Welcome to the
High octane, High adrenalin
World of sprintcar racing
With more power than a modern day V8 Supercar but with only one-third the weight
and racing on dirt oval tracks at speeds of up to 160 kph, Sprintcar Racing is
“The greatest show on dirt.”
Sprintcar racing is a total assault of the senses. To hear the roar of the 850 horsepower
engines, smell the burnt methanol and feel the ground shake as 20 of the winged
monsters race around a circuit you can see from one vantage point, is truly a unique
experience.
The large aerofoil wings provide down-force to assist the huge tyres in their attempt to
grip the racing surface. The nature of open wheel racing allows for the entanglement of
race cars and high flying accidents associated with this exciting form of motorsport.
850 horsepower, 1300 pounds (590kg), 20 drivers racing wheel to wheel on a dirt track
oval at up to 160 kph. There is no second prize.
Sprintcar Racing is Extreme Excitement!
Dear Gentlemen,
Thank you for the courtesy of taking the time to view this, our 2009/10 Rogue Racing /Daryl Clayden
Motorsport marketing proposal , detailing some interesting new advances and ideas for the team in the upcoming speedway season.
Firstly I would like to thank all of our associate partners for there backing and support last year. It was great
to have so many supporters introduce themselves to the team at the race track and even on route to events.
For those of you whom I haven't met, I look forward to meeting in the future at a racing event or possibly at
a static display at your workplace.
Daryl Clayden Motorsport is a Perth based professional Sprintcar racing team lead by myself, Daryl
Clayden. As Western Australia's most awarded speedway team in our rookie 2000-2001 season, the team
has evolved and grown and have continually raised our expectations and level of professionalism. With
presentation being a top priority we are regularly receiving accolades in many forms with photos of the car
even being used on season passes for the Kwinana motorplex last year.
Sprintcars are unquestionably the most popular and exciting Motorsport category in Western Australia. With
the power to weight ratio of a formula 1 race car and top speeds of 180kph (on an oval clay/dirt track) it is
easy to see why over quarter of a million people came to the speedway including Kwinana motorplex and
various country tracks to watch sprintcar race meetings featuring Rogue racing and Daryl Clayden
motorsport.
The 2008/09 Season was very eventful season for the team , with some great highs and some disappointing
lows as there always seems to be in motorsport. On the high note we had several race wins at the highest
level of World Series Sprintcars even winning the pole shootout and starting on pole for the final in front of
some of the best drivers in the country and from the USA. The biggest low came 26 laps later while leading
for over half the race, an ambitious move from another competitor sent The number 45 car headfirst into the
concrete wall destroying almost every part of the car also putting myself out for 6 weeks to repair some
broken bones.
Not one to be put off very easily, the second race back from this monumental crash provided us with our
first feature race win for the season, the coveted Christmas cup. Overall for the season we finished 14th
outright , which wasn’t quite up to our expectations, although we missed 8 rounds due to injury and race car
damage.
Last season also saw a new first in sprintcar racing. Without a major Naming rights sponsor We actually
turned the tables, and for the high profile King of the wings event at the Kwinana motorplex we sponsored a
charity in Youth Focus. I feel it was a great success. With the on track exposure, many mentions over the
public address system throughout the night, which is also beamed around the world via the internet, and a
television interview that was broadcast on the popular fox sports program Chequered Flag. Con Migro From
the Motorplex also conducted an interview with from youth focus at the event who later said that she was
extremely pleased with the positive outcome and support from the whole night.
The 2009/10 Season is going to be our biggest and best yet. The team has now expanded into racing not
only the big 410 open powered sprintcar but we now also run 2 wingless sprints during the short breaks
