Cultural Capital
in the 21st Century:
Three Pillars of Sustainability
www.lord.ca
A sustainable city
recognizes that the
creativity of its
population is its most
important and often its
most fragile renewable
resource.
www.lord.ca
Culture gives
cities Vitality,
Authenticity
and an
Infinite
supply of
possibilityperhaps the most
critical ingredients
to their survival.
Photo by Adam Birrell; http://www.flickr.com/photos/30483468@N00/561272252/sizes/l/in/set-72157605030828363/
Distillery District, Toronto, Canada
www.lord.ca
Three pillars of cultural sustainability
1
Creative
clusters
through
urban
planning
Fostering
2 creativity
3
among
residents
through social
capital
Cultural
tourism
through
economic
development
www.lord.ca
• Intentional and planned
collection of cultural
entities
• Each with own
governance and funding
1
Creative
Clusters
through
urban
planning
Photo: evilrayanderson; www.flickr.com/photos/evilray/268071085/
Museum Quartier, Vienna, Austria
www.lord.ca
• A common land or
building owner
• Potential for shared
spaces and services
• Strong international
brand
1
Creative
Clusters
through
urban
planning
Photo:
http://www.arch.columbia.edu/gsap/32552?PHPSESSID=ff8084cb15aec6eb506eda8d5145d8cb
Santiago de Compostella, Galicia, Spain
www.lord.ca
• Synergy of uses between
consumption, production
and learning/R&D
• Critical mass of attraction
• Strategic location
between centre of Beijing
and the airport
1
Creative
Clusters
through
urban
planning
Photo by finanze: http://www.flickr.com
District 798 – Dashanzi Arts District, Beijing, China
www.lord.ca
Fostering
creativity among
residents
• Programming
• Incentives
Attracting
talent
2
Photo by JapanVisitor; http://www.flickr.com/photos/42319580@N00/2763421513/sizes/l/
Festival in Yerba Buena Gardens, San Francisco - highest rated US ‘creative’ city
on Richard Florida’s creativity index which ranks creative share of workforce,
www.lord.ca
high-tech industry, innovation and diversity.
Fostering
creativity among
residents
• Removal of
barriers
Retaining
talent
2
Photo: National Heritage Board and Culture, Recreation & Sports eTown
Singapore - Singapore Art Museum’s celebrity tour for Primary Colours
www.lord.ca
• Iconic buildings
3
Cultural
tourism
• Big Names
• Clustering and Packaging (experience
and marketing)
• Distinctive, high quality attractions
• Spectrum of engagement between
‘consumption’ and ‘creativity’
Guggenheim Museum, Bilbao, Spain
www.lord.ca
Providing a Continuum of
Cultural Tourism Experiences
www.lord.ca
Gail Dexter Lord
Lord Cultural Resources
Questions?
glord@lord.ca
www.lord.ca
email:
www.lord.ca