Maintaining your
competitive advantage in
today’s wired world
Jason Firestone
firestone@esade.edu
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Death by PowerPoint
http://www.dilbert.com/
Jason Firestone
firestone@esade.edu
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Agenda
 Martini effect
 CMC systems
3 MLEs
 MLE features
Reach, richness, affiliation
Paradigm grid for online learning
 Critical success factors
 My experiences
 Monday morning
… and if you don’t…?
 References
Jason Firestone
firestone@esade.edu
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Martini effect
“Anytime, anyplace, anywhere”
Jason Firestone
firestone@esade.edu
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 CMC systems
CMC: “Computer-mediated communication”
Synchronous Asynchronous
E-mail
www
Newsgroups
Chat & MOO
Audioconferencing
Videoconferencing
Messaging tools
Whiteboard environment
Jason Firestone
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firestone@esade.edu
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 E-mail
http://www.microsoft.com/windows/ie/
Jason Firestone
firestone@esade.edu
   
www
http://www.microsoft.com/windows/ie/
Jason Firestone
firestone@esade.edu
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Newsgroups
http://groups.google.com/
Jason Firestone
firestone@esade.edu
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MOO
http://schmooze.hunter.cuny.edu:8888/
Jason Firestone
firestone@esade.edu
Messaging tools
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http://messenger http://messenger http://www.mobile
.msn.co.uk/
.yahoo.com/
.terra.es/
Jason Firestone
firestone@esade.edu
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 Chat, audio & videoconferencing
http://chat.yahoo.com/
Jason Firestone
firestone@esade.edu
Interactive whiteboard
Jason Firestone
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firestone@esade.edu
   
3 MLEs
Managed Learning Environments:
“Range of information systems that contribute
to learning & the management of that
learning in an educational environment.”
http://www.blackboard.com
http://www.esade.es/intranet/
http://groups.yahoo.com/
Jason Firestone
firestone@esade.edu
 MLE features
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Buy
Build
Free
•Announcements
•Announcements •Messages
•Course Information •Information
•Chat
•Documents
•Files
•Staff Information
•Course Documents •Assignments
•Threads
•Assignments
•Photos
•Bookmarks
•Communication
•Discussions
•Database
•External Links
•Assessments
•Polls
•Student Tools
•Web
management
•Members
Jason Firestone
•Calendar
firestone@esade.edu
   
Jason Firestone
firestone@esade.edu
   
Reach, richness, affiliation
Affiliation
Reach
Richness
The Three Dimensions of Competitive
Advantage for Navigators
Phillip Evans & Thomas Wurster. Blown to Bits.
Jason Firestone
firestone@esade.edu
   
Paradigm grid for online learning
Good Practices
Specified
learning
activities
1. Dialogue
2. Involvement
3. Support
4. Control
NW
NE
Teacherdetermined
Learnermanaged
SW
SE
Open-ended,
strategic
Jason Firestone
firestone@esade.edu
 Critical success factors
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Quality
S
c
o
p
e
Time
Jason Firestone


 Resources
firestone@esade.edu
 My experiences
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MLEs motivating medium for teacher & student
Learning curve - steep or shallow depending on
IT literacy (yours and your students’)
Time consuming – but you should keep at it
Useful for content based courses as the course
delivery tool
Useful as a supplement to other course types
Integration into the course is key if a supplement
Return On Investment - is it worth it?
Jason Firestone
firestone@esade.edu
 Monday morning
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http://www.blackboard.com/
http://groups.yahoo.com/
http://www.becta.org.uk/technology/infosheets/html/
mle.html
http://www.jisc.ac.uk/mle/reps/infopack.html
http://www.geocities.com/jason_firestone
Jason Firestone
firestone@esade.edu
… and if you don’t…?
Jason Firestone
   
firestone@esade.edu
 References
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 Evans, P. & Wurster, T. (2000). Blown to Bits: How
the New Economics of Information Transforms
Strategy. Harvard Business School Press.
 Coomey, M. & Stephenson, J. (2002). Online
learning: it is all about dialogue, involvement,
support and control – according to the research. In
Teaching & Learning Online. Pedagogies for New
Technologies. Kogan Page.
Jason Firestone
firestone@esade.edu