Excelsior Experience Master Doc Content Index
Strategy
pages 2 - 8
SEO
pages 9 - 17
Creative In Progress (Managed Path)
pages 18 - 27
Creative in Progress (Unmanaged Path)
pages 28 – 40
Main Page Design
page 42
Excelsior Experience Widget Proposal
page 41
1
PROJECT STRATEGY & CREATIVE
Excelsior Experience Web Project Phase 1.0
Job #s CW-10323-13
What are we doing?
What is the specific assignment(s)?
We are creating a centralized location of information that provides users with a better understanding of what they can
expect from Excelsior College. Users will be able to explore information about Excelsior broken out by specific topics or
find information relating to a personal need or question they have.
Specifically the idea is to offer content and tools to users so that they can make a decision about Excelsior. Content can
include but is not limited to:
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Program information (including demos & tutorials)
Course and Exam information (including demos & tutorials)
Testimonials (students, alumni, faculty)
Supporting multimedia (animated video, etc.)
Application information
About Excelsior overall and our resources/services
Cost and Financial Assistance options
Credit transfer policy
By offering information in a ‘managed’ or ‘unmanaged’ way we’re able to incorporate noteworthy content
that is relevant to specific needs of the user when and how they want to see it. In doing so, we’re generating
more interest by demonstrating an understanding of what drives true user interaction. This will result in more
inquiries with metrics/data to support them.
Who are we doing it for?
Who specifically will be making the decision (or influencing the decision of) attending Excelsior and what understanding do we have that will make
them receptive to our message?
This new section will be most relevant for our prospects/inquiries who are in the exploratory stage of selecting a college.
Other audiences may also include prospects/inquiries in the decision-making stage selecting a college for degree
completion or to transfer to.
2
What’s our position?
What is the single distinctive characteristic that this offer has that makes Excelsior appealing and/or what is the most important takeaway that we
want to convey?
That Excelsior College is one of the leading higher education institutions and has a number of programs that are
designed to help you achieve your educational goals. We’ll emphasize key points of differentiation including our flexible
transfer credit policy, our dedication/personal attention support services, our ability to optimize a path for a student
that connects with a target career objective. This will solidify that the ‘Excelsior Experience is more than just an
education.’ With us, you get more than you expect.
What’s the message/creative?
What do we want to tell him or her?
This is where we’ll showcase the two paths that a user will be able to select from and the flow of
messaging/content that will be shown as a result of that selection. Content will be shown in a visually
compelling way with headlines that speak to specific user objectives and snapshots that trigger interest with
links to find out more. ‘Quick links’ will also be provided throughout the experience to content located in other
places throughout the main website for more information.
*All copy (H1, H2, Body, Multimedia) will contain SEO keywords and metadata.
**For Phase 1 of project we will point users to MyExcelsior to register to receive follow up information. In
future phases we will look to add more data capture options outside the firewall.
EXCELSIOR EXPERIENCE MAIN page – Key Messaging
The page will provide introductory information about Excelsior College and how we’re positioned to partner
with users to optimize their experience by listening and responding to their specific needs. We’ll highlight that
for years we’ve been a leader in distance learning providing flexible, convenient, and affordable educational
paths that have enabled over 146,00 students to meet their educational goals.
We’ll then highlight that we’d like to help ‘you get started finding more about Excelsior’ and how we further
assist you. To do so we can either help you ‘find an answer to a question’ (Managed) OR help you ‘explore
what Excelsior has to offer’ (Un-Managed).
Under the ‘Managed’ or ‘Find’ section we’ll offer the following choices set up by FAQ:
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What program is right for me?
o We will showcase career paths integrated with programs we offer
How much will it cost me?
o We will showcase the transfer credit options as well as cost and financial aid options
What is it like at Excelsior?
3
o
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This where we’ll showcase course demos and other tutorials and represent resources and services
offered
Why Excelsior?
o Again showcase Transfer Credit options, competitive overview, and Exam vs. MOOC
How do I get started?
o This is where we’ll showcase orientation material as well as student success testimonials
Under the ‘Un-Managed’ or ‘Browse’ section we’ll offer the following choices:
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Program overview
Course overview
Exam options
Testimonials/Multimedia
How to apply
About Excelsior
Cost & Financial Aid options
Resources & Services
4
(FPO LANDING PAGE EXAMPLE – PLEASE CONSIDER THIS CONCEPT ONLY)
The Excelsior Experience
What Are You Looking For
Image
Managed Image and Messaging
Frequently asked questions
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exercitation ullam
corper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Un-Managed Image and Messaging
Explore Excelsior further
What programs do you offer?
Program overview
How much will it cost me?
Course overview
What is it like at Excelsior?
Exam options
Why should I pick Excelsior?
Testimonials from others about Excelsior
How do I get started?
How to apply
About Excelsior
Cost and Financial Aid options
Available resources and support services
5
EXCELSIOR EXPERIENCE SUB page – Key Messaging
In each subpage we’ll provide key categories showcased above the fold in a tile format using imagery, brief
overview and an anchor link (More >). When a link is hit it will jump a user to a more detailed overview below
the fold calling out other ‘relevant information to consider.’ At the same time we’ll also provide ‘quick links’ to
other noteworthy sections both shown by FAQ and also main sections.
What are the emotional and intellectual take aways?
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Emotion: Warm/Supported/Personal Attention/Empowering/Mature Feel
Intellectual Take Aways: We’re Innovative/Trustworthy/Different & More Than Other Colleges
Marketing: Linking to the Excelsior Experience Section
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Home Page
Inquiry/Prospect Emails and Communication Plans
Landing Page Email Auto Replies
College-wide newsletter that goes to prospects
Social sites
PDFS – General Info Guide, Viewbooks, Military Brochure, etc
Program Pages
Admissions
Cost & Fees
Excelsior Life
Excelsior College (About Us)
Targeted ads throughout the website
Video
Blogs/Articles
(FPO LANDING PAGE EXAMPLE – PLEASE CONSIDER THIS CONCEPT ONLY)
6
How much will it cost me?
Cost
Image
Time
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam More >
Image
Financial Aid
Transfer Credit
Image
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam More >
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam More >
Image
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam More >
More information on our Transfer Credit Policy
Image
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exercitation ullam
corper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Image
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exercitation ullam
corper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Image
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exercitation ullam
corper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
More >
Will Address the Following Matters
7
Content/Purpose of the current ‘Future Student’ section in MyExcelsior.
Will this replace need for current Why Excelsior? Or any other pages?
Content to either co-locate or repurpose for use in producing
page(s) – includes but not limited to.
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Excelsior Effect Profiles
Animated Videos
Testimonial Videos
Course Demo & Other Tutorials
Chat
Knowledgebase
Transfer Credit Section
Program Pages
Cost information
Admissions/Application process – forms
About Excelsior
Student Success Orientation section including ‘Is This Right For You’
Social media call outs
Resources/Services/Career Center
Newsletter (Archive)
Initial SEO Keyword Request for Excelsior Experience (Managed Pages)
1.
8
