Sponsorship for Aida China Tour New Alliance 2008/6 Contents • • • • • • About Aida Target Audience Sponsorship Benefit Event 42nd Street The Mood of Perfection in NeoPrimitivism Musical Giants Reunited since The Lion King Broadway smash hit produced by Disney Production Winner of four 2000 Tony® Awards, Elton John and Tim Rice's AIDA Best Score Best Leading Actress Best Set Design and Lighting Design 2000, Won Grammy for Best Album of Musical Best Musical Album Award Nederlander Fall 2008 Broadway Masterpiece Aida Grand Tour Show Launches in China A Smash Hit of China’s Musical Market Aida Present day, a man and a woman steps into an Egyptian museum. The moment they eyes on each other, time freezes. Amneris from ancient Egypt wakes up, and takes them back to ancient Egypt and relive the tale of love. the Haunting Legend of Love Watch Preview Online http://www.youtube.com/watch?v=wFwTnBFRwyk Creative Team Composer: Elton John He is one of the top-selling solo artists of all time with over 200 million records sold worldwide. Elton has won a wide array of industry awards including Grammys, Tonys and an Oscar and continues to add innovative work to his personal repertoire of 35 gold and 25 platinum albums. Tony award-winning AIDA and long-running THE LION KING musicals have long reigned on Broadway and continue to tour the world. Lyricist: Tim Rice TIM RICE and Andrew Lloyd Webber wrote four shows together, the Likes of Us (1965-6), the Amazing Technicolor Dreamcoat (1968), Jesus Christ Superstar (1969-71) and Evita (1976-78). In the nineties he worked primarily with the Disney empire, contributing lyrics to the movies Aladdin and The Lion King and to the stage shows Beauty and the Beast, THE LION KING and AIDA (both Sir Elton). Creative Team Book (one): David Henry Hwang David was awarded the 1988 Tony, Drama Desk, Outer Critics and John Gassner Awards for his Broadway debut, M. BUTTERFLY, which was also a finalist for the Pulitzer Prize. For his play Golden Child, he received a 1998 Tony nomination and a 1997 Obie Award. His new book for the Rodgers & Hammerstein musical Flower Drum Song earned him his third Tony nomination in 2003. Choreographer: SARITA ALLEN In 2005, Ms. Allen, representing Complexions Contemporary Ballet, accepted an award for Artistic Achievement at the Bolshoi. As principal dancer with Alvin Ailey for 17 years, she performed at La Scala, The Paris Opera, The Metropolitan Opera, The Pyramids at Giza, The Kennedy Center and The White House. Rave Review for Aida • (Characters have) Self-possession and an uncompromising sense of purpose. combined godlike attributes, and a purely human flesh-and-blood intensity --New York Times • A Magnificent Broadway Smash Hit! --Talking Broadway • Ingeniously designed backdrop generates spontaneous applause --The Hollywood Reporter • A Broadway Musical with passion as much as Verdi’s Opera --Chicago Sun-Times Rave Review for Aida "An appealing soft-rock score by Elton John and Tim Rice. Rice's soulful lyrics are a perfect complement to John's luscious melodies." -- Time Magazine "What you will find is Elton John's lovely melodies, catchy hooks, bittersweet ballads, and delicious harmonies." -- The New Yorker Rave Review for Aida • "AIDA is not opera. It's truly a pop musical with spoken dialogue and all kinds of recognizable song types: urban-based rhythm and blues, gospel inspired songs, ballads and, of course, Crocodile Rock songs." – Elton John • “Aida provides me a valuable chance. The lyric serves not only the role and synopsis, but also my persevered faith. You will expect that your feeling strikes a responsive chord among all the audience when this chance comes. And the audience would say ‘yes, I understand, and I believe’ after they listen to the lyrics.” – Tim Rice • “The story describes the people walking in the thread between personal emotions and political responsibility, and the love beyond hate and common customs. Love can ignite change, eventually the huge social transform. I hope I can bring more beauty of complex and ambiguity by my best.” ― David Henry Hwang Aida Routing in China Date City Theater Frequency 9/22–10/12 Shanghai Shanghai Majestic Theater 20 10/13–10/15 Suzhou Suzhou Science and Art Centre 3 10/16–10/19 Nanjing Nanjing People’s Hall 3 10/27 –10/29 Changsha Hunan Grand Theater 3 10/30 –11/2 