PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
PANHA CHIET UNIVERSITY
Bachelor Programs – Year 4
Intercultural Communication in The Global Workplace
Fifth Edition
Iris Varner & Linda Beamer
Facilitator: Mr. UON SOKCHEA, MA, MBA & PhD Can.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Corporate Culture and Intercultural
Communication
• Companies develop their own unique
corporate culture. Corporate Culture is
embedded in the national culture
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
What is Intercultural Communication?
Intercultural communication refers to the effective
communication between people/ workers/ clients of
different cultural background. It also includes managing
thought patterns and non verbal communication.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
• The cultural Environments of Businesspeople
– General culture
– General business culture
– Industry culture
– Corporate culture
– Individual culture
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Stages in internationalization
• Typically, the internationalization starts with
an import-export stage, followed by the
multinational firm and then the global firm.
Each stage has its own organizational and
communication environment.
• Multinational Firm
– The market car BMW
• Global Firm
– Coca-Cola and Microsoft
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
The Import-Export Stage
• Reasons for Export
– The firm may want to export new markets
• Communication in the Import-export
Environment
– A beginning export firm will hire translators
– The level of adaptation also depend on the product.
– A company must adapt its marketing and be aware
of consumers’ needs & wants in foreign condition.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Export Structure
President
Human
Resource
Planning
R&D
Engineering
finance
Legal Staff
Production
Marketing
Sale
Exporting
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
The Multinational Corporation
• The National subsidiary
– Subsidiary: A company which is owned by a larger
company. E.g.: Coca-Cola Company, …
– The structure of a national subsidiary
organization
– Communication in a national subsidiary
organization
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
National Subsidiary Structure
President
Human
Resource
Planning
R&D
Engineering
finance
Production
Legal Staff
Marketing
National subsidiaries
Japan
Germany
United State
Mexico
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
The International Division
• As international operation expend and as the
need for effective international communication
grows.
• The structure of an international division: An
organization with a domestic and an international
division look very efficient.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
International Division Structure
President
Human
Resource
Planning
R&D
Engineering
Production
Domestic
Division
International
Division
finance
Legal Staff
Marketing
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
The International Division (Cont.)
• Communication in an international division
organization
• Who communicate with whom?
• Language and staffing issues
• Practical communication option
• Attitudes in different cultures toward sending
employees to other countries
• Valuing intercultural communication
competence
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Global Firm
• Global firms typically use one of three basic
structures: A worldwide functional format, a
worldwide geographic/regional format, or a
worldwide product format.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Global functional Structure
President
Human
Resource
Planning
R&D
Engineering
finance
Production
Legal Staff
Marketing
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Global
National
Geographic/Regional
Subsidiary Structure
Structure
President
Human
Resource
Planning
R&D
Engineering
North
American
Latin
American
finance
Legal Staff
Production
Europe
Marketing
Africa
Asia/ Australia
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Global Product Structure
President
Human
Resource
Planning
R&D
Engineering
Production
Marketing
Product A
Product B
Product C
Product D
finance
Legal Staff
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
Implications of Cultural Aspects of
Business structures for Communication in
an International Firm
• Communication in organization based on
credentials
– Credentials : the abilities and experience which
make someone suitable for a particular job or
activity, or proof of someone's abilities and
experience
– More and more workers want to have portable
credentials.
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
• Communication in organization based on
context
– Context: The situation within which something
exists or happens, and that can help explain it
– The organization based on context is best
exemplified in Japan.
• Communication in an organization based on
family orientation
– Business in the Middle East is based on the
concept of family.
• Communication in an organization based on
political principles
– Organizational principles in formerly communist
countries are different altogether
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication
July, 20014
:
Fifth Edition
Iris Varner & Linda Beamer
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com