SEO keywords likely to grow and change as project progresses. Will be optimized over time.
2.
3.
Need both long tail & short keywords for use in copy and metadata of pages.
Suggest for creating keyword lists: using Google and doing competitor research for each area.
Main Excelsior Experience Page
We want to ascertain what kinds of phrases people search along the lines of: college experience, online college experience,
what is it like to go to college online, what’s online learning like, is online learning right for me, adult learning, online
learning, learning online, what is Excelsior College like, the best online colleges, what is the best college for … , excelsior
college experience, best college experience, student experience at Excelsior, etc.
What Program Is Right For Me Page
We want to ascertain what kinds of phrases people search along the lines of:
PRIMARY - what degree program is right for me, what is the best degree for me, what degree do I need to become a … ,
how to pick the right college degree, matching programs to degrees, what certificate should I get, map my program path,
creating an academic plan, academic plan, etc.
SECONDARY (Need to find out what was used for the program pages on our website) - online degree programs, online
degrees, online programs, degree programs, Excelsior College degree programs, non-credit programs, professional
development programs, online certificate programs, online liberal arts programs, online business programs, online technology
programs, online health science programs, online nursing programs, online associate degree, online bachelor’s degree, online
master’s degree, online dual degrees, best degrees online, etc.
What Will It Cost Me Page
We want to ascertain what kinds of phrases people search along the lines of: what does it cost to go to college, what will
college degree cost me, how much does it cost to go to college, cost of online college, calculating how much college will cost
me, low-cost college degree, affordable colleges online, college cost calculator, Excelsior College costs and fees, how much
does Excelsior cost, college financial aid options, what financial assistance can I get for school, how can transferring in
credits save me money, etc.
Need to find out what was used for cost/financial aid pages on our website.
What Is It Like Page
We want to ascertain what kinds of phrases people search along the lines of: what is it like to take an online course, taking
online courses, online course demo/demonstration, trying out an online course, online course test drive, what is it like to learn
online, online course multimedia, learn what it’s like to take online courses, what is it like go to college online, Excelsior
College online course sample, try out an Excelsior College course, etc. Also terms around student orientation, student
success, tutorials, learning styles, online student success, is online learning best for you, self assessment test, am I ready to
return to school, etc.
Need to find out what was used for course/student online success guide pages on our website.
Why Excelsior Page
We want to ascertain what kinds of phrases people search along the lines of: what college is best for me, help selecting a
college, which online college is best for me, how to pick a college, why choose Excelsior College, Why Excelsior, comparing
Excelsior College to other colleges, college comparisons, comparing online colleges, help choosing an online college, best
college for adults, best transfer credit college, college with best student services, college resources, college student services,
Excelsior College student services, etc.
Need to find out what was used for credit transfer/student services pages on our website.
How Do I Get Started Page
We want to ascertain what kinds of phrases people search along the lines of: how do I apply to college, applying to college,
how do I get started applying to college, college admissions, Excelsior College admissions, how to apply to Excelsior
College, how do I get started at Excelsior College, step by step help applying to college, applying to online college, applying
9
online, help applying to college, what are the first steps for returning to college, how do I return to school, do I apply for
financial aid before applying, how do I enroll, enrolling in college, enrolling in an online degree program, simple steps for
applying to/enrolling in college, etc.
Need to find out what was used for admissions/apply/enroll pages on our website.
What Do Your Grads Have To Say Testimonials/Video Page
We want to ascertain what kinds of phrases people search along the lines of: Excelsior College reviews, student profiles,
student testimonials, graduate testimonials, Excelsior College graduate videos, Excelsior College testimonials, what
Excelsior’s grad have to say, review about Excelsior College, student quotes, testimonial videos, Excelsior Effect, effect of
Excelsior students, Excelsior student success, student success at Excelsior College, student success stories, videos about
student success, etc.
Here we can also add terms and excerpts from testimonials and videos in the metadata once final testimonials/videos
selected.
Military-Friendly Programs SubPage
We want to ascertain what kinds of phrases people search along the lines of: military friendly programs, degrees for military,
military degrees, degree programs for military, military friendly colleges, best degrees for Army soldiers, best degree for
Navy, etc.
Need to find out what was used for military/program pages on our website.
SEO Keyword Research for Excelsior Experience (Managed Pages)
Keywords are listed in descending order by monthly search volume, in the format below. With the exception of the Main Page (due to
a formatting error), "no-fill" or "empty" bullets indicate keywords provided to guide research; solid bullets indicate keywords that
were discovered through research.
Main Excelsior Experience Page
ONLINE/DISTANCE/ADULT LEARNING/TRAINING/EDUCATION/COLLEGE/SCHOOL
 Online training (1,830,000 – HIGH)
 Distance learning (1,220,000 – MEDIUM)
 Distance education (1,220,000 – MEDIUM)
 Online education (1,000,000 – HIGH)
 Online learning that (823,000 – MEDIUM)
 Adult education (673,000 – MEDIUM)
 Distance education courses (60,500 – HIGH)
 College for adults (18,100 – MEDIUM)
 School for working adults (390 – MEDIUM)
THE ONLINE COLLEGE EXPERIENCE
 Are online courses hard (1,000 – MEDIUM)
 What is online college like (590 – MEDIUM)
 What are online college classes like (73 – HIGH)
 What are online college courses like (58 – HIGH)
10
TAKE/HOW TO TAKE
 Take online classes (14,800 – HIGH)
 How to take classes online (14,800 – HIGH)
 How do you take online classes (14,800 – HIGH))
 How to do online classes (12,100 - HIGH)
 How do you do online classes? (12,100 - HIGH)
 Taking online classes (3,600 – HIGH)
WHY/SHOULD I?
 Why take online classes (14,800 – HIGH)
 Should I take online college classes (2,400 - HIGH)
ADVANTAGES/BENEFITS
 Benefits to online education (6,600 – HIGH)
 Benefits of online learning (3,600 – LOW)
 Advantages of online learning (3,600 – LOW)
 Advantages of online education (3,600 – LOW)
 What are the advantages of online classes (2,400 – LOW)
HOW TO CHOOSE
 How to find the college for you (18,100 – LOW)
 What college is right for me (12,100 – MEDIUM)
 Choosing the right college (2,900 – MEDIUM)
 Which college is right for me quiz (2,900 – MEDIUM)
 How to choose the right school (1,600 – MEDIUM)
 How to choose an online college (320 – HIGH)
 Choosing an online college (170 – HIGH)
 Is online college right for me (110 – HIGH)
FIND
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Find online degree (5,400 – HIGH)
Find online college (2,400 – HIGH)
Find online courses (1,600 – HIGH)
Find online course (1,300 – MEDIUM)
Find online programs (1,300 – MEDIUM)
Find online education (880 – MEDIUM)
GOOD or BEST COLLEGE
 What are the best colleges (1,500,000 – MEDIUM)
 Best colleges and universities (673,000 – LOW)
 Best colleges in the us (90,500 – LOW)
 List best colleges (27,100 – LOW)
 Best college rank (14,800 – LOW)
 Best college rankings (9,900 – LOW)
GOOD or BEST ONLINE COLLEGE
 What are the best online colleges (27,100 – HIGH)
 Good online school (9,900 – HIGH)
 Good online college (2,900 - HIGH)
11
COLLEGE/STUDENT EXPERIENCE/REVIEWS
 College reviews by students (12,100 – LOW)
 College review by students (8,100 – LOW)
 Online college reviews (5,400 – HIGH)
 Online college review (4,400 – HIGH)
 Student reviews on colleges (2,400 – LOW)
 Online colleges review (1,600 – HIGH)
 Reviews of colleges by students (1,600 – LOW)
 Online college ratings and reviews (720 – HIGH)
 College student reviews and rankings (480 – LOW)
 Online school reviews students (36 – HIGH)
EXCELSIOR
 Excelsior online (3,600 – MEDIUM)
 Excelsior exam (2,400 – LOW)
 Excelsior tests (1,000 – LOW)
 My excelsior (1,600 – LOW)
