Sponsorship for Aida China
Tour
New Alliance
2008/6
Contents
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About Aida
Target Audience
Sponsorship
Benefit
Event
42nd Street
The Mood of Perfection in NeoPrimitivism
Musical Giants Reunited since The Lion King
Broadway smash hit produced by Disney Production
Winner of four 2000 Tony® Awards, Elton John and Tim Rice's AIDA
Best Score
Best Leading Actress
Best Set Design and Lighting Design
2000, Won Grammy for Best Album of Musical
Best Musical Album Award
Nederlander
Fall 2008
Broadway Masterpiece Aida
Grand Tour Show Launches in China
A Smash Hit of China’s Musical Market
Aida
Present day, a man and a
woman steps into an Egyptian
museum. The moment they eyes on
each other, time freezes.
Amneris from ancient Egypt wakes
up, and takes them back to ancient
Egypt and relive the tale of love.
the Haunting Legend of
Love
Watch Preview Online
http://www.youtube.com/watch?v=wFwTnBFRwyk
Creative Team
Composer: Elton John
He is one of the top-selling solo artists of all time
with over 200 million records sold worldwide. Elton has
won a wide array of industry awards including
Grammys, Tonys and an Oscar and continues to add
innovative work to his personal repertoire of 35 gold
and 25 platinum albums. Tony award-winning AIDA and
long-running THE LION KING musicals have long
reigned on Broadway and continue to tour the world.
Lyricist: Tim Rice
TIM RICE and Andrew Lloyd Webber wrote four
shows together, the Likes of Us (1965-6), the Amazing
Technicolor Dreamcoat (1968), Jesus Christ Superstar
(1969-71) and Evita (1976-78). In the nineties he
worked primarily with the Disney empire, contributing
lyrics to the movies Aladdin and The Lion King and to
the stage shows Beauty and the Beast, THE LION
KING and AIDA (both Sir Elton).
Creative Team
Book (one): David Henry Hwang
David was awarded the 1988 Tony, Drama Desk, Outer
Critics and John Gassner Awards for his Broadway
debut, M. BUTTERFLY, which was also a finalist for the
Pulitzer Prize. For his play Golden Child, he received a
1998 Tony nomination and a 1997 Obie Award. His
new book for the Rodgers & Hammerstein musical
Flower Drum Song earned him his third Tony
nomination in 2003.
Choreographer: SARITA ALLEN
In 2005, Ms. Allen, representing Complexions
Contemporary Ballet, accepted an award for Artistic
Achievement at the Bolshoi. As principal dancer with
Alvin Ailey for 17 years, she performed at La Scala, The
Paris Opera, The Metropolitan Opera, The Pyramids at
Giza, The Kennedy Center and The White House.
Rave Review for Aida
• (Characters have) Self-possession and an uncompromising
sense of purpose. combined godlike attributes, and a purely
human flesh-and-blood intensity
--New York Times
• A Magnificent Broadway Smash Hit!
--Talking Broadway
• Ingeniously designed backdrop generates spontaneous
applause
--The Hollywood Reporter
• A Broadway Musical with passion as much as Verdi’s Opera
--Chicago Sun-Times
Rave Review for Aida
"An appealing soft-rock score by Elton
John and Tim Rice. Rice's soulful lyrics
are a perfect complement to John's
luscious melodies."
-- Time Magazine
"What you will find is Elton John's lovely
melodies, catchy hooks, bittersweet
ballads, and delicious harmonies."
-- The New Yorker
Rave Review for Aida
•
"AIDA is not opera. It's truly a pop musical with
spoken dialogue and all kinds of recognizable song
types: urban-based rhythm and blues, gospel inspired
songs, ballads and, of course, Crocodile Rock songs."
– Elton John
•
“Aida provides me a valuable chance. The lyric serves
not only the role and synopsis, but also my
persevered faith. You will expect that your feeling
strikes a responsive chord among all the audience
when this chance comes. And the audience would
say ‘yes, I understand, and I believe’ after they listen
to the lyrics.”
– Tim Rice
•
“The story describes the people walking in the
thread between personal emotions and political
responsibility, and the love beyond hate and common
customs. Love can ignite change, eventually the huge
social transform. I hope I can bring more beauty of
complex and ambiguity by my best.”
