Corporate Responsibility and
Green Practices
CHRISTINE PAK, KELLE PATTERSON,
ERIN DONNELLY, YI SHI, HANRUI ZHANG
COMPUTING @CM
U1
What is it?
 Corporate Responsibility is a type of corporate
self regulation where the business promises to follow
the law, ethical standards, and the international norm
 Corporations responsible for impact on public sphere -
environment, communities, consumers, employees, etc.
 Promote public interest - community growth, eliminate
harmful practices
 People, Planet, Profit
Also Known As…
 Corporate Responsibility
 Corporate Citizenship
 Responsible Business
 Sustainable Responsible Business (SRB)
 Corporate Social Performance
Evolution
 In the 20th century market places demanded ethical
business
 Public initiatives are put into place
 1970s and 1980s interest in business ethics
accelerates


Corporations
Academia
 More recently corporations have ‘rebranded their
core values

BP
Potential Benefits for Businesses
 Human resource: Companies with CR are more likely
to attract talented employees who may have
increasing concerns in this field.
 Risk management: Companies with CR place
priorities on safety and health, employment /
consumer rights and environmental protection. This
can reduce destructive accidents which may incur
government actions and public resistance.
 Brand image: CR enables companies to achieve
positive reputation as it focuses on social benefits
rather than only earning profits.
Criticism and Concerns
 Companies with CR will encounter increased costs
(purchase of pollution-process equipment etc) which
will reduce profitability.
 In countries where public attention is drawn
primarily upon pure economics and laws are lax, CR
may be less helpful to achieve brand image.
 Success of companies cannot be guaranteed by CR as
there are so many constraints such as macro
economy, competition and skills of managers.
Opinion and Closing Statements
 Involves how they handle environment, human
rights, community development and the welfare of
their employees
 Gives companies a competitive advantage
 Can impacts sales as well as investors and employees
who will work for them
 Reduces risk of problems arising
Opinion and Closing Statements
 Becoming increasingly more important for




businesses to succeed
More consumers are choosing companies who
demonstrate good social responsibility and green
practices
Companies should implement these into their
business models
A companies actions does influence which product
we choose to purchase
should be considered when purchasing products