 Excelsior college reviews (880 – MEDIUM)
 Pearson vue excelsior (480 – LOW)
 Excelsior online courses (260 – MEDIUM)
 Excelsior college ranking (210 – LOW)
 Excelsior college reputation (58 – LOW)
What Program Is Right for Me
Need to find out what was used for the program pages on our website.
PRIMARY
 What degree do I need (135,000 – MEDIUM)
 Online certificate program (60,500 – HIGH)
 Search by degree (22,200 – LOW)
 What degree is right for me (5,400 – MEDIUM)
 Career matching (3,600 – LOW)
 Job search by degree (2,400 – MEDIUM)
 Search for job by degree (2,400 – MEDIUM)
 Career matching test ((720 – LOW)
 What degree is right for me quiz (1,600 – MEDIUM)
 What degree program is right for me (210 – HIGH)
 What is the best degree for me (5,400 – MEDIUM)
 What major is best for me (1,000 – LOW)
 How to choose the right degree (880 – LOW)
 Choosing the right major (720 – LOW)
SECONDARY
o Online programs (1,220,000 – HIGH)
o Degree programs (1,220,000 – HIGH)
o Online degrees (823,000 – HIGH)
o Online degree programs (246,000 – HIGH)
o Online certificate programs (60,000 – HIGH)
12
o
o
o
o
o
o
o
o
o
o
o
o
o
Online associate degree (49,000 – HIGH)
Online nursing programs (40,000 – HIGH)
Best degrees online (12,100 – HIGH)
Online business programs (8,100 – HIGH)
Professional development programs (8,100 – MEDIUM)
Online technology programs (6,600 – HIGH)
Non-credit programs (720 – MEDIUM)
Online health science programs (590 – HIGH)
Excelsior college degree programs (58 – HIGH)
Online master’s degree – No information available
Online dual degrees – No information available
Online bachelor’s degree – No information available
Online liberal arts programs – No information available
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Accredited onlne (135,000 – HIGH)
Online college accreditation (1,900 – HIGH)
Nationally accredited online colleges (1,000 – HIGH)
Top accredited online colleges (1,600 – HIGH)
Accredited nonprofit online colleges (110 – HIGH)
What Will It Cost Me
Need to find out what was used for cost/financial aid pages on our website.
COLLEGE COSTS
o What does it cost to go to college (43,600 – LOW)
o How much does college cost (18,100 – LOW)
o How much does it cost to go to college (6,600 – LOW)
o How much does a degree cost (6,600 – HIGH)
o How much does college cost on average (590 – LOW)
 Cost for college (246,000 – LOW)
 Costs for college (165,000 – LOW)
 Colleges by cost (40,500 – MEDIUM)
 Cost college education (18,100 – LOW)
 Costs of college education (14,800 – LOW)
 College education costs (14,800 – LOW)
AFFORDABLE/LOW-COST COLLEGE
 Low cost college (6,600 – HIGH)
o Low-cost college degree – NA
 Affordable online college (2,900 – HIGH)
o Affordable colleges online (2,400 – HIGH)
COST CALCULATOR
o College cost calculator (8,100 – MEDIUM)
 Cost of college calculator (8,100 – MEDIUM)
 Student financial aid calculator (1,900 – LOW)
 College net cost calculator (1,300 – LOW)
 College tuition cost calculator (210 – LOW)
13
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Future college cost calculator (140 – LOW)
FINANCIAL AID/LOANS/GRANTS
 Federal student loans (135,000 - MEDIUM)
 Financial aid (1,500,000 – LOW)
 College student financial aid (60,500 – LOW)
 Students financial aid (33,100 – MEDIUM)
 Student financial aid grants (12,100 – HIGH)
 International student financial aid (9,900 – MEDIUM)
 Graduate student financial aid (5,400 – LOW)
 Financial aid for college students ( 4,400 – MEDIUM)
 Financial aid student loan (2,400 – MEDIUM)
 Financial aid for undergraduate students (1,300 – HIGH)
o College financial aid options – NA
o What financial assistance can i get for school – NA
o Calculating how much college will cost me – NA
o How can transferring in credits save me money – NA
o What will college degree cost me – NA
EXCELSIOR COST/PRICE/TUITION
 Excelsior price (1,000 – MEDIUM)
 Excelsior cost (590 – MEDIUM)
 Excelsior college tuition (91 – MEDIUM)
 Excelsior college costs and fees – NA
 How much does excelsior cost – NA
TRANSFER CREDITS/COLLEGE
 College transfer (135,000 – LOW)
 Transfer college credits (18,100 – MEIUM)
 College credit transfer (14,800 – MEDIUM)
 Course equivalents (9,900 – LOW)
 How to transfer to another college (2,900 – LOW)
 How to transfer college credits to another college (720 – MEDIUM)
 Transfer equivalents (4,400 – LOW)
 Transfer credit equivalencies (1,300 – LOW)
 College course equivalents (1,000 – MEDIUM)
COST OF DEGREE/COLLEGE/ONLINE DEGREE/ONLINE COLLEGE
o Cost of online degree (2,900 – HIGH)
o Cost of online college (2,400 – HIGH)
 Cost of online colleges (1,900 – HIGH)
 Online college cost (2,400 – HIGH)
 Cost of online courses (2,400 – HIGH)
 Cost of online schools (1,600 – HIGH)
 Online college costs (1,000 – HIGH)
 Low cost online college (880 – HIGH)
 Low cost degree online (590 – HIGH)
 Low cost online degrees (390 – HIGH)
o How much does online college cost (260 – HIGH)
What Is It Like
Need to find out what was used for course/student online success guide pages on our website.
14
THE ONLINE COLLEGE EXPERIENCE
 Are online courses hard (1,000 – MEDIUM)
 What is online college like (590 – MEDIUM)
 What are online college classes like (73 – HIGH)
 What are online college courses like (58 – HIGH)
TAKE/HOW TO TAKE
 Take online classes (14,800 – HIGH)
 How to take classes online (14,800 – HIGH)
 How do you take online classes (14,800 – HIGH))
 How to do online classes (12,100 - HIGH)
 How do you do online classes? (12,100 - HIGH)
 Taking online classes (3,600 – HIGH)
o Taking online courses (3,600 – HIGH)
o What is it like to take an online course ( 260 – MEDIUM)
o Online course demo (170 – HIGH)
o Trying out an online course – NA
o Online course test drive – NA
o What is it like to learn online – NA
o Learn what it’s like to take online courses – NA
o What is it like go to college online – NA
EXCELSIOR COURSES, etc.
 Excelsior courses (1,300 – LOW)
o Excelsior college online course sample – NA
o Try out an excelsior college course – NA
o
o
o
o
o
o
o
o
o
Student orientation
Student success
Tutorials
Learning styles
Online student success
Online course multimedia
Is online learning best for you
Self assessment test
Am i ready to return to school, etc.
Why Excelsior
Need to find out what was used for credit transfer/student services pages on our website.
o
o
o
o
o
o
o
What college is best for me
Help selecting a college
Which online college is best for me
How to pick a college
Why choose excelsior college
Why excelsior
Comparing excelsior college to other colleges
15
o
o
o
o
o
o
o
o
o
o
College comparisons
Comparing online colleges
Help choosing an online college
Best college for adults (320 – HIGH)
Best transfer credit college – NA
Best transfer college – NA
College with best student services – NA
College resources
College student services
Excelsior college student services – NA
How Do I Get Started
Need to find out what was used for admissions/apply/enroll pages on our website.
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
How do I apply to college
Applying to college
How do I get started applying to college
College admissions
Excelsior College admissions
How to apply to Excelsior College
How do I get started at Excelsior College
Step by step help applying to college
Applying to online college
Applying online
Help applying to college
What are the first steps for returning to college
How do I return to school
Do I apply for financial aid before applying
How do I enroll
Enrolling in college
Enrolling in an online degree program
Simple steps for applying to/enrolling in college, etc.
What Do Your Grads Have To Say Testimonials/Video
Here we can also add terms and excerpts from testimonials and videos in the metadata once final testimonials/videos selected.
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Excelsior College reviews
Student profiles
Student testimonials
Graduate testimonials
Excelsior College graduate videos
Excelsior College testimonials
What Excelsior’s grad have to say
Review about Excelsior College
Student quotes
Testimonial videos
Excelsior Effect
Effect of Excelsior students
Excelsior student success
Student success at Excelsior College
Student success stories
Videos about student success, etc.
16
Military-Friendly Programs
Need to find out what was used for military/program pages on our website.
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Military friendly programs
Degrees for military
Military degrees
Degree programs for military
Military friendly colleges
Best degrees for army soldiers
Best degree for navy, etc.
17
Main Excelsior Experience Page (L1)
Overarching Theme for Copy/Graphics
More than you expect, more tools to help you decide and succeed, more options to get you started, keep you going, help you
graduate and succeed beyond graduation. More than just an education.
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

