New Concepts in Commerce Second edition
Chapter 7: E-commerce, pages 178–179
Live on the internet
Worksheet 7.1
Student: Andrew Moussallam........................... Class: .............................. Teacher:............................................................................... Due date:....................................
Read the following article and then answer the questions below.
Outback Trekkers launch — live on the internet
Within the first month, the business had
over 38 000 hits on its site, and 2159
follow-up emails from prospective
customers. Taking the story live on the
internet was a cost-effective way of
generating awareness about the
business and its products, as well as
establishing a positive, progressive
image.
2. Many more people beyond the
immediate geographical vicinity
were reached.
3. The company reached potential
customers who prefer electronic
communications, making further
communications easy and cost
effective.
The internet provided five main
benefits for Outback Trekkers:
4. Bookings and payments could be
conducted online, reducing
operating costs.
1. The home page became the
business’s window to the world;
through it, potential customers could
view what the business had to offer.
5. The home page could be updated
regularly, incorporating graphics
and customer endorsements.
© Photolibrary.com/Richard Woldendorp
Outback Trekkers was having
trouble promoting itself. It
experienced difficulty getting
its story out to its target
market. Based at an isolated
cattle station in remote New
South Wales, the business
had very little success
through normal media
channels. The company
decided to try a new
approach. A live launch was
scheduled on an internet site,
to be followed by a carefully
targeted email delivery to the
most influential customers.
 John Wiley & Sons Australia, Ltd 2010.
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New Concepts in Commerce Second edition
Chapter 7: E-commerce, pages 178–179
Worksheet 7.1
1. What is meant by the term:
(a) target market?
A target market is a group of people which a business aims to attract.
(b) media channels?
Where Business Promote their business through tv, radio or the newspaper.
(c) customer endorsements?
A customer endorsement is where consumers criticise the business.,
2. What was the advantage of a follow-up email?
The advantage is that they show and attract the customers and make them more willing to join and shows that
they can get regularly updated with information.
3. Identify the benefits of using the internet to promote a business and its products.
A benefit is that it is cheaper to advertise on the internet than with newspaper or radio.Another benefit is that
consumers can buy products over the internet.
4. Predict what type of businesses would stand to benefit most from using the internet for their marketing
campaigns.
Businesses that would benefit the most would be low profit business who can’t afford promotion through
media.
Another business that would benefit would be businesses overseas that can now attract people from all
over the globe through the internet
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 John Wiley & Sons Australia, Ltd 2010.