Welcome to the Money Smart Week @ Your Library Webinar
We’ll be starting as close to the scheduled time as possible;
please read information below.
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to this session via your computer's speakers or headset and submit all
questions via a chat panel. If we are unable to answer your questions during
the session, we have contact information available for all presenters.
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Partnership- The Federal Reserve of
Chicago and the American Library
Association
Presenters
Michael Dowling
ALA
mdowling@ala.org
Cheryl Heid
Johnston PL (IA)
heid@johnstonlibrary.com
Bobbie Rudnick
Naperville PL (IL)
brudnick@naperville-lib.org
Jeff Kushkowski
Iowa State University
kushkows@iastate.edu
Lori Burgess
Fond du Lac PL (WI)
burgess@fdlpl.org
What is Money Smart Week®?
• Money Smart Week® is a public awareness campaign designed
to help consumers better manage their personal finances.
• Achieved through the collaboration and coordinated effort of
hundreds of organizations across the country including businesses,
financial institutions, schools, libraries, not-for-profits, government
agencies and the media.
• 10th year! Money Smart Week began in 2001 as a coordinated effort
of the Federal Reserve Bank of Chicago and a Money Smart
Advisory Council working together to promote personal financial
literacy. The Money Smart Week model has since spread
throughout the Midwest and around the country with successful
campaigns in more than a dozen states and growing.
• Money Smart Week partnered with the American Library
Association (ALA) in 2010 to launch Money Smart Week @ your
library nationally.
www.moneysmartweek.org
www.usfinancialcapability.org/
http://smartinvesting.ala.org
Why Libraries?
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Mission
Part of the Solution
New Partners
Visibility
Ecosystem (state libraries, state and
regional associations, regional systems,
public libraries, school libraries, academic
libraries, special libraries)
Public, School, Academic
www.moneysmartweek.org/ala
Naperville Public Library, IL
Bobbie Rudnick
Business Librarian
brudnick@naperville-lib.org
• Ranked #1 HAPLR 10
consecutive years
• Serves population of 145,000
• 3 service facilities
• Annual circulation 4.6 million
• 1st round Smart investing
@your library® grant recipient
2008 – 2010
Libraries and Financial Literacy
• Financial literacy for all ages
• Strong tradition of promoting economic development and
financial well-being
• Research assistance to the unemployed, entrepreneurs,
investors, students
• Perceived as reliable, trustworthy place for unbiased
resources and programs
• Entire community benefits when its citizens are confident
savers and investors
Libraries and Money Smart Week®
• Sends important message to
trustees, city officials, and
taxpayers
• Support from the Federal
Reserve Bank
• Valuable partnering opportunities
• Springboard for ongoing library
financial education programming
and projects
Designing Program Topics
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Money Savvy Kids
Retirement Planning
Smart Investing
Financial Recordkeeping
College Financing
Savings Strategies
Credit & Debt
Building Effective Partnerships
• Local, state, federal government agencies
• Schools & colleges
– Faculty, student services
– University Extension offices
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Professional associations
Media
Nonprofits
Banks & credit unions
Money Smart Week Iowa Partners
•AARP
•Bank of the West
•Bettendorf Family Museum
•Bettendorf Public Library
•Better Business Bureau of Greater Iowa
•Cedar Rapids Bank & Trust
•Cedar Rapids Public Library
•Center for Financial Success
•Community Bankers of Iowa
•Community Business Lenders
•Community Corrections Improvement Association
•Creditwise, LLC
•Davenport Public Library
•Deere Harvester Community Credit Union
•DM Neighborhood Resource Office
•Document Destruction and Recycling Services
•EdCo Community Credit Union
•Edward Jones Investments
•Federal Deposit Insurance Corporation
•Federal Reserve Bank of Chicago
•Four Legacies Mortgage
•Gazette Communications
•Goodwill of the Heartland
•Grant Wood Area Education Association
•Hiawatha Public Library
•Horizons Consumer Credit & Counseling Service
•Iowa Association for Business and Industry
•Iowa Association of Student Financial Aid Administrators
•Iowa Attorney General's Office
•Iowa Bankers Association
•Iowa College Access Network
•Iowa College Aid Commission
•Iowa Credit Union League
•Iowa Department of Education
•Iowa Division of Banking
•Iowa Insurance Division
•Iowa Society of Certified Public Accountants
•Iowa State Treasurer
•Iowa Public Television
•Iowa Society of Certified Public Accountants
•Iowa State Bank
•Iowa State University Extension
•Johnston Public Library
