving more than
US$85K a year in staff time
 Network capacity limited growth and lack of
redundancy put company at risk for
business disruption
 Monthly long-distance bills for remote offices
decreased from US$13K to US$8K
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
 Total cost of network decreased by 15%
37
Yurcor
Builds Technology Foundation to Support Continuous Growth
Yurcor, Delray
Beach, Florida
“The capabilities of these solutions are
excellent, the support that we receive is
excellent, and Cisco’s reputation as a
company is excellent. We expect to be
appreciating the benefits of having Cisco
equipment on board for a long time.”
Solution
Cisco Catalyst Express 500 Series Switch,
2600 Series ISR, ASA 5500 Series, 7960 IP
Phones, Cisco Unified CallManager Express
Mark Krawatsky, Chief Technology Officer
Yurcor
Customer Challenges
Results
 Network scalability to support global
customer base
 Improved bottom line with new business model
 Effectively connect remote employees with
corporate network system
 Ensure tight security and 24x7 availability
of essential business system
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
 Employee retention & improved competitive
positioning
 Better positioned to support global customers
and continuing growth
38
Harper College
Deploys Self-Service Model with Cisco Application Acceleration
“The Cisco ACE is secure and gives us
the ability to place virtual systems in
whatever context we desire. We now
have all the switching capabilities we
could hope for plus end-to-end
virtualization capabilities in one chassis.”
Solution
Cisco ACE module for the Catalyst 6500
Series, Catalyst 6500 Supervisor Engine
and Catalyst 4500 Series Switches
John McManus, Manager of Servers and Networks Group
Harper College
Customer Challenges
Results
 Provide a reliable, secure switch-based
infrastructure that supports college network
initiative to move into a self-service model
 Streamlined virtualization, creating an end-toend virtualization solution through Cisco ACE
Module
 Consolidate the network server
virtualization and security functions
 Highly secure network connections for transient
students and faculty user base
 Maintain robust application acceleration
and fluency during high-traffic periods (i.e.
 Extreme reliability, high availability during peak
traffic periods including student registration
student registration)
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
39
Orbitz
Achieves More Reliable Uptime for Consumer Web Brands
Orbitz Worldwide, Chicago, IL
“Cisco’s balanced approach of
performance and reliability is crucial for a
business where literally being online
every minute, every second, means
revenue.”
Solution
Deploy a 10 GE data center switching
infrastructure with Cisco Catalyst Switches
Jack Morawski, Manager of Network Engineering
Orbitz Worldwide
Customer Challenges
Results
 Previous network caused Website
outages, suspending online sales
 Highly available network keeps online business
running 24 hours a day
 Insufficient time to work on new, highimpact projects
 Scalable switching architecture easily
accommodates thousands of servers growing at
40 percent per year without increasing IT
resources
 IT staff now has time to develop new applications
and services to improve customer experience
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
40
Swiss Paraplegic Center
Clinic Deploys Smarter, More Cost-Effective Virtual Network
Swiss Paraplegic
Center, Nottwil,
Switzerland
“We now have a solid, high-performance
infrastructure that will support the needs
of our center for years to come.”
Solution
Catalyst 6500, 4500, 3750 switches,
10GE, ACS, CiscoWorks2000, WLSE,
WLSM, Aironet
Markus Blum, Network Engineer,
Swiss Paraplegic Center
Customer Challenges
Results
 Cost-effectively create separate,
secure, scalable network groups
without adding to management
complexity
 Supports advanced IP services such as VoIP and
wireless
 Significantly improve network
performance and availability to support
increasing clinical and research needs
 Increases clinical and research staff mobility
through ubiquitous network access
 Increases security by logically segmenting
network groups
 Improves manageability and reliability with
central policy enforcement
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
41
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
42