― David Henry Hwang
Aida Routing in China
Date
City
Theater
Frequency
9/22–10/12
Shanghai
Shanghai Majestic Theater
20
10/13–10/15
Suzhou
Suzhou Science and Art Centre
3
10/16–10/19
Nanjing
Nanjing People’s Hall
3
10/27 –10/29
Changsha
Hunan Grand Theater
3
10/30 –11/2
Wuhan
Wuhan Theater
4
11/3 –11/5
Ningbo
Ningbo Ground Theater
3
11/6 –11/9
Hangzhou
Hangzhou Theater
4
11/10-11/16
Xi’an
Xi’an Sofitel Theater
6
11/17-11/23
Beijing
Beijing Exhibition Theater
7
* Routing city and schedule may be updated
Target Audience of China’s Musical
Gerneral Analysis
113
87
94
102
105
102
97
110
111
105
89
Income
male
female
15-24
98 1499 RMB or less
112 1500-2499 RMB
Occupation
110
Senior of government office
99 Junior of government office
119
Senior Mechanics
25-34
101 2500-5499 RMB
126
35-44
110 5500-7999 RMB
99
45-54
118
8000 RMB or above
55-64
a 10% SES
b 20% SES
c 30% SES
d 40% SES
- Highest income: 8,000RMB and above
Education
Primary School
63
Middle School
90
High School
104
Technique School
97
Tertiary
107
Bachelor
114
Master and above
124
120
112
111
101
121
96
95
Advanced Mechanics
Entry level mechanics
Senior Manager
Advanced manager
Junior manager
Intellectuals, Artists
Private businessman
Freelancer
85
Home service worker
60
Common employee
95
Private managers
102
Others
Data from: regular customer of cultural products
Recourse: CMMS 2006 Spring analysis
on Chinese market and media
Target Audience of China’s Musical
8
Stable income and occupation
Interests in western culture and music
Passion for high-level entertainment
Easily affected by fashion and media
Focus on lifestyle and life quality
Aida Broadway Smash Hit for 2008 Season
• A Broadway Classic
• Dazzling Stage Spectacle
• First-rate Production
• A Musical Phenomenon
• Focus of Mainstream Media
• An Influential Social Event
• Pioneer of Cultural Industry
Perfect opportunity of Brand Promotion for Sponsors
Classification for Aida Sponsors
 National Title Sponsor（1 for the national tour）
RMB 7,000,000
 Category Sponsors （Apply to 5-6 categories）
USD 300,000
 Audio Technology Sponsor （ 1 sponsor）
RMB 500,000
The Best Platform to Promote Our Sponsors
“_____”
Aida National Title
Sponsorship
• Nationtional
Title“ *Brand”《Aida》
China Tour
• Entitled cost： RMB
7,000,000
• The date of tour:
Sep. 25th-Nov.23rd
2008
Benefit of National Sponsor - 1
NO
project
Detail
Value(RMB)
1
Entitlement
Aida China tour National Sponsor entitlement and
related media exposure
1,500,000
2
Profiling the senior
executives
Giving a speech opportunity before performance
200,000
3
*The Employment
right of Aida tour
logo
During Aida tour，*brand can use the logo of Aida tour
to extend their products and publicize their image
3,000,000
4
Products display in
the showplace
During the performance, they can exhibit their
products in the hall of the showplace
1,000,000
5
*brand VIP special
walkway，*brand
VIP Room
*Brand VIP special pass,*brand VIP Room, the
arrangement of propaganda material, before the show
or in the middle-show customers special rest
200,000
6
Performance
marketing material
All kinds of marketing materials（poster, flyer）
presenting sponsor’s brand and logo, poster with
10,000 copies, flyer with 200,000 copies
500,000
7
Complimentary
tickets
Giving some performance VVIP+VIP tickets
700,000
*materials need being provided by sponsors
Benefit of National Sponsor - 2
8
Brand exposure in
theatre
Show the sponsor’s standee, display shelf, and
banner in the theatre nationwide
200,000
9
The Ads on the
ticket cover
10,000 copies，especially design the cover for the
tickets
100,000
10
Ad on performance
programme
Set the full page Ad on the performance
programme, two pages for each city,10,000 copies
11
the Ad on their own
products promoted
Show the Ads on their own promotion products.