It’s challenging comparing colleges/knowing how to take one’s past experience and turn it into a degree/sources of info can
frustrate and add time to your decision

With EC, get more than you’d expect before you even apply – we provide info & tools to assist with decision-making stage
of choosing a college/make it easier.

CTA – explore simple, personalized, relevant, decision-making info
Set up copy for two path options – Both will drive people to act/choose a path
Managed Path:

Relevant

Questions asked most by those comparing colleges

This path, they know what there questions are, exactly what they want to know and quickly

Leading to a more personalized path of information
Unmanaged Path:

Explore

Browsing what we’re about, what we offer, create-your-own path option

Want to see what we’ve got to offer in general but not exactly sure what to ask just yet
Graphic Needs
Main Image for EE/Infographic hybrid – animated gif sized about 380px × 270px
Section Images – tbd.
18
Infographic Needs for Excelsior Experience – Original Proposal
Where Will It Be Placed/Used: Main landing page of the new Excelsior Experience
Look & Feel for infographics throughout EE: Will be stacked image of students
Purpose of infographics: With Excelsior, you get more than you expect, from beginning to end and all the way through. It will focus
on the top things that differentiate us from other schools. Stats will support these differentiators on each page in different ways.
(student services – student satisfaction stat)
Sample differentiators with supporting data for use and reference:
1.
Transfer More of Your Credits - which saves time & time in completing degree – which Saves You More.

