Remy A La Mode Marketing Report
Nicky Beal
GEB 2011-Marketing
Executive Summary
This report was formulated to state what this start up business is and what it will consist of
that will make it profitable. Research proves that this is a profitable business and will be the
next big thing in this type of business. This type of business is online as much of the
businesses today that people start all the time. It is a relatively easy business to start and run
as it takes little or no time to set it up and get it running. This business does not need a
physical location which eliminates the overhead that normally comes when opening a new
business. Research stated that in a beauty salon it would bring in an extra $2000 monthly if
they sold hair weave to their own clients. Just imagine if you are selling to the women before
they get to the salon, that would be so much better and now they are prepared when they get
there to get their hair done. They no longer have to go to the salon and find out if they sell
hair and then go to the store and come back to the salon to get their hair done. They are able
to cut out the middle man and go straight to the source, so to speak. This is a good startup
business as it appeals to all women and the target market is very wide as well as discussed in
the report. One is unable to segregate themselves in this niche as it appeals to a variety of
people. Further research has lead one to believe that even men will buy it for their women or
for themselves, which gives you a wider customer base in this market. This business is very
profitable as long as it is setup properly and watched carefully as not to get to cocky when
opening this type of business. A business person would be able to satisfy the demands of the
current market as it can be ordered and then delivered to your customer. One can also place an
order through the distributor and then have it directly shipped to your customer. This business
will thrive very well in the current economy and the way the business world is moving in this
day and time. It is recommended that a person does research and find out how many of these
businesses exist already in their area, how easy it would be to get customers and if the market
is to saturated in their area? These would all have to be put into consideration before opening
this type of business whether it is online or a storefront business. In conclusion this type of
business has all the making of a good business, without a lot of time and effort. All it takes is
a little know how to sell things and talk to people just as any other business in this world.
Company Description
This is a hair weave company that will be selling online to consumers in the beginning. This
is a startup company that will be run online when it starts. I will also sell one on one as there
will be people who just ask about the hair and where did I get it and things of that nature. The
company will be based out of Orlando, FL and currently has one owner. I am trying to get
consumers to purchase my hair weave online versus going to the store. Currently I am selling
one type of hair but as growth permits I will venture out into other types of hair. My product
will be personalized & creatively packaged for every order to the customer. My goal is to end
up being a wholesale supplier to the beauty salons and stores in the area and then worldwide. I
would also like to be able to set it up like a MLM company and have reps that sell the hair and
make a profit from this. I decided to open this type of business as I am a stay at home mom
and wish to start my own business and this is what women are always buying no matter what
the price they are being charged for it. You can never pay to much for beauty. This part of the
online business will be the first department of many more to come in my successful business.
Situation Analysis
The mission statement of my company is to be the industry leader in hair weave distribution.
Remy A La Mode will lead the marketplace as we will have personalized service tailored
specifically to our customers. Our packaging will be different from the rest as we will be
using creatively decorated boxes that are made by me or my decorator. We will be checking
in with our customers from shipment to after you receive your package. My goal is to make
people feel beautiful and boost self esteem as well as get lifetime customers. My company
will be teaching women how to love themselves enough to spend money on themselves and
not have any cognitive dissonance regarding their purchase with my company.
Currently there is plenty of competition in the market that sells hair extensions. Everyone has
different styles and colors available for their customers at all different prices. What will set
me apart from the competition is the customer service that my customer will receive from my
company. I also do not charge shipping as I do not see a lot of companies out there doing this
for their customers. I will also be sending samples of the hair for less than one dollar.
Customer Analysis
My market is all women who wear hair weave or extensions. My target market is minority
women who are fashion centric. Women who like name brand things will definitely buy this
hair as it is a well known name brand. Women of middle to upper middle class who are
women of color are in my market. Women of any age will wear hair weave, sometimes as
young as 10 years old. Women who think of themselves as more than just a pretty face,
women who take their whole physical appearance serious are the women who will purchase
my hair, and keep purchasing my hair. The demand in this market is never steady as you can
never know how many people will be buying or wearing weave on any given day. There are
various women who suffer from hair loss which lowers their self esteem & respect for
themselves. I wish to elevate that out of their lives and enriching it for them so that they feel
beautiful again. Women who buy this hair all normally have the same outlook on life that they
want to feel a different way than how they feel every day. Women who like individuality and
originality, also women who want to have a different hair style but do not wish to physically
change their hair. Hair weave gives you this option and does not mess up your natural hair.
Hair weave can make you feel like a different person each day that you wear it and these are
the type of people who will buy my product. The only thing that I feel will deter people from
purchasing their hair from me is that I will be a brand new business that they have not heard
of before, however I will have a product that they are familiar with in the market.
Competitive Analysis
Many companies are selling hair weave and many persons are selling it as well. The list is
very long already in this market. The MLM company is called Micore International where
they pay you to wear their hair & you sell it at the same time. They do have a good thing
going but they are a MLM and people are very scared of them and their pyramid schemes so
that is deterring customers from them even though it is cheap to join. I have seen several
businesses on Instagram selling hair and their prices are very high for hair. Some of their
prices are the same as in the store, so why not go to the store and buy it instead of waiting for
it to get shipped to you. I do not see this being a problem for me in the competition market as
I will distinguish my company from the rest with customer service, packaging, and a name
brand that everyone knows and loves all ready.
Product
Virgin Remy Brazilian
Hair that has been cut and maintained with the root aligned and bound together at the top of
the bundles. Which are then preserved and arrive at the factory intact.
Machine wefted
Natural color
16 in Body Wave
AAA grade
100 grams per pack
Can be curled, flat ironed, dyed and handled just like your own hair
Washable & wear again and again
Care instructions included in package
Need about 4 – 5 packs for a full head
Promotion
BOGO Buy one pack get one pack free $120 so each pack is only $60 per pack
You can mix and match the types and colors if that is what you need
Will sell hair in a call center to interested consumers
Flyers and business cards
Various coupons after one month in business
Price
BOGO $120 on each new product
Then after 5 months of selling go to $120 per pack and no BOGO anymore
If you want the clips then it will be $140 for that type of extension
Place
My products will be sold online through social networking sites such as Ebay, Craigslist,
Facebook, Instagram, and Amazon to start with. This is where most of my advertising will be
done as these are free websites and social media marketing is where it is at these days. I will
also pay for Facebook ads & Google ads to see how that works for me. I will also be doing
some direct mail & email campaigns to get the word out to everyone that I have started a
business and what it entails. I will also do one on one sales as well to anyone that is interested
in purchasing hair weave at a reasonable price.
The best advertisement is word of mouth advertisement and it cost you nothing but gives you
reliable customers.
This will be where majority of my business will be conducted until I branch out to the beauty
salons and stores. Once I branch out then I will set up a permanent website so that the stores
can just go on and place their orders and have them fulfilled quickly and promptly. My
website will be set up to take all types of payments so as not to close myself off from any
types of customers.
Works Cited
1. http://www.ebay.com/itm/100-Virgin-Brazilian-Remy-Body-Wave-Human-Hair-WeaveExtension-Unprocessed/130870260964?pt=US_Hair_Extensions&var=&hash=item1e7879b4e4
2. http://micoreinternational.com/micore-hair-foundation/
3. http://www.phillytrib.com/businessarticles/item/3690-entrepreneur-claims-weave-industryfor-blacks.html
4. http://articles.latimes.com/2009/oct/11/image/ig-ethnichair11
5. http://www.haircompounds.com/researcharticle2.php