throughout the summer and in the off season. We have also refined our state of the art transporter come
mobile billboard which has been designed for static displays and practicality in mind. The amount of race
meetings have increased again this year, with the southern thunder series last year, several country tracks are
negotiating with the sprint car entrants group to bring even more racing to the country tracks.
The team is comprised of people experienced in many areas of motor racing and business providing a diverse
range of knowledge allowing the team’s success both on and off the track. As a company director myself I
understand the key aspects of running a large successful business and this is reflected in the business like
approach myself and the team take when conducting activities relating to our racing.
Daryl Clayden Motorsport is always on the lookout for new and innovative ways to promote the sport, team
and sponsors and as such offers a tailored motorsport marketing package, which is very conscious of the goals
of its partners. The team has an infrastructure of people dedicated to internet media (publishing of website
and articles on other popular websites), marketing/public relations, interaction with our sponsors and financial
control.
Last year we started selling merchandise beginning with crew shirts, hats and stubby coolers, all of which
were proving very popular and started showing us, and everyone else, just how admired the team is
becoming. This coming year we Are preparing more merchandise such as t-shirts, postcards and posters to
cater for a wider demographic.
I would also like to encourage individual business owners/manages to involve us in special events, work
functions, promotions and in store displays where ever possible. I would be personably available at any time
to help with any request you may have.
We sincerely believe that the contents of this proposal can define what the team has to offer and demonstrate
a tangible benefit to your company, complimenting your existing advertising and marketing strategy.
We look forward to discussing the opportunity with you further.
Sincere regards
Daryl Clayden
Daryl Clayden
Team Owner
Daryl Clayden Motorsport
The benefits of a partnership
with Daryl Clayden Motorsport
Reaching the target market
An association with an alternative and complimentary marketing medium
can obtain many benefits. Through motorsport your company can obtain
many advertising objectives that mainstream media (TV, radio,
newspapers.) cannot provide, as it is very easy to press a button on the
TV remote, turn the page of a newspaper or change a radio station.
Captive, receptive audience
The difference with a large motorsport audience is that they are captive
and are at the venue because they want to be there, in addition television
viewers of motorsport are transfixed on the action where your circulating
billboard is. For this reason they will definitely see your message and
furthermore will receive your brand awareness statement or logo in a
positive and unobtrusive manner. You are not an ad in between the show;
you’re a part of the show.
Value for money
This form of advertising is also extremely cost effective. Daryl Clayden
Motorsports number 45 sprintcar received total television airtime of over
20 uninterrupted minutes in the 2008/2009 season including interviews
and racing footage, on major free to air television networks and pay tv’s
fox sports. The equivalent time allocated to 30-second television spots
would require an investment in excess of $40,000.
Versatility
An association with Daryl Clayden Motorsport can fulfil many objectives,
not only advertising.
Listed below are some innovative alternatives offered by motorsport
marketing:
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Enhancing brand loyalty / awareness
Softening or Accentuating company image
At store / on site static displays
Corporate hospitality (corporate box at venue)
Staff incentives (Free passes)
Distribution of company promotional collateral (hats, stickers etc)
Line of racing apparel with distinct company branding
Daryl Clayden Motorsport will be more than happy to accommodate any
request for additional marketing support from your company, and your
valuable input is welcomed and necessary to guarantee maximum
attainment of objectives.
Exposure to audience at venue and
through media