Transfer in up to 96% of the credits you need to finish your degree - collectively, our students have transferred in
more than 652,000 credits per year*

Receive credit for licenses, job and military training  Excelsior awards more than 50,000 credits for just military
training alone each year.

Credits Transferred = Savings in Money & Time.
Average amount that our graduates paid to earn a bachelor’s degree at Excelsior is $4,028.** Average length of
time to degree completion is 2.35 years.
2.
Higher student satisfaction through More Personal Attention with the multiple services we offer that fit their
needs/experienced, involved advisors, faculty & staff.
3.

95% of our undergraduates satisfied with our instructional services.***

96% of our masters degree grads satisfied with our enrollment AND academic services.***

97% of our bachelor degree graduates recommend us to others.***
We provide you with More Than Just an Education which leads to More Success –such as promotions, new career
opportunities, and continued education.



55% of our graduates are promoted within 3 years.
99% of our associate degree graduates found their Excelsior education relevant to their career.***
More than 7,300 of our associate grads have gone on to earn a bachelor’s with us.
* Calculated from credit transfers 2007-2011.
** Historical snapshot with discontinued degrees graduates earned inc in average from July 2005 – July 2013.
*** Based on Excelsior College survey conducted in 2012.
Specs: No more than 610 width, 400 or less depth.
19
What Program Is Right For Me Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Help you find the program that’s right for you, fits you and your experience best

Steps – 1st: work with you to pick best program for you and make most of your experience & history to get you started, 2nd:
advisor will map an academic plan personalized to you and specific to your goals

Career-focused programs

Military-friendly programs (this will link to L3 page)

Lower & upper level programs
5 Program Type Blurbs – Business, Technology, Nursing, Health Sciences, Liberal Arts (Public Service to be added late summer)
Example of one program type blurb: Liberal Arts

High level overview – maybe 2 sentences. Link to all Liberal Arts programs.

Overview to include use of the following words which will link (purpose: intel gathering) – associate, bachelor’s,
master’s, dual degrees, non-credit, certificate.

Will link to featured programs within LA programs under the overview – Jeremy to provide list of 3 to page-builders
Which Program Is Right for Me? – write copy using select SEO keywords which introduces the activity option of matching majors to
careers section of our career center (http://www.excelsior.edu/web/career-center/identity-career-options-gather-information). This
will be replaced by career to EC program matching interactive tool down the road. (Additional links to best career fit for you, selfassessment, explore careers to match your interests, etc. – purpose: intel gathering)
Graphic Needs
1 main image – about 375px × 269px
Which program is right for me? Page FADED WORD TO USE = Relevant
Use Nurse pic
99% of our grads found their Excelsior education relevant to their career – with * (will note study where # came from at bottom of
web page - associate)
1 testimonial image – tbd.
20
What Will It Cost Me Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Ways to save - incorporating ‘more than you expect’ theme

Transfer credits > less $/less time = less $

Cost/fees, calculating

Financial aid options

Expertise of FA, advisors to get the most for you
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
3.
4.
What will it cost me

We tailor our cost and financial aid options to your needs

We add to that maximum credit for past experience

Offer low competitive costs per credit and a variety of FA options

Will link to featured audiences under overview – MD to provide list to page-builders
What are my options for financial aid

Financial aid options are tailored to your needs

Our expert advisors are aware of all and emerging FA options

Toolkit for applying with advisor guidance

Will link to featured financial aid options under overview – MD to provide list to page-builders
How can transferring credits save me money

More credits

College, military & job training, licenses

Making the most of past experience

Will link to featured transfer credit option under overview – MD to provide list to page-builders
Calculate

Estimated cost at EC calculator (https://my.excelsior.edu/secapps/CostCal/ECCost.jsf) & Net price calculator setup
copy for each (https://npc.collegeboard.org/student/app/excelsior), links to calculators
Graphic Needs
1 main image – about 375px × 269px
What Will It Cost Me? Page FADED WORD TO USE = Affordable
Use Military pic, Transfer in up to 96% of your credits toward your degree AND get credit for your experience.
1 testimonial image – tbd.
21
What’s It Like at Excelsior Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Want to give people snapshot/test drive/taste of online learning at Excelsior

Orientation to becoming an online student, tutorials (Blackboard, MyExcelsior)

Resources available to you (Services, Social & Academic networks)
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
3.
Is it right for you?

Help you uncover what type of learner you are

Assess if online learning is right for you

Tips, suggestions for those new or returning to online learning

Will link to sections of online success guide under overview – MD to provide list to page-builders
What is it like at EC?

Sneak peek/test drive of am Excelsior College course

Showcase of non-credit professional development program previews

Multi-media walk through of key tools for students (confirm: MyExcelsior, Blackboard, etc)

Hear from graduates about what it’s like

Will link to featured sections under overview – MD to provide list to page-builders
Would I be on my own?

Academic resources, services and support for prospects, students, alum

Social channels on a variety of levels for prospects, students, alum to engage

Even as a graduate you’re not alone (Alumni section)

Will link to featured sections under overview – MD to provide list to page-builders
Graphic Needs
1 main image – about 375px × 269px
What’s it Like at Excelsior? Page FADED WORD TO USE = Innovative
Use business-looking pic (MBA)
97% of our grads pleased with instructional services - with * (will note study where # came from at bottom of web page – master’s)
Multiple testimonial images – to be provided next week during testimonial/video selection.
22
Why Choose Excelsior Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

More than you expect theme should be reinforced

Establish/highlight multiple points of differentiation

Innovative, ongoing, evolving commitment to adult learner with proven success

Answer to ‘Why Excelsior’ should include:
o
transfer credit
o
personal attention – financial aid, admissions, resources/services, faculty/staff, advising/MAP, commencement,
career services
o
more than education – test/videos, social
o
accredited, history, commitment, ranks/awards
o
drink the kool aid – staff as students, multiple degree earners
o
expert faculty from field
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
3.
4.
More credit for what you’ve done

Super ridiculous transfer credit policy

College, training, licenses

Will link to transfer credit section – MD to provide list to page-builders
Partnering with you in more ways