•Junior Achievement of Eastern Iowa
•Kelley Insurance Center — Drake University
•Kirkwood Community College
•Marion Public Library
•Metro Library Network
•Moline Public Library
•Moline School District
•QC Dollarwi$e
•Quad-City Times
•Rock Island Public Library
•Rock Island School District
•Royal Neighbors of America Foundation
•SCORE
•State Historical Society of Iowa
•State Library of Iowa
•Taxpayer Advocate Service
•The Family Credit Union
•The Financial Specialists
•The National Bank
•The Women’s Connection
•UBS Financial Services
•United Way of Central Iowa
•University of Illinois Extension
•University of Iowa Community Credit Union
•US Bank
•U.S. Senator Charles Grassley
•U.S. Small Business Administration
•Wealth Advisors of Iowa
•Wells Fargo Bank
•West Des Moines Public Library
The Benefits of
Money Smart Week in Libraries
Fond du Lac PL
by the numbers
Lori Burgess
Support Services Coordinator
Fond du Lac Public Library, WI
www.FDLPL.org
burgess@fdlpl.org
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City population:
approx. 45,000
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County population:
100,000
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Annual Circulation:
835,000+
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Staff of 52 FTEs
MSW Wisconsin History
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2006 – 5 communities in Wisconsin
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2007 – 12 planning committees
• FDL: 50 events at library, mall, colleges,
schools, senior center, etc. = 300 attendees
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2008 – 13 planning committees
• FDL: 50 events at 2 libraries, 1 university
& large employers = 499 attendees
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2009 – 23 planning committees
• FDL: 120+ events at 5 libraries, 1 technical
college & large employers = 1,000+ attendees
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2010 – 27 planning committees
• WI: 600+ events, 12,500+ attendees, 453 nonprofit & corporate partners
• FDL: 60+ events at 5 libraries & large employers = 500+ attendees
Why We Got Involved
• We support literacy! ANY and ALL literacy!
• In these economic times, financial literacy is more
important than ever. Participating in MSW helps us fulfill
our mission:
Fond du Lac Public Library
supports a high quality of life in Fond du Lac
through reading, lifelong learning, and
community involvement.
Programs for Kids & Families
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Regional “Big Read” for kids
• Just Saving My Money by Mercer Mayer
• 17 participating libraries + 2 bookstores
held same story-time programs
• Kids received a free copy of the book
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“Family Moolah Fun Day”
• Treasure hunt, money bingo, wheel of trivia
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Penny the Pig
• Piggy bank with four slots (spending,
saving, investing & donating)
Money Smart Kids’ Contests
• Purpose: Start financial literacy early & get families
talking about money
• Contests: Essay, YouTube, Dollar Design
• Awards: State Treasurer awards 529 account
scholarships; partners donate bonds, t-shirts,
“Fondopoly” games, pencils, etc.
Most Successful Adult Programs
• Reducing Risk in Retirement / Financial Planner
• When I’m 65 (Medicare benefits) / County Senior
Benefit Specialist
• Long Term Care : If I need it, who will pay for it /
Financial Planner
• Estate Planning / Lawyer & Financial Planner
• Investing 101 / Financial Educator
• Money Saving Travel Tips / AAA representative
Wisconsin Survey Results
• 97% attendees find
sessions valuable or very
valuable
• 85% attendees are likely
or very likely to change
their money habits based
on what they learned
• 95% attendees are likely
or very likely to
recommend a MSW class
to friends or family
• How patrons hear about
programs:
– Printed pamphlet-like
calendars distributed
through partners
– Newspaper
– Word of mouth
– Internet
– Billboard
– Bill inserts (bank
statements, etc.)
– Company newsletter
Benefits to the Library
New patrons!
– Attendees & presenters are
surprised by facilities, collections,
services, and friendliness of staff
New & strengthened
partnerships
– The public knows the library as a
place for unbiased information. It’s
expected.
– Financials want to be associated
with us—even if there is strictly no
selling. It gets everybody’s name
and image out there.
– All local financials are eligible to
present.
More Benefits, More Connections
• Because people now know someone at the library, they
contact us for reference questions, book meeting rooms, etc.
• We now know about other classes & resources in the
community. (Extension workshops, English Language
Learner classes, Medicare referrals, social assistance
referrals, etc.)