Wuhan Wuhan Theater 4 11/3 –11/5 Ningbo Ningbo Ground Theater 3 11/6 –11/9 Hangzhou Hangzhou Theater 4 11/10-11/16 Xi’an Xi’an Sofitel Theater 6 11/17-11/23 Beijing Beijing Exhibition Theater 7 * Routing city and schedule may be updated Target Audience of China’s Musical Gerneral Analysis 113 87 94 102 105 102 97 110 111 105 89 Income male female 15-24 98 1499 RMB or less 112 1500-2499 RMB Occupation 110 Senior of government office 99 Junior of government office 119 Senior Mechanics 25-34 101 2500-5499 RMB 126 35-44 110 5500-7999 RMB 99 45-54 118 8000 RMB or above 55-64 a 10% SES b 20% SES c 30% SES d 40% SES - Highest income: 8,000RMB and above Education Primary School 63 Middle School 90 High School 104 Technique School 97 Tertiary 107 Bachelor 114 Master and above 124 120 112 111 101 121 96 95 Advanced Mechanics Entry level mechanics Senior Manager Advanced manager Junior manager Intellectuals, Artists Private businessman Freelancer 85 Home service worker 60 Common employee 95 Private managers 102 Others Data from: regular customer of cultural products Recourse: CMMS 2006 Spring analysis on Chinese market and media Target Audience of China’s Musical 8 Stable income and occupation Interests in western culture and music Passion for high-level entertainment Easily affected by fashion and media Focus on lifestyle and life quality Aida Broadway Smash Hit for 2008 Season • A Broadway Classic • Dazzling Stage Spectacle • First-rate Production • A Musical Phenomenon • Focus of Mainstream Media • An Influential Social Event • Pioneer of Cultural Industry Perfect opportunity of Brand Promotion for Sponsors Classification for Aida Sponsors National Title Sponsor（1 for the national tour） RMB 7,000,000 Category Sponsors （Apply to 5-6 categories） USD 300,000 Audio Technology Sponsor （ 1 sponsor） RMB 500,000 The Best Platform to Promote Our Sponsors “_____” Aida National Title Sponsorship • Nationtional Title“ *Brand”《Aida》 China Tour • Entitled cost： RMB 7,000,000 • The date of tour: Sep. 25th-Nov.23rd 2008 Benefit of National Sponsor - 1 NO project Detail Value(RMB) 1 Entitlement Aida China tour National Sponsor entitlement and related media exposure 1,500,000 2 Profiling the senior executives Giving a speech opportunity before performance 200,000 3 *The Employment right of Aida tour logo During Aida tour，*brand can use the logo of Aida tour to extend their products and publicize their image 3,000,000 4 Products display in the showplace During the performance, they can exhibit their products in the hall of the showplace 1,000,000 5 *brand VIP special walkway，*brand VIP Room *Brand VIP special pass,*brand VIP Room, the arrangement of propaganda material, before the show or in the middle-show customers special rest 200,000 6 Performance marketing material All kinds of marketing materials（poster, flyer） presenting sponsor’s brand and logo, poster with 10,000 copies, flyer with 200,000 copies 500,000 7 Complimentary tickets Giving some performance VVIP+VIP tickets 700,000 *materials need being provided by sponsors Benefit of National Sponsor - 2 8 Brand exposure in theatre Show the sponsor’s standee, display shelf, and banner in the theatre nationwide 200,000 9 The Ads on the ticket cover 10,000 copies，especially design the cover for the tickets 100,000 10 Ad on performance programme Set the full page Ad on the performance programme, two pages for each city,10,000 copies 11 the Ad on their own products promoted Show the Ads on their own promotion products. 800,000 12 The Ads on the subtitle screen Brand Ads and information showed in subtitle screen before the show 200,000 13 National Sponsorship on Aida official website, The sponsor’s Ads *brand and logo, banner as well as the linkage of on official website the website for 6 months 1,600,000 600,000 Benefit of National Sponsor - 3 14 Aida tour grand ceremony (press conference) The event presents sponsors' brand and logo, the communication of social elites, government officials , enterprisers and media communications 800,000 15 The meeting of stagers and media The scene of the event presents *brand and logo, the communication opportunities of media, enterprisers, and artists 400,000 16 Aida Debut’s Star Road Invite the famous celebrities among the entertainment industry to walk at the red carpet, popularized sponsors' brand and logo at the scene of the event 1,500,000 17 Complimentary Cocktail Party for performance debut Engage brand with main stagers and customers of brand, presenting the sponsors' brand and logo, media communications 800,000 18 Parties of Beijing Capital Club The Backdrops present sponsors' brand and logo, communications with social elites, government officials, entrepreneurs and media. 