Start with admissions, financial aid, CME as initial ways we partner

Showcase resource and services (e.g. Faculty, Librarians, Tech support, Advisors)

Will link to featured sections under overview – MD to provide list to page-builders
More who we are than what we do

Highlight that a number of staff drink the kool aid

Push commitment to adult learner success

Learning more about us and our accreditations

Will link to featured sections under overview – MD to provide list to page-builders
Empowering you to get more than just an education
23

Highlight cultural diversity and expanding students’ horizon

Connect how faculty utilizes expertise in the field to teach real world application to students

Establish lifelong friendships, network connections

Don’t take it from us, listen to our graduates

Will link to featured sections under overview – MD to provide list to page-builders
Graphic Needs
1 main image – about 375px × 269px
Why Choose Excelsior? Page FADED WORD TO USE = Trusted
97% of our grads would recommend Excelsior to others – with * (will note study where # came from at bottom of web page bachelor)
Infographic #2– more detailed specs on next page
Multiple testimonial images –tbd.
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Infographic #2 Need for Excelsior Experience
Where Will It Be Placed/Used: Why Excelsior page of the new Excelsior Experience
Purpose of Infographic: xxxxxx.
Differentiators with Supporting Data for use and reference:
1.
2.
3.
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xxxxxxxxxxxxxxxxxxxx
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xxxxxxxxxxxxxxxxxxxx
XXXXXXXXXXXXXXXXXXXXXX.
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xxxxxxxxxxxxxxxxxxxx
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xxxxxxxxxxxxxxxxxxxx
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xxxxxxxxxxxxxxxxxxxx
XXXXXXXXXXXXXXXXXXXXXX.
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xxxxxxxxxxxxxxxxxxxx
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xxxxxxxxxxxxxxxxxxxx
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xxxxxxxxxxxxxxxxxxxx
Look and Feel for the infographics for Excelsior Experience will be similar to (strategy already seen by management and approved):
25
How Do I Get Started Page (L2)
Copy Needs
Intro – Powerful, action-driven, seamless, supportive using select SEO keywords which touches on the following:

Determine program path, what initial steps you need to take

Highlight possible variance to process (suggest Military and Partner affiliation and International) but showcase key steps
including but not limited to:
o
Credit review
o
Financial aid study plan
o
Apply to EC
o
Enrolling in a program/Register for course/Register for exam/CPD (highlight that these are options)
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
First Steps

Register on the website/sign up for MyExcelsior, Schpiel about what MyExcelsior is inc. EC communications, etc.

Unofficial evaluation of credits to find out what’s remaining/what can transfer in

Program requirements to find out which docs needed for app (confirm: or is this only when enrolling)

Fill out application online or PDF

Financial Aid Study plan

Will link to credit evaluation, apply, MyExcelsior, programs req, forms, FA – MD to provide list to page-builders
Next Steps

Highlight that there are a variety of options

Enroll in program that is right for you

Take course (Test drive/demo)

Take an exam

Professional development/Non-credit programs (Test drove/demos)

Will link to enrollment, course info, exam, CPD – MD to provide list to page-builders
Graphic Needs
1 main image – about 375px × 269px
How Do I Get Started? Page FADED WORD TO USE = Supportive
96% of our grads happy with our enrollment services – with * (will note study where # came from at bottom of web page – master’s)
Multiple testimonial images – tbd.
26
Military-Friendly Programs Page (L3)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Excelsior developed these degree options to leverage military training for academic credit.

Combined with special military pricing/financial aid/support (CME/VC)
This page will have accordions that open with listings of degree programs that are exactly copied from military base LPs – this will be
provided to page builders by MD.
Graphic Needs
1 image –Leverage another military image from website. Will show Angela page once it is built to spec size.
27
Unmanaged Program Overview Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Career-focused

Military-friendly

Browse/explore what we offer – when ready we work with you to find the best fit and move forward

Upper and lower levels, certificates & dual degree options

RFI call out – will receive info about your program of interest
6 blurbs – Couple of sentences for each section blurb (may contain select SEO)
Nursing | Liberal Arts | Health Sciences |Business | Technology | Non-credit programs (CPD)
Example of one program type blurb:

High level overview to include call out of noteworthy programs (JM to provide per program type)

Where possible include point of differentiation (e.g. Liberal Arts – accepts most transfer credits  degree with little to no
coursework)
Graphic Needs
1 main image – about 375px × 269px
Program Overview Page
FADED WORD TO USE = Successful
97% of our grads happy with program outcomes – with * (will note study where # came from at bottom of web page - bachelor)
1 possible testimonial image – tbd – may leverage one of the existing Excelsior Effects.
28
Unmanaged Course Overview Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Browse/explore what we offer, call out refine by search capabilities

Trimester: 8 and 15 week options, online & CD-ROM course options

Take courses without being enrolled student or enroll in program and take the courses needed to complete degree

Diversity of classrooms, faculty w/experience and knowledge to teach real-world application

Course link – learn more about courses offered, formats, deadlines and registration, FAQ
5 Blurbs – Couple of sentences for each section blurb (may contain select SEO)
Select | Register | Study | Support When You Need It | Grades
Select

Stress variety and quality of courses, refine by search capabilities (i.e. allows you to look at just online upper level 8
week liberal arts courses being offered)

Demo a course link

Will link to Course Options: Liberal Arts | Business | Technology |Health Sciences | Nursing | Information Literacy,
Student Success & Portfolio Assessment - MD to provide list to page-builders
Register

Simplicity of registration whether just taking a course for fun or one required for degree completion which will be
approved by your advisor

Will link to course reg deadlines, ways to register page, military course registration

Whether enrolled or not, there are resources to assist with coursework – library, tutoring, OWL, etc.