800,000
12
The Ads on the
subtitle screen
Brand Ads and information showed in subtitle
screen before the show
200,000
13
National Sponsorship on Aida official website,
The sponsor’s Ads
*brand and logo, banner as well as the linkage of
on official website
the website for 6 months
1,600,000
600,000
Benefit of National Sponsor - 3
14
Aida tour grand
ceremony (press
conference)
The event presents sponsors' brand and logo, the
communication of social elites, government officials ,
enterprisers and media communications
800,000
15
The meeting of
stagers and media
The scene of the event presents *brand and logo,
the communication opportunities of media,
enterprisers, and artists
400,000
16
Aida Debut’s Star
Road
Invite the famous celebrities among the
entertainment industry to walk at the red carpet,
popularized sponsors' brand and logo at the scene
of the event
1,500,000
17
Complimentary
Cocktail Party for
performance debut
Engage brand with main stagers and customers of
brand, presenting the sponsors' brand and logo,
media communications
800,000
18
Parties of Beijing
Capital Club
The Backdrops present sponsors' brand and logo,
communications with social elites, government
officials, entrepreneurs and media.
400,000
19
Brands joint
promotion
Get free tickets and souvenir of Aida once buy the
sponsor’s products（the quantities of free
tickets and souvenir need discuss with NNC）
100,000
Total benefits of National Sponsor
Exhibition Backdrop in the hall
Material distribution in the scene
backdrop (5MX2.5M) in the scene
The banner hang on the hall
Poster 10000 copies, 200000 flyer
Tour grand ceremony, the media meeting
Star Road of performance debut
Complimentary Cocktail Party
RMB14,250,000
Brand Ads and information can
Subtitle screen per performance
Material display at the VIP Room
The club parties
Joint promotion
10000 copies of programme
10000 copies of entitled ticket covers
“_____”
Aida Shanghai
Sponsorship
• Shanghai City Title
Sponsor “ *Brand”
《Aida》China Tour
• Entitled cost：RMB
4,500,000
• The date of tour:
Sep. 25th-Oct.12rd 2008
Benefit of Shanghai Title Sponsor - 1
N
O
project
Detail
Value(RMB)
1
Entitlement
Aida China tour Shanghai Title Sponsor entitlement
and related media exposure
2
Profiling the senior
executives
Giving a speech opportunity before performance and
VIP guest for Aida press conference and party events
300,000
3
*The Employment
right of Aida tour
logo
During Aida tour，*brand can use the logo of Aida
tour to extend their products and publicize their image
1,500,000
4
Product display in
the showplace
During the performance, sponsors can exhibit their
products in the hall of the showplace
800,000
5
*brand VIP special
walkway，*brand
VIP Room
*Brand VIP special pass,*brand VIP Room, the
arrangement of propaganda material, before the
show or in the middle-show customers special rest
100,000
6
Complimentary
tickets
Giving some performance VVIP+VIP tickets in kind of
5% of sponsor amount
225,000
7
Performance
marketing material
materials presenting sponsor’s brand and logo,
poster with 10,000 copies, flyer with 200,000 copies
500,000
1,500,000
*materials need being provided by sponsors
Benefit of Shanghai Title Sponsor - 2
8
Ads on the ticket cover
10,000 copies，especially design the cover for the tickets
100,000
9
Ad on performance
programme
Set the full page Ad on the performance
programme, two pages for each city,10,000 copies
500,000
TV Ad
continuous TV ads. On SMG’s entertainment channel and
document channels, Channel Young and news channels, each
no less than 100 times; Entertainment Online of Entertainment
channel has ads. info., 20 times
2,200,000
Radio Ad
FM103.7 & FM105.7, 30’’ Aida ads. with sponsor name, totally
300 times; FM103.7& FM105.7, Aida songs and related info
broadcasted by announcer
500,000
Print Ad
16 times color or black & white mainstream print ads. Listing the
exclusive sponsor as one of the presenters and having its brand
name and logo in the dominant position
1,000,000
13
OOH Ad
5000 taxi back seats LED TV ads; Telephone booth ads. in
Huaihai Rd. Nanjing Rd, Bus No. 20 and 926 ads, Mobile LED
ads. in Metro Line 1,2,3
500,000
14
Ads on the subtitle
screen
Brand Ads and info. in subtitle screen before the show
100,000
15
National Sponsorship on Aida official website,
The sponsor’s Ads
*brand and logo, banner as well as the linkage of
on official website
the website for 6 months
10
11
12
16
BTL event
The event presents sponsors' brand and logo
among social elites, government officials ,
enterprisers and media
100,000
800,000
Total benefits of Shanghai Title Sponsor
Material distribution in the scene
backdrop (5MX2.5M) in the scene
Poster 10000 copies
200000 flyer
RMB10,725,000
Subtitle screen per performance
Material display at the VIP Room
“_____”