400,000 19 Brands joint promotion Get free tickets and souvenir of Aida once buy the sponsor’s products（the quantities of free tickets and souvenir need discuss with NNC） 100,000 Total benefits of National Sponsor Exhibition Backdrop in the hall Material distribution in the scene backdrop (5MX2.5M) in the scene The banner hang on the hall Poster 10000 copies, 200000 flyer Tour grand ceremony, the media meeting Star Road of performance debut Complimentary Cocktail Party RMB14,250,000 Brand Ads and information can Subtitle screen per performance Material display at the VIP Room The club parties Joint promotion 10000 copies of programme 10000 copies of entitled ticket covers “_____” Aida Shanghai Sponsorship • Shanghai City Title Sponsor “ *Brand” 《Aida》China Tour • Entitled cost：RMB 4,500,000 • The date of tour: Sep. 25th-Oct.12rd 2008 Benefit of Shanghai Title Sponsor - 1 N O project Detail Value(RMB) 1 Entitlement Aida China tour Shanghai Title Sponsor entitlement and related media exposure 2 Profiling the senior executives Giving a speech opportunity before performance and VIP guest for Aida press conference and party events 300,000 3 *The Employment right of Aida tour logo During Aida tour，*brand can use the logo of Aida tour to extend their products and publicize their image 1,500,000 4 Product display in the showplace During the performance, sponsors can exhibit their products in the hall of the showplace 800,000 5 *brand VIP special walkway，*brand VIP Room *Brand VIP special pass,*brand VIP Room, the arrangement of propaganda material, before the show or in the middle-show customers special rest 100,000 6 Complimentary tickets Giving some performance VVIP+VIP tickets in kind of 5% of sponsor amount 225,000 7 Performance marketing material materials presenting sponsor’s brand and logo, poster with 10,000 copies, flyer with 200,000 copies 500,000 1,500,000 *materials need being provided by sponsors Benefit of Shanghai Title Sponsor - 2 8 Ads on the ticket cover 10,000 copies，especially design the cover for the tickets 100,000 9 Ad on performance programme Set the full page Ad on the performance programme, two pages for each city,10,000 copies 500,000 TV Ad continuous TV ads. On SMG’s entertainment channel and document channels, Channel Young and news channels, each no less than 100 times; Entertainment Online of Entertainment channel has ads. info., 20 times 2,200,000 Radio Ad FM103.7 & FM105.7, 30’’ Aida ads. with sponsor name, totally 300 times; FM103.7& FM105.7, Aida songs and related info broadcasted by announcer 500,000 Print Ad 16 times color or black & white mainstream print ads. Listing the exclusive sponsor as one of the presenters and having its brand name and logo in the dominant position 1,000,000 13 OOH Ad 5000 taxi back seats LED TV ads; Telephone booth ads. in Huaihai Rd. Nanjing Rd, Bus No. 20 and 926 ads, Mobile LED ads. in Metro Line 1,2,3 500,000 14 Ads on the subtitle screen Brand Ads and info. in subtitle screen before the show 100,000 15 National Sponsorship on Aida official website, The sponsor’s Ads *brand and logo, banner as well as the linkage of on official website the website for 6 months 10 11 12 16 BTL event The event presents sponsors' brand and logo among social elites, government officials , enterprisers and media 100,000 800,000 Total benefits of Shanghai Title Sponsor Material distribution in the scene backdrop (5MX2.5M) in the scene Poster 10000 copies 200000 flyer RMB10,725,000 Subtitle screen per performance Material display at the VIP Room “_____” Aida Category Sponsorship • Category Sponsor Title“ *Brand”《Aida》 China Tour • Entitled cost：RMB 2,000,000 • The date of tour: Sep. 25th-Nov.23rd 2008 Benefit of Category Sponsor - 1 NO project Detail Value(RMB) 1 Entitlement Aida China tour Category Sponsor entitlement and related media exposure 800,000 2 Profiling the senior executives Giving a speech opportunity before performance 100,000 3 *The Employment right of Aida