Business Communication for Success Chapter 6 6.0.1 What are the most important aspects of business writing? 6.1.1 How do you develop and organize content in patterns that are appropriate for your document and audience? 6.1.2 In written assignments how do you order, outline, and emphasizes one or more main points? 6.1.3 In written assignments how do you compose logically organized paragraphs, sentence, and transitions. 6.2.1 What types of writing increase understanding, retention, and motivate action? Knowing your place in the context of the business and how your place relates to the business as a whole. Considering your words carefully because “your words will represent you and your organization when you are not there to clarify, defend, or correct them.” Your goal should be to reduce misunderstandings with the words that you choose in your writing. To develop appropriate content for your audience you need to keep in mind the who, what, when, where, how, and why of each document. By keeping these ideas in mind you will be able to organize your documents in a way that does not lead to misunderstandings, and if you leave any of these elements out they will be easily fixable. Another way to organize your writing is to follow the classical appeals of ethos, logos and pathos . An outline is a framework which organizes your document into main ideas and subordinate ideas. Within a business document you will have a topic sentence, body sentences and a conclusion sentence similar to a five paragraph essay. There are many ways to construct logically order paragraphs the most common being Time, comparison, contrast, and cause and effect. By ordering your document in any of these ways you are letting your reader what will happen next. In the text it reminds us to “remember your audience and avoid long drawn -out paragraphs that may lose your reader’s attention” (McClean 112). There are four different types of sentences, declarative, imperative, interrogative and exclamatory. In business writing it is important to be very specific in order to avoid misunderstandings. Transitions are often described as bridges between ideas or thoughts. It is the way you create the relationships between each of your main points. In the business industry today documents are often written in what is known as “Plain English” in this type of writing the writer is active, cleat, and concise. Being aware of how to use emphasis to it maximum power, “the information at the end of the sentence is what people often recall, and is therefore normally considered the location of the maximum emphasis.” Most readers understand more when a writer uses active voice because the subject carries out the action. 6.3.1 How do you form a clear argument with appropriate support to persuade your audience? Jonathon Swift says, “Argument is the worst sort of conversation.” In an argument you want to support your claims with logical points, and support these points with appropriate evidence. You want your audience to perceive you as honest and trustworthy and they will be more willing to be open to your argument. You also need to make sure your evidence has three traits, that it is supportive, relevant and effective. 6.3.2 Fallacies while a well-known rhetorical trick to deceive your What are inherent weaknesses audience, they can actually detract from your effectiveness, in fallacies? because these tricks can be used against you. 6.4.1 What is the difference between summarizing or paraphrasing and plagiarism? Paraphrasing is to rewrite information in your own words, while summarizing is to reduce a concept, idea, or data set to its most basic point or elements. 6.4.2 How do you give proper citation to sources that are quoted verbatim and sources whose ideas are paraphrased or summarized? 6.4.3 In a writing assignment what would paraphrasing look like? When quoting a piece of writing or data verbatim one must use APA, MLA or CMS citations. In class we use MLA citation when quoting works verbatim. When paraphrasing or possibly summarizing one might list the source such as “a Wall Street Journal article dated July 8, 2009.” There are some rules to follow when paraphrasing a passage, read the passage out loud, explain the concept out loud to a friend, write the passage in your own words, use a visual to explain or show the passage, re-read the original passage and compare it to yours, remember you are trying to translate the passage, when your expression can stand on its own include it in your document.