Will link to Resources & Services page (http://www.excelsior.edu/resources-and-services) – MD to provide list to
Study
page-builders
Support When You Need It

Highlight vehicles for support (not enrolled) – online classroom with faculty & other students in class, discussion
boards/chats, social sites, librarians, tech support, staff

Highlight vehicles for support (enrolled) – same as above plus advisors, book exchange, study buddy finder, atomic
learning, free tutoring

29
Will need to determine best links to gather intel but do not go past log in here – MD to provide list to page-builders
Grades

Anyone registered in a course or enrolled in college has MyExcelsior account – briefly what that is

MyExcelsior is where you get your grades & can request transcript any time

Will need to determine best links to gather intel but do not go past log in here – MD to provide list to page-builders
Animated Video placed on page, possible grad video on page, need to confirm what multimedia ready from Learning Svcs for use
Graphic Needs
1 main image – about 375px × 269px
Course Overview Page FADED WORD TO USE = Quality
97% of our grads pleased with our instructional services – with * (will note study where # came from at bottom of web page –
master’s)
1 possible testimonial image – tbd.
30
Unmanaged Exam Overview Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Concentrate on benefits of taking EC exam – link to who takes credit by exam page (http://www.excelsior.edu/who-usesour-exams)

Avoid specific names like ECE or UExcel – just say exams

Our exams are ACE-recommended, DIFFERENTIATOR: Our nursing exams are only ones that are ACE-recommended

Exams credential what you already know and have learned (OER Guide)

Study on your own

Take exams without being enrolled student or enroll in program and take the exams needed to complete degree

Exam link – learn more about exams offered, practice exams, test sites, registration details, FAQ
6 blurbs – Couple of sentences for each section blurb (may contain select SEO)
Select | Register | Study | Practice Makes Perfect | Pick a Test Site | Grades & Transcripts
Select

Browse/explore what we offer

Give idea of types of exams we offer, levels, credit they are worth, etc

Will link to Exam page, CPNE, other exam type pages - MD to provide list to page-builders

Simplicity of registration whether just taking a single exam or it is required for degree completion (then will be
Register
approved by your advisor)

Will link to Exam Reg page & Exam FAQ - MD to provide to page-builders

FREE study guides plus guided learning packages, tutoring, library exam resources, books, OER guide, nursing
Study
theory exam and CPNE resources (for reference: http://www.excelsior.edu/books-study-guides-exam-resources)

Study on your own or with others (ways to do that)

Will link to exam resources page – MD to provide to page-builders
Practice Makes Perfect
31

Benefit of taking practice exam & what it is

Anyone reg for exam, can take practice exam – it’s not at test site, it’s online

Another way to study for actual exam

Will link to Practice Exam, Using Practice Exams and Practice Exam FAQ page – MD to provide to page-builders
Pick a Test Site Near You

Make it clear actual exams are not online but test sites are convenient/likely one near you

Highlight disability services available

Use http://www.pearsonvue.com/excelsior as reference for copy

Will link scheduling exams page – MD to provide to page-builders
Grades & Transcripts

Anyone registered in a course or enrolled in college has MyExcelsior account – briefly what that is

Grades - unofficial grade report for mult choice exams available before you leave testing site; for exams with essay
questions, grades mailed 45-75 days after test date – length of time determined by what exam and where taken.

Request transcript any time through MyExcelsior

Will need to determine best links to gather intel but do not go past log in here – MD to provide list to page-builders
Animated Video placed on page, possible grad video on page, need to confirm what multimedia ready from Learning Svcs for use
Graphic Needs
1 main image – about 375px × 269px
Exams Overview Page
tbd
FADED WORD TO USE =
1 possible testimonial image – tbd.
32
Unmanaged Resources & Services Overview Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Explore the resources & services offered for every stage of the Excelsior Experience

Resources & Services link
5 blurbs – Couple of sentences for each section blurb (may contain select SEO). We will be getting more info from OELS (military,
nursing, CPD students – special services?), blurbs are very high level 1-2 lines overviews and resources & services page has
paragraph or more descriptions of each service.
Public & Future Students | Course & Exam Takers – Not Enrolled | Enrolled Student | Excelsior Graduate |Excelsior Faculty
Public (You)

Tools for decision-making: Excelsior Experience itself, demo a course, videos, multimedia for snapshots of other
services(confirm which are ready w/OELS), calculator(s), comparison charts, etc.

Spotlight best content/services within Online Success Guide (i.e. is online learning right for you assessment),
Online Writing Lab, Vet Center, Career Center

If create MyExcelsior account, get a little bit more info/access

Position viewing of the following as services - Newsletter, Excelsior Life, Excelsior ReView, and Live & Learn

Will link to resources & services page as well as selection of above, social - MD to provide list to page-builders
Course & Exam Takers – Not Enrolled

All that’s public PLUS spotlight best services within Bookstore, Library, Disability Services, Exam resources (study
guides, guided learning packages, etc), Free Tutoring, Ombudsperson

Will link to resources & services page, nursing, military, social, etc - MD to provide list to page-builders
Enrolled Students

All that’s public + for course/exam takers PLUS dedicated academic advisor, Atomic Learning, Free Grammar
Check, MyExcelsior Community – study buddy finder, book exchange, and more.

Position contribution to and use of following as services - Newsletter, Excelsior Life, Excelsior ReView, and Live &
Learn

33
Will link to Resources & Services page, nursing, military, social, etc. – MD to provide list to page-builders
Excelsior Graduates

All that’s public + PLUS book buy back, additional services through Career Center (resume critique, cover letter
builder, job leads, etc), Career webinars & chats, alumni conferences and events.

Position contribution to and use of following as services – Alumni Newsletter, Excelsior Life, Excelsior ReView, and
Live & Learn

Will link to Career Center, Alumni, social, etc. – MD to provide list to page-builders
Excelsior Faculty

All that’s public + PLUS Faculty Orientation courses, Faculty Support Center, Library, Atomic Learning, and
MyExcelsior Community.

Position contribution to and use of following as services - Excelsior Life, Excelsior ReView, and Live & Learn – and if
still Faculty Newsletter?