tour logo During Aida tour，*brand can use the logo of Aida tour to extend their products and publicize their image 4 Product display in the showplace During the performance, sponsors can exhibit their products in the hall of the showplace 800,000 5 *brand VIP special walkway，*brand VIP Room *Brand VIP special pass,*brand VIP Room, the arrangement of propaganda material, before the show or in the middle-show customers special rest 100,000 6 Complimentary tickets Giving some performance VVIP+VIP tickets in kind of 5% of sponsor amount 100,000 1,500,000 *materials need being provided by sponsors Benefit of Category Sponsor - 2 7 Ticket Cover 8 Ad on performance programme Specially designed ticket cover presenting sponsor’s brand and logo, 10,000 copies 100,000 Set the full page Ad on the performance programme, two pages for each city,10,000 copies 500,000 9 the Ad on their own products promoted Show the Ads on their own promotion products 200,000 10 The Ads on the subtitle screen Brand Ads and information showed in subtitle screen before the show 200,000 11 National Sponsorship on Aida official website, The sponsor’s Ads *brand and logo, banner as well as the linkage of on official website the website for 6 months 12 BTL event The event presents sponsors' brand and logo and communicates social elites, government officials , enterprisers and media 13 Brands joint promotion Get free tickets and souvenir of Aida once buy the sponsor’s products（the quantities of free tickets and souvenir need discuss with NNC） 100,000 800,000 50,000 Total benefits of Category Sponsor Material distribution in the scene backdrop (5MX2.5M) in the scene Poster 10000 copies 200000 flyer RMB5,250,000 Subtitle screen per performance Material display at the VIP Room “_____” Aida Official Audio Technology Sponsor • Audio Technology Sponsor Title“ *Brand” 《Aida》China Tour • Entitled cost：RMB 500,000 • The date of tour: Sep. 25th-Nov.23rd 2008 Benefit of Audio Technology Sponsor NO project Detail Value(RMB) 1 Entitlement Aida China tour Audio Technology Sponsor entitlement and related media exposure 400,000 2 Logo and sponsor title on marketing materials Sponsor company logo and "Official Audio Technology Sponsor" credit at the bottom of the piece on the posters, flyers, etc. 200,000 3 Sponsor brand name exposure at press events At press events and in pre-show announcements, mention of the "Panasonic (or other company) Audio Translation System" 50,000 4 Sponsor’s logo and link On the website, Sponsor logo and a link to the on official website sponsor's website 5 Sponsor Signage Sponsor signage in the lobby and a booth for distribution of the audio receivers 100,000 6 Complimentary tickets Giving performance tickets by 10% of sponsor amount 50,000 7 Repeated brand mentions, commercial Recorded commercials before the show and/or during intermission, repeated mentions of the company name 200,000 8 Ad on programme A half-page advertisement in the playbill 250,000 9 Product sample show the opportunity to distribute product samples along with the audio receiver units with a sticker/logo 100,000 200,000 Total benefits of Audio Technology Sponsor Logo and sponsor title on marketing materials Poster 10000 copies 200000 flyer RMB1,550,000 Sponsor brand name exposure at press events Repeated brand mentions and recorded commercials Sponsor Benefit Showcase Banners Presence of the sponsor’s brand name Backdrop display Sponsor Benefit Showcase Presence of the sponsors Ad or picture Souvenir and package Standees in House NAME Board Sponsor Benefit Showcase Programme Cover Full Page Ad for Sponsors Sponsor Benefit Showcase Full Page Ads inside the programme Sponsor Benefit Showcase Brand AD logo The ticket cover: 10000copies Sponsor Benefit Showcase • Proposed 10,000 copies printing poster, and 200,000 copies flyer • Distribution Places: Beijing high-level office building, top club, chamber of commerce Press Conference（lots of domestic media reporter） Theatre（visitors, fans, coupons） Event sits（audiences, fans, movie fans） Hotel（Guest, hall ,etc.） Open party（Leaders of government, elites） • Places designated by sponsors • Targets: target audience for musical; target consumer for sponsors Sponsor Benefit Showcase Sponsor brand exposure Events As Sponsor Benefit The rights of Events for National Title Sponsor in Beijing 1. 2. 