Marketing Dynamics
Unit 1 Lesson 1
BUSINESS ACTIVITIES
.
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BUSINESS ACTIVITIES

Goals:
 Students
will be able to categorize business
activities as production, finance, marketing and
management.
 Students will be able to explain how each of the
business categories interrelate with marketing.
 Students will be able to explain how the
international economy impacts business activities.
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BUSINESS ACTIVITIES

Terms
 Business
 Production
 Marketing
 Management
 Finance
 International
Trade
 Economic Dependence
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BUSINESS ACTIVITIES

Business can be categorized into four primary
functions:
 Production
 Marketing
 Management
 Finance
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BUSINESS ACTIVITIES

Production is the process that creates,
manufactures, grows or improves a good or
service.
 Examples
include:
 Potatoes
grown in Idaho
 Smartphone's manufactured in China
 Art created by a painter
 Trees cut down and turned into lumber
 Lumber used to build a house
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BUSINESS ACTIVITIES

Marketing is involved whenever a product is
sold to a customer.
 Marketing
includes:
 Pricing
of the product
 Deciding what the product is and how it should look
 Where the product will be sold and how it will get there
 To whom the product will be promoted
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BUSINESS ACTIVITIES

Examples of marketing include:
 Sales
people ringing up the sale
 Advertising a product on a TV show
 Free samples being given out at a store
 Public Relations
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BUSINESS ACTIVITIES

Management is effectively using the
company’s resources by planning, organizing
and controlling them to achieve the company’s
goals.
 Company
resources are:
 Assets
that the company owns like property,
manufacturing plants and buildings (land)
 People who work for the company (labor)
 Money that the company has (capital)
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BUSINESS ACTIVITIES

Finance is the money that is used to operate a
business. It can also mean borrowing money to
facilitate business.
 Finance
is involved when a customer purchases a
car and borrows money for the purchase.
 Finance is also involved when a manager uses wise
management to ensure the company is profitable.
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BUSINESS ACTIVITIES
Marketing is what allows businesses to satisfy
the customers’ wants and needs.
 Marketing creates mutually satisfying
exchanges and promotes products.
 Marketing is intertwined with each business
category.

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BUSINESS ACTIVITIES

Marketing assists production by:
 Telling
them which products customers want to buy.
 Helping design products shapes, colors and
packaging.
 Predicting how much of a product customers are
willing to purchase.
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BUSINESS ACTIVITIES

Marketing activities:
 Help
define the target market
 Assist with pricing and packaging
 Promote the product
 Determine the best outlets to sell the products
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BUSINESS ACTIVITIES

Marketing works with management by:
 Developing
products that customers will want to
purchase
 Ensuring that the products are sold where
customers will purchase them
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BUSINESS ACTIVITIES

Marketing and finance work together
 to
make money available so that people can
purchase products.
 Loans
for new cars
 Payment plans for furniture
 Credit cards offered by banks
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Business Activities

International Trade involves the exchange of
goods and services between nations.
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Business Activities
Most countries need to get some of their goods
and services from other countries. This is
called economic dependence.
 Resources include:

 Raw
materials
 Labor force
 Capital
 Location
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Business Activities
Countries like the United States and Canada
have good climates for agriculture.
 Countries in the Middle East have crude oil.
 Russia has coal.
 Eastern Europe and Asia have inexpensive
labor forces.

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Business Activities

Consumers, producers, workers and nations
benefit from international trade.
 Consumers
benefit from the competition that
foreign companies offer.
 Producers can expand their business by conducting
business in other countries.
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Business Activities
 Workers
benefit from increased trade which leads
to lower unemployment.
 Nations benefit as whole by increased foreign
investment, higher standard of living and more
options for consumers when choosing products.
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PICTURE RESOURCES
http://www.sxc.hu/photo/1363446 - colored crates
http://www.sxc.hu/photo/1336892 - teamwork
http://www.sxc.hu/photo/626217 - clothes rack
http://www.sxc.hu/photo/281623 -mall
http://www.sxc.hu/photo/1210839 - car
http://www.sxc.hu/photo/913663 - Euros
http://www.sxc.hu/photo/1290130 money symbols
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