Will link to resources & services page, faculty handbook, faculty & staff job openings, distinguished faculty
(http://www.excelsior.edu/web/commencement/distinguished-faculty-of-the-year), military info for faculty & staff
(http://www.excelsior.edu/web/veterans-center/f-s) – MD to provide list to page-builders
Animated Video placed on page, possible grad video on page, need to confirm what multimedia ready from Learning Svcs for use
Graphic Needs
1 main image – about 375px × 269px
Resources & Services Overview Pages FADED WORD TO USE = Personalized
96% of our grads happy with our academic services – with * (will note study where # came from at bottom of web page – master’s)
1 possible testimonial image – tbd.
34
Unmanaged Admissions Overview Page (L2) - DRAFT
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:


Dedicated Team to help you:
o
Understanding the process – timing, paperwork
o
Finding the right degree program – when ready we work with you to find the best fit and move forward
o
Transfer credit and Financial Aid options – understand and take advantage of
MyExcelsior – relevant information, updates, reminders, etc……..
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
Admission requirements

Undergraduate/Graduate – transcript and fees

Military – promote Center for Military Education (CME)

Admissions Team - profiles and contact information
Enrollment requirements

Undergraduate – course and multi-source option requirements

Graduate – degree programs, certificate program requirements

Military students – highlight unique enrollment procedures for active duty, veterans and military family members
(CME)

ECE College Examinations in nursing only exams recommended for credit by The American Council on Education’s
College Credit Recommendation Service

3.
4.
Military Friendly College – recognized by Military Advanced Education and GI Jobs magazines
Transfer credit options

Super ridiculous transfer credit policy

College, training, licenses

Will link to transfer credit section – MD to provide list to page-builders
MyExcelsior

Access to customized resources and services to guide you to your educational goals

Customize your preferences on receipt of notifications/reminders on program and course updates

Will link to inquiry form to register for MyExcelsior account
Graphic Needs
1 main image – about 375px × 269px
35
Admissions Overview Page
tbd
FADED WORD TO USE =
1 testimonial – tbd – may leverage one of the existing Excelsior Effects. Size is TBD per IT page shell build.
36
Unmanaged About Overview Page (L2) - DRAFT
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

History/Timeline – founded in 1971, non-profit in 1998, Excelsior College in 2001

Key Stats – 27 flexible degree programs, 8 credit-bearing certificate programs, 148,000 graduates, 33,000 enrolled students

Accolades - ‘largest educator of nurses in US’ and ‘Military Friendly’

Diversity – Average Age (39), 35%+ are from underrepresented groups in higher ed, 30% active-duty or reserve military
personnel
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
5.
6.
Excelsior: The Institution
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Transparency by Design – help students make informed decision about their education investment
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Higher Education Opportunity Act (HEOA) – Excelsior’s compliance via disclosure of required information
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Mission – focused on equal opportunity for the adult learner
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More to Explore – Excelsior’s participation in the ‘Presidents’ Forum’ and ‘Taking Root’ program
Accreditation and Accolades
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Excelsior College is accredited by the Middle States Commission on Higher Education
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School of Nursing designated as ‘Center of Excellence in Nursing Education’ by NLN
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Master of Arts in Liberal Studies program accepted full membership by AGLSP
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ECE College Examinations in nursing only exams recommended for credit by The American Council on Education’s
College Credit Recommendation Service
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7.
8.
Military Friendly College – recognized by Military Advanced Education and GI Jobs magazines
Leadership
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John Ebersole – profile
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Board of Trustees – profile of board leaders – Richard Yep, Linda G. Davilia, Harry L. Staley, Joseph Porter
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Executive Staff profiles
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Deans profile – discount pricing options, Military TA
Partnerships
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Corporate Partner & Alliances – focus on employee and member education growth
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The U.S. Military – education partnerships with branch of the military, Council of College and Military Educator’s
Institutional Award for significant contribution to advancing the cause of military education
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US Veterans – partnerships with veteran associations and veteran friendly employers
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Community College & Academic – EC accepts up to 105 community college credits plus credits from other
approved sources towards degree completion
Graphic Needs
1 main image – about 375px × 269px
About Overview Page FADED WORD TO USE = Committed
Use pic that best represents all our highest averages which is 39 yr old white female
148,000 graduates and counting, about 30% of our students are active duty & military personnel, 39 is average age of our students
1 testimonial – tbd – may leverage one of the existing Excelsior Effects. Size is TBD per IT page shell build.
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Unmanaged Cost & Financial Aid Overview Page (L2)
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

Ways to save - incorporating ‘more than you expect’ theme
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Transfer credits > less $/less time = less $
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Cost/fees, calculating
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Financing options
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Payment plan options
Section Blurbs – Couple of sentences for each section blurb (may contain select SEO)
1.
2.
3.
How much will it cost?
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We tailor our cost and financial aid options to your needs
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We add to that maximum credit for past experience
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Offer low competitive costs per credit and a variety of FA options

Will link to featured audiences under overview – MD to provide list to page-builders
Ways to finance your education
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Financial aid options are tailored to your needs
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Our expert advisors are aware of all and emerging FA options

Toolkit for applying with advisor guidance

Will link to featured financial aid options under overview – MD to provide list to page-builders
Ways to save money
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Partnership program – community, corporate, military discounts
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Discount programs – continuation discount enrollment fee, graduation fee credit program
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Transfer credit options - More credits , College, military & job training, licenses, Making the most of past
experience
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4.
Military and Veterans – discount pricing options, Military TA
Calculate
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Estimated cost at EC calculator (https://my.excelsior.edu/secapps/CostCal/ECCost.jsf) & Net price calculator setup
copy for each (https://npc.collegeboard.org/student/app/excelsior)
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Will link to calculators – MD to provide list to page-builders
Graphic Needs
1 main image – about 375px × 269px Costs & FA Overview Page
1 testimonial image – tbd.
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FADED WORD TO USE =
Stat =
Testimonials/Video Page (L2) – SELECTION IN PROGRESS
Copy Needs
Intro – Powerful, engaging, differentiating introduction using select SEO keywords which touches on the following:

More Than You Expect them reinforced
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Don’t just take our word for it, grads say it best
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Grads from all areas of study, locations, stages of career and life speak about their experience at Excelsior, talk about
transferring credits, learning online, etc.
XX # of blurbs – Couple of sentences for each section blurb (may contain select SEO).
In addition to text quotes & pics, this page will also contain embedded video, video links, Excelsior Effects (all existing), Learner and
Student Story links, commencement stories, etc.
Graphic Needs
X # of images – Pics to match testimonials to be selected.
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Main EE Page Layout –
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Excelsior Experience Proposed Widget for L3 Pages
L3 Pages are existing web pages that we are linking to from the Experience to close the loop.
This would be in side navigation bar likely. The purple boxes represent a different tab that is highlighted on the widget and the
content that could live on that tab. NEW SIDE BAR TREATMENT IN PROGRESS – WILL ADD WHEN FULLY SCOPED.
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