3. 4. 5. 6. XX brand Aida China tour grand ceremony (Press Conference) XX brand Aida tour Beijing media meeting XX brand Aida initial performance of star road XX brand Complimentary party for performance debut XX brand Aida top club party in Beijing XX brand’s joint promotion with Aida Highlight Spots of Events Utilizing the powerful mass media TV Media: CCTV, etc. Print Media: The Beijing News lots of Plane Media Radio: CRI, Easy FM or Traffic Station Outdoor： The light box of OOH and Bus Ad Internet： Ad in tour official website, covering 3 main internet portals Bondage of opinion leaders Political circles: Related government leaders, ambassadors Business circles: Entrepreneur, banker and successful persons Culture and education: Writers and artists, scholars, university professors Celebrities: Movie stars, social celebrities League: Club, WRSA, AMCHAM, etc. Event: The Grand Ceremony of Aida Press Conference of launching Aida China tour Media: The Beijing News and print media, CCTV, media, and many broadcasting media and internet media, etc. Guest: Related government leaders, social elites, successful business men, Aida’s leading stager and actress and parts of stagers Note: the guests include the American Embassy, members of AMCHAM and representatives of large US enterprises in Beijing, etc. Event: Speeches of leaders and guests, interview of stagers, extemporaneous performance, product show, etc. Event: Cocktail Party for Beijing’s Debut • Time：Nov. 17th-23rd, post-debut of Aida • Venue：Beijing Exhibition Theatre • Media: CCTV, The Beijing News and other print media, CRI and www.sina.com • Attendee: Sponsor executive, customer, VIP guests, officials, celebrities including members of Capital Club, Golf Club, Amcham, WRSA and all performance staff • Reach high-profiled target directly A rare PR chance engaging with government officials and entrepreneurs 42nd Street Tour Review • From Sep. 9th to Dec 9th,2007，Nederlander New Century presented 42nd Street in 9 cities including Beijing, Shanghai, Hangzhou, Wuhan, Nanjing, Ningbo, Hefei, Tianjin and Xi’an. It is the largest musical tour in China. • All the costumes and sets are from the USA, in order to present a top-class Broadway musical. • The show enjoys an average capacity of 90% in each city. It wins rave review from the audience with standing ovation. A Combination between Top-class Performance and the Promotion Platform for Sponsors Review for the marketing of 42nd Street Facts and Figures for 42nd Street in 2007 NNC Performance Season • 9 Cities • 14 Weeks • 68 Cast and crew • 70 Performances • over 200+ People on ground support • over 1,100+ articles from 60+ nationwide publications • over 2 0,000+ minutes of radio interviews from over 20 stations nationwide • over 25,000+ minutes of TV reports from 30+ nationwide channels AIDA in 2008 season will have an even more intensive media exposure than 42nd Street throughout China Intensive Media Exposure • 42nd Street has won rave review and Nederlander New Century also won grand recognition in the industry. – Exposure on top national media including ads and TV special on CCTV3, CCTV4, CCTV9. – Local media’s co-operation mainstream local media, including top TV, radio, newspaper, magazine and outdoor media. – Multi-approach to target audience DM in high-end restaurants, golf clubs, office buildings, international schools, alumina and other unions. – Road show including press launch tickets sales start and opening night special combined with local festivals and activities to promote the show – Cooperation with local partners own media DM at local ticket agencies and theater. 42nd Street Sponsor’s opportunity • Nederlander New Century promote our sponsors to the wildest range through its ample media resources and great influence on high end customers to build a combination between entertainment and other industry. • 42nd Street has AIG as its sponsor. AA, Starbuck, AIA, Microsoft, Huiyuan Juice, 5100 Spring and other well-known enterprises also strongly support us. American ambassador Rendt meet with 42nd Street sponsors. On the press launch for 42nd Street， Soong Ching Ling Foundation give 5100 Spring the certification of donation. Huiyuan products shown in the hall of the theater Perfect Opportunity of Brand Promotion for Sponsors on An Integrated Dynamic Platform Thank You!