• As we learn what works in our community, we share with
others around the region, state, and now nationally
Money Smart at Johnston Public
Library
Johnston FAQ’s
Cheryl Heid
Public Services Staff
Johnston Public Library
Johnston, IA
heid@johnstonlibrary.com
515-278-5233
Population: 16,161
Suburb of Des Moines, IA
2009/2010 circulation: 267,010
24 staff members (7 full-time)
Adult program attendees: 3107
 Children's Program attendees:
12,274
Johnston Public Library’s MSW programs
2008
•Millionaire’s Mind
•ABC’s of Retirement
•Shred Day
2009
•Women and Finance
•Time to Fill Your Buckets and
Retire
•Shred Day
2010
•Shred Day
2011
•Identity Theft
•Shred Day
•Multigenerational Program
•AARP Tax Assistance
Women and Finance program in 2009
Where to begin
• Expectations for the library
 Strategic Plan
 Public Services – one program per month
 Background buzz of the community: Financial Planning in
2007 with fair response
• Evaluated our resources
 Three staff to discuss idea (Youth Services, Public Services,
and the Director)
 Discussed plans with the local author of Stock Market Pie
 Contacted local bank representative
 Contacted Shredding company to see if they would
•Signed up with MSW
With programs lined up, we contacted
MSW to list our programs
MSW assisted us with sending free
bookmarks, fliers, and booklets
Developed small handout with program
descriptions
Contacted local media
•Wrote our own press release
•registered our programs on their
websites
Advertised on our website
Designed the program
Gathered resources advertising them the
day of program as well as on handouts
Treat speakers well and send thank you.
Going forward
• Evaluate program. Where do you want to go next
year?
• Contacts made throughout the year. Foster
relationships - our police department
• Always keep a listening ear open to community needs
and “who knows who”
• Go with what works for community and staff (kept it
small)
 For us: multigenerational, shredding, and free tax assistance
Other Ideas we are considering…
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FASFA
How to write a scholarship essay
College planning
Grant Writing
How to start your own small business or foundation
Saving for Retirement and College!
How and where to find a job
 Resume & cover letter writing
 Searching for jobs online
 How to recover from a job loss
 Cooking on a budget
 Coupon Club
 Protecting your finances in times of crisis or divorce
Money Smart Week at Academic
Libraries
Jeffrey Kushkowski
Business and
Economics
Librarian
Iowa State University
Ames, IA 50011
Kushkows@iastate.e
du
Iowa State University is. . .28,000 students. . .100
majors. . .Iowa’s land-grant institution. . .first public
veterinary college in the United States. . .notable
alumni include George Washington Carver and
Carrie Chapman Catt. . .birthplace of the first
electronic digital computer and round hay bales
Academic Library Involvement
• Academic libraries support the teaching
and research needs of their users and
generally don’t do “programming”
• Academic libraries can play an important
role in providing information and
highlighting resources available to our
users, whether students, faculty or staff
Role of the Academic Library
• Arrange for speakers and provide space for
presentations
• Provide resources for participants (e.g.,
financial literacy guides, online resources,
reference help) after MSW activities are
completed
• Emphasize that we facilitate presentations
and may participate as librarians, but that we
don’t provide financial, legal or tax advice
• Placeholder for Illinois slide
Academic Library Contribution
• Identifying user groups
• Providing space for presentations and
arranging for speakers
• Marketing efforts – use MSW publicity
items
• Partnering with groups on/ off campus
• Providing peer training for librarians in how
to use resources from MSW and locally
Potential Partners and Topics
• Admissions/ Financial Aid: Programs on
paying for college and debt
• Police/ Public Safety: Identity Theft
• HR/ Retirement Office: Preparing for
retirement
• Colleges of Business: How to choose a
credit card, start saving for retirement,
making wise financial decisions, etc.
Program Ideas
• Rider University has done programs with
Financial Aid
• Mississippi State has collaborated on a
financial literacy course and has a
financial literacy guide
• Iowa State’s Government of the Student
Body has a financial literacy page for
students
School Libraries
Getting Started
www.moneysmartweek.org/ala
What is a Money Smart Week @ your library Partner?
A Money Smart Week @ your library partner is a library that actively participates during
Money Smart Week in partnership with the Federal Reserve Bank. Libraries are considered
partners upon agreeing to one or more of the following:
Provide educational materials, instructors, or a seminar for consumers
Provide facilities to host events, sponsor events or promotional materials
Leverage resources to publicly support or endorse Money Smart Week @ your library
Money Smart Week partnered with the American Library Association to showcase and
provide financial education to local communities served by member libraries. Partner
libraries are expected to provide leadership, communicate internally and externally, possess
or acquire general financial literacy knowledge and be committed to the Money Smart Week
@ your library program.