At the Quit Kwinana Motorplex, Bunbury City speedway and Various other country tracks
the annual attendance at sprintcar race meetings is approximately 250,000 with in excess of
18,000 people attending the Australian sprintcar titles at the Kwinana motorplex alone last
season.
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Free to air television coverage of speedway via SBS Speedweek and Motorplex TV Series
aired weekly, and major events covered on all networks sports programs.
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National PAY-TV coverage on Fox sports’ Chequered Flag program with replays through
the week.
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West Australian and Sunday Times newspapers offer review and preview stories during
the season and feature stories for state and national series events.
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National magazines Oval Express and Speedway Racing News have large circulation
nationally and are core reading material for speedway fans.
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Internet websites such as sprintcarworld.com.au and seg.net.au have a large following and
having photos and articles relating to Daryl Clayden Motorsport regularly published.
• Clayden Motorsport own website updated on a regular basis with stories and photos from
recent race meetings and off track news.
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Another much overlooked area is our race transporter seen by many thousands of
motorists on our journeys to and from Kwinana and Bunbury. It is 42 feet long and 9 foot high
which is a massive mobile billboard to display your logo or brand awareness statement.
Daryl Clayden’s career achievements in
motorsport
Winning Australian title in go karts.
Wild West series 360 sprintcar class champion 2001
Best presented car 2001
Rookie of the year sprintcar 2001
Qualifying on pole for World Series Sprintcars at Kwinana 2008
Winner Christmas cup 2008
Daryl Clayden has been racing for many years in all forms of motorsport, from Go
karts (which he still does today for fun and fitness) to speedway sidecars and
stockcars, even trying his hand at driving a NASCAR whilst in the US recently.
Over the years he has won many titles in all of his racing. And has been credited with
starting what at the time was the largest privately owned go kart racing team in the
state if not the country which soon became a benchmark for others in the sport.
Even then his dream was always to run a top level open sprintcar racing team.
These are just a few of Daryl's most memorable moments
A word from V8 Supercar driver
Paul Morris
“Driving a Sprintcar was a totally different experience to driving a V8 Supercar.”
“It’s got more horsepower than you can handle and for steering you use the throttle, not
the steering wheel, the steering wheel is more there for something to hold on to!”
“To me it’s exciting and a challenge and I like the idea of just rocking up that night,
unloading and racing and when you finish racing you have a couple of beers in the pits
with the guys and then you pack up and go home.”
“There’s no Nancy boys in it like there is in V8s, they get up to their arms in it and get
on with the job.”
Annual Investment in running a
professional sprintcar team
Initial investment in establishing race team (equipment) $500,000
The average annual investment in terms of running one racecar and team
barring any major engine or Chassis damage are as follows:
 Hoosier racing tyres
$11,000
 Methanol fuel
$2,640
 Engine routine maintenance
$3,000
 Travel
$4,500
 Signage(constant renewal due to damage)
$2,500
 Team apparel
$2,000
 Research and development
$2,000
 Consumable components
$5,000
 Accident damage(incidental, not major)
$5,000
 Race nomination fees
$2,200
 Membership fees
$750
(This can be almost doubled when running a two car team)
Daryl Clayden Motorsport marketing
packages
We are very aware of the varying marketing strategies employed by different
organizations, for this reason we are happy to negotiate a package that will satisfy the
specific marketing outcomes required by your company.
Listed below is the minimum level of marketing support offered in each package. We
encourage our partner’s input to maximize the effectiveness of their investment.
1. Naming rights partner
Investment $10,000 - $15,000
 Major signage on racecar’s main wing (crowd and television side) to partner’s
specification (refer to diagram to indicate location on car)
 Naming rights to racecar/team, which will feature in all media- #45(company
name) sprintcar.
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Major signage on racecar transporter (mobile billboard)
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On site promotional days with racecar, driver and promotional staff.
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Verbal endorsement through media interviews and presentation ceremonies.
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Logo/statement on team apparel and drivers racesuit.
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Company logo/statement on retail team merchandise i.e. T-shirts, hats etc.
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Banners and miscellaneous signage in pit area (anything supplied by company)
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Double pass to Kwinana motorplex for season
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Internet links from our website to your companies website.
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Any media or promotional event where you require driver/team attendance.
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Advertisement/articles in team newsletter
Annual Total
$40,590
2. Associate partner
Investment $5,000 to $8,000
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Racecar signage on front wing and sidepanels
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Signage on racecar transporter (mobile billboard)

On site promotional days with racecar, driver and promotional staff.

Verbal endorsement through media interviews and presentation ceremonies.

Logo/statement on team apparel and drivers racesuit.

Company logo/statement on retail team merchandise i.e. T-shirts, hats etc.

Banners and miscellaneous signage in pit area (anything supplied by company)

Double pass to Kwinana motorplex for season

Internet links from our website to your company’s website.
3. Racecar signage
Investment $500 to $5000
 Racecar signage on top panel of racecar main wing and sidepanels (company to
supply signwriting)
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Signage on racecar transporter (company to supply signwriting)
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On site promotional days with racecar, driver and promotional staff.
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Verbal endorsement through media interviews and presentation ceremonies.

Logo/statement on team apparel and drivers racesuit.
Sprintcar Signage
TOP PANEL
WING
MAIN
WING
FRONT
WING
SIDE
PANELS
Contact us
We are sure this marketing proposal will be beneficial to you and your business and
look forward to seeing you to discuss this in more detail.
Contact Daryl direct on his mobile on 0414 248 800
or at
West Coast Rewind and Electrical Repairs
18 Mercantile Way
Malaga W.A. 6060
(08) 9248 8001