Aida Category
Sponsorship
• Category Sponsor
Title“ *Brand”《Aida》
China Tour
• Entitled cost：RMB
2,000,000
• The date of tour:
Sep. 25th-Nov.23rd
2008
Benefit of Category Sponsor - 1
NO
project
Detail
Value(RMB)
1
Entitlement
Aida China tour Category Sponsor entitlement and
related media exposure
800,000
2
Profiling the senior
executives
Giving a speech opportunity before performance
100,000
3
*The Employment
right of Aida tour
logo
During Aida tour，*brand can use the logo of Aida tour
to extend their products and publicize their image
4
Product display in
the showplace
During the performance, sponsors can exhibit their
products in the hall of the showplace
800,000
5
*brand VIP special
walkway，*brand
VIP Room
*Brand VIP special pass,*brand VIP Room, the
arrangement of propaganda material, before the show
or in the middle-show customers special rest
100,000
6
Complimentary
tickets
Giving some performance VVIP+VIP tickets in kind of
5% of sponsor amount
100,000
1,500,000
*materials need being provided by sponsors
Benefit of Category Sponsor - 2
7
Ticket Cover
8
Ad on performance
programme
Specially designed ticket cover presenting
sponsor’s brand and logo, 10,000 copies
100,000
Set the full page Ad on the performance programme,
two pages for each city,10,000 copies
500,000
9
the Ad on their own
products promoted
Show the Ads on their own promotion products
200,000
10
The Ads on the
subtitle screen
Brand Ads and information showed in subtitle
screen before the show
200,000
11
National Sponsorship on Aida official website,
The sponsor’s Ads
*brand and logo, banner as well as the linkage of
on official website
the website for 6 months
12
BTL event
The event presents sponsors' brand and logo and
communicates social elites, government officials ,
enterprisers and media
13
Brands joint
promotion
Get free tickets and souvenir of Aida once buy the
sponsor’s products（the quantities of free
tickets and souvenir need discuss with NNC）
100,000
800,000
50,000
Total benefits of Category Sponsor
Material distribution in the scene
backdrop (5MX2.5M) in the scene
Poster 10000 copies
200000 flyer
RMB5,250,000
Subtitle screen per performance
Material display at the VIP Room
“_____”
Aida Official Audio
Technology
Sponsor
• Audio Technology
Sponsor Title“ *Brand”
《Aida》China Tour
• Entitled cost：RMB
500,000
• The date of tour:
Sep. 25th-Nov.23rd
2008
Benefit of Audio Technology Sponsor
NO
project
Detail
Value(RMB)
1
Entitlement
Aida China tour Audio Technology Sponsor
entitlement and related media exposure
400,000
2
Logo and sponsor title
on marketing materials
Sponsor company logo and "Official Audio Technology
Sponsor" credit at the bottom of the piece on the
posters, flyers, etc.
200,000
3
Sponsor brand name
exposure at press
events
At press events and in pre-show announcements,
mention of the "Panasonic (or other company) Audio
Translation System"
50,000
4
Sponsor’s logo and link On the website, Sponsor logo and a link to the
on official website
sponsor's website
5
Sponsor Signage
Sponsor signage in the lobby and a booth for
distribution of the audio receivers
100,000
6
Complimentary tickets
Giving performance tickets by 10% of sponsor amount
50,000
7
Repeated brand
mentions, commercial
Recorded commercials before the show and/or during
intermission, repeated mentions of the company name
200,000
8
Ad on programme
A half-page advertisement in the playbill
250,000
9
Product sample show
the opportunity to distribute product samples along
with the audio receiver units with a sticker/logo
100,000
200,000
Total benefits of Audio Technology Sponsor
Logo and sponsor title on marketing
materials
Poster 10000 copies
200000 flyer
RMB1,550,000
Sponsor brand name exposure at press
events
Repeated brand mentions and
recorded commercials
Sponsor Benefit Showcase
Banners
Presence of
the sponsor’s
brand name
Backdrop display
Sponsor Benefit Showcase
Presence of
the sponsors
Ad or picture
Souvenir and package
Standees in House
NAME Board
Sponsor Benefit Showcase
Programme Cover
Full Page Ad for Sponsors
Sponsor Benefit Showcase
Full Page Ads inside the programme
Sponsor Benefit Showcase
Brand AD
logo
The ticket cover: 10000copies
Sponsor Benefit Showcase
• Proposed 10,000 copies printing poster, and
200,000 copies flyer
• Distribution Places: Beijing high-level office
building, top club, chamber of commerce
Press Conference（lots of domestic media
reporter）
Theatre（visitors, fans, coupons）
Event sits（audiences, fans, movie fans）
Hotel（Guest, hall ,etc.）
Open party（Leaders of government, elites）
• Places designated by sponsors
• Targets: target audience for musical; target
consumer for sponsors
Sponsor Benefit Showcase
Sponsor
brand
exposure
Events As Sponsor Benefit
The rights of Events for National Title Sponsor in
Beijing
1.