Money Smart Week @ your library Responsibilities
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Money Smart Week @ your library partners are expected to adhere to the following guidelines:
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Host one or more events at your facility. All workshops, seminars and activities must be
educational in nature and relate to improving knowledge of personal finances, from basic savings
tips to advanced money management strategies. Sales pitches and/or commercial marketing are
strictly prohibited. You are encouraged to bring in outside speakers to facilitate these events while
providing vision, leadership and general direction to third-party sponsors/presenters.
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Workshops, seminars and activities should be free and open to the public.
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Implement, as able, additional marketing and/or promotional strategies for their individual events
to secure attendance numbers. Promotional packages will be given to partners to help with media
efforts. Events must be promoted as Money Smart Week @ your library events.
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If a partner library is located in a region or state with an established public campaign the library is
expected to join said established campaign.
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Submit Money Smart Week @ your library event information via the on-line database.
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Complete and return measurement package including attendance numbers for all events, partner
surveys, participant surveys, photos, any media clips and samples of any other promotional
Partner Sign up Form
Contact information
First Name: ___________________ Last Name: ________________________________
Company (Library): _______________________________________________________
Your Official Title: ________________________________________________________
Address: _______________________________________________________________
Address: _______________________________________________________________
City/State/Zip: ___________________________________________________________
Phone number: __________________________________________________________
Email: __________________________________________________________________
Are we authorized to publish your company name as a participating partner?
□ Yes □ No Please be advised that we only list names of companies and not individuals as
participating partners.
Please provide a link to your website for financial education services:
_______________________________________________________________________
Please only provide links to websites featuring financial education information and assistance and not
products and services.
Have you read and agree to the attached partner responsibilities guidelines?
□ Yes □ No
Online Calendar
As a Money Smart Week partner the Federal Reserve Bank of Chicago provides the
ability for you to upload events online. This online database is available for
consumers to search for local events.
Discussion Forum
An online discussion tool is now available for partners. The application will serve as a
communication forum for partners to exchange resources, ideas, special requests,
questions and comments for Money Smart Week as well as ongoing financial literacy
initiatives throughout the year.
Survey Information
As Money Smart Week partners we ask that at the conclusion of Money Smart Week
you complete and return attendance numbers for all events, partner surveys,
participant surveys, photos, media clips and samples of any other promotional
materials used during the campaign.
Suggested opening script for all adult MSW Events:
Welcome to [name of your event]. [Details about your event]. Today’s class/activity is one of
hundreds of free financial education events that are occurring all over the country in connection
with Money Smart Week, sponsored by the American Library Association and Federal Reserve
Bank of Chicago. Financial institutions, government agencies, not-profits, libraries and schools
are joining forces to raise awareness about financial education and provide resources to the
public at large.
Because this is a Money Smart Week event, all content will be void of sales pitches and will not
refer to my company’s/organization’s products or services unless used as an example or asked
about by participants. [Please provide Money Smart Week calendars or promotional materials
to participants to invite them to other events and/or direct them online to moneysmartweek.org].
Each of you has a short survey. We ask that you take a few minutes at the conclusion of the
class to provide some feedback about today’s discussion as well as how you heard about us.
This information is very important to maintain quality and determine the best ways to inform you
of next year’s event. Please note that there is also an email address and website should you
want to submit additional comments online.
Money Smart Week Topics
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Personal Finance 101
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Investing and Wealth Building
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Kids and Money
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Retirement Planning
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Insurance
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Small Business and Entrepreneurship
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Credit and Debt Management
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Teens and Money
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Unemployment and Job
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Saving and Planning for College
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Transitioning
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Going Green to Save
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Estate Planning
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Tours and Special Events
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Fairs and Multi-Program Events
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Taxes
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Housing/Mortgages/Foreclosures
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Money Management for Women
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Identity Theft/Investment
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Scams/Financial Fraud
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Savvy Shopping and Bargain
Hunting
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Preparing for Financial Emergencies
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Healthy Habits that Save
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Basic Banking Services
Posters
Bookmarks and Inserts
Participate!
• Start a Money Smart Week® campaign and join the financial literacy
movement in libraries!
• Ask questions, share ideas
• Connect with partners and librarians
http://www.moneysmartweek.org/ala
Questions!
http://www.moneysmartweek.org/ala
Michael Dowling
ALA
mdowling@ala.org
Bobbie Rudnick
Naperville PL (IL)
Cheryl Heid
Johnston PL (IA)
heid@johnstonlibrary.com
Jeff Kushkowski
Iowa State University
kushkows@iastate.edu
brudnick@naperville-lib.org
Lori Burgess
Fond du Lac PL (WI)
burgess@fdlpl.org
Tiffany Butler
Chicago Federal Reserve
Tiffany.butler@chi.frb.org