01/02 TOPSHOP
BA (HONS) FASHION DESIGN
NAME:
Unit code and title: ART041-1 Introduction to Studio Practice: Fashion Design and Textiles
Unit credits: 45
Unit assessment method: 100% Portfolio of Work,
Unit submission: 100% Portfolio of Work 25.04.16
Project briefing: 03.12.15
Project deadline: 21.01.16
Project feedback (critique): 14.01.16
Tutors: Beverley Bothwell
context
This unit will introduce you to essential practical and critical skills involved in fashion design practice. In
engaging you with fashion techniques and processes and with creative ideas it will introduce you to the key
tools of studio practice and will provide the basis for a mediation between the critical and the practical demands
of fashion design practice. For this project you will design a range of 6 outfits for the high-street store
TOPSHOP.
brief
This project will introduce you to designing for a target market, you will begin to consider and contextualise
commercial designing and research into trend forecasting, fashion week reports and developing designs that
are appropriate for the TOPSHOP brand. You will also learn to progress your own designer level design ideas to
develop a suitable clothing range for the high-street. This project will help you develop work for your
professional portfolio and will allow you to work under pressure and adhere to tight deadlines. You will begin to
compile a shop report for TOPSHOP; the shop report will include all the elements that will help you design the
perfect range, including customer and competitor research. For the project you will design 6 outfits for the
brand. You will take inspiration from trend research (WGSN) and catwalk collection reports (Spring Summer
2016, London, Paris, Milan, New York) and balance this with your knowledge of the brand to create a
commercially viable capsule collection, perfect for the TOPSHOP customer. The capsule collection should
include at least 1 jacket, 1 coat, 1 pair of trousers, 1 top/blouse/shirt, 1 dress and 1 skirt. The high-street can
often work up to 6 months in advance so you will be designing a collection for Spring/Summer 2016.
As part of this project you will also begin to learn Adobe Photoshop and Illustrator to support design aspects of
the project.
Keywords: Enquiry, contextual understanding, trend research, shop report, design for a high-street market,
Digital (CAD), portfolio, enterprise
project timetable
26.11.15 in (Alexon Fashion Studio) – Project Briefing
03.12.15 in (Alexon Digital Suite) – CAD 10am - 1pm – Trend analysis 2pm-5pm
10.12.15 in (Alexon Digital Suite and Fashion Studio) – CAD 10am - 1pm - 2pm-5pm – Working drawings and
show all shop report research and compiled report
07.01.16 in (Alexon Digital Suite and Fashion Studio) – CAD 10am-1pm – One to one tutorial 2pm- show all
Design Development and all sample fabrics
16.01.16 in (Alexon Digital Suite and Fashion Studio) – CAD 10am-5pm - Portfolio workshop and range review
complete with fabric swatches
22.01.16 in (Alexon Digital Suite and Fashion Studio) – CAD 10am-1pm - One to one tutorial 2pm- show final
range and portfolio plan
28.01.16 in (Alexon Digital Suite and Fashion Studio) – CAD 10am-1pm - Project Critique 2pm-5pm
deliverables
(What you need to submit)
1.
2.
3.
4.
A sketchbook for all research and design development
A shop report for TOPSHOP (see additional material for contents on BREO)
Design a capsule collection of 6 outfits
A portfolio outcome presenting your 6 designs
5.
6.
A memory stick and CD-ROM containing all CAD work
Self Assessment Evaluation (on your RRJ blog)
reading list
These are the essential texts for this project. They are all available in the library please ensure you familiarise
yourself with this texts as they will enable you to contextualise and inform your studio practice.
Hallett, C. (2010) Fabric for fashion : a comprehensive guide to natural fibres. Laurence King. London
Hess, J. (2010) Graphic design for fashion. Laurence King, London
Leach, R. (2012) The fashion resource book : research for design. Thames and Hudson, London
Morris, B. (c2010) Fashion Illustrator. Laurence King. London
WGSN
FASHION BLOGS
VOGUE.CO.UK
Your reading list: list the books that you have researched and read in response to this brief.
assessment criteria &
learning outcomes
Learning Outcomes
On completion of this unit you should be able to:
Assessment Criteria
Show a broad basic knowledge of the variety of
approaches and techniques in Fashion Design
and Textiles
1 CW-Port
To achieve the learning outcome you must
demonstrate the ability to:
To show a broad basic knowledge of the variety of
approaches and techniques in Fashion Design and
Textiles.
To demonstrate understanding of fundamental principles
of Fashion Design and Textiles.
Consider critically the processes and outcomes of
your practical responses to visual problems.
To work individually and as part of a group in the context
of a studio.
1 CW-Port
Demonstrate an ability to connect your work with skills
learned in other units
Reflect upon research and practice
feedback
You will be receiving feedback from a variety of sources and in differing formats: tutorials, group discussions,
critiques, peer and self-assessments and written assessment feedback. Feedback on assessment is an
essential part of the learning process. It involves tutors providing informative, developmental and supportive
guidance. There is also a responsibility on you as the student to engage with that feedback to improve your
skills and performance.
Interim project feedback: Through group and personal tutorials
End of project feedback (critique): 14.01.16
Unit assessment feedback: 16.05.16