2.
3.
4.
5.
6.
XX brand Aida China tour grand ceremony
(Press Conference)
XX brand Aida tour Beijing media meeting
XX brand Aida initial performance of star road
XX brand Complimentary party for performance
debut
XX brand Aida top club party in Beijing
XX brand’s joint promotion with Aida
Highlight Spots of Events
Utilizing the powerful mass media
TV Media:
CCTV, etc.
Print Media:
The Beijing News lots of Plane
Media
Radio:
CRI, Easy FM or Traffic Station
Outdoor：
The light box of OOH and Bus Ad
Internet：
Ad in tour official website, covering
3 main internet portals
Bondage of opinion leaders
Political circles:
Related government leaders,
ambassadors
Business circles:
Entrepreneur, banker and
successful persons
Culture and education:
Writers and artists, scholars,
university professors
Celebrities:
Movie stars, social celebrities
League:
Club, WRSA, AMCHAM, etc.
Event: The Grand Ceremony of Aida
Press Conference of launching Aida China
tour
Media:
The Beijing News and print media, CCTV, media, and
many broadcasting media and internet media, etc.
Guest:
Related government leaders, social elites, successful
business men, Aida’s leading stager and actress and
parts of stagers
Note:
the guests include the American Embassy, members of
AMCHAM and representatives of large US enterprises
in Beijing, etc.
Event:
Speeches of leaders and guests, interview of stagers,
extemporaneous performance, product show, etc.
Event: Cocktail Party for Beijing’s Debut
• Time：Nov. 17th-23rd, post-debut of Aida
• Venue：Beijing Exhibition Theatre
• Media: CCTV, The Beijing News and other print media, CRI and
www.sina.com
• Attendee: Sponsor executive, customer, VIP guests, officials,
celebrities including members of Capital Club, Golf Club, Amcham,
WRSA and all performance staff
• Reach high-profiled target directly
A rare PR chance engaging with government officials and entrepreneurs
42nd Street Tour Review
• From Sep. 9th to Dec 9th,2007，Nederlander New Century
presented 42nd Street in 9 cities including Beijing, Shanghai,
Hangzhou, Wuhan, Nanjing, Ningbo, Hefei, Tianjin and Xi’an. It is
the largest musical tour in China.
• All the costumes and sets are from the USA, in order to present a
top-class Broadway musical.
• The show enjoys an average capacity of 90% in each city. It wins
rave review from the audience with standing ovation.
A Combination between Top-class Performance
and the Promotion Platform for Sponsors
Review for the marketing of 42nd Street
Facts and Figures for 42nd Street in 2007
NNC Performance Season
• 9 Cities
• 14 Weeks
• 68 Cast and crew
• 70 Performances
• over 200+ People on ground support
• over 1,100+ articles from 60+ nationwide publications
• over 2 0,000+ minutes of radio interviews from over 20
stations nationwide
•
over 25,000+ minutes of TV reports from 30+ nationwide channels
AIDA in 2008 season will have an even more intensive media exposure than 42nd
Street throughout China
Intensive Media Exposure
• 42nd Street has won rave review and Nederlander New Century
also won grand recognition in the industry.
– Exposure on top national media
including ads and TV special on CCTV3, CCTV4, CCTV9.
– Local media’s co-operation
mainstream local media, including top TV, radio, newspaper, magazine and outdoor media.
– Multi-approach to target audience
DM in high-end restaurants, golf clubs, office buildings, international schools, alumina and
other unions.
– Road show including press launch
tickets sales start and opening night special combined with local festivals and activities to
promote the show
– Cooperation with local partners own media
DM at local ticket agencies and theater.
42nd Street Sponsor’s opportunity
• Nederlander New Century promote our sponsors to the wildest
range through its ample media resources and great influence on
high end customers to build a combination between entertainment
and other industry.
• 42nd Street has AIG as its sponsor. AA, Starbuck, AIA, Microsoft,
Huiyuan Juice, 5100 Spring and other well-known enterprises also
strongly support us.
American ambassador Rendt
meet with 42nd Street sponsors.
On the press launch for 42nd Street，
Soong Ching Ling Foundation give
5100 Spring the certification of
donation.
Huiyuan products shown in the hall of
the theater
Perfect Opportunity of Brand Promotion for
Sponsors on An Integrated Dynamic Platform
Thank You!