Conscious Dynamics, LLC
Marketing Plan Presentation
Sheila O'Kane
AET/552
October 13, 2014
Dennis Morrow, Ph.D.
Conscious Dynamics, LLC
New Hire Integration
Marketing Plan
Target Market
• Existing customers
• Prospective customers
– Fortune 500 Companies
– 10,000 employees or
more
– Supportive or collegial
organizational models
– Encourages free
exchange of ideas
– Humanistic value system
– Innovative and creative
©Conscious Dynamics, LLC
Value Proposition and
Unique Selling Points
• Increase emotional and social
intelligence of new hires.
• Keep new hires motivated and
engaged.
• Assimilate new hires into corporate and
team culture more quickly.
• More productive faster
Positioning or
Differentiation Strategies
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Creative Strategy
Innovative approach
Focus on the Individual as well as the team
Transparent communication
Conflict resolution
Change management
Innovation and leadership
Marketing Message
• Bold companies are
built one person at a
time.
• Increased job
satisfaction
• Increased performance
• Reduces turnover
• Increases employ
retention and reduces
recruitment costs
Communication Method
• Existing clients
– E-mail
– Direct print mail
• Prospective clients
– Website
– Affiliate organization
such as SHRM
– Vendor sponsorship
– Conference & trade
show attendance
– YouTube & LinkedIn
Budget
•
Website redesign (estimated $2,000$4,000)
• Promotional mailing/emailing
material design (estimated $5,000)
• Advertisement on affiliated
companies websites, materials,
publications (estimated $7,500 total)
• Social Media promotions ($500$1,200)
• Conference Sponsorship/ Vendor
Booths (Society for Human Resource
Management, SAP, Taleo, and other
Human Resources Solution Vendors)
(varies; estimated $7,500-$10,000
per show- total of $30,000)
• Promotional items/giveaways for
sponsorships (estimated $15,000)
Total budgetary allotment of $80,000
In Closing
• An aggressive and
dynamic marketing plan
• Designed to achieve
results
– Move Conscious
Dynamic to the forefront
of the industry
– Increase sales
– Boost customer
retention
References
Conscious Dynamics. (2014) Retrieved from
http://www.consciousdynamicsllc.com/home/home.html
Bauer, T.N. (2007). Onboarding New Employees: Maximizing
Success. Retrieved from
http://www.shrm.org/about/foundation/products/docu
ments/onboarding%20epg-%20final.pdf.